Welcome to Creators Are Brands, hosted by Tom Boyd. This is the show that explores how solo creators and storytellers are building brands online. From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission. We talk to creators, their teams, the platforms that power them. Learn how to make money as a solo creator by subscribing to the http://www.BonusFootage.co
200,000 monthly podcast listens with a $60 microphone (w/ Austin Hankwitz)
Austin Hankwitz created a Top 5 Business podcast in less than a year.
In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast.
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Thanks for listening!
How to journal for creative ideas (So basic, but works)
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This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships.
These are the basic note pads I use to journal. (affiliate)
3 Pages total:
One page free write (inspired obviously by “The Artist’s Way” morning pages.
One page (Write down what you're grateful for)
One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it)
Thanks for listening!
"How to write a world-class newsletter in 75 minutes" (***Justin Welsh thread)
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In this episode, I read a Justin Welsh Twitter thread out loud.
Thank you for listening!
7 Steps To A 7-Figure Newsletter w/ Matt Ragland
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This episode, we’re kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who’ve been able to successful move their audience and attention to a profitable newsletter.
7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (email@example.com), make sure to tell him you friends with Tom of “Creators Are Brands”.
In this episode, we discuss:
Why you need a newsletter as a short form creator.
What should be in your linktree to promote your newsletter?
What’s the copy you should put on your newsletter landing page?
Should you give away a freebie when people sign up to your newsletter?
What kinds of digital products should you sell to your newsletter?
We also talk about Matt’s agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don’t have to do any extra work. It’s basically a productize service that pays for itself, from minimal work from your end, if you’ve ready built your audience. I’m sold on it, I’ve been telling my friends about, and if you’re a listener of this show, you’re a friend. If you want to work with Matt or learn more about it as we’re talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.
SHORT FORM to PODCAST HOST: No BS tips from podcast strategist w/ Dylan Schmidt
Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter.
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In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support.
There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there.
Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome.
Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome.
Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content.
Don't rely on chance to attract listeners, be shameless in promoting your podcast
Focus on listener behavior and recommend similar podcasts at the beginning of each episode
There is a need for tools to help beginner creators market their podcasts.
You are a media company w/ Alex Antolino
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listen to alex antolino (creator economy expert) breakdown the how brands and creators should work together.
why brands should create like creators
how he landed a media spot with TheFutur and Chris Do
what creators can learn from brands
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This pod is basically The Creator’s School
Every episode is packed with so much value you might need to take notes to keep up with it all! As I’ve been growing in my creator journey on tik tok and Instagram, I’ve felt like Tom is consistently giving me info that’s like a cheat code. Because of this podcast, I’m better equipped to create better content and I’m actually about to land my first brand deal all from applying what I’ve learned from Tom.
If you’re a new or veteran creator, I know you will find tons of value in each episode because that seems to be Tom’s goal. He doesn’t want to waist your time he just wants to provide value and I appreciate that!
Tom inspires me in my work!
I like to listen to Tom in the morning while I am getting ready for work because he inspires me. The way that he takes a overly humble approach to his interview questions, being more of a guide than the self-proclaimed expert (even though he is one)- reminds me that I, too, can put myself out there as the most curious and passionate creator without seeming arrogant or mis-leading. I just love his approach, and pod so much!
Love this podcast!!
As a long time creative myself, I love binging these episodes learning how Tom and his guests are growing their audiences and building their brands in today’s market. Favorite podcast to listen to!