The Freight Coach Podcast

Chris Jolly

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you're a seasoned pro or new to the world of freight, The Freight Coach Podcast delivers the knowledge you need to stay ahead of the curve and optimize your freight operations. Tune in for actionable advice, thought-provoking discussions, and a glimpse into the future of freight!

  1. 3h ago

    1499. #TFCP - Locking Down the Load: A Blueprint for Modern Risk Management

    Today, our guests from Exhibit A, Robert Miller and Merul Dhiman, dive straight into  why undeniable SOP compliance is absolutely non-negotiable for any serious freight brokerage and how relying solely on basic platforms without a tangible audit trail is a crippling logistics risk that leaves your operations wide open to liability! Exhibit A is bringing game-changing freight technology to the table with a platform that meticulously documents every single step of your vetting process, proving exactly what you did and when you did it.  If you want to stop operating on blind faith and start genuinely insulating your business, you need to tune into this actionable breakdown on bulletproofing your operations!   Connect with Robert and Merul Website: https://exhibita.io/  LinkedIn: https://www.linkedin.com/in/robertemiller/ / https://www.linkedin.com/in/merul/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    1499. #TFCP - Locking Down the Load: A Blueprint for Modern Risk Management
  2. 1d ago

    1498. #TFCP - The Triple Squeeze: Iran Oil Shocks, ELD Mandates, and Freight's AI Warning!

    Could your automated carrier vetting process be leaving your logistics operation wide open to sophisticated freight fraud? Start building rock-solid freight business fundamentals in today's episode as we focus strictly on the real side of AI in the freight industry! We're diving straight into some massive industry headlines, starting with a breakdown of insights from the Uber Freight CTO on why 95% of AI concepts fail in production and why mastering simple automation tools for manual tasks—like document processing and POD retrieval—is the true path to winning with AI.  We talk frankly about why relying entirely on automated vetting software without a "human in the loop" is a massive liability, how sophisticated scammers are exploiting digital booking platforms, and why clear communication and manual audits are still your absolute best defense against bad actors in your supply chain network!   Resources / References https://www.freightwaves.com/news/dont-get-in-trouble-again-c-h-robinson-ai-everywhere-except-carrier-vetting-is-a-problem https://www.freightwaves.com/news/uber-freight-cto-ai-in-freight   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

  3. 2d ago

    1497. #TFCP - The AI Trojan Horse: Closing Logistics' Critical Data Voids!

    Are you blindly plugging AI tools into your freight operations without a second thought, or worse, letting shadow AI compromise your organization's most sensitive data? NMFTA's Director of Cybersecurity, Ben Wilkens, is back to give it to you straight about the wild west of AI in the transportation industry! We dive right into the critical differences between foundational AI models and everyday AI tools, the hidden risks of rapid large language model adoption, and why establishing a strict AI governance framework is now a matter of national security. The shift from zero to full AI integration has occurred almost overnight, and if you aren't actively protecting your digital footprint with proper guardrails, you're leaving your trucking company or brokerage vulnerable to bad actors and catastrophic data breaches.  We break down exactly how everyday professionals can utilize the NMFTA's free resources to build a secure tech infrastructure from the ground up, ensuring your data remains your ultimate currency.  Tune in for no-nonsense insights to protect your business, and don't forget to secure your spot at the upcoming NMFTA Cybersecurity Conference in Long Beach to stay ahead of the curve!  To access the 2026 NMFTA Cybersecurity AI Governance Framework, visit https://bit.ly/4wP09cq and complete the form.   About Ben Wilkens Ben Wilkens, CISSP, CCSP, CISM, is a Cybersecurity Principal Engineer at the National Motor Freight Traffic Association, Inc. (NMFTA)™. In his role at NMFTA, Ben spearheads research initiatives and leads teams dedicated to developing cutting-edge cybersecurity technologies, methodologies, and strategies to safeguard information systems and networks. He collaborates extensively with academic institutions, industry partners, and government agencies to advance cybersecurity practices and knowledge. Ben provides expert insights and recommendations to organizations, enhancing their security posture and helping them navigate the constantly evolving landscape of cyber threats. Before joining NMFTA, Ben was a key executive at a third-generation family-owned trucking and logistics company. There, he focused on the strategic integration of technology to improve operational efficiency while ensuring adherence to cybersecurity best practices. With a rare combination of CISSP, CCSP, and CISM certifications alongside an active Class A CDL, Ben brings a unique perspective to the intersection of cybersecurity and transportation. In addition to his extensive experience as an over-the-road driver, he has held roles in dispatch operations, driver management, and brokerage sales. Ben later transitioned to IT and operations support, where he honed his expertise in cybersecurity.   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    1497. #TFCP - The AI Trojan Horse: Closing Logistics' Critical Data Voids!
  4. 5d ago

    1496. #TFCP - Family in the Trenches: Building a Multi-Generational Freight Agency!

