The Rockstar CMO F'in' Marketing Podcast

Rockstar CMO
  • 5.0 (11)
  • MARKETING
  • UPDATED WEEKLY

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

  1. The Cathy on Personalization and Career Hedging with Robert Episode

    2D AGO

    The Cathy on Personalization and Career Hedging with Robert Episode

    This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can’t Personalize What You Don't Understand  They discuss:  Audience segmentation beyond job titles Building and operationalizing personas The role of AI and content in marketing Customer journey mapping and needs analysis Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.  This week, Ian and Robert discuss Robert’s latest article in his Rose Tinted Glasses column on the Content Marketing Institute blog: The Career Hedge: Why Even Your 'Satisfied' Employees Are Running an Exit Strategy Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: You Can’t Personalize What You Don't Understand The Career Hedge: Why Even Your 'Satisfied' Employees Are Running an Exit Strategy Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min
  2. The Fighting Do Nothing and 6 Year Anniversary Episode

    APR 18

    The Fighting Do Nothing and 6 Year Anniversary Episode

    This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott, to discuss how marketing can help sales defeat the biggest competitor in many B2B deals - do nothing.  They discuss:  Quantify the cost of inaction Understand persona needs Lower risk of change Bring proof Build internal consensus Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to celebrate 6 years of the podcast. Over a fabulous cocktail, they revisit the first chat they had in the bar, about expressing your point of view in “unprecedented” times and how this relates to his work today, and their discussion two weeks ago about showing your “pointy bits”. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: The JOLT Effect What is Customer Indecision? Understanding and Overcoming Buyer Hesitation The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium Rockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert Rose Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Prince - Nothing Compares 2 U (Official Music Video) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    51 min
  3. The Educating the Buyer and AI’s Impact on Marketing Jobs Episode

    APR 11

    The Educating the Buyer and AI’s Impact on Marketing Jobs Episode

    This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not blank slates”, and give it the 5 f’in’ things treatment.  They discuss:  Some categories still need basic education Keep the education grounded Present your unique POV on how to solve buyer challenges Do buyers want to be experts? Campaigns need to master “answer engine optimization” Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.  This week, Ian and Robert discuss the latest article from Robert in his Rose Colored Glasses Series on the Content Marketing Institutes blog - The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026 Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Buyers are not blank slates - Kerry Cunningham, 6Sense The Beat Newsletter - Just Enough Education to Perform The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026 Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Stereophonics - Mr. Writer (Official Music Video) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    53 min
  4. The Cathy on Funnels and Robert’s Pointy Bits Episode

    APR 4

    The Cathy on Funnels and Robert’s Pointy Bits Episode

    This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn’t Dead, Your Version of It Is.  They discuss:  The funnel is not dead, but it needs a refresh  The impact on marketing when this foundational work is broken. What a modern funnel looks like (and it’s not about attribution) Mapping to the customer journey, and thinking beyond the buying journey  Focusing on solving the customer's problems, not showcasing features Metrics to focus on  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.  This week, Ian and Robert discuss a phrase Robert has been using in his writing, “The Pointy Bits”, as he encourages B2B writers to stand out and show their pointy bits, instead of smoothing all their content with AI, but include the slightly uncomfortable, but differentiated things about you, your company, and brand.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: The Funnel Isn’t Dead, Your Version of It Is Robert’s YouTube Channel Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    53 min
  5. The Slice and Rick Rubin on Work Episode

    MAR 28

    The Slice and Rick Rubin on Work Episode

    A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two successful fractional CMOs who founded The Slice in July 2025, a community for fractional marketers that has expanded rapidly to over a thousand members from across the globe.  They discuss: The Slice community and what inspired it Defining fractional CMOs Why organizations choose fractional talent Lessons Learned from the Community Advice for transitioning to fractional marketing What they would have on their riders when starting a new gig  What they would chuck into our Rockstar CMO Swimming Pool Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Ian and Robert discuss a recent article that describes Rick Rubin as the future of work and our role as creative production moves to AI.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Catherine Nichols on LinkedIn Jeremy Laight on LinkedIn Robert Rose on LinkedIn Mentioned this week: The Slice Network The Slice Network LinkedIn Group Robert’s podcast: This Old Marketing  Rick Rubin Is the Future of Work - by Tom White The New Marketing Skill Isn't Prompting. It's Building Sticky Flow Mapper Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    51 min
  6. The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode

    MAR 21

    The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode

    This week, Jeff Clark, former Forrester Research Director, has been reading  Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f’in’ tips for marketers dealing with enshitification with our host Ian Truscott. The five tips: Have a clear strategy Provide expertise and education Nurture your community Tell stories that engage and entertain Don’t treat the platform like an advertising channel, but advertise! Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Robert shares his decision to leave ChatGPT for Anthropic Claude and the research he’s done on all the LLMs that led to his move.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    59 min
  7. The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode

    MAR 15

    The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode

    This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact." Highlights from their chat: The “Data Barf Binder”-  where marketing teams measure activity, not impact. Investing in employee communications leads to better outcomes. Awareness metrics can only be useful if connected to outcomes. Quality and context are more important than quantity in content. OKRs help align marketing efforts with business objectives. They also discuss Cathy’s podcast, Uncharted Journey, which is currently on hiatus, which shares stories of successful women in marketing.  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert shares his view on a recent article in AdWeek by Mark Ritson about Anthropic's report on AI’s impact on the labor market.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Uncharted Journey | Podcast Bear Essentials: Your KPIs Are Measuring Activity, Not Impact This Old Marketing - AI Can Now Do Marketing. Now What? (523) Mark Ritson on AdWeek 65% of Marketing Jobs May Not Survive AI Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 min
  8. The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode

    MAR 7

    The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode

    This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include: Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Simon Daniels on LinkedIn  Robert Rose on LinkedIn Mentioned this week: What's Broken in GTM and How to Fix It (podcast) B2B Customer Growth | Accenture Song Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Let It Grow - Eric Claptoon Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 7m
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5
out of 5
11 Ratings

About

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

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