Pharma Market Access Insights - from Petauri Evidence

Petauri Evidence
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We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Petauri Evidence. 

  1. The Evolving NHS – An ICS Chief Pharmacist’s Perspective

    NOV 17

    The Evolving NHS – An ICS Chief Pharmacist’s Perspective

    Send us a text What does the evolving NHS landscape look like through the eyes of a Chief Pharmacist, and how are integrated care system (ICS) pharmacy teams responding? In this Petauri Evidence NHS Whispers session, we put your questions to Yousaf Ahmad (Chief Pharmacist and Director of Medicines Optimisation, Frimley ICS), as he shares how he and his colleagues are responding to the changing NHS environment. From system pressures and financial constraints to prescribing priorities and service redesign, Yousaf explored how ICS pharmacy teams are adapting, and what this means for industry partners. This episode was first broadcast as live webinar on: Friday 24th October 2025. Learn more about this episode at https://petauri.com/insights/evolving-nhs-ics-chief-pharmacists-perspective/ Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    31 min
  2. First to Market: Unlocking Switzerland’s Pharma Potential

    NOV 12

    First to Market: Unlocking Switzerland’s Pharma Potential

    Send us a text What makes Switzerland a compelling first-launch market for Pharma? How does its healthcare system compare to other European countries? What do manufacturers need to know about reimbursement, pricing, and evidence requirements? How might the evolving Joint Clinical Assessment (JCA) landscape influence launch sequencing? This episode explores Switzerland’s potential as an early launch market. In this session, Louise Maddison (Senior Consultant – Global Pricing and Market Access, Petauri Evidence) interviewed Dr Elisabeth Brock (Independent expert in market access in Switzerland), who has extensive experience in Swiss healthcare, including regulatory and payer engagement, dossier preparation for the Swiss Specialities List (SL), and strategic launch planning. Together, we explored what global market access teams need to know about launching in Switzerland – from regulatory routes and pricing frameworks to the nuances of payer expectations and evidence generation. We discussed: - What makes Switzerland attractive as a first-launch market  - Key differences between Swiss and European Union (EU) market access pathways  - How to prepare for inclusion on the SL and what “economically efficient pricing” really means  - The role of cantonal (state) variation and decentralised healthcare in shaping access  - How Swiss decisions may be influenced by the EU’s JCA  - What global teams can learn from Swiss strategy to inform broader launch planning This episode was first broadcast as a live webinar on Thursday 16th October 2025 Learn more at  https://petauri.com/insights/market-access-switzerland/ Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    45 min
  3. Q&A Webinar: The Evolving NHS Landscape in England – From Policy to Practice

    OCT 13

    Q&A Webinar: The Evolving NHS Landscape in England – From Policy to Practice

    Send us a text In this NHS Whispers live Q&A webinar, Katie Mulholland (Senior Consultant, UK Market Access, Petauri Evidence) speaks to:  - Sarah Everest Ford (Programme Director, Health and Care Partnership)  - Patrick McGee (Deputy Programme Director for Pathology, Lancashire & South Cumbria)  - Prof. Phil Richardson (Former Dorset ICS System Commissioning Director; now Chief Innovation Officer, Petauri Evidence) Together, they explore the implications of changing NHS structure and policy, and what this means for your market access, stakeholder engagement, and product innovation strategies. This episode was first broadcast as a live webinar on 19th September 2025. Some to the topics discussed may evolve over time. This session was shaped by your questions. Key themes included:  - Evolving NHS structures, policies, and practices – and what this means for industry  - Strategic commissioning: where will it happen, and who will lead it? - The 10 Year Plan and its implications for innovation and access  - How industry can adapt to new engagement models and financial constraints  - What the shift to integrated neighbourhoods means for product rollout and service design Learn more at: https://petauri.com/insights/evolving-nhs-landscape-policy-to-practice/ For support with navigating the evolving NHS and launching new medicines and products in England, please email evidence@petauri.com.  Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    1 hr
  4. Global Pricing and Market Access – Strategies for Success in an Evolving Landscape

    JUL 18

    Global Pricing and Market Access – Strategies for Success in an Evolving Landscape

    Send us a text Uncover the forces driving change in global pricing and access In this expert-led discussion we explore the latest trends, challenges, and strategic considerations shaping global pricing and market access (GPMA). At Petauri Evidence, our Global Pricing and Market Access Team are growing to meet the increasing complexity of global launch and access, bringing together fresh perspectives and decades of real-world experience. In this episode, our experts, Clare Foy and Adam Brown, are joined by two new additions to the team, Catherine Beecher and Sam Davies, who bring extensive expertise from both consultancy and industry. Ben Spurr (Head of Partnerships, Petauri Evidence) hosts the panel discussion with Clare, Adam, Catherine, and Sam as they explore the key issues facing Pharmaceutical and Medtech companies as they prepare for global launch, navigate payer expectations, and develop value-driven pricing strategies. This episode was first broadcast as a live webinar. Learn more at: https://petauri.com/insights/webinar-global-pricing-market-access-strategies/ Discover our global pricing and market access services at: https://petauri.com/gpma/  To explore your pricing and market access strategy with our experts or to put your question to the panel, email evidence@petauri.com Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    53 min
  5. Transforming Global Market Access: Smarter Resource Management with Local Affiliates

