Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Skilled Trades Syndicate - Tersh Blissett and Josh Crouch
  • 4.8 (89)
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Ready to revolutionize your home service business? Tune into the Service Business Mastery Podcast! We dive deep into automation and AI, including swarm agents, AI chatbots, and AI voice agents, to help you streamline and optimize your operations. Whether you're in HVAC, plumbing, electrical, or any other home service trade, we cover leadership, marketing, finance, pricing, and HR to give you the edge you need. Click here to transform your business and embrace the future today!

  1. 2d ago

    Stop Guessing Where Your Best Leads Come From | CallRail + JobNimbus

    Most contractors have no idea which marketing actually makes the phone ring, so they keep pouring money where they think it works and hope for the best. The fix is marketing attribution: following every lead from the first call all the way to the booked job. Eric Smith of CallRail and Tyson Dudley of JobNimbus built an integration that finally makes that possible.   In this episode, Tersh Blissett sits down with Eric and Tyson to break down why cost per booked job, not cost per lead, is the number that matters, and how connecting your call tracking to your CRM shows you exactly where your best jobs come from.   You will hear what their integration actually does, what AI catches on your sales calls that standard reporting misses, how AI analytics surface the things you overlook, and the single biggest mistake contractors make when they bring AI into their operations.   This episode is brought to you by UpFrog. They turn paid ad spend into booked, sold system replacements instead of wasted leads. Learn more at upfrog.com.   CHAPTERS 0:00 – The Biggest Mistake Contractors Make With AI 1:47 – Meet Eric Smith of CallRail and Tyson Dudley of JobNimbus 3:20 – Why Marketing Attribution Even Matters 4:21 – Cost Per Booked Job, Not Cost Per Lead 7:47 – What the CallRail and JobNimbus Integration Actually Does 16:40 – The Real Answer to How Did You Hear About Us 18:42 – The Unpaid Invoice and the $60K Truck Wrap 21:55 – Automating a Broken Process Is the Wrong Move 41:17 – Where to Find Eric and Tyson   THIS EPISODE IS BROUGHT TO YOU BY   UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com   MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/   CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com   BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://partners.getbreezyapp.com/sbm/   PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/   TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/   NEXTIVA Xpert from Nextiva is an AI agent that answers the calls that roll to voicemail, asks the right questions, quotes the job, books the appointment, handles rescheduling, and summarizes every call. Try it free for 30 days at https://www.nextiva.com/sbm   CONNECT WITH THE HOST AND GUESTS   Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Eric Smith, Partner Marketing Manager at CallRail: https://www.linkedin.com/in/eric-smith1996/ Tyson Dudley, Partner Manager at JobNimbus: https://www.linkedin.com/in/tyson-dudley/ CallRail: https://www.callrail.com/ JobNimbus: https://www.jobnimbus.com/   ABOUT SERVICE BUSINESS MASTERY   Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/   Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it.   #ServiceBusinessMastery #HomeServices #MarketingAttribution #CallTracking #ContractorMarketing

    Stop Guessing Where Your Best Leads Come From | CallRail + JobNimbus

  2. Oct 14

    Why You Lose Trust Before the Truck Rolls | Rama Sreenivasan, Blitzz

    Most home service companies lose the job before the truck ever rolls, and they never see it happen. Your close rate, not your lead count, is usually the real bottleneck, and the thing quietly dragging it down is trust. Rama Sreenivasan calls the missing piece visual empathy, and he built a company around it. Rama is the co-founder and CEO of Blitzz, an app-free remote video platform used across roofing, solar, security, and electrical. In this episode, Tersh Blissett and Josh Crouch sit down with him to unpack why diagnosing a customer's problem over audio alone erodes trust, and how seeing the equipment, before you ever quote, turns more conversations into booked jobs. You will hear what visual empathy actually is, why close rate beats deal flow, how a no-app video call documents a job with time-stamped photos and a report that beats the other five bidders, and where AI and AR fit in to back up a rookie tech in the field. CHAPTERS 0:00 – AI and AR Backing Up Your Rookie Techs 2:00 – Meet Rama Sreenivasan of Blitzz 2:53 – From Chemical Engineer to Coining Visual Empathy 3:38 – What Visual Empathy Is and Why Audio-Only Support Fails 5:03 – Why Close Rate Beats Deal Flow 6:55 – How Blitzz Works: A Video Call With No App Download 8:10 – Time-Stamped Photos and a Report That Wins the Job 10:25 – Saving the Truck Roll by Walking Them Through the Fix 12:08 – Prospects Remember How You Made Them Feel 20:47 – AI Plus AR Plus the Human Element 30:51 – Where to Find Rama and Blitzz THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://partners.getbreezyapp.com/sbm/ PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/ NEXTIVA Xpert from Nextiva is an AI agent that answers the calls that roll to voicemail, asks the right questions, quotes the job, books the appointment, handles rescheduling, and summarizes every call. Try it free for 30 days at https://www.nextiva.com/sbm CONNECT WITH THE HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Rama Sreenivasan, Co-Founder and CEO of Blitzz: https://www.linkedin.com/in/ramasreenivasan/ Blitzz: https://www.blitzz.co/ ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #CloseRate #CustomerExperience #FieldService

