Marketing x Analytics

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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.

2 DAYS AGO

Expert B2B Marketing Strategies, with Jason Kashyap

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid media. He shares insights from his diverse career, including managing chaotic workloads at a small agency, growing a paid media program to $200 million in ARR for a software company that went public, and his return to independent consulting. The conversation delves into managing client expectations, optimizing for Return on Ad Spend (ROAS), and the evolving focus on profitability in tighter economic conditions. Kashyap emphasizes segmenting digital and event marketing efforts, building effective attribution models, and creating impactful mid-funnel ad content informed by sales team insights. He also discusses the challenges and strategies in retargeting and branding in the current advertising landscape.

34 min
JAN 26

AI in Sales: Unlocking Efficiency and Coaching, with Ned Arick

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance culture, and understanding customer pain points. Ned emphasizes the importance of goal-setting and detailed forecasting, understanding campaign metrics, and how best to navigate the complexities of customer acquisition costs. He also shares insights on leveraging AI in inbound and outbound strategies, with a focus on AI’s potential in improving sales coaching, pre-call preparation, and automating repetitive tasks. Additionally, they explore the significance of offers and discounts in sales and the impact of effective discovery processes on providing value to customers.

46 min
JAN 20

Autonomous Marketing: The AI Evolution in Data Analytics, with Alex Buttler

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps businesses manage and aggregate data, and the challenges large and small companies face in terms of data infrastructure. Buttler details the importance of data standardization and the potential future of marketing analytics, likening it to the progression seen in the automotive industry toward more advanced, autonomous systems. The conversation also delves into how AI could revolutionize the marketing sector by acting as a conductor for various marketing technologies, potentially enabling autonomous marketing analytics in the future.

34 min
JAN 5

Is AI Taking Over? The Dan Chuparkoff Interview

In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker, to discuss the evolving role of AI in the workplace. We explore Dan’s career path from technology to public speaking, his vision for the future of AI as an assistant rather than a replacement, and the potential and limitations of AI in decision-making. Dan shares valuable insights on how AI can improve efficiency and productivity, particularly in communication and robotics.

31 min
12/30/2024

Marketing Data x AI Disruption, with Mark Budzinski

In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively.

38 min
12/22/2024

The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic. They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth.

39 min
11/18/2024

AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.

43 min
10/28/2024

AI Powered Media x Strategy, with Cahill Camden | Sponsored by Adverity

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, and the evolving landscape of AI-driven media.

37 min

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Season 4 Preview

In Season 4 I will be developing a new solution in the media buying space and exploring solutions with industry experts. Would you like to be a guest on the Marketing x Analytics Podcast? Please email me at alexandersofronas@gmail.com.

S4

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1 min

5

out of 5

39 Ratings

Insightful and valuable

12/27/2024

christianrayflores

Alex asks great questions and careas about delivering value in every episode.
Amazing podcast to watch

03/26/2023

Charisma0889

I love listening to his podcasts and the people he interviews always lay out gold nuggets for me to take note of
Great podcast about marketing, analytics and technology!

06/22/2022

livehappylee_

Thank you Alex and his guests for taking the time to record each episode, share their knowledge, and talk all things about marketing, analytics and everything in between. Good podcast for people who are starting their career or later in their career!
Asks great questions

05/17/2022

Dfcameron

Alex asks great questions of his guests, always showing respect for their knowledge and views. Alex keeps an open mind to concepts, recognizing that the intersection of marketing and analytics is ever changing.

Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.