Not Your Father’s Data Center

Compass Datacenters

Hosted by Compass Chief Customer Officer, Raymond Hawkins, Not Your Father’s Data Center doesn’t only talk about data centers, but anything and everything of interest in our industry.

  1. Live From PTC ’26 | Data Center Trends with datacenterHawk

    JAN 22

    Live From PTC ’26 | Data Center Trends with datacenterHawk

    The video is an episode of "Not Your Father's Data Center" hosted by Raymond Hawkins, who is joined by David Liot, CEO and founder of Data Center Hawk, and the company's global leadership team at the PTC conference in Hawaii. Data Center Hawk is a subscription-based platform providing data and analytics on supply, demand, pricing, and trends for over 115 global data center markets on a quarterly basis. The discussion focuses on the challenges and trends in the global data center business, particularly regarding power and the impact of the AI boom, with a regional breakdown provided by the Data Center Hawk team. Key Regional Insights on Power and Trends: APAC (Asia-Pacific), led by Daddy Escandar:Power situations are unevenly distributed.Tier one markets like Japan, Singapore, and Australia face similar issues to the US, with power delivery timelines extending to 8–10 years or as fast as 1–2 years.Grid quality is also unequal, leading to the use of non-traditional power sources in tier two markets like Vietnam, the Philippines, Thailand, and India.A significant project is Google's announced 5-gigawatt data center in India, which requires massive grid upgrades in the Chennai region.AI is viewed differently across the region, and many new deployments (45-50%) are being designed as "AI ready," giving the region the luxury of time to prepare before the customers arrive.Nuclear energy is not yet popular, though SMR (Small Modular Reactor) technology is being assessed in Indonesia, the Philippines, Vietnam, and Malaysia as a fast option for energy where grid quality is poor.Latin America (LATAM), led by Steve Sass: Brazil is the largest market, accounting for 40-45% of the region. It is well-set up for power, with growth spreading from São Paulo and Rio to tier two markets.The region benefits from submarine cable capacity and interconnection, which draws development to coastal areas.Mexico faces power constraints, specifically transmission issues, in areas like Querétaro, with some large data center companies unable to sell space due to expected power delays of one or two years.Transmission is the biggest constraint.Private companies may charge high interconnection fees ($800–$1,000 KVA) for connecting to a substation in an industrial park.Argentina may see investments due to the discovery of the second-largest natural gas reserve in the south, potentially mirroring the growth in West Texas.Most countries in LATAM (Argentina, Brazil, Uruguay) have 80-95% renewable energy, primarily from hydro (50-70%).LATAM is waiting for the AI "wave" to hit, as connectivity is needed first; Chinese cloud companies are growing capacity rapidly in the region.North America, led by Ed Soja: Power constraints are regional; Texas has exploded with projects in West Texas (Abilene, Amarillo) and South Dallas, due to the adoption of natural gas as a power source.Projects are moving to tertiary, non-traditional markets due to power availability, such as P Washington, Wisconsin, and Santa Teresa, New Mexico.Large-scale gigawatt developments are still occurring, but there's a return to 20–50 megawatt deployments following a hub-and-spoke model.Natural gas is currently used in the US as a "bridging power solution" to get projects running quickly in constrained markets until utility power is available. Its adoption is shaping development locations.There is a shift toward nuclear power, with hyperscalers acquiring and talking about building reactors. The host predicts significant nuclear data center projects in the US by 2030.EMEA (Europe, Middle East, and Africa), led by David Saunders: The main challenge is finding available land and power in suitable locations.Data center operators are partnering with power companies to solve generation, transmission, and distribution challenges.Europe has a lot of planned capacity, but the timeline for power delivery is uncertain.The planning and regulatory framework is complex, and a shortage of skilled labor is also a factor.The legacy FLAP-D markets (Frankfurt, London, Amsterdam, Paris, Dublin) are slowing down, particularly Dublin due to a political moratorium. Emerging markets like Nordic and Southern Europe (Portugal, Spain, Italy, Greece) are gaining momentum.The UK government has dedicated data centers as critical national infrastructure, which could speed up the regulatory process.The Irish government recently announced that large energy users can apply to develop gas power plants to support their businesses.The Middle East is an emerging market with exceptional growth. Saudi Arabia and UAE are the two major markets, with plans for multi-gigawatt campuses. The region aims to become the AI hub connecting Asia and Europe.Outlook on the AI Boom:.David Liot (CEO, Data Center Hawk) predicts a 3-to-5-year window for the current "straight up" AI boom, constrained by supply and alternative energy pathways. The key factors to track globally are: who has the power, who has the money (for billion-dollar projects), and who has the chips. Data Center Hawk tracked 3 gigawatts of absorption in the US in 2023, 6.8 gigawatts in 2024, and 15.6 gigawatts in 2025, which the speaker notes represents roughly $2 trillion in transactional value.Other speakers believe the runway is much longer, as large-scale enterprise adoption of AI in sectors like finance and healthcare is still in its infancy.

