The Unified Brand - Branding Podcast

Elements Brand Management
  • 5.0 (7)
  • Marketing
  • Updated Weekly

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

  1. How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust

    5d ago

    How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust

    What makes a brand truly unforgettable? In this episode of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, creative leader, and founder Marc Rust to explore why the world's most successful brands aren't built on logos, colours, or taglines—they're built on clarity, alignment, and what Marc calls "brand magic." Marc shares his journey from learning French through television commercials in Paris to helping organisations strengthen their positioning, increase enterprise value, and create brands people genuinely remember. Together, they discuss: • Why most businesses focus on what they do instead of why they matter• How internal alignment creates stronger brands and better customer experiences• The role of creativity in driving growth and innovation• Why remarkable brands stand out while ordinary brands get ignored• How private equity firms can use branding to increase company valuation• The future of brand strategy in an AI-powered world• Lessons from iconic brands including KitKat, Nike, Goodyear, and Barbie If you're a founder, marketer, business leader, or anyone responsible for growing a brand, this conversation will challenge how you think about branding and provide practical insights into creating a business people notice, remember, and choose. Listen now and discover how to bottle brand magic. Marc's Links Website: https://marcrust.comAgency: https://consequentlycreative.comLinkedIn: https://www.linkedin.com/in/marcr/Agency LinkedIn: https://www.linkedin.com/company/consequently/ ----- Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠⁠⁠⁠BrandPowerScorecard.co.uk⁠⁠⁠⁠⁠ Book a ⁠⁠⁠⁠⁠Free Brand Discovery Call:⁠⁠⁠⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    36 min
  2. Why Most Brands Feel Incomplete (And the 4 Layers Every Business Needs to Scale)

    Jun 11

    Why Most Brands Feel Incomplete (And the 4 Layers Every Business Needs to Scale)

    Most businesses don't have a branding problem—they have a brand foundation problem. In this episode of The Unified Brand Podcast, we break down the Unified Brand Framework and reveal the four essential layers that every successful brand needs to create clarity, consistency, and long-term growth. You'll discover why many businesses struggle despite investing in branding, marketing, or design, and how disconnected brand systems create confusion for customers and teams alike. In this episode: Why strong brands are built on more than great visualsThe role of brand strategy in guiding every business decisionHow brand identity translates strategy into customer perceptionWhy marketing amplifies clarity—or confusionThe overlooked importance of brand governanceHow to maintain consistency as your business scalesThe hidden costs of brand drift and identity crisesHow the Unified Brand Framework creates long-term brand alignmentIf your brand feels fragmented, inconsistent, or stuck at a growth ceiling, this episode will help you identify what's missing and how to build a stronger foundation for sustainable growth. ----- Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠⁠⁠BrandPowerScorecard.co.uk⁠⁠⁠⁠ Book a ⁠⁠⁠⁠Free Brand Discovery Call:⁠⁠⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    10 min
  3. Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory

    Jun 4

    Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory

    What happens when a brand captures millions of views but still struggles to be remembered? In this episode of The Unified Brand Podcast, we sit down with Tom Foulkes, former Global Head of Brand at McLaren and now Managing Director at HBI, to explore one of the biggest misconceptions in modern marketing: the belief that attention equals brand growth. Tom shares insights from leading one of the world's most iconic brands and explains why marketers need to stop obsessing over likes, shares, and impressions—and start focusing on memory, recall, and meaningful brand experiences. We discuss: ✅ Why social media metrics can be misleading✅ The difference between attention and memory✅ What McLaren taught Tom about brand recall✅ How brands can become memorable at the point of purchase✅ The role of storytelling, semiotics, and cultural cues in branding✅ Why consistency matters more than marketing trends✅ Distinctiveness vs differentiation in crowded markets✅ Global branding lessons from McLaren and professional services firms✅ What the branding industry still gets wrong today If you're a founder, marketer, or business leader looking to build a brand that lasts—not just a campaign that performs—this episode is packed with valuable insights. Tom's Links Linkedin - https://www.linkedin.com/in/tomfoulkes/ HB Website - https://uk-hb.com ----- Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠⁠BrandPowerScorecard.co.uk⁠⁠⁠ Book a ⁠⁠⁠Free Brand Discovery Call:⁠⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    38 min
  4. The Brand Strategy Behind Liquid Death’s $1.4B Success

    May 28

    The Brand Strategy Behind Liquid Death’s $1.4B Success

    Liquid Death didn’t win by making better water. It won by creating an entirely new category. In this episode of The Unified Brand Podcast, we break down the real strategy behind Liquid Death’s rise from a “dumb idea” to a $1.4 billion brand — and why most businesses completely misunderstand what made it work. We explore: Why category creation beats category competitionHow Liquid Death positioned itself against “wellness culture”The power of choosing a brand enemyWhy tension creates magnetic brandsHow archetypes like the Outlaw and Innocent can work togetherWhy unified branding matters more than marketing tacticsThe strategic lesson founders and marketers should take from Liquid DeathThis episode is essential listening for founders, marketers, brand strategists, and business owners who want to stop blending in and start building brands people actually remember. If your brand feels stuck competing on the same messaging as everyone else in your industry, this episode will completely change how you think about positioning. Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠BrandPowerScorecard.co.uk⁠⁠ Book a ⁠⁠Free Brand Discovery Call:⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    8 min
  5. Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