    JUN 3

    Transforming Global Market Access: Smarter Resource Management with Local Affiliates

    Send us a text Discover a smarter way to manage and share market access resources with local affiliates Are your global market access resources scattered, leading to inconsistencies and confusion among your affiliates? In this webinar we discussed how a centralised platform can streamline resource sharing, ensure access to nationally-relevant evidence, and put the resources your local affiliates need right at their fingertips. The webinar features a conversation with Tim Styche (Market Access & Health Outcomes Director, Smith+Nephew), who shares how his team has solved this challenge with our Global Value Platform. Learn more at: https://petauri.com/insights/transforming-global-market-access-smarter-resource-management-with-local-affiliates-a-live-webinar/ To discuss your needs or arrange a full demo of the platform email evidence@petauri.com   Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    34 min
  6. Communicating value to US Payers: Insights for Pharma and Medtech

    APR 29

    Communicating value to US Payers: Insights for Pharma and Medtech

    Send us a text What do global market access teams need to know about the US market? What do US payers expect to hear from Pharma and Medtech companies? What kind of value messaging resonates in the US? How do you prepare for launch in a market as diverse as the US? In this Global Whispers episode, Louise Maddison (Senior Consultant – Global Market Access, Petauri Evidence) interviews some of our colleagues from Petauri Advisors who are either former payers, or former industry market access leads in the US. Louise puts your questions to:  - Rory Davies – Vice President of Value and Access, Petauri Advisors, with extensive past experience in Chief Clinical roles at Cigna, Flipt and WellDyne - Dan Vanderpoel – Executive Vice President, Strategic Payer Marketing; Head, Client Solutions, Petauri and former Manager, Trade Relations at Humana - Shana Gunderson Hua – Vice President of Value and Access, Petauri Advisors and former Medical Affairs Executive Director at Genentech and former AVP of Pharmaceutical Strategy and Contracting at Cigna and Express Scripts (now Evernorth) We explore what global market access teams need to know about market access and payer engagement in the US. We  explore how and why value messaging, pricing, and launch strategies are developed differently for the US market, compared to other key launch markets, and what this means for global teams preparing for US launch or taking a US-developed proposition internationally. Learn more at: https://petauri.com/insights/communicating-value-to-us-payers-insights-for-pharma-and-medtech/ This episode was first broadcast live as a webinar in March 2025.  Learn more about Petauri Evidence: https://petauri.com/petauri-evidence/ Learn more about Petauri Advisors: https://petauri.com/petauri-advisors/ Meet the ACE team: https://petauri.com/about-us/ace-team/ Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    59 min
  7. Navigating market access: Launch strategies and health economic modelling for medical devices

    APR 24

    Navigating market access: Launch strategies and health economic modelling for medical devices

    Send us a text Discover how health economics can support successful Medical Device launch, proposition development, and market access This episode offers an insightful journey into the world of medical device market access. Specialists from our health economics and market access teams explore the hidden challenges faced by medical devices companies when taking new innovations to healthcare leaders, communicating value and demonstrating evidence, and offer tips on leveraging health economics for a successful launch. Juliet Wallace (Senior Partnerships Coordinator) delves deep with our expert panel into the pivotal role of health economic evaluation in supporting market access for medical devices. Juliet puts audience questions to Hannah Palin (Director, Local Market Access), Calum Jones (Associate Director, Health Economics), and Evelyne Priestman (Consultant, Health Economics). See full details at: https://mtechaccess.co.uk/launch-strategies-health-economic-modelling-medical-devices/ This episode was originally broadcast live as webinar in February 2025.  https://petauri.com/ Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    45 min
  8. Navigating US payer evidence needs to optimise market access

    11/27/2024

    Navigating US payer evidence needs to optimise market access

    Send us a text What clinical and economic evidence do US payers prefer to drive formulary decisions? How can you optimise your chances of preferential access in the US with the right evidence? How should evidence be generated, synthesised, and presented for the US market? In this episode, Clare Foy (Director – Global Market Access, Mtech Access) interviews colleagues Nicole Lodowski (Managing Director, Petauri Evidence) and Bob Nordyke (Senior Advisor, Petauri Evidence) about US payer evidence challenges. We explore the evolving evidence needs for US payers. Nicole and Bob share unique perspectives around their extensive experience of driving evidence strategies for US pharmaceutical and medical device launches. Additionally, Nicole and Bob share a ‘sneak peek’ of exclusive insights from a recent Petauri US payer insights survey conducted to better understand the evidence landscape from the US payers’ perspective. They explore: The evolving payer evidence landscape in the USPreferences for clinical and economic evidence by US payersKey differences between the US and other global markets with regard to evidence, HEOR, and market accessOpportunities and challenges when launching new medicines/medical devices/diagnostics in the USInnovative perspectives on evidence planning and strategy for the US marketUS payers’ perspectives, with exclusive insights from Petauri Evidence’s 2024 US payer survey This episode was first broadcast as a live webinar in October 2024. Learn more at: https://mtechaccess.co.uk/navigating-us-payer-evidence-needs/ Explore more about launching in the US market: https://mtechaccess.co.uk/launching-healthcare-products-in-the-us/ Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence

    58 min
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About

We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Petauri Evidence. 

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