    48 min
  2. 11/04/2025

    Beyond Generators – Building Energy Ecosystems for Tomorrow

    In this episode, Raymond Hawkins, Chief Revenue Officer at Compass Datacenters, sits down with Brad Meissner, Director of Product Management at Generac and proud Milwaukee native. Brad shares his journey from growing up as a farm kid in southeast Wisconsin to earning a mechanical engineering degree from the Milwaukee School of Engineering, and ultimately leading Generac’s industrial stationary generator line. The discussion explores Generac’s bold entrance into the data center market with the recent launch of high-capacity (2.25–3.25 MW) generator sets—addressing pressing supply chain and lead time challenges within mission-critical power. Brad delves into Generac’s evolution from primarily consumer backup power solutions into a fully-fledged energy technology company, including strategic acquisitions in smart controls and microgrid systems. The conversation also highlights Generac’s agility in manufacturing, its commitment to local production in Wisconsin, advances in monitoring and managed services, and the growing role of sustainable fuels like HVO. Timestamped Overview00:00 Intro & Brad’s Generac Career Journey04:38 Celebrating Generact at Summer Fest07:58 Evolving into an Energy Tech Company10:42 Generac's Rapid Strategic Entry14:08 Streamlining Standby Power Lead Time18:35 UK's Leading Generator Control Supplier19:44 HVO: A Versatile Fuel Alternative23:20 Exciting North American Expansion Strategy

    25 min
  3. 10/08/2025

    NVIDIA's Role in AI, Energy, and the Data Center Evolution

    In this episode, Raymond Hawkins, Chief Revenue Officer at Compass Datacenters, sits down with Mark Spieler, Senior Managing Director of Global Energy Industry at NVIDIA. Mark shares his unique background, from growing up in Minnesota and working at Cray Research and Silicon Graphics, to a 13-year tenure at Halliburton across commercial, finance, and mergers and acquisitions roles, before joining NVIDIA in 2019 to lead their global energy business. The conversation explores the rising impact of AI on energy consumption, positioning data centers as the new “AI factories”—manufacturing knowledge with data and electrons as raw materials. Mark discusses Nvidia’s evolution from gaming hardware to high-performance computing and AI platforms, unlocking efficiencies and new capabilities. Key topics include energy efficiency gains in AI workloads, the future of nuclear power and SMRs for data centers, grid optimization, and the transformative economic and social potential of AI. The episode offers deep insights into the intersection of technology, energy, and the data center industry’s future. Timestamped Overview00:00 Intro & Marc’s Background03:44 Corporate Transition to SGI08:26 Career Transition: Halliburton to NVIDIA12:04 From Gaming to AI Platform Leader16:03 AI Empowering Industries, Not Replacing17:47 AI Enhancing Legal Profession Tasks22:44 AI Cost Decline and Adoption Shift23:33 Data Center Consolidation and AI Efficiency27:53 NVIDIA’s Energy Solutions Collaboration30:36 Nuclear Energy: Safe and Underappreciated34:21 How NVIDIA is Innovating Energy Solutions

    36 min
  4. 09/09/2025

    The AI Boom, Power Crunch and the Rise of Data Ecosystems

    In this episode, Raymond Hawkins welcomes back Bill (Vitaly) Kleyman—CEO and founder of Apolo, industry thought leader, and data center prognosticator extraordinaire. Bill shares his personal journey, from immigrating to the U.S. as a Ukrainian refugee fleeing the Soviet Union, to becoming a leading voice in tech innovation and AI. The conversation opens with reflections on Ukraine’s ongoing conflict and its impact on Bill’s family. The discussion pivots to the explosive growth and renaissance in the data center sector, driven by surging AI demand. Raymond and Bill cover topics such as power constraints, rack density, the rise of liquid cooling, and the shift toward AI-powered solutions for enterprise and public sector challenges. Bill also explores practical AI use cases Apollo is delivering, from improved municipal services and sentiment analysis to cutting-edge applications in agriculture and finance. The episode offers an energetic, forward-looking perspective on the future of data center infrastructure and AI. Note: This conversation was recorded in June; references to the Ukraine–Russia conflict reflect the situation at that time and may not fully reflect the present moment. Timestamped Overview00:00 Intro & Bill’s Background07:10 Ukraine/Russia: Defending Against Constant Assaults12:54 Honor Ukraine's Security Guarantees14:02 Ukraine Conflict Outcome Scenarios22:23 Military Concerns Over Peace Deal25:14 Untapped Potential of Generative AI26:38 Exploring AI's Practical Applications31:26 AI & Data Centers' Power Demand33:27 Powerful Shift in Data Centers36:45 Leveling the Corporate Tech Playing Field42:09 Reaching Next-Level Data Center Efficiency45:12 AI Usecases 54:55 Scalable, Meaningful Infrastructure Partnership56:21 Democratizing AI: Expanding Possibilities