    May 14

    Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

    In this episode of The Unified Brand Podcast, we sit down with designer and founder of Mifland, Tobi Egberongbe to explore the power of storytelling, timeless products, and building a brand people emotionally connect with. From vintage Redwing boots and worn-in watches to the philosophy behind creating products that age with meaning, this conversation dives deep into why the best brands focus on identity over trends. We discuss: Why every great brand needs one instantly recognizable productThe danger of copying trends and becoming “too referential”How vintage culture is reshaping fashion and consumer behaviorCreating products with emotional longevity and personal storiesBuilding a lifestyle brand rooted in happiness, creativity, and experienceThe future of retail, pop-ups, collaborations, and community-driven brand experiencesLessons founders can learn from Porsche, Apple, Rolex, and moreThis episode is packed with insights for founders, creatives, marketers, and anyone interested in building brands with substance and staying power. Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠BrandPowerScorecard.co.uk⁠ Book a ⁠Free Brand Discovery Call:⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    20 min
  6. Why Brand Fragmentation Is Quietly Killing Your Growth

    May 7

    Why Brand Fragmentation Is Quietly Killing Your Growth

    If you walked into different departments across your business and asked each team what your brand stands for… would you get the same answer? In this episode of The Unified Brand Podcast, we explore one of the biggest hidden challenges facing growing businesses: brand fragmentation. Brand inconsistency rarely appears overnight. It creeps in through disconnected messaging, regional adaptations, rushed campaigns, inconsistent tone of voice, and teams interpreting the brand differently. The result? • Confused customers • Slower marketing execution • Increased advertising spend • Internal misalignment • A weakened brand identity This episode breaks down why traditional fixes like updated brand guidelines, one-off training sessions, or even rebrands often fail to solve the root problem. Instead, we explore the importance of building a complete brand operating system through the Unified Brand Framework — connecting strategy, identity, marketing, and governance into one unified structure. You’ll learn: What brand fragmentation actually looks like inside organizationsWhy inconsistent branding damages trust and recognitionThe hidden operational costs of brand misalignmentWhy most businesses don’t have a true brand systemThe four layers of the Unified Brand FrameworkHow to create alignment across teams, markets, and leadershipWhy governance is essential for long-term brand consistencyWhether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: BrandPowerScorecard.co.uk Book a Free Brand Discovery Call: Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    8 min
  7. "We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast

    Apr 30

    "We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast

    What happens when rapid growth starts killing your business? In this episode of The Unified Brand Podcast, Gilad Bechar, CEO & Founder of Moburst, shares the raw truth behind scaling a global marketing agency — including the bold decision to fire major clients, cut half the team, and rebuild from the ground up. From raising $2.4M unexpectedly to working with brands like Google and Uber, Gilad breaks down the hidden dangers of hypergrowth, the importance of profitability, and why most agencies fail to scale sustainably. You’ll learn: Why growth without profitability is a ticking time bombThe critical role of measurement and internal data systemsHow to balance brand vs performance marketing effectivelyWhy organic growth is your long-term competitive advantageHow AI is reshaping marketing agencies in real timeThe mindset shift required to scale from startup to global agencyIf you're a founder, marketer, or business leader chasing growth — this episode will challenge how you think about scaling. LinkedIn: https://www.linkedin.com/in/begiladMoburst: https://www.moburst.com/ ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    38 min
  8. How Storytelling Shapes Products, Culture, Leadership, and Growth

    Apr 17

    How Storytelling Shapes Products, Culture, Leadership, and Growth

    In this episode of The Unified Brand Podcast, Chris speaks with Gavin McMahon, founder of Fast Forward Consulting Group and author of Story Business, about why storytelling is far bigger than marketing alone. Gavin breaks down the different genres of storytelling in business, from product storytelling and brand worldbuildingto leadership storytelling and culture storytelling. He explains why so many brands overcomplicate their messaging, how businesses can use old words to describe new things, and why the best brands create worlds people want to belong to. They also explore how storytelling influences decision-making, customer perception, internal alignment, and change leadership, especially in a world being reshaped by AI. This episode is packed with insights for founders, marketers, and business leaders who want to build brands that connect more deeply and communicate more clearly. In this episode: Why storytelling is a business tool, not just a marketing toolThe 6 storytelling genres brands should understandHow to make complex products easier to buyWhat “worldbuilding” means for modern brandsWhy culture and leadership depend on shared storyThe communication mistakes that weaken brand clarityHow AI could make storytelling even more valuable Connect with Gavin McMahon:LinkedIn: https://www.linkedin.com/in/gmcmahonStory Business: https://www.story-business.com/fassforward: https://www.fassforward.com/ ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    43 min
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5
out of 5
7 Ratings

About

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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