Marketing x Analytics

5.0 (37)
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.

NOV 18

AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.

43 min
OCT 28

AI Powered Media x Strategy, with Cahill Camden | Sponsored by Adverity

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, and the evolving landscape of AI-driven media.

37 min
OCT 20

Representation x Influence, with Sona Klucarova | Sponsored by Adverity

In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.

28 min
OCT 15

Agency Marketing x Analytics, with Terence Tam | Sponsored by Adverity

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence’s journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency’s approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche specialization. Terence provides practical advice on profit-sharing models, the importance of scalability, and avoiding non-profitable niches.

34 min
SEP 30

AI-Driven Marketing x Analytics, with Hikari Senju

This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Senju discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI’s exponential growth in the advertising industry. The conversation also delves into the challenges of data security, intellectual property, and brand safety, shedding light on how enterprises can leverage AI while navigating these complexities.

42 min
SEP 23

Product Marketing x Data, with Michael Rosenfeld

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry.

33 min
SEP 9

Empowering Women x Business Results, with Jeni Golomb

In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts. This episode is sponsored by ASofronas Marketing Services. All view are our own.

47 min
AUG 26

Leadership x Analytics, with Quinn O'Brien

In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O’Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution.

41 min

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TRAILER • SUBSCRIBERS ONLY

Season 4 Preview

In Season 4 I will be developing a new solution in the media buying space and exploring solutions with industry experts. Would you like to be a guest on the Marketing x Analytics Podcast? Please email me at alexandersofronas@gmail.com.

S4

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1 min

5

out of 5

37 Ratings

Amazing podcast to watch

03/26/2023

Charisma0889

I love listening to his podcasts and the people he interviews always lay out gold nuggets for me to take note of
Great podcast about marketing, analytics and technology!

06/22/2022

livehappylee_

Thank you Alex and his guests for taking the time to record each episode, share their knowledge, and talk all things about marketing, analytics and everything in between. Good podcast for people who are starting their career or later in their career!
Asks great questions

05/17/2022

Dfcameron

Alex asks great questions of his guests, always showing respect for their knowledge and views. Alex keeps an open mind to concepts, recognizing that the intersection of marketing and analytics is ever changing.
Great Analytics Podcast

01/27/2022

Analytics and Innovation

Alex does a masterful job of blending the leading edge of analytics and data science with the practical challenges of getting the work done in today’s environment. A must listen for any marketing analytics professional.

Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.