The Shit No One Tells You About Writing

Bianca Marais, Carly Watters and CeCe Lyra

This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.

  1. The Mechanics of Great Storytelling

    7H AGO

    The Mechanics of Great Storytelling

    In this week’s double author interview, Bianca sits down with New York Times bestselling author Simone St. James to talk about her chilling new novel, ‘A Box Full of Darkness’—a return to the eerie town of Fell that readers of ‘The Sundown Motel’ will lose their minds over. Simone reveals how a single idea—children playing hide-and-seek and one never returning—sparked a locked-room mystery layered with trauma, memory, and supernatural suspense. She shares why she loves writing in the ’80s, how nostalgia shapes atmosphere, and why Fell was the only place this story could happen. This episode is a masterclass in suspense, atmosphere, and emotional depth—and a must-listen for writers and readers of dark, twisty fiction. Part two of this week’s episode, Bianca connects with Isabelle Engel and shares her journey as a writer, detailing her experiences with rejection, mentorship, and the creative process behind her debut novel, ‘Most Eligible’. She discusses the importance of conflict in storytelling, the extensive research she conducted on reality TV, and how her previous writing experiences shaped her voice and humor. The conversation also touches on the significance of female friendships in her narrative and the challenges of editing and revising for publication. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    58 min
  2. Shooting the Shit About The Easiest Genres to Sell and How Agents Impact The Outcomes of Book Deals

    3D AGO · BONUS

    Shooting the Shit About The Easiest Genres to Sell and How Agents Impact The Outcomes of Book Deals

    In this week’s Shooting the Shit, Carly and CeCe ring in the new year by talking about words of the year, habits vs. goals, and what ease might actually look like in 2026. They also dive into what really goes into selling books, including a fascinating editor breakdown of the hardest—and easiest—genres to publish in fiction and nonfiction. Plus, they answer a big community question about whether which agent you have actually affects your book deal (spoiler: yes). Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    40 min
  3. Perfecting the Page One Experience

    JAN 8

    Perfecting the Page One Experience

    In this episode, Bianca, Carly, and CeCe welcome writer Rhiannon Harvey for an in-depth Books with Hooks critique. Rhiannon reads her polished query for ‘Mara’s Call’, a speculative YA mystery set on a fog-shrouded New England island where the sea whispers secrets—and a girl’s family history refuses to stay buried. The hosts discuss tightening hooks, anchoring motivations, crafting atmospheric titles, and deepening interiority to strengthen character connection. They also dig into market positioning for YA vs. adult vs. new adult and explore what makes an opening page irresistible. A must-listen for writers polishing queries, sharpening voice, or navigating genre “in-between” spaces. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    44 min
  4. Shooting the Shit About Your Deepest and Darkest Book Money Questions PART TWO

    JAN 5 · BONUS

    Shooting the Shit About Your Deepest and Darkest Book Money Questions PART TWO

    The money talk continues. In Part Two of this no-BS publishing deep dive, Carly and CeCe tackle what really happens after you sign a deal—from how advances are actually paid (spoiler: it takes a while), to whether two-book deals are a smart move, how much authors should spend on marketing and PR, and if believing your book has million-dollar potential is confidence or delusion. They break down genre trends, celebrity “promotions,” agent income realities, and why publishing is equal parts strategy, risk, and skin in the game. Candid, sharp, and full of industry truth bombs—bookmark this one. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    33 min
  5. Big Auction Debuts and What Brings You Back to the Page

    JAN 1

    Big Auction Debuts and What Brings You Back to the Page

    In this week’s double author interview episode, Carly sits down with Katie Bernet, author of the wildly buzzed-about YA thriller ‘Beth Is Dead’ — a Junior Library Guild Gold Standard Selection that has already earned three starred reviews (Kirkus, Publishers Weekly, and Shelf Awareness). Katie shares the story behind her explosive debut: a modern, twisty, murder-mystery reimagining of ‘Little Women’ where Beth doesn’t die of illness… She's found murdered on page one. If you love smart thrillers, literary retellings, or stories about how breakthrough books get made, this episode is for you.  In part two of this week’s episode, Deepa Anappara shares her journey from aspiring writer to published author, discussing the challenges of overcoming self-doubt and the importance of persistence in the writing process. She emphasizes the significance of storytelling from marginalized perspectives and the intentionality behind choosing narrative points of view. Deepa also highlights the role of research and observation in crafting authentic characters and settings, as well as the delicate balance of language and style in her writing. Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    1h 2m
  6. December Bonus Episode

    12/29/2025 · BONUS

    December Bonus Episode

    In our final bonus episode of 2025, we uncover what really happens inside a literary agency. This week, we’re giving you a fly-on-the-wall look at a real agent meeting. CeCe is joined by fellow agents from Wendy Sherman Associates to talk trends, romantasy, cover reveals, editor movement, author marketing pressure, and what agents actually do after a book sells. Honest, funny, and packed with insider insight—this is publishing, unfiltered. Don’t miss our final comps for 2025 with Emilie Sommers! Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Wendy Sherman Associates, Inc. is the home of award-winning writers and bestselling books. Wendy Sherman (president and founder) loves voice and story-driven fiction that hits that sweet spot between literary and mainstream, as well as non-fiction with a unique twist by authors with a strong, well-developed media platform. Cherise Fisher (vice president) is passionate about working with novelists who have several compulsively readable yarns in their head and are committed to perfecting their craft as storytellers. Laura Mazer specializes in adult nonfiction with a focus on women’s issues, intelligent pop culture, counterintuitive self-help, as well as upmarket fiction. Callie Deitrick is looking for stories with fresh hooks and strong, character-driven plot, with a soft spot for light speculative fiction. And of course you know CeCe Lyra, our co-host, who feels incredibly lucky to have joined the WSA team. If you are interested in querying a WSA agent, please visit https://www.wsherman.com/submission-guidelines/  Follow us on Instagram: WSA: @wsa_literary Wendy: @wendysherman Cherise: @cherisefisher Laura: @lauramazer Callie: @calliedeitrickwsa Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    1h 40m
  7. The Job of a Disruption

    12/25/2025

    The Job of a Disruption

    In this festive episode, Bianca, Carly, and CeCe unwrap two juicy query critiques! First up: — a whodunit-meets-reality-TV mashup where The Bachelor collides with Death on the Nile. The trio dishes on comps overload, missing love stories, and why “cozy romance” needs more than vibes. Then, a chilling turn with a literary horror set in Alaska. CeCe and Carly dive deep into what makes tension work (hint: clarity, specificity, and stakes), plus a few laughs over maps, marriage, and misfires. Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    42 min
  8. Shooting the Shit About Your Deepest and Darkest Book Money Questions: PART ONE

    12/22/2025 · BONUS

    Shooting the Shit About Your Deepest and Darkest Book Money Questions: PART ONE

    Money. Advances. Royalties. Envy. Agenting. In this no-holds-barred part one episode, Carly and CeCe crack open the money conversations writers are told not to have—and answer your most anonymous, anxiety-inducing questions about the business of publishing. From six-figure deal myths and what “earning out” actually means, to whether writing can be a job, how agents think about money, and why publishing is basically institutionalized gambling, nothing is off-limits. Honest, data-driven, funny, and deeply validating—this is the episode that pulls the financial curtain all the way back. Stay tuned for part two…coming soon. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    38 min
4.8
out of 5
764 Ratings

About

This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.

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