The One Percent Project- Entrepreneurship, Leadership & Resilience

Pritish Sanyal
  • 5.0 (4)
  • Management
  • Updated Semimonthly

Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiring stories and the chance to learn from the best and brightest minds in their respective fields.

  1. Build a Life, Not Just a Career

    May 31

    Build a Life, Not Just a Career

    Shruthi is an author and the Director of Analytics, Innovation, and AI at Adobe. At 14, Shruthi made a decision that went against the conventional path many ambitious students follow. That choice reflected a mindset that would later take her from an early-stage startup to Adobe.  In this conversation, we discuss curiosity, startup failures, sports, meditation, and how to balance ambition with contentment in a world obsessed with achievement. She also shares about her book “The Store of Life- How to fill your life with Contentment, Not with Accomplishments”. ----------------------------------------- 00:00 Intro01:58 Ideavert Energy03:08 Curious Upbringing04:59 Skipping IIT Prep07:44 Sports Leadership Lessons09:12 Team vs Solo Sports10:46 Idols and Languages13:18 Startup Wins and Failure15:03 Simplifying with Data17:37 Gut Feel vs Data19:04 Vipassana Mind Training22:42 Store of Life Book25:06 Reclaim Your Time Basket26:30 Influences and Book Picks27:58 Defining Success29:01 Closing Thoughts ----------------------------------------- Check out Shruthi Harikrishna Shruthi's Book: https://www.amazon.in/Store-Life-Fill-Basket-Contentment/dp/9363957713 About Shruthi: https://www.linkedin.com/in/shruthiharikrishna/ ----------------------------------------- Check out TOP & Pritish Sanyal: The One Percent Project: https://www.onepercent.live/subscribe About Pritish: https://www.linkedin.com/in/pritishsanyal/

    29 min
  2. Preferred, Not Preserved: Rethinking India's Craft Economy

    May 17

    Preferred, Not Preserved: Rethinking India's Craft Economy

    Yosha is a serial entrepreneur on her 2nd startup, MeMeraki, India's largest culture-tech platform. Growing up in Aligarh, a small town in India, she was influenced by her mother’s amateur artistry and her father’s entrepreneurial grit, and she witnessed him persevere through setbacks to launch a new business at age 60. This foundational resilience carried over into her early career, where she spent over 15 years working on financial inclusion and innovation for global institutions such as the World Bank Group and the Gates Foundation. Before venturing into the cultural sector, Yosha founded LafaLafa, a cashback and coupon app that attracted over 1 million users and received backing from prestigious accelerators such as Silicon Valley's 500 Startups and Facebook's FBStart. Despite LafaLafa's rapid growth, the venture was ultimately disrupted by demonetization in India, a "stress test" that eventually led her back to her lifelong passion for the heritage arts. In 2019, she launched MeMeraki as a passion project to ensure India’s 3,000+ heritage crafts remained relevant and discoverable in the digital age. The brand's "inception" moment came from a hand-painted Gucci bag that drew more attention in Hong Kong for its traditional folk art than for its luxury label, revealing global demand for authentic cultural storytelling. ----------------------------------------- 00:00 Small Town Trust 01:10 Meet Yoshka Gupta 02:31 Ambivert Leadership 04:10 Father And Risk 06:30 Aligarh Lessons 08:23 Mother And Creativity 10:22 LSR Finding Voice 12:02 GE To Startups 15:12 Startup Vs Corporate 17:49 Fulfillment Over Happiness 18:55 LafaLafa Rise And Fall 23:34 First Art Obsession 25:15 Gucci Bag Origin 27:36 Pandemic Workshops Scale 33:05 Managing 1000 Artists 37:28 Meet Them Where They Are 38:04 Co-Design Cross Pollination 39:19 Data Insights Without Copying 42:26 Hidden Art Forms Discovered 45:21 Spotlighting Women Artists 47:04 White Glove Digital Service 48:45 Custom Orders At Scale 52:05 Art In Airports And Public 54:17 Why Shark Tank Mattered 56:57 Sharks And Their Superpowers 59:54 Builder Mindset Not Investor 01:00:48 Hard Things About People 01:02:53 Family As Emotional Runway 01:04:29 Inspiration From Artists Family 01:06:35 Books That Shaped Thinking 01:09:54 Defining Success Long Term 01:11:02 Closing ----------------------------------------- Check out Yosha Gupta MeMeraki: https://www.memeraki.com/ ------ Check out TOP & Pritish Sanyal: The One Percent Project: https://www.onepercent.live/subscribe LinkedIn: https://www.linkedin.com/in/pritishsanyal/

