Paul Mort Talks Sh*t

Paul Mort

The Paul Mort Talks Sh*t podcast was created August 13th 2020 after much request to meet the high demand that there was for guests to come and "shoot the sh*t". This laid-back, conversational approach to podcasting allows the authenticity and rawness of personal journeys through life, from both host and guests, to shine through and resonate with the masses.

  1. Jul 16

    Claude vs ChatGPT: The AI Shift That Saved Me 10 Hours a Week in My Business

    I recently ditched ChatGPT. Not because it's useless. It isn't. If you're using nothing, ChatGPT is better than nothing. But for me, it started to feel like using stabilisers on a bike. Beginner level. Useful, yes, but not the full game. AI is the biggest shift in business in years, but most people are still using it like a smarter Google. They prompt it, get advice back, then still have to do all the work themselves. That was me for months. I built custom GPTs, learned prompts, reprompted, tweaked, and still felt like every conversation started from scratch. Then I moved to Claude and the difference hit me fast. Here's the biggest shift: ChatGPT told me what to do. Claude does it for me. In this episode, I break down why I moved from ChatGPT to Claude, how I'm using Claude Cowork, and how it's saving me at least 10 hours a week, maybe closer to 20. What I cover: Why AI is about way more than ChatGPT Why prompts are not the whole game Why generic AI content is everywhere and why it sounds like everyone else The difference between AI giving advice and AI acting like an assistant How I've trained Claude on my voice, emails, posts, YouTube channel, contracts, testimonials and business How I use it to help with emails, slides, workbooks, content ideas, planning and client engagement Why AI should remove boring manual tasks, not replace your creativity How Claude scans what's working across my social media and YouTube Why AI can become the new doom scrolling if you don't use it properly What I'd do if I was starting with AI today If you're drowning in a to-do list that never ends, this episode will show you how to stop using AI like a toy and start using it like a team member. Your move: teach AI one thing about your business today. Give it your website, your emails, your social media, your contracts, your team, what you sell, what works, what you hate doing, then give it one real job.   Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

  2. Jul 9

    Push or Cruise: The Summer Business Plan That Keeps You Moving

    Is it possible to run a business and have an amazing summer without everything going backwards? Your business. Your lead generation. Your sales. Your team. Your delivery. Your body. Your fitness. Your health. Your relationships. Yes. But only if you stop drifting. Summer is the season where most business owners quietly hand over their progress without even realising they're doing it. Kids are off. Clients say "wait until September". Your team's away. Weekends fill up. Football's back. Everyone slows down. And before you know it, September lands and you're behind, stressed, fatter, low on leads, panicking, and trying to cram six months of progress into the last three months of the year. In this episode, I'm breaking down the 4 moves I use to have a proper summer without letting everything fall apart. The 4 moves: Choose your gear You can push or you can cruise. But park and reverse are off the menu. Slower is fine. Backwards isn't. Protect the floor Identify the 2 or 3 activities that keep things compounding, even when you're only operating at 20% capacity because 80% of you is on holiday. Kill the half-on zone Be all in or all off. When you're working, work. When you're off, be where your feet are. Stop sitting in the grey zone, checking emails at dinner and feeling guilty everywhere. Use leverage, not hours Team, AI, automation, scheduling. This is how you enjoy summer and still keep the business moving without grinding all day. The goal is simple: Come back after summer ahead, not behind. Make memories and make progress. Have the summer without paying for it in stress, panic and lost momentum later. Alliance Applications Are Open Now If you're a business owner who's done carrying it all on your own, Unstoppable Alliance applications are open now. It's a 12-month coaching programme for businessmen who are ready to stop coasting, grow their profits, reclaim their time, and take back control. Inside, you get unlimited coaching, weekly war rooms, quarterly events at HQ, accountability, planners, business bootcamps, mindset masterclasses, marketing assets, custom GPTs and a room full of men building the same thing. Applications close 11.59pm Friday 10 July. It's application only, selective by design, and every application is reviewed personally. Apply here: https://training.worklifebalance.biz/alliance Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

