The Business of Psychology

Dr Rosie Gilderthorp

Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN? Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it? Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management? If you do then join me for a mix practical skills, strategies and inspirational interviews with psychologists and therapists just like you who are using their skills to do BIG things way beyond the therapy room. Prepare to get your "trainee spirit" back.

  1. EPISODE 168

    Evolve and Thrive: Starting before you're ready - the Supervisor Platform with Natalie Stott

    Evolve and Thrive: Starting before you're ready - the Supervisor Platform with Natalie StottWelcome to the Business of Psychology podcast. Today I'm joined by clinical psychologist in independent practice, and founder of a fancy new supervision platform, Dr Natalie Stott. I'm really excited to have her here today because we’re going to talk about the journey of putting something innovative out there into the world, especially something that is designed to support independent practitioners. I think this is really important because it's very often a mindset issue that stops people from getting started with something innovative, and I know Natalie is really well placed to talk to us about those mindset issues that crop up and how we can plow through them. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Natalie: Supervisor Platform: supervisorplatform.com LinkedIn: Dr Natalie Stott Mastering Therapy Podcast: masteringtherapy.com Website: www.drnataliestott.com Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlightsNatalie tells us about herself and her practice 01:02I ask Natalie about the problem she saw that needed fixing, that let to creating Supervisor Platform 02:42We discuss the importance of supervision and community 06:33Natalie talks about the difficulties with advertising your services as a supervisor when you are in independent practice 11:36We discuss the importance of visibility and personal branding 20:08Natalie talks about how she pushed through the discomfort of being visible 29:25Natalie highlights the power of feedback 35:40Natalie tells us how to get in touch with her 39:17 Evolve Your Practice: The map to more income, impact and flexibilityAre you craving more flexibility in your practice?  Maybe you've built something amazing and you're proud of your business, but it's also bringing you to the brink of burnout.  Maybe you want to use your skills differently and create recurring revenue outside the therapy room.  Whether your priority is financial stability or flexibility, or both, adding recurring revenue streams into your business is essential. If you want time, freedom, more income, and to make a bigger impact for your client group, join me for a free masterclass on Monday, the 17th of November at 11:00 AM and I'll show you how I use my values, voice and impact framework to create income, impact, and flexibility in my own business, and for the hundreds of psychologists and therapists I've supported over the last five years. I'd love to see you there. You can sign up here: https://psychologybusinessschool.mykajabi.com/offers/fnr6d7si/checkout

    42 min
  2. EPISODE 169

    Stop spending money on social media: The biggest mistake private practice owners are making in digital marketing

    Stop spending money on social media: The biggest mistake private practice owners are making in digital marketingHello and welcome to the Business of Psychology Podcast. This series is all about what we can do when we have that tugging feeling that our practice needs to change, but we're not quite sure what to do about it.  Full show notes for this episode are available at The Business of Psychology Links/references: Episode 103: Why you should specialise – old gold that is still important Episode 127: What matters to our clients in private practice? Episode 128: Who are you helping? Three ways to specialise your psychology or therapy practice Episode 129: How to make sure your marketing actually works: How to use authority for psychologists and therapists Episode 152: Thinking differently about your practice: A tool to put the client first Episode 158: How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve Your Practice: The map to more income, impact and flexibilityAre you craving more flexibility in your practice?  Maybe you've built something amazing and you're proud of your business, but it's also bringing you to the brink of burnout.  Maybe you want to use your skills differently and create recurring revenue outside the therapy room.  Whether your priority is financial stability or flexibility, or both, adding recurring revenue streams into your business is essential. If you want time, freedom, more income, and to make a bigger impact for your client group, join me for a free masterclass on Monday, the 17th of November at 11:00 AM and I'll show you how I use my values, voice and impact framework to create income, impact, and flexibility in my own business, and for the hundreds of psychologists and therapists I've supported over the last five years. I'd love to see you there. You can sign up here: a href="https://psychologybusinessschool.mykajabi.com/offers/fnr6d7si/checkout" rel="noopener noreferrer"...