    1h 12m
  3. Why Smart People Make Poor Decisions w/ Shane Parrish

    May 3

    Why Smart People Make Poor Decisions w/ Shane Parrish

    Shane is the founder of Farnam Street (FS) and host of The Knowledge Project (TKP) podcast, dedicated to helping people master mental models, decision-making, and lifelong learning. A former Canadian intelligence official, he transformed a side project into a top business resource and authored the bestseller Clear Thinking and The Great Metal Models series. I have been following the Farnam Street and The Knowledge Project Podcast for over a decade.I have witnessed his evolution while he built the Farnam Street community to 1M+ strong and brought some of the top thinkers, builders, and operators to TKP. He is the reason I kicked off The One Percent Project. 00:00 Introduction 02:35 Misfit to University04:27 Hacking and Purpose06:53 9/11 and Early Lessons07:36 Decisions Under Uncertainty13:25 Trust and Standards17:00 Questioning Beliefs21:15 Building Farnam Street25:10 Audience and Responsibility29:05 Munger and Berkshire35:08 Thinking Well Daily37:31 Write It Down38:32 AI as Thinking Partner42:01 Incentives and Fluency43:40 Spotting Real Expertise45:47 Timely vs Timeless Advice47:55 Cutting Out Non-Rooters49:22 Ordinary Moments Compound51:42 Outcome Over Ego54:02 Regrets Without Anchors56:34 Host vs Guest Driven59:44 Finding Signal in Noise01:03:04 Personal Board of Advisors01:06:17 Decisions Luck and Patterns01:09:10 Community Q&A Reframes01:15:26 Learning Without Homework01:18:15 Active vs Passive Investing01:22:59 Books People and Success01:27:55 Closing Thanks and Wrap ------ Check out Farnam Street & Shane Parrish: Farnam Street: https://fs.blog/newsletter/ Shane Parrish: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Check out TOP & Pritish Sanyal: The One Percent Project: https://www.onepercent.live/subscribe LinkedIn: https://www.linkedin.com/in/pritishsanyal/

    1h 28m
  4. Grew Up Learning from Buffett and Munger: Monsoon Pabrai’s Investing Edge

    Mar 16

    Grew Up Learning from Buffett and Munger: Monsoon Pabrai’s Investing Edge

    Monsoon Pabrai is the founder of Drew Investment, a value fund she launched at age 25. Representing a new generation of investors, she adapts classic value principles to the modern landscape, shifting focus from tangible balance sheets to intangible assets like network effects and goodwill. Although raised at the dinner table of a legendary value investor—meeting Warren Buffett at 12—Pabrai emphasises that her foundation was built on traditional operational discipline and EQ. This conversation explores the independence and discipline required to build a career in investing, not just abstract formulas. In this conversation, we talk about: 00:00 Introduction 02:54 Introvert Or Extrovert 04:30 Childhood Business Lessons 06:14 Meeting Buffett Young 07:24 Quitting To Start Fund 11:17 Tiger Mom Discipline 14:52 Raising First Capital 18:54 College Major Pivot 22:31 Owning Nepo Baby Label 24:09 Freedom Through Investing 25:09 Handling Smart Rooms 27:07 Value Investing Evolves 28:51 Learning From Legends 32:39 AI And The Future 35:37 Berkshire Performance Lens 36:36 Why Amex Wins 38:43 China Risk And BYD 39:57 India Investing Nuggets 43:53 Hardest Skill Doing Nothing 44:17 Books And Success 46:46 Closing Takeaways ------ Check out: Monsoon Pabrai:https://www.monsoonpabrai.com/ Li Lu Value Investing Session: https://www.youtube.com/watch?v=ajMy9LkQQlw ------ Newsletter: The Think newsletter delivers actionable insights on long-term thinking & insights. Learn more and sign-up at onepercent.live/subscribe ------ Follow Pritish Insta: https://www.instagram.com/sanyalpritish/LinkedIn: https://www.linkedin.com/in/pritishsanyal/

