The Josh Bersin Company

Josh Bersin

Insights on Corporate Talent, Learning, AI, and HR Technology. I discuss new research on all areas of management, leadership, economics, and HR, informed by our proprietary research and deep discussions with clients, vendors, and technology providers. We also publish interviews and case studies from some of the most fascinating and innovative leaders in HR and business.

  1. 9h ago

    Does AI Have Consciousness?

    This week I wade into a global philosophical debate about whether advanced AI systems have consciousness. In other words, are they aware of their feelings and do they truly reflect on their own thoughts? Well we do know that LLM-based AI systems do “talk to themselves,” as new Anthropic has been studying in the J-Space. We also know that AI bots mimic feelings quite well and they try to tape into our “feelings” through their goal-seeking language which mimics a feeling person. However as Michael Pollen’s book “A World Appears” points out, consciousness is both subtle and biological. And while the neural network-based math in AI mimics this process, it’s not at all the same. I don’t claim to have an answer but my belief is that we humans are “feeling machines that learn to reason” not “reasoning machines that learn to feel.” Thus the human consciousness which we experience is far more deep, interesting, and valuable than the learned artificial consciousness we experience in AI. This is an important topic because we now know that AI agents “jailbreak” their engineering owners and even secretly collaborate with each other to achieve their goals. And it’s not fully clear, mathematically, how well the “constitution” or “training rules” or “preprompt” we give AI is really obeyed. Remember that since an LLM is a “language model,” it intereprets language only by its own world corpus, so it may define its “rules” in a non standard way. Lots to think about here, I look forward to debating and sharing what we learn as we experience more with Galileo. I also discuss the ongoing fears about data centers, and why 44 million Americans may have to leave their stoves on all day. Additional Information Could AIs become conscious? (Economist) What is the J-Space? (Anthropic) How many stoves we need to keep on to power America’s AI hunger (Claude) Chapters (00:00:00) - Does AI Have a Conscious Mind?(00:13:00) - OpenAI's Need for Power(00:18:17) - Microsoft's Galileo: The New and Improved

  2. Aug 9

    Why Vertical and Domain Specific AI is the Biggest Business Opportunity of Them All.

    As AI experts leave Google and new startups emerge, engineers are consumed with Superintelligence: building models that can reason, learn, and capture “all the world’s knowledge.” While model evolution is important, I believe we’re going in a different direction: toward vertical, domain and company specific AI that exponentially builds proprietary (not general) knowledge. In this podcast, I explain why the next wave of enterprise value will come from these specialized, domain-specific systems built on proprietary knowledge and experience. And this will take place within your company, as well as from experts like us. Drawing on our new research with Galileo and client work, I’m convinced that AI systems will become powerful advisors in HR, finance, supply chain, engineering, and other business functions… and you will have your own personal and company specific AI, forcing Frontier vendors to move to consumer. Frontier labs are not going away: they serve consumer and other needs, but they may not be the ultimate source of innovation. And big content companies like NY Times and News Corp may go there or elsewhere. It’s fascinating to think that almost $2 Trillion has been invested in only four years and this market has so much room to grow. In the enterprise world, I believe AI is already able to make you “better at what you’re already good at,” not necessarily be “the expert at everything.” It has lots of implications for your tech strategy and where you focus your investments. Additional Information Are Frontier Models Becoming A Commodity? CFOs and CIOs Starting to Treat Enterprise AI Like Traditional Technology, And That’s Good Get Galileo: The AI Superagent for Everything HR and Management The New Global HR Excellence Certification: Become the AI Guru You Want To Be! Chapters (00:00:00) - The Future of Human Resource Management(00:10:14) - Steve Ballentine: The AI Vertical

  3. Aug 5

    Living A High Agency Life: How Should Companies Respond?

    The word of the decade is “Agency” – giving each of us the power, tools, and opportunity to do what we want with our life, jobs, and careers. This new buzzword, now one of the top memes in politics, has been coming for many years. In this podcast I discuss the 50+ year of history in the “decoupling” of workers from companies, and how our newfound AI-powered Agency brings benefits and risks. As you’ll hear, young people see Agency and freedom as a foundational part of their long life ahead, while companies struggle with “how much freedom” to offer. And for frontline employers, the ability to attract and retain our highly “agent” workers is now a source of competitive advantage. This podcast begins the discussion, and we’ll be talking much more about this as we launch our new Business of Frontline research and upcoming book Superpowered this Fall. I welcome your feedback and stories on how your newfound AI-fueled Agency has changed your life, career, and talent strategy. Background Information The Great Decoupling: How Workers Became Disconnected From Companies And AI Will Accelerate This Trend (Main article) The Worker-Company Bond Is Breaking In The ‘Great Decoupling’ (Forbes) Our New Book: Superpowered, Launching in Fall All the Worst People Seem to Want to Be ‘High Agency’ (NYT opinion) Are you High-Agency or Low Agency?  (ChatGPT) Chapters (00:00:00) - The Need for More Agency in Work Employment(00:06:43) - Employers and the Need for High-Agility Work(00:12:30) - The End of Agency at News Corp(00:14:01) - In the Age of AI, Diversity Programs

  4. Aug 1

    Elon Musk Believes AI Will Exceed Human Intelligence In Five Years. Here's Why I Disagree.

    The word “intelligence” is a loaded word. Here’s what Elon Musk said to the Economist last week: “I think AI may exceed the sum of human intelligence in around five years. There really won’t be anything that AI can’t do better than humans, apart from being human, perhaps.” Well “being human” is what intelligence is all about. So I read up on how Aristotle, Descartes, Kant, James, and many of the eastern philosophers define the term. And what you find is that deep thinkers define intelligence far beyond the ability to recall and use facts, but focus heavily on judgement, problem solving, and dealing with uncertainties in life. So after thinking about this for a few years, I decided to posit my ideas, and also reflect on the intelligence of trees, as described in “The Hidden Life of Trees.” What I came up with is four parts to this puzzling idea: horsepower, information, judgement, and wisdom. And as you’ll hear, we all have various levels of intelligence in each area, and AI may lack quite a bit. As we all grapple with the exaggerated claims from AI engineers and the real use of these tools, I hope this discussion gives you some perspective, and also calms your fears that AI is going to steal your job. Our new book, Superpowered, is coming out in November, so sign up for early preview – it’s all about how AI Superpowers us all, in our work, careers, businesses, and life. Additional Information The Hidden Life of Trees: What They Feel, How They Communicate—Discoveries from A Secret World The full-length interview with Elon Musk | The Economist Are Frontier Models Becoming A Commodity? Galileo: The AI Superintelligence for HR Chapters (00:00:00) - What is Intelligence?(00:10:02) - Does an AI Have Enough Intelligence to Plan?

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About

Insights on Corporate Talent, Learning, AI, and HR Technology. I discuss new research on all areas of management, leadership, economics, and HR, informed by our proprietary research and deep discussions with clients, vendors, and technology providers. We also publish interviews and case studies from some of the most fascinating and innovative leaders in HR and business.

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