Is your digital infrastructure actually secure, or are you just waiting for the next cyber threat to put you out of business? What does it take to stay ahead of bad actors in an industry where the window for a response has shrunk from months to minutes? Joe Ohr is back on the show, and today, he's joined by Todd Florence from Estes Express Lines to discuss the current state of cybersecurity in logistics! We're diving deep into the launch of the NMFTA Threat Portal and the Freight Fraud Prevention Hub, essential tools designed to help carriers and brokers share real-time data on everything from double brokering to advanced social engineering attacks. Todd doesn't hold back on why protecting your threat information isn't a competitive advantage; it's a liability to the entire national supply chain. Whether you're a one-truck owner-operator or a massive LTL carrier, you need to understand that everyone is on the radar, and having a practiced response plan is the only way to survive in this digital revolution. It's time to stop burying your head in the sand and start collaborating because, at the end of the day, the data is just as important as moving the freight itself! Visit https://freightfraudhub.com/ to learn more about the Freight Fraud Prevention Hub and Threat Portal! About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs. About Todd Florence Todd is the Chief Information Officer at Estes Express Lines, where he has led transformative IT initiatives since joining the company in 2020. He directs Estes' technology strategy and teams, driving innovation to make shipping seamless for customers and employees. Under his leadership, Estes implemented Samsara for Telematics in just six months—earning national recognition—and advanced key digital tools and routing systems. With over 20 years of leadership experience, including 15 years at Celerity, Todd brings deep expertise in technology integration, strategy, and business transformation. He holds both a B.S. and MBA from The American University and is a Certified Scrum Master and Six Sigma Yellow Belt. A frequent industry speaker and recognized thought leader, Todd has been featured in The Wall Street Journal and named one of Samsara's "100 Fleet Operators to Watch" in 2025. 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
