Your pet business, Your way

Rachel Spencer
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get Visible membership. I work with brilliant people in the pet industry who want to put themselves out there, get seen, and make a difference - without burning out or trying to be someone they’re not. Each week you’ll hear stories, strategies and mindset shifts to help you feel more confident, consistent, and in control of your content. You'll also hear from inspiring pet professionals who are doing things their way. There are no quick fixes or copy-paste strategies here. Just thoughtful ideas, inspiring stories, and plenty of encouragement to help you build your pet business in a way that feels good, sustainable, and true to you. Come and connect with me on Instagram @rachelspenceruk

  1. 5D AGO

    Get your pet business in the press in five simple steps

    Is getting some press coverage something you’d love to achieve for your pet business? You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’ Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make sure your business is seen. In this podcast episode I’m sharing five simple steps you can follow to if you’d like to Get Your Pet Business in the Press. There’s also a PDF you can download here that takes you through each step, with space for notes and ideas and additional resources. Key topics and timings in this episode: 0.30 - Introduction to the episode and how to get the PDF download which walks you through each step. 2.00 - Why you don’t need a PR company or agency to get in the press. 3.13 - How getting in the press can help you grow your pet business. 5.22 - The difference in the number of people you can reach through media coverage versus social media. 6.26 - Case study Zoe Willingham. 7.15. - Step one - consider who you want to reach. 9.52 - Step two - think about where you would like to be featured. 13.27 - Step three - come up with a story idea. 20.10 - Step four - find the right person to pitch to - the one who is likely to be interested in what you have to say. 23.41 - Step five - write your pitch. 25.22 - Be prepared to have the journalist call as soon as you send your pitch. Links mentioned in this episode: Download the Five Steps PDF Read How to prepare for an interview in ten simple steps How to prepare for an interview in ten simple steps Is my Pets Get Visible membership right for you? How to write a press release for your pet business How to find journalists contact details What’s the difference between a pitch and a press release Three moments you can use as story ideas

    29 min

  2. JAN 27

    How to create a repeatable content plan for your pet business

    Would you love to feel calm and in control of your content? Does it sometimes feel like you're constantly scrambling for ideas, or vanishing off social media when life gets busy? The good news is, you don’t need to chase trends or create from scratch every single day. You can have a plan that fits around you and your life. In this podcast episode, I'm sharing how repeatable content tasks - things you can post every week or every month - can help you stay consistent, visible, and connected to your audience without feeling overwhelmed or stuck. You'll learn what repeatable content is (and what it isn't), how it helps with confidence and consistency, and why it builds trust and leads to more sales. Plus I share some behind the scenes about the posts I use each week and month, and how you can create your own content rhythm using my free calendar and wall planner. This episode is part of the January 2026 planning series and includes a chance to win a three-night stay at Sunnyside Cottage or a year in the Pets Get Visible membership if you grab a planner before January 28th. Key topics and timings: 1.05 - How to access your free social media calendar and wall planner. 2.05 - Why self-promotion feels so hard. 3.14 - How repeatable tasks are just for you and can't be copied. 4.30 - Why being consistent helps and keeping in touch regularly and will put you way ahead of marketing gurus. 6.44 - What's in the calendar. 7.00 - Why repeatable content works, why we need to keep talking about our offers and how customers need so many more touchpoints now. 8.30 - The repeatable tasks I have in my business. 12.45 - What happens when you download the calendar and how you can use it. 14.00 - Putting together your repeatable plan. 16.03 - How repeatable content helps make your life easier. 18.30 - How to download the calendar. 20.42 - Ways to access more support in Pets Get Visible and what's involved. 23.12 - Episode summary and how to get in touch. Links mentioned in this episode: Download the social media calendar: https://rachelspencer.co.uk/calendar/ Check out the Pet Business Content Planner: https://rachelspencer.co.uk/shop/ Further listening/reading: Alex McCann on putting your personality into your content Making planning a habit in your pet business Creating habits you can stick to Should you buy my pet business content planner How to use the pet business content planner Is my Pets Get Visible membership right for you?