  3. Jul 2

    Delete, Delegate, Automate: How to Buy Back Your Time

    I run a 7-figure business in an industry where the average income is around £15,000, working three and a half days a week with a very small team. And before you say it… No, your business is not "different". I've installed this same model with business owners across heating, gyms, insurance, construction, coaching, consulting, trades, property, finance, hospitality, agencies, health and safety, software, vehicle rental and loads more. In this episode, I'm breaking down the three moves I use to get my time back, get past the pain line, and grow without just working more hours. The 3 moves: 👉🏼Delete Ruthlessly remove low-impact tasks, offers, platforms, meetings, commitments and friction that make progress harder than it needs to be. 👉🏼Delegate Offload anything below your pay grade, anything you hate, or anything someone else could do so you can spend more time on higher-value work. 👉🏼Automate Use tools, tech and AI to handle boring, repetitive, recurring manual tasks like bookings, reminders, invoices, emails, FAQs and scheduling. I also talk about the pain line: the point where money is coming in, but you've got no time to enjoy it. The business runs, but only when you run. You've got clients, team, family, everyone needing something from you, and the thing you built starts to feel like a trap. If you're busy but can't clearly explain where your time is going, this episode will hit hard. Because the problem usually isn't time. It's what's sitting on your plate that shouldn't be there. Grab the Time Audit Use this to see where your time is actually going and what you need to delete, delegate or automate first. https://drive.google.com/file/d/1aZUoC_m7MDZZIzbqJiC1ykSPXirlu0eL/view?usp=sharing  Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

  4. Jun 25

    How to Grow Your Business Without Sacrificing Your Life

    Most men who follow my stuff want more. More money. More time. More freedom. More choices. More options. More respect. But here's the problem… Most men started their business to build a better life, but somewhere along the way, that business stopped being a vehicle for freedom and started becoming a prison. You didn't start your business to work 60, 70, 80 hours a week. You didn't start it to miss your kids' bedtime. You didn't start it to give up your hobbies. You didn't start it to be checking your phone on holiday. So the real question isn't "how's the business doing?" It's this: Is your business still doing what you started it for? In this episode, I break down the framework I use inside my programs and in my own life: the 5 Fs. The 5 Fs: Focus Fitness Family Finance Fun Because having it all isn't just about getting more. It's about building a business that takes you somewhere instead of one that locks you in. I also talk about why your business is a reflection of your capacity to handle more. More pressure, more rejection, more criticism, more clients, more opportunities, more setbacks, more uncertainty and more risk. If your business has been stuck at the same level for 18 months, maybe it's not a marketing problem. Maybe it's not a sales problem. Maybe it's a capacity problem. What I cover: Why your business may have quietly stolen the life it was meant to build Why most men become one-dimensional in business How neglecting health, family, mindset and fun eventually catches up Why focus, fitness, family and fun are not competing with your business How those areas actually support your business growth The "five-spoked wheel" concept for real momentum Why your strongest area can still hit a ceiling if the others are ignored The Savage Question: "How do I ____ without ____?" Why you keep setting goals and stopping How fear of losing something keeps you stuck Why putting skin in the game creates accountability and follow-through If you want to grow your business without losing your health, your marriage, your energy, your family life or your head… This one's for you. Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