    12 min
  3. EPISODE 170

    The most valuable lesson from Evolve and Thrive: The real reason psychologists and therapists burnout and procrastinate

    The most valuable lesson from Evolve and Thrive: The real reason psychologists and therapists burnout and procrastinateHello and welcome to another episode of The Business of Psychology podcast. Today you've just got me, it's a solo show and it's going to be a short and sweet one. Full show notes for this episode are available at The Business of Psychology Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve Your Practice: The map to more income, impact and flexibilityAre you craving more flexibility in your practice?  Maybe you've built something amazing and you're proud of your business, but it's also bringing you to the brink of burnout.  Maybe you want to use your skills differently and create recurring revenue outside the therapy room.  Whether your priority is financial stability or flexibility, or both, adding recurring revenue streams into your business is essential. If you want time, freedom, more income, and to make a bigger impact for your client group, join me for a free masterclass on Monday, the 17th of November at 11:00 AM and I'll show you how I use my values, voice and impact framework to create income, impact, and flexibility in my own business, and for the hundreds of psychologists and therapists I've supported over the last five years. I'd love to see you there. You can sign up here: https://psychologybusinessschool.mykajabi.com/offers/fnr6d7si/checkout  ShownotesThe most valuable lesson from Evolve and Thrive: The real reason psychologists and therapists burnout and procrastinateI wanted to talk about something which has been really troubling me for the past few months, maybe even longer. It's the most valuable lesson that I've learned from my group coaching program, Evolve and Thrive, which is a coaching program designed for people ready to take the next step in their practice. Maybe they've already built something successful and they're ready to move beyond the therapy room or start bringing in different income sources. These are all people that I respect hugely. There is not a single person in Evolve and Thrive that I'm not slightly intimidated by because of their amazing careers and the expertise that they're bringing for their clients. But there has been something really striking that is holding most of the people in Evolve and Thrive back, and what we've spent most of our time on together as a group. I wanted to bring it into the light because I've noticed that almost everybody thinks that they're alone with this, and if you're struggling, you are absolutely not alone with this. I want to start by saying that all the knowledge that we need to be successful in business is already out there. This was not the case when I started this podcast back in 2020, but it very much is the case now. You've got AI at your fingertips to search the web for you. You've got YouTube, podcasts, good old-fashioned books, any question you have, you can find the answer to all of them. And psychologists and therapists are always intelligent people who can find the things that they need if they're looking for them. Despite this, I keep hearing the same things over and over again, the things which are getting people stuck are

    12 min
  4. EPISODE 171

    Fulfilment through writing together on Substack with Clare Venus

    Fulfilment through writing together on Substack with Clare VenusWelcome to the Business of Psychology podcast. This week I'm joined by Clare Venus, who is a wonderful creator over on Substack, and who also teaches other people how to Substack well. I'm really excited to bring you this chat, because in it we talk about why you might want to choose Substack, and why it might be a good home for psychologists and therapists who are looking to bring a bit more nuance than social media platforms generally allow. We also dive into Clare's personal journey with Substack, what attracted her to it, and how it allows her to use her creativity in a way that she might have been struggling to do in other places, which I think a lot of us can relate to. Finally, we also talk about the business side, and how Substack can fit into the business and the practice that you’re running, which I think is a really important consideration when we're thinking about embarking on any new social media platform or marketing strategy. Full show notes and a transcript of this episode are available at The Business of Psychology Substack Links for Clare: @clairevenus Creatively Conscious Sparkle on Substack Subscribe to Sparkle on Substack - Listener 30% Discount Link Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlightsClare tells us a little bit about how she ended up on Substack and why she chose it 01:50I ask Clare about the ways that she’s seen psychologists and therapists using the platform 09:12Clare ​​walks us through the various bits of Substack and also how their like payment system works 16:07We talk about the different opportunities Substack provides us with 23:31We discuss membership models and structures 30:17I summarise the models you can have on Substack 33:50 Clare talks about SEO with Substack and other tips for setting up 36:03I ask Clare what is the first best step to take for a psychologist or therapist who thinks Substack could be a good place for them 39:24Claire give us her Substack links 42:14 Evolve Your Practice: The map to more income, impact and flexibilityAre you craving more flexibility in your practice?  Maybe you've built something amazing and you're proud of your business, but it's also bringing you to the brink of burnout.  Maybe you want to use your skills differently and create recurring revenue outside the therapy room.  Whether your priority is financial stability or flexibility, or both, adding recurring revenue streams into your business is essential. If you want time, freedom, more income, and to make a bigger impact for your client group, join me for a free masterclass on Monday, the 17th of November at 11:00 AM and I'll show you how I use my values, voice and impact framework to create income, impact, and flexibility in my own business, and for the hundreds...

