The Best 5 Minute Wine Podcast

Forrest Kelly

The Best 5 Minute Wine Podcast delivers quick wine education for busy wine lovers. Host Forrest Kelly interviews sommeliers, winemakers, chefs, and wine experts sharing practical wine tips, wine pairing advice, wine tasting notes, and insider secrets from Napa Valley to Bordeaux. Voted one of The Best Wine, Food and Travel Podcasts!

  1. 4d ago

    400 Bottles, One Choice: What Your Brain Does — Karen Green Pt. 2

    Wine consumption is sliding in the UK, dipping in France, and the newer generation is reaching for alcohol-free alternatives — so Karen Green went looking for no/low wine in the middle of French wine country. She checked four different retailers. Exactly one carried it. As someone who works with the Quality Food and Drink Awards, she was in the room when the drinks category needed a name for the trend, and the answer was apparently obvious to everyone but her: "no-low." In part two of our conversation, Karen takes us inside the moment every wine lover knows — standing at the fixture, staring down 400 bottles, leaving with one. She maps what the trade calls the buyer's journey: whether you arrived because it's Saturday night, because the day went sideways, or because there's a dinner party to impress, that starting point shapes everything that follows. Along the way she explains why nobody buys the cheapest bottle on the shelf (we go two prices down instead), how France organizes wine by domaine while the UK sells by grape, and why a pretty label wins parties more often than anyone admits. She also shares her honest read on how men and women buy differently — we all think we buy logically, she says, but we buy emotionally — and reveals the presentation trick involving kittens that gets audiences in a buying mood before the salient point ever lands. The full pour, no fluff. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    400 Bottles, One Choice: What Your Brain Does — Karen Green Pt. 2
  2. 5d ago

    3 Women, 6 Months, and a Growing List of Wine Clients Pt. 1

    Guest: Samantha McClure — Head of Marketing and AI Innovations, Meridian Advisory Partners Meridian is a boutique digital marketing agency serving wineries, nonprofits, and midsize direct-to-consumer companiesThe agency is roughly six months old, though the founders had been consulting for wineries for years at other agencies firstSamantha has been in marketing over 15 years, most recently at Chrometrix, a digital agency running testing and experimentation for Fortune 100 enterprise clientsOn being the smartest person in the room: she'd rather not be — that's how she keeps learningWhat clients actually get: consumer testing, lifecycle marketing, digital marketing, conversion testing, and recovering abandoned carts — everything from the ad to the checkoutMeridian was born out of consultants who kept calling each other for coworking sessions and strategy talks, then decided to combine into one firmThe agency is female-founded by design — the founders wanted to bring a group of highly intelligent women together deliberatelySamantha on the stereotype: women can be incredibly logical, strategic, and tactical — she calls it the opposite of the usual narrative @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    3 Women, 6 Months, and a Growing List of Wine Clients Pt. 1
  3. Sep 30

    Know Your Buyer or Sell Expensive Fruit Juice — Karen Green Pt. 1

    Karen Green has sat on both sides of the buying desk. She started as a retail buyer at Tesco, moved to Boots buying vitamins and supplements, then crossed the table to sell food and drink herself — before a move to the south of France inspired her to pour all of that knowledge into a consultancy and a book. The book is called Buyerology, and the name arrived, as the best ideas do, unexpectedly: on a bus in Reading, when a furniture store called Sofology rolled past the window and lit the spark. In part one of our conversation, Karen breaks down the nuts and bolts of studying the buyer — why understanding how someone buys is the difference between a clear selling message and fumbling around in the dark, and why mass marketing is a losing game for everyone who isn't Coca-Cola or Pepsi. Then she names the mistake she sees constantly, including in wine: founders who build products for themselves and call it a target market, and winemakers who perfect the grape without ever asking who's going to buy the bottle. Her test is disarmingly simple. When a client describes their ideal customer and it sounds suspiciously like the person talking, she tells them exactly what she's thinking: "So that's you." The full pour, no fluff. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Know Your Buyer or Sell Expensive Fruit Juice — Karen Green Pt. 1
  4. Sep 28

    There's No Wine Named After Her Yet. Napa, Fix This. Pt. 6

    Forrest closes the series with a true-or-false round, and the fun of it is watching how fast Victoria sorts fact from invention. The executive role at twenty-four is real. The sommelier training in Bordeaux is pure fiction — she went straight into corporate leadership and never detoured. The Turnaround Queen nickname is real too, and when Forrest asks whether that's runway or corporate, she gives the answer nobody expects: corporate, absolutely, though she did walk a runway as a teenager. The turnaround stories are where the episode gets its weight. One came through a consulting engagement with a global organization badly damaged by COVID, whose board mandated thirty percent of the workforce or operating expenses out of the business. She worked directly with the CEO and the board to engineer it. The other is the reason she ended up living in the United States — a company emerging from a dissolved joint venture that rebranded, went public, and then acquired six companies in eighteen months. Compressed, brutal, and exactly the kind of thing she keeps getting called in to do. Then Forrest asks about the TEDx talk, and the tone shifts. She was the opening speaker in Miami on a night themed around resilience, and her definition is more demanding than the usual one. Healthy resilience isn't gritting your teeth and armoring up — she's explicit that a shield of protective armor is not the thing. It's finding a way to process challenge and adversity rather than simply withstand it, and she built a five-step process for doing exactly that. Anyone who heard her story in Part 1 will understand where the framework came from. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    There's No Wine Named After Her Yet. Napa, Fix This. Pt. 6
  5. Sep 25

    $300 Shared or $15 Alone? — A CEO Answers the Wine Questions Pt. 5

    Victoria planned the whole Napa and Sonoma trip herself, and she planned it strategically — mostly wineries she and Danny already knew and loved, which she cheerfully admits made the buying decisions easy. It had been fifteen years since her last visit, and it was his first time in wine country at all. The surprises came from the edges of her palate. She's a Sauvignon Blanc and Sancerre person who leans into bold Cabernet, and yet she found herself trying Viognier for the first time and tasting Chardonnays she'd normally skip entirely. Some of it she loved immediately. Some of it she suspects she'll grow into. One stop was purely sentimental: the winery whose wine she and Danny served at their wedding. They went back. Their tastes have changed, they don't love it the way they once did, and she says so without any hand-wringing about it. The tasting room she declined to buy from is the more interesting story. The wine was good. The experience felt stale to her, and that was enough. She's an experience person — the same instinct that governs how she picks restaurants, and the same instinct that put her husband in a mud bath in Calistoga so they'd have a story worth telling later. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    $300 Shared or $15 Alone? — A CEO Answers the Wine Questions Pt. 5

Hosts & Guests

4.8
out of 5
75 Ratings

About

The Best 5 Minute Wine Podcast delivers quick wine education for busy wine lovers. Host Forrest Kelly interviews sommeliers, winemakers, chefs, and wine experts sharing practical wine tips, wine pairing advice, wine tasting notes, and insider secrets from Napa Valley to Bordeaux. Voted one of The Best Wine, Food and Travel Podcasts!

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