    25 min

  3. JAN 20

    How to become a person who plans (without changing your personality)

    Would you love to become the kind of person who plans? Are you fed up of feeling like you have so much going on that you can't keep up, and like the idea of a more calm way of working? The good news is that you don't need to have a complete personality overhaul to become more organised. It's something you can build on one step at a time. In this podcast episode you'll learn why planning is helpful along with some stats to support the impact it has on your performance. Plus pet business examples on ways they plan to support their work and feel less overwhelmed. Key topics and timings: 0.20 - Episode overview. 0.30 - The feeling of overwhelm people are experiencing. 1.05 - What the Pet Business Content Planner is and how it can help with becoming a person who plans. 2.20 - Why planning is challenging and how it might take a few attempts to get started. 2.50 - The reasons people say they can’t plan. 3.30 - The importance of being seen. 3.50 - Why planning isn’t a personality trait but a habit that you can do, just like brushing your teeth. 4.30 - Setting yourself up for success with planning. 5.10 - Client example - Louise from Studio44Pilates and her tracker. 6.30 - Why it’s important to put your business out there as an ethical pet pro. 9.02 - Why habit tracking works. 9.30 - How writing down your goals helps. 10.37 - How the Generation Effect works. 12.15 - Creating the right environment to plan. 14.03 - Gamification and how that helps with planning. 15.34 - Why monthly planning works better than bigger goals. 16.03 - The fresh start effect and how the planner can support you. 17.54 - Why it’s not about being a perfect planner and how all you need to do it keep coming back. 18.34 - Starting small with 5 simple ways to be a person who plans. 21.12 - Why you don’t wake up one day as an amazing planner, but you can become a person who plans. 21.43 - How to get a copy of the Planner, join the Planner Club and win a stay at Sunnyside Cottage or a year of support. Links mentioned in this episode: James Clear - Atomic Habits Studio44Pilates Habit Tracker: https://mailchi.mp/f755bf536962/mymonthonthemat Kerry Whitney from Frankys Bowtique fitness progress page: https://www.instagram.com/kerry_9whitney Mel Robbins podcast: https://www.melrobbins.com/episode/episode-358/ Related posts: How to create habits as a pet professional The importance of looking back to see how far you’ve come Is my Pets Get Visible membership right for you? What is The Planner Club and should you join How to use the Pet Business Content Planner Should you buy my Pet Business Content Planner

    23 min

  4. JAN 13

    A simple content plan to cover SEO, social media and your newsletter

    Are you looking for a simple planning system that can cover your SEO, social media and email marketing? Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models. If so this podcast is for you. It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer. Key topics and timings: 0.21 - What to expect from this episode. 0.50 - How my pet business planner can help. 2.30 - What we know about pet owner behaviour when it comes to searching online. 7.23 - The 'They ask, you answer,' principle by Marcus Sheridan. 8.20 - Examples of what kind of user experience you can create. 10.20 - How creating content for your website and Google will help the AI models learn about you. 11.48 - Start with one core piece for the week or month and host on your website. 12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions. 13.15 - Remember your blog content will show up on AI searches too. 14.00 - Case study, Louise Humphrey. 15.07 - How blogs you wrote years ago will serve you, and creating content themes. 16.34 - How my Pet Business content planner can support you. Links mentioned in this episode: Buy my pet business planner: https://rachelspencer.co.uk/shop/ Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/ Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/ Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/ Further listening: How to create website content to make your pet business stand out with Roz Healey How to create a pet business social media content calendar How to start a pet blog or pet business blog How to start a pet business newsletter How to create a bingeable bank of content Should you buy my pet business planner

    19 min

  5. JAN 6

    How to make a plan for 2026 to fit your strengths, skills, energy, goals and values