    48 min
  5. Episode 87 [Thrive]: How Estée Lauder Sold Permission, Not Perfume

    12/14/2025

    Episode 87 [Thrive]: How Estée Lauder Sold Permission, Not Perfume

    How Estée Lauder transformed the cosmetic industry and built an empire: Estée Lauder built a cosmetics empire not by inventing perfume, but by reimagining how it was sold—transforming fragrance from a luxury gift women waited to receive into an everyday self-care product they bought for themselves. Follow & Subscribe: Newsletter: https://www.onepercent.live/subscribe WhatsApp: ⁠⁠https://bit.ly/TOP_WA2 ⁠⁠ YouTube: ⁠⁠https://bit.ly/TOP_YouTubeVideos Pritish Sanyal: https://www.linkedin.com/in/pritishsanyal/

    6 min
  6. Episode 86: Private Communities Are the Future w/Utsav Somani

    11/08/2025

    Episode 86: Private Communities Are the Future w/Utsav Somani

    About Utsav Somani: ⁠Utsav is the founder of Offline — India’s most exclusive community of scaled-up tech founders. Early members include co-founders of Zomato, Country Delight, Ultrahuman, Noise, CoinDCX, and many more. He is responsible for bringing AngelList to India. AngelList India became the most active seed investor in the country with 500 investments since it’s launch in 2018. He runs 2 separate funds called iSeed and Galaxy that have around $100M in AUM. Utsav has personally invested in companies like BharatPe, CoinDCX, Pristyn Care, Jupiter, Park+ along with top-tier VC firms. In this conversation, we talk about: 00:00 Intro 02:13 Navigating Introversion 05:40 The Art of Cold Outreach 07:23 Reflecting on a Decade of Investing 10:51 Challenges and Learnings in Angel Investing 12:38 Building the Community 15:21 The Vision for Offline 18:05 Executive Coaching and Community Building 21:14 Building a Strong Cap Table 21:46 The Importance of Monopoly and Control 24:13 Private Paid Communities 30:32 Decision-Making Framework 34:07 Balancing Work and Personal Life 35:57 Defining Success 36:33 Key Takeaways from the Conversation

    39 min
  7. Episode 85 [Thrive]:  Starbucks Achilles Heel Technology Adoption versus the Human Touch

    08/18/2025

    Episode 85 [Thrive]:  Starbucks Achilles Heel Technology Adoption versus the Human Touch

    Why Starbucks Must Choose: Connection or Convenience? The future of brand trust lies in one powerful decision. In an ever-evolving world dominated by technological advancements, companies face a pivotal challenge. It isn't just about adopting the latest technology; it's about striking a balance with the irreplaceable human touch. Today, we delve into the journey of Starbucks and explore how a brand known for creating a communal coffeehouse vibe navigates redefining its identity amid technological progress. Follow & Subscribe: Newsletter: https://www.onepercent.live/subscribe WhatsApp: ⁠⁠https://bit.ly/TOP_WA2 ⁠⁠ YouTube: ⁠⁠https://bit.ly/TOP_YouTubeVideos Pritish Sanyal: https://www.linkedin.com/in/pritishsanyal/

    4 min
  8. Episode 84: Harnessing Chaos: The Antifragile Approach to Thriving in Uncertainty

    07/16/2025

    Episode 84: Harnessing Chaos: The Antifragile Approach to Thriving in Uncertainty

    Mastering Antifragility: Insights from Amazon, Zoom, and Nokia's Journeys: Jitha and I delved into Nassim Taleb's concept of Antifragility, a topic Jitha had explored in his newsletter No.147. We explored the concept of Antifragility, examining how leading organisations like Amazon, Zoom, and InMobi not only survived but thrived during uncertain times, and contrasted this with Nokia's transformation into a fragile organisation. We discuss how, in uncertain times, fragile companies perish, resilient companies survive, and anti-fragile companies grow. We also talk about why startups should focus on scoring in their markets and act like a mosquito rather than being Antifragile. Given the current landscape of Artificial Intelligence and the uncertainty it's causing in the workforce, this discussion has never been more critical. Which organisations will be able to adopt an antifragile mindset and grow as AI becomes mainstream? Follow & Subscribe: Jitha's Newsletter Sunday Reads: https://jitha.substack.com/ The One Percent Project: WhatsApp: ⁠⁠https://bit.ly/TOP_WA2 ⁠⁠ YouTube: ⁠⁠https://bit.ly/TOP_YouTubeVideos 00:00 Introduction02:36 Understanding Antifragility06:21 Amazon's Antifragility During COVID17:51 Zoom's Antifragility During COVID21:12 Nokia's Journey from Antifragile to Fragile27:08 Conclusion and Key Takeaways

    28 min
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5
out of 5
4 Ratings

About

Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiring stories and the chance to learn from the best and brightest minds in their respective fields.

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