    Why You Lose Trust Before the Truck Rolls | Rama Sreenivasan, Blitzz

  3. Oct 7

    How a $50K Job Came From One Email List | Tim Jordan

    The cheapest leads in your home service business are not on Google, they are already in your customer list. Email marketing is the channel most contractors ignore, and the numbers are almost unfair. Tim Jordan sent one basic newsletter last month and it produced 45 leads, for the price of a $40 email tool and ten minutes of work. Tim is a serial entrepreneur who bought or founded five companies by age 27, exited all but his window tinting business, and now runs Service Catalyst, a peer mentorship community for service owners. In this episode, Tersh Blissett and Josh Crouch sit down with him to unpack why emailing your existing customers is the highest-margin growth lever you have, and a few others most owners miss. You will hear the $40 newsletter that booked 45 leads, a case study where one email list sold $50,000 in extra work, why a peer group helps you see the blind spots you are too close to catch, and how an entry-level service like duct cleaning can open the door to a $15,000 system replacement. THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://partners.getbreezyapp.com/sbm/ PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/ CONNECT WITH THE HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Tim Jordan, Co-Founder and President of Service Catalyst: https://www.linkedin.com/in/tim-jordan-18576633/ Service Catalyst: https://thecatalystcommunity.com/ SG Window Tint: https://sgwindowtint.com/ ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #EmailMarketing #ContractorMarketing #SmallBusiness

    How a $50K Job Came From One Email List | Tim Jordan

  4. Sep 30

    Why Delegation Breaks Down for ADHD Entrepreneurs | Skye Waterson

    If you have ever wondered why delegation keeps breaking down in your business, ADHD entrepreneurs have a specific answer, and a fix. Skye Waterson has built her whole company around it. As an ADHD strategist and founder of Unconventional Organisation, she comes in alongside founders, pulls the process out of their head, and builds the systems and team to run it. In this episode, Tersh Blissett and Josh Crouch, both ADHD entrepreneurs themselves, sit down with Skye to unpack why the ADHD brain resists systems, how to actually delegate without micromanaging, and the AI trap that quietly creates more work instead of less. You will hear why the same hyperfocus that built your company can look like chaos to your team, how to run a task list that finally lets you focus on the 20 percent that matters, and the trust-plus-transparency fix that makes delegation actually work. CHAPTERS 0:00 – Why It's Easy to Build Something With AI That Works Once 1:46 – Meet Skye Waterson, ADHD Strategist for Founders 4:00 – From a Surprise PhD Diagnosis to Building an ADHD Business 5:44 – What a Fractional Integrator Does for an ADHD Founder 11:25 – The Friction Between Your Analytical and Quick-Start Leaders 14:03 – Becoming the ADHD Translator for Your Team 16:27 – The Weekly CEO Meeting and the ADHD Task List 18:08 – The Would Be Nice Filter and Finding Your 20 Percent 23:54 – Turn Off Notifications: It Costs 7 to 15 Minutes to Refocus 26:45 – The Waiting Room Test for Real Emergencies 30:01 – Don't Build Something That Only Works on Your Claude 36:44 – Delegation Is Trust Plus Transparency, Not Cowboys 39:40 – Where to Find Skye and the ADHD Skills Lab THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://partners.getbreezyapp.com/sbm/ PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/ CONNECT WITH THE HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Skye Waterson, ADHD strategist and founder of Unconventional Organisation: https://nz.linkedin.com/in/skye-waterson-026286204 Unconventional Organisation: https://www.unconventionalorganisation.com/ Listen to Skye's podcast, The ADHD Skills Lab, and find her on Instagram @unconventionalorganisation ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #ADHDEntrepreneur #Delegation #Productivity

