ASofronas.com

•

Channel • 6 Shows

Marketing

Marketing

Updated Monthly
Entrepreneurship

Entrepreneurship

Updated Weekly
Management

Management

Updated Semiweekly
Politics

Politics

Updated Semiweekly
Arts

Arts

Updated 01/01/2020
Society & Culture

Society & Culture

Updated 04/26/2022

5D AGO

The Future of AI in Marketing x Analytics, with Jeff Sauer

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

5d ago

•

33 min
JUL 1

Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Jul 1

•

28 min
MAY 5

Conversion Rate Optimization x Marketing Analytics, with Chris Dayley

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

May 5

•

33 min
MAY 26

Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

May 26

•

36 min
SEASON 1 TRAILER

Lake County District 18 Teaser

Join host Alex Sofronas as he explores the real issues facing Lake County District 18, featuring interviews with long-time homeowners and research on how the community has changed over time.

S1 Trailer

•

23 sec
JUN 9

Navigating Political Divides using Marketing Analytics, with Chris Peterson

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Jun 9

•

31 min
APR 27

Content Distribution x Marketing Analytics, with Dave Behar

On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital and OTT platforms, their content creation processes, and the significant role of brand partnerships. Dave also shares insights on a major trademark dispute and mentions Ion's varied revenue streams, such as advertising, e-commerce, and licensing. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Apr 27

•

35 min
JUN 15

Personalized Marketing Links x Advanced Analytics, with Scott Cate

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Jun 15

•

30 min
12/11/2023

The Future of AI x Automation, with Kurt Pfluger

In this episode I sat down with Kurt Pfluger to discuss AI and Automation. Kurt is the CEO of two AI companies, Demand Engineering and RevvUp.ai. We discuss Kurt's entrepreneurial journey, the future of AI and automation, how AI and automation can empower us to do more than ever before, and more. Mentioned in this episode: Learn about self-hosted LLMs Learn about Samsung's AI issue Story on AI Hallucinations Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts Marketing x Analytics on Apple Podcasts Marketing x Analytics on Spotify AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com All view are our own.

12/11/2023

•

49 min
08/26/2024

Leadership x Analytics, with Quinn O'Brien

Watch this episode on YouTube here! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

08/26/2024

•

41 min

A Podcast Network focusing on education in business and community enrichment.

Contact Alexander Sofronas