    46 min
  5. EPISODE 172

    The most critical feedback from our retreat and what we've learned about running events with Dr Claire Plumbly

    The most critical feedback from our retreat and what we've learned about running events with Dr Claire PlumblyWelcome to the Business of Psychology podcast. I'm really pleased to be here today with friend of the podcast, Dr Claire Plumley. Claire's been on the podcast a few times now, sometimes talking about her experience of working in burnout and writing an amazing book about it. Sometimes we've been talking about the cool and exciting stuff that Claire does in her practice, like EMDR intensives and working with people online. But today we are getting together to talk about our joint venture, a retreat that we ran for the first time last year and we're running again in 2026, because so many of you tell me that you've got a real craving for in-person connection. Getting people together in a room feels like something amazing that we can do to enhance wellbeing, but in-person events feel really different, especially when we've been working predominantly in the online space since 2020. Claire and I thought it might be helpful for us to let you in behind the scenes of what it was like running a retreat and the learnings that we've taken from a super successful one last year, and how are we going to make this year even better based on those. Full show notes and a transcript of this episode are available at The Business of Psychology Links: 2026 Psychologists Business Retreat Get in touch here. Links for Claire: LinkedIn: Dr Claire Plumbly Facebook: @drclaireplumbly Instagram: @drclaireplumbly TikTok: @drclaireplumbly Website: www.plum-psychology.com Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlightsWe talk about our reasons for wanting to run a retreat 01:26We discuss the different skills we brought together, and liaising with the right venue 06:56We look at how we got the right mix of people 13:08We discuss costing an event 16:35We talk about marketing something with this much logistical planning 19:55We look at what will be different for 2026 25:22Claire gives her advice to anyone thinking about planning their own event 35:10I tell you how to find out about the 2026 retreat 37:11 Evolve and Thrive Mastermind Have you been listening to this and feeling like the time has come for you to make a change in your practice? Maybe you are ready to grow with passive or semi passive income. Maybe you are ready to gain more time freedom, have that flexibility you always dreamed of, or expand your impact. If any of that sounds like you, you might be a...

    39 min
  6. EPISODE 173

    Carving out an unknown specialism: Sports and Exercise Psychology with Paula Watson