    Why Delegation Breaks Down for ADHD Entrepreneurs | Skye Waterson

  5. Sep 23

    $7M to $260M: The 4 Pillars That Scaled Parker & Sons | Paul Kelly

    How to grow a home service business is usually pitched as doing more: more trades, more services, more offers. Paul Kelly did the opposite, and it built one of the largest home service companies in the country. He bought Parker & Sons in 2004 as a $7 million shop and grew it to roughly $260 million in a single market, then wrote the playbook down. In this episode, Tersh Blissett and Josh Crouch sit down with Paul, bestselling author of Tricks of the Trade to Success and creator of the Raising Goats program, to unpack the 4 pillars behind that growth and why simplicity beats complexity every time. You will hear why adding another trade usually stalls your growth instead of helping it, the 4 pillars that took Parker & Sons from $7M to $260M, why contractors are great doers but poor implementers, and how to keep a pay program simple enough that a tech can do the math in their head. CHAPTERS 0:00 – Why Learning Without Doing Gets You Nowhere 1:39 – Meet Paul Kelly, Who Grew Parker & Sons From $7M to $260M 5:46 – The Real Challenge in Adding a Trade: It Is Not the Land, It Is the Man 8:07 – The $300K Trap of Doing Every Trade Yourself 10:17 – Prescription Without Diagnosis Is Malpractice 14:59 – The Fish Tank Principle: You Grow to the Size of Your Tank 17:44 – Stop Going to Conferences and Start Implementing 21:31 – How Parker & Sons Started Growing $40M in a Year 23:27 – The 4 Pillars: Thinker, Implementer, Operator, Leader 27:21 – Simplicity and Speed: One Thing at a Time 31:34 – Keep Your Pay Program Simple: 20 Percent of the Ticket 33:51 – Think Through the Consequences of Every Decision 38:30 – The GOAT Story and the Raising Goats Program 43:56 – Where to Find Paul and His Book THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://partners.getbreezyapp.com/sbm/ PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/ CONNECT WITH THE HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Paul Kelly, author of Tricks of the Trade to Success and creator of Raising Goats: https://www.linkedin.com/in/paul-kelly-99ab90/ Paul's book and site: https://www.tricksofthetrade.com/ Raising Goats program: https://raisinggoats.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #ScalingYourBusiness #TradesBusiness #Leadership

    $7M to $260M: The 4 Pillars That Scaled Parker & Sons | Paul Kelly

  6. Sep 16

    How Contractors Can Turn More Calls Into Revenue | Bill Brown, PhoneTap

    Turning more calls into revenue is the growth lever most contractors never touch, because they cannot see what is actually happening on their phones. Bill Brown spent 25 years in HVAC, built an Inc. 5000 company, and still could not trust his own booking data. So he helped build the tool that fixes it. In this episode, Josh Crouch sits down with Bill, co-founder of PhoneTAP, to announce the launch of PhoneTAP and unpack why the calls you already pay for are where your next jobs are hiding. Tersh is out this week, but he, Josh, and Bill built PhoneTAP together to solve one of the least talked-about problems in the trades. You will hear why the booking rates contractors brag about are not real, how roughly 40 out of every 100 calls are bookable jobs your team may be missing, and how PhoneTAP turns every won and lost call into a coaching playbook inside ServiceTitan. This episode is the launch of PhoneTAP, a ServiceTitan certified app that reviews your unbooked, missed, and abandoned calls to surface the revenue you already earned. See it on your own data at phonetap.ai, or join the launch webinar at phonetap.ai/webinar. CHAPTERS 0:00 – Why You Need to See Your Call Data 2:35 – Meet Bill Brown, 25 Years in HVAC and Co-Founder of PhoneTAP 6:25 – The Launch of PhoneTAP and the Problem It Solves 11:47 – The Qualifying Question That Predicted Revenue 19:47 – Booking Rates That Are Off by Half 21:37 – Why Listening to Every Call Never Scales 28:36 – The Booking Rates People Brag About Are Not Real 44:48 – Out of Every 100 Calls, How Many You Miss 47:01 – Buy the Software or Waste Weeks Building It 52:15 – Inside PhoneTAP: Lead, Booked, and Exactly Why Not 53:51 – Building an Objection Playbook From Won and Lost Calls 1:09:50 – Where to Find Bill and the PhoneTAP Launch Webinar THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://partners.getbreezyapp.com/sbm/ PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/ CONNECT WITH THE HOSTS AND GUEST Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Bill Brown, Co-Founder of PhoneTAP and host of ServiceTitan Hacks: https://www.linkedin.com/in/billbrown80/ PhoneTAP: https://phonetap.ai/ Email the PhoneTAP team (Bill, Tersh, and Josh): hello@phonetap.ai Register for the launch webinar: https://phonetap.ai/webinar ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Want the frameworks from each episode in your inbox? Join the free Service Business Mastery newsletter: https://embeds.beehiiv.com/800fc171-49cd-4d26-861b-ca4256a65625 Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #PhoneTAP #BookingRate #ServiceTitan

