ASofronas.com

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Channel • 3 Shows

Marketing

Marketing

Updated Monthly
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Society & Culture

Updated 04/26/2022
Arts

Arts

Updated 01/01/2020

12/07/2025

AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

12/07/2025

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28 min
10/27/2025

Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketing intelligence consulting. Joshua discusses consolidating various marketing data sources into a data warehouse, automating reporting with tools like Google Analytics, BigQuery, and Looker Data Studio, and ensuring accurate tracking. He also covers metrics that businesses should focus on, potential pitfalls in marketing data and attribution, and the benefits of both internal and external data management resources. He concludes by offering a deep dive audit for interested listeners. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

10/27/2025

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31 min
08/19/2025

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

08/19/2025

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35 min
03/04/2024

The Future of Marketing x AI, with Dr. James Reeder

In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

03/04/2024

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41 min
04/08/2023

Analytics x Entrepreneurship, with Aron Clymer

In this episode I sat down with Aron Clymer, Founder & CEO of DataClymer. We discuss Aron's journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

04/08/2023

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25 min
06/09/2023

Consumer Behavior x Marketing, with Dr. Soňa Kľučárová

In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

06/09/2023

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34 min
11/02/2020

Launching Your Career in Marketing, with Sid Khaitan

Learn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours! Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.

11/02/2020

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26 min
12/30/2024

Marketing Data x AI Disruption, with Mark Budzinski

In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively. Watch this episode on YouTube! Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

12/30/2024

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38 min
03/16/2025

Marketing x Growth, with Chad Sollis | Sponsored by Adverity

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the critical importance of product-market fit for exponential company growth, sharing his experiences with companies like Vivint and Traeger. They discuss various strategies, including the evolution from strong go-to-market teams to focusing deeply on customer needs for a complete end-to-end experience. Chad also highlights the significance of listening to market signals and customer feedback to identify new verticals and improve existing products. The conversation covers key metrics for marketing efficiency, the shifting focus towards brand and awareness in recent years, and the nuanced roles of AI in marketing and sales. Chad shares his insights on effective content creation, the changing landscape of B2B and B2C marketing, and the potential for AI to improve productivity. He concludes by discussing the types of companies and technologies likely to succeed in the near future, emphasizing the enduring importance of human connections in business. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

03/16/2025

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46 min
12/06/2020

The Truth about Marketing Analytics, with Ethan Adams

Want to know the truth when it comes to marketing analytics as your career? In this episode I sat down with Ethan Adams, Director of Marketing at Anguleris Technologies, a Chicago-based software company focused on building materials marketing, to discuss everything from the value of marketing to career opportunities with an analytics skill set. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.

12/06/2020

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25 min

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