    Are you feeling ready to make a plan for 2026 but not sure where to start? Maybe you've got some big goals for the year ahead but it's the start of January and you're easing yourself in. This podcast and blog is about making a plan that fits round you actually want to work, and what’s right for your life, your energy and your goals. In the episode, I talk about the five things I believe you need to think about if you want to make a plan that works. They are your strengths, skills, energy, goals and values. I’ll take you through what each of those means, share how to figure them out for yourself, and walk you through some real-life examples to help you apply them to your own plan. Key topics and timings: 0.20 - What to expect from this episode. 2.13 - Sponsor message - Pet Business Content Planner 3.20 - Giveaway details. 3.55 - Why planning matters and so many of us get it wrong. 4.55 - How we might look at a goal for our pets example. 6.02 - How to back yourself when you set a goal. 6.45 - Marathon example. 10.50 - Katie Gwilt planning story. 11.50 - Posting on social media regularly example. 17.08 - Backing yourself to make your goal a reality. 17.42 - Looking at matching a goal with strengths, skills, energy, goals and values. 18.30 - Defining strengths. 19.57 - Defining skills. 22.06 - Defining energy. 25.50 - Defining goals. 27.04 - Defining values. 31.54 - How these would apply for me. 32.56 - How to get in touch. 33.04 - Competition details. Links mentioned: Buy a 2026 planner or join the planner club: https://rachelspencer.co.uk/shop/ Further reading/listening: Should you buy my 2026 Pet Business Content Planner How to use the Pet Business Content Planner How to create habits in your pet business you can stick to Is my Pets Get Visible membership right for you? How to choose the right pet business membership Why community matters for you and your pet business

    34 min

  6. 12/31/2025

    Why connection is my word for 2026 - and how to choose yours

    Do you choose a word for the year? Or are you thinking about yours for 2026?  Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection. In the past, it's been Calm and Space - two things I definitely needed during some pretty full-on seasons.  But this year, for 2026, it’s all about connection. In this post, I’m sharing why that word matters to me, how it came about, and some reflections and prompts to help you choose what you want from the year ahead too.  I hope it gives you a moment to pause and think about what 2026 could look like for you. Topics and timings: 0.20 -Episode outline. 0.38 - Planner sponsor message. 2.17 - How do you want to feel in 2026. 2.40 - Why Connection is the word for 2026. 3.10 - Why my perspective has changed. 4.37 - Some previous words of the year. 8.10 - What Connection means and the training I'm doing for 2026. 10.59 - Prompts to help you think of what connection means for you. 13.09 - Connection and collaboration example with Vanessa from Wag-Wagatha Christie groomers. 16.29 - The importance of a sense of belonging. 17.02 - How the Pets Get Visible membership can help you feel connected. 17.44 - More real life meet ups for 2026. 19.08 - Why it's not just you sitting there thinking everyone else has it all figured out and you dont. 21.18 - How imposter syndrome is with us at all levels. 22.05 - Thank you message to start the year. Links mentioned in this episode: Emotions coaching: https://www.igcompany.com/emotionscoaching Planner and Planner Club: www.rachelspencer.co.uk/shop Further reading/listening: 12 Takeaways from my Online Planning Day How to prepare for a pet business event Is my Pets Get Visible membership right for you? How to choose the right pet business membership Should you buy my Pet Business Content Planner What is The Planner Club and should you join Why I am an accredited Pet Business Coach Look back and see how far you've come