  5. Jun 18

    How to Use Hate Comments to Grow Your Business

    If you're scared of putting your opinion online because someone might criticise you, this episode is for you. Last week, I had a few people lose their heads on Facebook. One bloke unfollowed me because he'd "had enough" of my anti-alcohol posts. Another asked for help, got a reply, then went from zero to 100 and called me a leech. A few years ago, comments like that would have ruined my day. I'd reply angry, delete it, write another reply, think about it all day, and sometimes even post safer content the next day. Now? I use it. Because criticism is not the problem. Being invisible is the problem. In this episode, I break down how to turn trolls, criticism, and haters into reach, engagement, content, conversations, and clients. What I cover: Why hate is the cost of entry if you want visibility online Why criticism often means you're saying something worth disagreeing with Why it's never really about you The line I learned years ago: dogs don't bark at parked cars Why I don't take advice from anyone I wouldn't swap places with How my best content often comes from critics The economics of hate: criticism equals engagement, engagement equals reach, reach equals more eyes, and more eyes can equal more clients The tactics I use: mock the leaving, make it weird, use the algorithm against them, and let the audience do the work Why I don't reply when I'm angry, and why I use a 24-hour rule Why I don't block, delete, or mute criticism when it can boost the post instead If your content gets criticism, congratulations. You're in the arena. You're visible. And visible makes money. Your move: find your worst comment from this week, post it, thank them, and watch what happens to your reach. Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

  6. Jun 11

    Dopamine Burnout: Why You Feel Flat, Cynical, and Over It

    This episode is about burnout, but not the "I'm physically exhausted" kind. I'm talking about what I see as an epidemic in entrepreneurs: mental burnout, dopamine burnout. It looks like this: You're tired but wired. You're too tired to do real work, but too wired to relax, so you scroll. You're on your phone, resenting messages, resenting being needed, sometimes even resenting the people around you for "distracting" you from it. That's not laziness. That's burnout creeping in. What I cover in this episode - The difference between physical burnout and mental burnout - Why dopamine isn't "the pleasure chemical" but the drive, focus, motivation chemical - Why dopamine fires on anticipation and why your phone is so addictive (check, scroll, check, scroll) - How "cheap hits" flatten your baseline dopamine so real work starts to feel boring, heavy, and pointless - Why entrepreneurs are extra exposed to this, because we're wired for novelty and the chase - The "shit zone" where you're not working and you're not resting, so you get the benefit of neither - What real recovery looks like for me, and the difference between deliberate recovery vs default scrolling - How misaligned values can drain you when you're forcing yourself to do things you hate The 3-step fix I share 1. Win the bookends: phone out of the room in the morning and off in the last hour at night 2. Kill the shit zone: choose work or choose recovery, don't sit in the middle 3. Guard your fuel: protect recovery like it's a client meeting And the question I want you to sit with: Could you keep running at this pace for the next three years? Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

  7. Jun 4

    How Ditching My Phone Transformed My Business

    I've just had a week off in the Lake District, and for the first time ever, two things happened while I was away: The business ran without me A program sold out without me I've been the "no phone on holiday" guy for years, but this is the episode where I explain why it matters, what it forces you to fix in your business, and how to do it (with or without a team). Here's the uncomfortable truth: if you need to check your phone on holiday, you don't have freedom… you have a need for control. And you can't have freedom and control at the same time. In this episode, I cover: 👉🏼Why being "available all the time" is chaos, and you can't scale chaos 👉🏼Why you can't scale YOU, you can only scale systems 👉🏼The real reasons people won't switch off (guilt, fear, and liking being needed) 👉🏼The mindset shift that changed it all: "The more valuable you are to your business, the less valuable your business is" 👉🏼What I actually do now: delete the apps, lock myself out, keep the phone for maps/photos/whoop, and remove the safety net 👉🏼My priority stack before a holiday: paying clients first, marketing must still happen, everything else can wait 👉🏼How it runs without you: the team handles decisions, automation handles repetition (out of office, scheduled posts/emails, autoresponders, ManyChat) 👉🏼The simple pre-holiday plan: meeting, day-by-day plan, "what could go wrong" plan, task delegation (Asana), then switch off If you want your business to grow without eating your life, this is one of the cleanest tests you can run. Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

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About

The Paul Mort Talks Sh*t podcast was created August 13th 2020 after much request to meet the high demand that there was for guests to come and "shoot the sh*t". This laid-back, conversational approach to podcasting allows the authenticity and rawness of personal journeys through life, from both host and guests, to shine through and resonate with the masses.

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