The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker
  • 5.0 (114)
  • Marketing
  • Updated Weekly

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

  1. 2d ago

    #290 Service Provider Finances: Business Debt, Billable Hours, and Knowing Your Numbers with Megan Hale

    Megan Hale thinks the online space has business debt backwards. Women get shamed for putting it on a credit card when that’s often the only capital anyone will give them. She paid off $30K in 10 months once she dropped the shame, and now she builds financial leadership software for solo CEOs at Dream Money. We also get into why she went to 10 events in one year (and how it made filling her own summit easier the next), plus the billable-hours math most service providers get wrong when they set their rates. Megan already taught financial forecasting inside our Digital Marketer’s Workgroup, including a full Dream Money demo, and the replay is waiting for members. Apply here. Links Mentioned in Show: Dream Bigger Summit, Omaha, November 11–12: dreammoney.co/summitDream Money: dreammoney.coDigital Marketer’s Workgroup Connect with Megan: Website: dreammoney.coInstagram: @meganhaleco Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily ReaganGet Emily's 1:1 PR helpGrow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better-paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com. Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily ReaganGrow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better-paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com.

  2. Oct 6

    #289 What Actually Gets a Big Podcast Host to Say Yes with Brenna McGowan

    Everyone wants to get on bigger shows. Fewer people talk about what it takes. Brenna McGowan spent five years building toward her spot on Amy Porterfield's show, and when the timing finally lined up, we rewrote her pitch together. We get into what made it land and what almost didn't. She’s a pre-launch strategist and creator of Anticipation Marketing®, put Amy Porterfield's show on her vision board in 2020. She finally pitched in December 2025, right after the news broke that Digital Course Academy was ending. In this episode, Brenna and I pull apart the pitch we rewrote together. We get into the journalism news values that made it timely, writing as a peer instead of a fan, and why the who-to-pitch question is the one we keep dodging. Conversations like this one happen all the time inside the Digital Marketer's Workgroup, where specialists talk through the real strategy behind getting results for their clients. Apply here. Links Mentioned in Show: The Pre-Launch Plan ProgramBehind the Launch podcastBrenna' episode on the Amy Porterfield Show: https://www.youtube.com/watch?v=S9S4KAMnK84Digital Marketer’s WorkgroupGet Emily's 1:1 PR help: https://emilyreaganpr.com/cmo-services/ Connect with Brenna McGowan: @brennamcgowancobrennamcgowan.co Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily ReaganGrow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better-paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com.

  3. Sep 22

    #288 Turning Free Marketing Strategy Work Into a 1k+ Paid Offer with Natalie Gingrich

    Ewwww! Raise your hand if you’re done giving away our best strategic thinking for free. There's a gap between being seen as the expert and getting paid like one, and it closes the moment you start charging for the strategy, not just the execution. That's exactly what Natalie Gingrich teaches. She runs The Ops Authority and helps service providers turn that thinking into its own paid offer with her strategic mapping model. She gets into how to price it, what to do with the follow-on work, and when to walk from a client. If you're doing strategic work and implementation freelance work, you need to be in our Workgroup – a community for upper-tier freelance marketers and marketing ops specialists who get online business and support each other. Apply here. Links Mentioned in Show: Your Strategic Shift Sept 28-30, 2026Digital Marketer’s Workgroup Connect with Natalie Gingrich: @theopsauthoritytheopsauthority.com Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily ReaganGrow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better-paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com.

  4. Sep 11

    #287 Meet the Ads Manager Behind a $19 Million Launch with Kara Charron (Part 2)

    Here is part 2 of our episode with Kara Charron! What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money's great? Kara Charron is a CMO and ads manager who's generated more than $60 million in client revenue, including a recent $19 million launch with $1.1 million in ad spend. She built her own profit-share model from scratch, and she's telling the real story of how she got there and why she’s so damn good at running ads. Kara's joining Darrell Vesterbelt, former growth strategist behind Kit and Mighty Networks, in Digital Marketer’s Workgroup to go deeper on profit-sharing structures, negotiating a percentage of ad spend, and what it actually takes to move from hourly and retainer work into getting a piece of the pie — live on September 15. You should be in our community of marketing and ops specialists: apply here. Links Mentioned in Show: Digital Marketer’s Workgroup Connect with Kara Charron: @karacharron_kreativedigitalmediainc.com Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily ReaganGrow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com.