    Learn how to navigate post-pandemic rate shifts and grow a multi-generational freight brokerage without burning out your team in this episode with Steve Burroughs of SPI Logistics, a seasoned expert who has successfully built a powerhouse family-owned freight agency! We dive straight into the realities of the current trucking industry, breaking down the recent capacity tightening, the long-awaited stabilization of freight rates, and why chasing cheap freight is a massive mistake. Steve also drops some straightforward advice on why your primary customer as a broker is the shipper, and why old-school, face-to-face relationship building will always outperform mindlessly dialing for dollars.  Whether you are navigating tricky family business dynamics, scaling your logistics operations, or learning how to set firm boundaries and treat your dispatchers with the respect that builds long-term loyalty, this episode delivers actionable insights you need to succeed in transportation!   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    1496. #TFCP - Family in the Trenches: Building a Multi-Generational Freight Agency!
  5. 6d ago

    1495. #TFCP - Speed to Cash: How Automated Payments Are Fixing Logistics Cash Flow!

    How are emerging financial technologies transforming the operational landscape for freight businesses, and how can automation mitigate key operational risks like tribal knowledge? With systems development and financial literacy posing significant challenges for freight businesses, Tank Payments' co-founder Matt Rybak shares how their automated financial back-office software is simplifying the complex "factor-broker-carrier stack!"  Since money is never free, managing cash flow, accurate billing, and timely invoicing are crucial for maintaining healthy DSO (Days Sales Outstanding) cycles.  Tank Payments works continuously in the background, acting as a virtual employee to automate routine accounting tasks and manage key processes like cash posting, which minimizes the dangerous "death by a thousand cuts" caused by hidden SaaS fees. By digitizing tribal knowledge and standardizing critical back-office operations, freight organizations can improve billing efficiencies, run leaner operations, and build long-term enterprise value that ensures business continuity!   Connect with Matt Website: https://tankpayments.com/  Email: matt@tankpayments.com   LinkedIn: https://www.linkedin.com/in/matthewrybak/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    1495. #TFCP - Speed to Cash: How Automated Payments Are Fixing Logistics Cash Flow!
  6. Jul 15

    1494. #TFCP - The Mid-Year Produce Squeeze: Navigating High-Velocity Summer Peak Lanes!

    In this episode, we break down the current refrigerated freight market, the massive rate spikes coming out of California, and the mid-season produce update! Joined by Cody Koehler from A&Z Trucking, our discussion focuses on the real-world operational challenges of managing a reefer fleet, including the impact of safety check weeks on truck capacity and the critical differences between non-domiciled and illegal CDL drivers.  We also explain how smart brokers can protect customers from market volatility through strong, dedicated carrier relationships built on fast payments, easy tracking, and mutual respect!   About Cody Koehler Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.   Connect with Cody LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/  Website: https://aandztrucking.com/  Email: info@aandztrucking.com   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    1494. #TFCP - The Mid-Year Produce Squeeze: Navigating High-Velocity Summer Peak Lanes!
  7. Jul 14

    1493. #TFCP - The Hard Right: Moving From Transactional Middleman to High-Value Partner!

    If you're tired of running your freight business on pure hustle without seeing real growth, listen to our guest today, Chris Sonnek of Ten Logistics, Inc., pulling back the curtain on the unsexy side of the industry and what it truly takes to transition from just working hard to working smart! We dive into why relying solely on national rate averages is a rookie mistake and explain how mastering carrier capacity, analyzing inverse lanes, and building a dedicated core carrier base are the real keys to protecting your margins.  We also get frank about the gritty reality of freight brokerage scaling, systems development, and why adopting extreme ownership in your leadership is the only way to survive the ups and downs of this highly competitive market!   Connect with Chris Website: https://sonnekconsulting.com/ / https://www.tenlogistics.com/  LinkedIn: https://www.linkedin.com/in/chris-sonnek/ / https://www.linkedin.com/company/sonnek-consulting/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    1493. #TFCP - The Hard Right: Moving From Transactional Middleman to High-Value Partner!
  8. Jul 13

    1492. #TFCP - ICE Targets Illegal CDLs At Weigh Stations & Is TQL Making 40% on EVERY Load?!

    To protect your operations, are you auditing your network to verify legal compliance, and if you use a dispatch service, are you cross-referencing your rate confirmations directly with the broker to uncover hidden fees?  Today, let's discuss a nationwide federal crackdown at weigh stations where ICE agents are targeting unqualified drivers operating with illegally obtained CDLs, which has already led to over 28,000 rescinded licenses! Listen as we also highlight the upcoming U.S. Court of Appeals oral arguments involving TQL and Pink Cheetah, a case centered around federal regulation 49 CFR § 371.3 that could redefine broker margin transparency and contractual waivers!   Resources / References  https://www.freightwaves.com/news/federal-agents-target-illegal-truck-drivers-at-weigh-stations https://www.overdriveonline.com/business/article/15829360/tql-to-argue-before-us-court-of-appeals-over-broker-transparency   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    1492. #TFCP - ICE Targets Illegal CDLs At Weigh Stations & Is TQL Making 40% on EVERY Load?!
4.8
out of 5
80 Ratings

About

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you're a seasoned pro or new to the world of freight, The Freight Coach Podcast delivers the knowledge you need to stay ahead of the curve and optimize your freight operations. Tune in for actionable advice, thought-provoking discussions, and a glimpse into the future of freight!

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