    Carving out an unknown specialism: Sports and Exercise Psychology with Paula WatsonWelcome to the Business of Psychology podcast. I'm really pleased to be welcoming my guest today, Dr Paula Watson, who is an applied sports and exercise psychologist specialising in health behavior change relating to eating, exercise, and weight. Paula spent 18 years in academia including working at Liverpool John Moores University as a reader in exercise and health psychology, before dedicating herself fully to her private practice, Made Up To Move. The concept of an exercise psychologist in private practice is one that might feel quite new, and I know that exercise psychologists qualifying now often feel unsure about how to introduce a less known about psychological service to the market. Paula's story is one that's all about forging a new path, embracing the unknown, and defining her own value when the public didn't even know that she existed. We're going to explore today how she built her practice when the public wasn't even aware of what exercise psychology was, and there's so much that we can all learn about really solid business and marketing skills from Paula's journey.  Full show notes and a transcript of this episode are available at The Business of Psychology Links: Episode 41: How to set your fees in your psychology private practice with “pricing queen” Sally Farrant Links for Paula: Website: madeuptomove.co.uk YouTube: www.youtube.com/@DrPaulaWatson LinkedIn: www.linkedin.com/in/paula-watson-weight-loss-therapy Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlightsPaula tells us what drew her to sports and exercise psychology 01:34Paula talks about her academic career 06:59We discuss imposter syndrome 14:30Paula tells us about her decision to move from academia to the applied space 20:10I ask Paula about choosing private practice versus a job 24:35Paula tells us what a week in her practice looks like 36:14I ask Paula about her YouTube channel 45:20Paula speaks about the learning curves and mindset shifts required when setting up in private practice 51:06Paula tells us how we can connect with her 56:38 Evolve Your Practice: The map to more income, impact and flexibilityAre you craving more flexibility in your practice?  Maybe you've built something amazing and you're proud of your business, but it's also bringing you to the brink of burnout.  Maybe you want to use your skills differently and create recurring revenue outside the therapy room.  Whether your priority is financial stability or flexibility, or both, adding recurring revenue streams into your business is essential. If you want time,...

    1 hr
  7. EPISODE 174

    Is it time for you to evolve and thrive?

    Is it time for you to evolve and thrive?Welcome to the Business of Psychology podcast. This episode is all about that stuck on the fence feeling that I think is so familiar to so many of us. That feeling when you know that something needs to change, but you are not sure whether now is the right time to make that change. Full show notes for this episode are available at The Business of Psychology Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve and Thrive Mastermind Have you been listening to this and feeling like the time has come for you to make a change in your practice? Maybe you are ready to grow with passive or semi passive income. Maybe you are ready to gain more time freedom, have that flexibility you always dreamed of, or expand your impact. If any of that sounds like you, you might be a really good fit for my Evolve and Thrive Mastermind. Our next cohort is starting in January 2026, and it's a small group, six-month coaching experience. The early bird rate finishes mid-December, so if any of that sounds good to you, make sure you check out the details over at psychologybusinessschool.com and book your free call with me now to secure the best price. ShownotesIs it time for you to evolve and thrive?Hello and welcome to the Business of Psychology podcast. This episode is all about that stuck on the fence feeling that I think is so familiar to so many of us. That feeling when you know that something needs to change, but you are not sure whether now is the right time to make that change. I just want to acknowledge that often this happens when my clients are really successful; when they've built exactly what they set out to build, but now something about it just isn't feeling fulfilling or they're struggling with the day-to-day running of their practice, feeling burned out, maybe feeling like they're doing fine, but sort of spinning their wheels in time, and that's how it was for me. On the surface, I had built a really successful private practice. From the outside looking in, people would've seen fully booked, always busy attracting people to my specialism, tick, tick, tick, it all looks great. But in reality, I was really struggling to keep going with that pace of clients because it wasn't giving me the flexibility that I needed in my life, but also it wasn't really allowing me to use my skills as a psychologist in the diverse and interesting ways that I had been able to in my public sector roles. So for a number of reasons, I arrived at this point of feeling like I needed to make a change, but I sat on that fence for quite a while, and it can be quite an uncomfortable place. I've noticed that as I've been doing the calls for our next Evolve and Thrive cohort, which is really exciting, that a lot of people are sitting on that fence. And because the economy is in a challenging place, and I don't think that we're in a really optimistic frame of mind as a generation at the moment, often we might be sitting in that place for a bit longer, really agonising over when's the right time to jump off and do something a bit differently. So I wanted to record an episode to help you think that through. And it's not going to be, “you should always...

    21 min
  8. EPISODE 175

    What's going wrong with social media?