    How Contractors Can Turn More Calls Into Revenue | Bill Brown, PhoneTap

  7. Sep 9

    How to Grow a Home Service Business by Buying Competitors, Not Ads | Alex Smereczniak

    How to grow a home service business is usually pitched as one thing: spend more on marketing. Alex Smereczniak has a faster, cheaper answer most owners never consider. As co-founder and CEO of Franzy and a serial entrepreneur who scaled 2ULaundry and sold 118 franchise locations, he has bought, built, and financed businesses more ways than almost anyone. In this episode, Tersh Blissett and Josh Crouch sit down with Alex to unpack how to grow through acquisition instead of ads, why the wrong business partner is the number one reason companies fail, and how to finance a deal using tools most owners have never heard of. You will hear why buying a retiring competitor can 2 to 3x your business, how seller financing, a 401k rollover, and SBA loans actually work, and the one thing that makes or breaks a co-founder relationship. THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: trainual.com/mastery MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo?utm_source=partner_servicebusinessmastery&utm_medium=affiliate&utm_campaign=servicebusinessmastery_partnership&utm_content=youtube_video PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ CONNECT WITH OUR HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Alex Smereczniak, Co-Founder and CEO of Franzy: https://www.linkedin.com/in/alex-smereczniak-40310329/ Franzy: https://franzy.com/ ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #BuyingABusiness #Franchising #Entrepreneurship

    How to Grow a Home Service Business by Buying Competitors, Not Ads | Alex Smereczniak

  8. Sep 2

    Winning the Messy Middle: Home Services Marketing in the AI Era | MarketStorm

    Home services marketing has a hidden battleground, and most owners never fund it. It is the messy middle, the 40 to 100 days a homeowner spends circling a project before they ever search your name. Rick Brown and Carole Lawson of MarketStorm have spent years mapping that window, and what happens inside it decides who gets the call. In this episode, Tersh Blissett and Josh Crouch sit down with Rick, CEO and co-founder of MarketStorm, and Carole, its co-founder and chief data officer and a Harvard-trained data scientist, to break down how buyer behavior changed after the pandemic and why the last click is no longer the whole story. You will hear why a competitor can outrank you on your own brand name, the 50/50 split Google now recommends between upper and lower funnel, and how one plumbing company chased last-click reporting from 10 million back down to 2. This episode is brought to you by UpFrog. They turn paid ad spend into booked, sold system replacements instead of wasted leads. Learn more at upfrog.com. CHAPTERS 0:00 – The Hidden Battleground in Home Services Marketing 2:32 – Meet Rick Brown and Carole Lawson of MarketStorm 4:47 – What MarketStorm Does: Catching Buyer Intent Early 6:25 – The Messy Middle and How Buyer Behavior Changed 8:23 – Why a Competitor Can Outrank You on Your Own Name 11:50 – The Death of Legacy Customer Loyalty 13:47 – The 50/50 Split Between Upper and Lower Funnel 15:12 – Where 83 Percent of Online Attention Actually Lives 17:30 – How a 10 Million Dollar Shop Chased Last Click and Shrank 29:30 – Why Google Calls Itself a Marketing Company Now 41:30 – Inside the 45 Day Buyer Journey 58:18 – Measure What Matters, Not Just What Is Easy WHAT YOU'LL LEARN - Why home services marketing now runs through the messy middle, the 40 to 100 days before a homeowner ever searches your name - How a competitor who shows up more often can outrank you on Google even when someone searches for your exact brand - Why Google now points to a 50/50 split between upper funnel influence and lower funnel search - Where the other 83 percent of online attention lives, and how programmatic ads reach it across streaming, apps, and the open web - What chasing last-click reporting actually costs, told through a plumbing company that shrank from 10 million back to 2 THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/ MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo?utm_source=partner_servicebusinessmastery&utm_medium=affiliate&utm_campaign=servicebusinessmastery_partnership&utm_content=youtube_video PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ CONNECT WITH OUR HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Rick Brown, CEO and Co-Founder of MarketStorm: https://www.linkedin.com/in/marketstormrick/ Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm: https://www.linkedin.com/in/caroleslawson/ MarketStorm: https://marketstorm.ai/ ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #HomeServicesMarketing #DigitalMarketing #MarketStorm

    Winning the Messy Middle: Home Services Marketing in the AI Era | MarketStorm
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Ready to revolutionize your home service business? Tune into the Service Business Mastery Podcast! We dive deep into automation and AI, including swarm agents, AI chatbots, and AI voice agents, to help you streamline and optimize your operations. Whether you're in HVAC, plumbing, electrical, or any other home service trade, we cover leadership, marketing, finance, pricing, and HR to give you the edge you need. Click here to transform your business and embrace the future today!

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