The Dental Boardroom

PracticeCFO

A place for dentists to find expert insight and information around everything from navigating residency and associate opportunities to being a successful dental practice owner.

  1. 1d ago

    168: Discount or Offer: Which One Is Building Your Practice?

    Participants: Wes Read, host, PracticeCFOMichael Anderson, dental marketing and brand advisor who works with practices on defining and showing value.Megan Shelton, dentist and practice operations advisor focused on patient experience and retention systems. Duration: 41 minutes A DSO opens down the street with a $49 new patient special, and the instinct is to match it. This episode walks through why price is the most expensive growth lever a practice can pull, and what to use instead: a defined value proposition, visible proof of expertise, and an in-office experience that justifies the fee. The panel closes with whether membership plans are a real alternative or just discounting in disguise. Key topics Discount math and margin erosionOnline reviews and word of mouthSignature details and patient experienceMembership plans versus PPO participation Key takeaways Discounting cuts your fee but never your costs, so volume has to multiply to break even.Low price attracts the patients least likely to stay or accept treatment.Patients cannot judge clinical skill, so they judge everything else.Membership patients accept more treatment because they already committed to you. Actions to consider Audit the full new patient journey, from the phone call and web form follow up to the bathroom, and fix what contradicts your fees.Pick one signature detail you deliver every time without asking, and train the team to build value around it before it happens.Start documenting cases on your phone this month, and run your PPO contracts through AI to confirm what your discounting obligations actually are.

    168: Discount or Offer: Which One Is Building Your Practice?
  2. Oct 20

    167: Year-End Tax Planning: Sticking the Landing

    Wes Read, host, Practice CFO Duration: 44 minutes A solo walkthrough of the year-end tax planning work that must be finished by December 31st, built around the idea that a strong year of planning only counts if the final execution lands. Wes covers what locks in at year end, the internal checklist Practice CFO runs on every client, and why single tax strategies have to be judged inside the full financial picture rather than on their own. The central point: tax friction is the main brake on financial independence, and most of the levers close on December 31st. Key topics Retirement plan design and funding deadlinesSection 179 and bonus depreciation on equipmentPass-through entity tax electionsTax brackets, phase-outs, and lost deductions Key takeaways Retirement plan design cannot be changed once the year closes, and elective deferrals must clear payroll by December 31st.Financing equipment for a Section 179 deduction can start a debt spiral: deduction now, payments later with nothing to deduct.Missing the pass-through entity tax election is the most common and most expensive oversight on a dental return.Getting income under a phase-out threshold pays twice: lower tax now, plus deductions you would otherwise forfeit. Actions to consider Schedule a year-end projection meeting with your CPA or CFO advisor in October or November, while options are still open.Confirm your W-2, spouse and children payroll, and 401(k) contributions will land on target before the final December payroll run.Have an advisor vet any supplier equipment deal for whether you can actually use the deduction before you sign.

    167: Year-End Tax Planning: Sticking the Landing
  3. Aug 18

    165: Private Practice Isn't Dead

    Participants: Wes Read, host, Practice CFO and Practice OrbitJared Bergquist, a licensed business and commercial real estate broker in Nevada who runs his own brokerage selling dental practices and handling dental real estate across Nevada, Utah, and Arizona Duration: 57 minutes A broker and a CPA walk through what the practice acquisition market looks like right now: where DSO activity stands, what private buyers are competing for, and why the "perfect" practice is the wrong target. They cover building ownership, rent as a percentage of collections, and how staff stability drives both value and a successful transition. Key topics DSO activity and divestituresPrivate practice acquisitionBuying versus leasing your buildingStaff retention through a transition Key takeaways Waiting for a flawless practice is why many qualified buyers never buy one.DSO divestitures over the next five to ten years will create locations, equipment, and patient bases worth pursuing.Owning your building controls the one expense you cannot renegotiate later.A de novo that fails to launch is very hard to sell, because leasehold improvements and used equipment carry little value. Actions to consider Check rent as a percentage of collections against the seven to ten percent target and know what a long lease escalates to.Widen your acquisition criteria to four and five operatory practices and offices with fixable problems.If you are buying, negotiate for the seller to stay on twelve to eighteen months to hand off staff and patients.

    165: Private Practice Isn't Dead
5
out of 5
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A place for dentists to find expert insight and information around everything from navigating residency and associate opportunities to being a successful dental practice owner.

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