  5. Sep 9

    #286 Meet the Ads Manager Behind a $19 Million Launch with Kara Charron (Part 1)

    What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money's great? Kara Charron is a CMO and ads manager who's generated more than $60 million in client revenue, including a recent $19 million launch with $1.1 million in ad spend. She built her own profit-share model from scratch, and she's telling the real story of how she got there and why she’s so damn good at running ads. Kara's joining Darrell Vesterbelt, former growth strategist behind Kit and Mighty Networks, in Digital Marketer’s Workgroup to go deeper on profit-sharing structures, negotiating a percentage of ad spend, and what it actually takes to move from hourly and retainer work into getting a piece of the pie — live on September 15. You should be in our community of marketing and ops specialists: apply here. Links Mentioned in Show: Digital Marketer’s Workgroup Connect with GUEST: @karacharron_kreativedigitalmediainc.com Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily ReaganGrow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com.

  6. Sep 1

    #285 The Real Talk on AI, Copywriting, and Training Claude with Prerna Malik

    What happens when AI meets two decades of copywriting expertise? Why is "fire your team and replace them with AI" the worst advice going around right now? What's the real difference between AI slop and copy that actually converts? Prerna Malik is a conversion copywriter and AI strategist who still writes every word of her own copy and refuses to hand her thinking over to a machine. Prerna's sharing even more on training Claude the right wOK, can you update all of them, please? ay, the setup most people skip, and building skills that actually do the job, live in our Digital Marketer's Workgroup. Apply here. Links Mentioned in Show: ClaudeMadeEasy.comClaude Business Accelerator * my affiliate link Connect with Prerna Malik: @profitably_yoursprofitablyyours.com/ Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily ReaganGrow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com.

  7. Aug 25

    #284 What Nobody Tells You About Being an Ads Manager Right Now with Megan Shields

    Why the ads management space has become commoditized, what's actually required to run ads well in 2026 (hint: it's not just button-pushing anymore), and how to know when a client isn't ready for the work you're offering. Ads Manager & Revenue Growth Strategist Megan Shields (@chimehousemedia) has spent six years in the online business space running multi-six-figure ad campaigns, including work supporting Amy Porterfield's team through DCA. With a background in sales and business development at a Fortune 50 financial firm, she's now bridging the gap between ads management and full marketing strategy. Megan’s sharing even more on performance marketing, ads management and stepping into a CMO role live in our Digital Marketer's Workgroup Apply here. Connect with Megan: @chimehousemediachimehousemedia.com Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily Reagan Grow your freelance business inside the Digital Marketer's Workgroup: Apply to join a vetted room of marketing specialists doing smarter, better paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line.Hire a Marketer: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com. > Hire a Digital Marketing Assistant: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup.

  8. Aug 17

    #283 Affiliate Management: The Insider Intel Nobody's Sharing with Laura Sprinkle

    What actually happens behind the curtain of a 7-fig launch? How is the launch space shifting? What scams should we watch out for? Welcome back to The Marketing Freelancer, new format, zero patience for how-to. First guest back: Laura Sprinkle, the woman behind $65M+ in tracked affiliate revenue, and she's here for the tea, not the tutorial. Laura Sprinkle is the founder and CEO of Rootabl, an affiliate management platform built for course creators and their teams. Before building software, she ran affiliate programs behind the scenes for Amy Porterfield, Todd Herman, and Selena Soo, generating over $50 million in partner-driven revenue before Rootabl ever existed. Rootabl itself has now tracked over $15 million more. Laura's sharing even more on pricing, positioning, and affiliate marketing client work live in our Digital Marketer's Workgroup Apply here. Links Mentioned in Show: rootabl.com/unicorn (10% off with code UNICORN) Connect with Laura Sprinkle Instagram: @rootabl / @imlaurasprinkleWebsite: laurasprinkle.com / rootabl.com Connect with Emily Reagan: Instagram: @emilyreaganpr YouTube: Emily ReaganApply for our Digital Marketer's Workgroup

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About

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

Information

  • Creator
    Emily Reagan | Digital Marketing Mentor, Speaker
  • Years Active
    2020 - 2026
  • Episodes
    290
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Emily Reagan | Digital Marketing Mentor, Speaker
  • Show Website
    The Marketing Freelancer: Unicorns Unite

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