On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Kameryn Stanhouse, VP of Global Sports & Entertainment Partnerships. Stanhouse shares how IBM uses technology, storytelling, and strategic partnerships to create more engaging experiences across the sports and entertainment world. She breaks down IBM’s approach to working with iconic properties such as Wimbledon, the US Open, UFC, and Ferrari, and explains how AI, data, and digital innovation are helping brands connect with fans in more meaningful ways. Kameryn also discusses the importance of choosing partners based on shared values and building relationships that go far beyond traditional sponsorships. The conversation also explores the evolving future of sports marketing, from new opportunities in women’s sports to global audience growth and more personalized fan experiences. Kameryn reflects on her own career journey, the mentors and relationships that helped shape her leadership style, and the importance of creating opportunities for others in the industry. Check out this behind-the-scenes look at how technology is transforming the way fans experience sports while highlighting the role of leadership, collaboration, and innovation in building the next generation of sports partnerships. IN THIS EPISODE: How IBM approaches sports and entertainment partnershipsUsing technology and AI to enhance fan experiencesBuilding fan engagement through storytelling and innovationIBM’s partnerships with Wimbledon, the US Open, UFC, and FerrariCreating memorable experiences for fans and clientsUsing data and AI to transform sports broadcastingConnecting IBM’s global technology community with major sports propertiesChoosing partnerships based on shared values and strategic alignmentLeadership, mentorship, and career growth in sports and technologyThe future of sports technology, women’s sports, and global expansion CHAPTERS 00:50 Kameryn explains her role and IBM's approach to sports partnerships 01:37 The three pillars of IBM's sports strategy: technology, storytelling, hospitality 03:26 Creating bucket list moments for fans and leveraging technology 04:12 Travel schedule and the importance of relationships in sports 05:08 Supporting major events like Wimbledon, US Open, and UFC 08:50 Passion of sports fans and the impact of tradition and innovation 09:56 Audience growth and the importance of tradition in sports 11:28 Using technology to connect fans and tell stories 12:38 Engaging IBM's global tech community in sports projects 14:04 The story behind the Ferrari merchandise and brand passion 15:04 Evolving IBM's sports strategy and leveraging consumer activations 16:36 Future opportunities in women's sports and global expansion 17:40 Innovations with UFC, including AI-powered insights engine 20:55 Kameryn’s career journey from sports to technology and leadership 22:53 Personal stories, mentorship, and inspiring others in sports and tech 25:31 Balancing a demanding travel schedule with family and passions 26:29 The influence of mentors and family in Kameryn’s career 28:43 Closing thoughts and future outlook for IBM in sports Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #SportsTechnology #FanEngagement #IBMSports