    59 min
  5. 07/29/2025

    From Inertia to Innovation: What Data Centers Need to Know About Grid Health

    In this episode, Raymond Hawkins, Chief Revenue Officer at Compass Datacenters, sits down with Marc Borrett, co-founder and CEO of Reactive Technologies. Marc brings a fascinating background spanning electronics innovation, telecom engineering, and the energy sector. Having launched technology ventures from battery chargers to Star Wars toys, Marc’s journey led him from semiconductors to tackling the evolving challenges of modern power grids. The conversation explores the global energy transition, focusing on how the shift from traditional, fossil-fuel-based generation to renewables has transformed grid dynamics. Marc explains the increasing complexity of grid management, the need for real-time data, and the importance of measuring and maintaining grid stability in a world of distributed, less predictable energy sources. The dialogue delves into Reactive’s unique approach—leveraging grid physics to both communicate with and monitor assets at the grid’s edge—and how understanding grid strength and stability can shape smarter investments, operational decisions, and data center siting in an energy-constrained world. Timestamped Overview00:00 Entrepreneurial Journey in Electronics03:46 Chip Innovation Sparks NFC Revolution09:55 Energy Management for Carrefour14:27 Grid Communication Challenges Explored18:53 Power Station Grid Stabilization Explained21:43 Grid Stability in Energy Transition25:58 Optimizing Grid Signal Integration28:44 Accurate Real-Time Grid Measurement33:08 Time-of-Use Tariffs & Demand Trends34:30 U.S. Energy Demand: Duck Curve

    40 min
  6. 01/21/2025

    Data Center Industry Trends: What's on the Horizon from PTC '25

    Host Raymond Hawkins is live from the picturesque PTC 2025 in Honolulu, Hawaii, joined by three seasoned industry experts: Martin Antunez from LATAM Entry LLC, David Liggit from datacenterHawk, and Barro Luitjes from KevlinX. Martin, the founder and CEO of LATAM Entry LLC, provides insights into the Latin American data center ecosystem, focusing on subsea cables, land developers, and fiber providers. The discussion highlights the region's fast-growing market, the substantial investments in infrastructure, and the challenges like energy tariffs and government regulation. David Liggit, founder and CEO of datacenterHawk, offers a comprehensive view of the North American data center market. The conversation explores the unprecedented growth driven by AI, emerging secondary and tertiary markets, and the importance of holistic strategies for power and community relationships. Barro Luitjes, strategy head at KevlinX, discusses the European data center landscape, emphasizing the shift to underserved regions due to regulatory constraints in traditional markets. He also talks about the importance of educating stakeholders and partnering with power providers for sustainable growth. Timestamped Overview00:00 Intro & Driving Data Center Growth LATAM04:42 Bridging US and Latin America07:42 Streamlining Deal-Making Insights09:33 Navy Influence: From Law to Finance14:59 Colombia's AI Implementation Bill Insights16:56 AI-Driven Infrastructure Expansion21:21 Regulation-Driven Market Shifts24:22 European Employment Strategy Explained28:16 Power Partnerships in Industry29:36 Energy Strategy Development in Queretaro34:34 Data Center Benefits and Opportunities37:19 Optimizing Europe's Data Center Strategy

    41 min
  7. 12/10/2024

    Beyond the Cloud: Data Centers' Economic Impact vs. Policy & Sustainability

    In this discussion, Raymond Hawkins, Chief Revenue Officer at Compass Datacenters, engages with Dr. Terry Clower, a distinguished professor of public policy at George Mason University, who also serves as the director of the Center for Regional Analysis and the Stephen Fuller Institute. The conversation delves into the strategic considerations for data center siting and land use, contrasting U.S. practices with European models. Dr. Clower provides insights on the essential role of data centers in the data economy and their impact on regional development. The dialogue touches upon critical issues like power consumption and sustainability, highlighting power planning, renewable energy sources, and the potential to revitalize nuclear infrastructure. The significance of data centers in modern economic development strategies is discussed, especially their influence on local tax bases and low infrastructure strain. Overall, the discussion offers valuable perspectives on how municipalities can integrate data centers into their economies, emphasizing long-term planning and the evolving landscape of utility and energy demands. Timestamped Overview:00:00 Intro00:52 Navigated unstable job market, transitioned to logistics.04:49 Recruited to lead Center for Regional Analysis.08:28 Varied localities' attitudes impact economic development approaches.12:20 Buddy Reiser navigates data center challenges locally.15:25 All data centers need careful land allocation.17:59 Renewables insufficient; old infrastructure revived due to demand.19:43 Data centers’ demand reshaping power industry dynamics.22:51 Exploring nuclear solutions to reduce waste.26:18 Data center proximity doesn't affect property value.30:28 Adapt to data economy or face constraints.35:27 Minor adjustments can help economies grow again.37:41 Northern Virginia's electrician apprenticeships thrive, creating jobs.

    40 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Hosted by Compass Chief Customer Officer, Raymond Hawkins, Not Your Father’s Data Center doesn’t only talk about data centers, but anything and everything of interest in our industry.

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