    What's going wrong with social media? Welcome to the Business of Psychology podcast. I have been wanting to make a podcast for a while about the reasons that I've stepped back a little bit in my use of social media and the changes that I've made and that I've encouraged my clients in my coaching programs to make in the way that we view it and the way that we use it. Because I'm aware that for a lot of us at the moment, social media feels like a very heavy place. There's a lot of pressure, there's a lot of negativity, and if we're not mindful about how we are using it, it can take a really big emotional toll. I feel like because we talk on this podcast about the advantages of using social media to market, to reach your people who need you in your practice, it's also important to talk about how to manage our wellbeing as we do that, and also how to make sure we're putting content out there that feels aligned with our values and that feels professionally fulfilling, because in some ways I feel the platforms drag us away from those values.  Full show notes for this episode are available at The Business of Psychology Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve and Thrive Mastermind Have you been listening to this and feeling like the time has come for you to make a change in your practice? Maybe you are ready to grow with passive or semi passive income. Maybe you are ready to gain more time freedom, have that flexibility you always dreamed of, or expand your impact. If any of that sounds like you, you might be a really good fit for my Evolve and Thrive Mastermind. Our next cohort is starting in January 2026, and it's a small group, six-month coaching experience. The early bird rate finishes mid-December, so if any of that sounds good to you, make sure you check out the details over at psychologybusinessschool.com and book your free call with me now to secure the best price. ShownotesIs there a helpful way for psychologists and therapists to use social media in 2026?The thing that I'm going to talk about the most in this episode is being mindful of the priorities of social media companies and developing an awareness that they're not neutral tools. They have business models that are designed to sell attention by amplifying the things which people can't resist, which are usually negativity and anger. That can be really detrimental to our own wellbeing, and if we're not careful, it can be detrimental to our client groups too. I’m also going to talk about the positivity and the nuance in that; it is not all bad, there's a lot of good that we can still do with social media, but only if we are mindful of its inherent design flaws and the pitfalls that I see a lot of us falling into. What we’re seeing on social mediaLet's start by talking about what a lot of us are seeing on social media. When I go to networking events and I meet up with my coaching clients, a lot of us are witnessing stuff on social media that's really upsetting. And I don't mean the stuff from unregulated people giving bad advice and misinformation. That's been going on as long as there has been social media and it's bad, but I'm not seeing more of it...

    21 min
  9. EPISODE 176

    What happened when I stopped seeing clients for therapy? How to evolve a business in adversity

    What happened when I stopped seeing clients for therapy? How to evolve a business in adversity Welcome to the Business of Psychology podcast. Today is a bit of a different episode for me because I wanted to be honest with you about some decisions that I've made recently that are really personal, but that resonate a lot with decisions that I help some of my coaching clients to make, because it's rare that we go into private practice without some complicating factors happening in our lives. Full show notes for this episode are available at The Business of Psychology Episode Links: Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their services Episode 103: Why you should specialise – old gold that is still important Episode 128: Who are you helping? Three ways to specialise your psychology or therapy practice Episode 152: Thinking differently about your practice: A tool to put the client first Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve and Thrive Mastermind Have you been listening to this and feeling like the time has come for you to make a change in your practice? Maybe you are ready to grow with passive or semi passive income. Maybe you are ready to gain more time freedom, have that flexibility you always dreamed of, or expand your impact. If any of that sounds like you, you might be a really good fit for my Evolve and Thrive Mastermind. Our next cohort is starting in January 2026, and it's a small group, six-month coaching experience. The early bird rate finishes mid-December, so if any of that sounds good to you, make sure you check out the details over at psychologybusinessschool.com and book your free call with me now to secure the best price. ShownotesWhat happened when I stopped seeing clients for therapy? How to evolve a business in adversityI've spoken a bit here, and a lot more on my substack, about how I originally went into independent practice really because my children have additional needs. I wasn't aware of that at the time; all I knew was that nursery didn't work and that we didn't have other childcare options available to us. But looking back, nursery didn't work for the same reasons that school is very challenging now. And that was the beginning of me having to learn to evolve and adapt and be a clinical psychologist in a different way, and that's been very much the purpose of my business and what I love to help other people do...

    34 min

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About

Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN? Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it? Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management? If you do then join me for a mix practical skills, strategies and inspirational interviews with psychologists and therapists just like you who are using their skills to do BIG things way beyond the therapy room. Prepare to get your "trainee spirit" back.

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