    23 min

  7. 12/26/2025

    Why I'm raising my prices in 2026 – and why you might want to too

    Are you thinking of putting up your pricess in 2026? If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you. I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide. You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support. I also explore the emotional side of pricing - the guilt, the fear, and that voice that says “no one will pay that.” In this episode I'm inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you. And if working together has been on your mind, this is your heads - up to take that next step before my new prices come in from January 2026. Key topics and timings: 0.14 – Why talking about pricing is awkward. 0.44 - Why this episode is for my fellow 'terrible businesswomen' who go over the top for thier clients and feel bad about money. 1.30 – One-to-one coaching: what’s changing and why. 2.30 - What 1-1 support includes. 3.58 - Louise shares what it’s like to be coached by me. 6.48 - Membership price increase: what’s included and why it’s going up. 7.12 - The impact of community, support, and being seen 8.50 - Client example, Sarah Jones. 14.12- Sarah’s journey from invisibility to impact. 18.07 - How benchmarking my pricing helped with this process. 19.17 - The ways I'm investing in myself for 2026 - Emotions Coaching Practitioner Training. 21.34 - How pricing low impacts on how you feel and valuing yourself. 22.30 - What knocked my confidence with pricing. 23.30 - Why I can look in the mirror and feel OK about what I charge and straightforward offers. 25.34 - Pricing in a way that feels good and is fair to you. 26.15 – Final reflections on money mindset, growth, and doing what feels right. 27.13 - What to do if you want to work with me. Links mentioned in this episode: Is my Pets Get Visible membership right for you? How to choose the right pet business membership Jane Ardern - putting you first in your pet business How much does pet business coaching cost? Different kinds of coaching for different stages in your business How to choose a pet business coach What is a pet business coach Why I am an accredited Pet Business Coach

    29 min

  8. 12/16/2025

    You need to versus what do you need?

    When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing. You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of your orders and appointments. And on top of that, in the ever-changing online world, with so many ways you can get your business seen at your fingertips, there’s an endless barrage of information on stuff you need to do. There will be times when what you need is directive support, for someone to say, ‘You need to.’ And there will be stages where you’ll need space to think about what you need, and you might benefit from someone to pose that question to you. In this episode, I talk about the two approaches, what coaching is, what mentoring is, and some things to consider when it comes to working out what you need. Plus, your options if you’re looking for support. Key topics and timings: 0.20 - Episode outline. 0.45 - Pets Get Visible sponsor message. 1.24 - The 'You need to' challenge. 3.25 - How it can feel like you've run back into the thing you tried to get away from, being micromanaged. 4.45 - Working at your own pace. 5.30 - When I DO tell people what to do. 7.16 - The difference between coaching and mentoring, 8.34 - Keri Squibb Pets Get Visible review. 9.48 - The three kinds of coaches I see in the pet business space. 13.28 - The coaching support I'm having at the moment. 14.40 - Having an unshakable belief in what you do. 15.00 - Why it's up to you to decide what success is for you. 16.30 - What person centred coaching is. 17.50 - What happened when I decided to go freelance. 20.02 - Training to be a coach in 2022. 21.14 - Tools in the planner that can help you figure out what you need. 22.30 - What kind of support would help you? 23.00 - How to get in touch if you'd like to work together. Links mentioned in this episode: Join Pets Get Visible: https://rachelspencer.co.uk/pets-get-visible/ Buy a 2026 planner: https://rachelspencer.co.uk/product/pet-business-content-planner/ Further reading/listening: What is a pet business coach Should you buy the Pet Business Content Planner Why I am an accredited Pet Business Coach Is my Pets Get Visible membership right for you? Different kinds of coaching for different stages in your business How to choose a pet business coach

    24 min
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About

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get Visible membership. I work with brilliant people in the pet industry who want to put themselves out there, get seen, and make a difference - without burning out or trying to be someone they’re not. Each week you’ll hear stories, strategies and mindset shifts to help you feel more confident, consistent, and in control of your content. You'll also hear from inspiring pet professionals who are doing things their way. There are no quick fixes or copy-paste strategies here. Just thoughtful ideas, inspiring stories, and plenty of encouragement to help you build your pet business in a way that feels good, sustainable, and true to you. Come and connect with me on Instagram @rachelspenceruk

Information

  • Creator
    Rachel Spencer
  • Years Active
    2020 - 2026
  • Episodes
    261
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Rachel Spencer
  • Show Website
    Your pet business, Your way

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