Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

Logan Manzanares
  • 5.0 (60)
  • Entrepreneurship
  • Updated Weekly

Are you a residential cleaning business owner who wants to build a profitable business that grows without you having to work in it? Road To A Million is the show for cleaning business owners who want to build a million-dollar business — one that doesn't depend on them to hire, sell, or clean — so they finally have the freedom to do what they want, when they want. Every week, you'll learn: How to attract a steady stream of qualified clients without relying on word of mouth, discounting, or burning cash on ads that don't convert The exact sales system that books more paying clients from the inquiries you're already getting — even if you hate selling How to hire and keep reliable cleaners so the business runs, and grows, without you in it Katie and I grew 5 Star Home Cleaning from $0 to over $3M in under 5 years — without cleaning, selling, or managing the day-to-day ourselves — and now we're handing you the exact systems that made it possible. Every Monday & Thursday, we share real systems — not opinions — used by million-dollar cleaning business owners. If you're ready to finally grow your cleaning business, start with our fan favorite episode The 3 Systems That Grew Our Cleaning Business From Zero to $83K a Month in 20 Months. | Ep 120  

  1. 2h ago

    What Top Cleaning Companies Actually Charge Per Man-Hour: The Math, Proof, and Mindset the Average Business Owner Is Missing | Ep 126

    Check out the 30 Day Install Program---- Apply Here For The 30 Day Install    Quoted a job, heard "yes," and still wondered where the money went? The top cleaning companies charge premium prices on purpose — that's why they end the month with cash. This episode reveals what they charge and how they get there. Inside: the Million Dollar Math behind an $80 man-hour rate (and why you still net minimum wage on it), the Million Dollar Proof that it works in markets of every size across North America, and the Million Dollar Mindset — five actions to build the courage to charge it. New episodes drop on Money Mondays and Thirsty Thursdays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

  2. Aug 3

    3 Proven Facebook Strategies to Get Your Next 5 Cleaning Business Clients This Week | Ep 125

    Check out the 30 Day Install Program---- Apply Here For The 30 Day Install  How We Grew a Cleaning Location From 0 to 200 Recurring Clients in 20 Months Still knocking on doors in the heat, hoping strangers call you back? If you're a cleaning business owner who depends on yourself to find every client, there's a faster way — and it's inside an app you already have open. The "cute" untested marketing that had us sweating through Arizona almost cost us a year of growth. Once we dropped it, our Mesa location hit its first million-dollar run rate a full year faster than Montana. Inside, Logan breaks down the three Facebook playbooks that took us from $0 to $92,000/month: The Organic Playbook — turn Facebook friends into paying clients for $0 The House Party Playbook — mine local Facebook groups for people with dirty homes The Facebook Ads Playbook — wake up to new leads daily for as little as $20 Hit play and pick the playbook you'll use to land your next five clients. 🎧 New episodes drop on Money Mondays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

  3. Jul 27

    When to Make Your First Office Hire in a Cleaning Business (And How to Know You're Ready) | Ep 124

    Check out the 30 Day Install Program---- Apply Here For The 30 Day Install  We broke down the full Delegation System — the Virtual Assistant Playbook, the Dream Team Playbook, and the Office Manager Playbook. Here's what we covered: The Virtual Assistant Playbook — where to find VAs, how to hire them, and why your first office hire should cost $100 a week and give you 40 hours back The Dream Team Playbook — how to build a team that acts like the owner is in the room by living the mission, values, and standards — and the real difference between tasking and delegating The Office Manager Playbook — the last hire, the most life-changing hire, and the two numbers that tell you when you're ready to make it We also shared how we grew our Mesa location from $0 to $92k/month — and when Katie & I both stopped cleaning, selling & hiring.  And the distinction that keeps most cleaning business owners stuck forever: the difference between tasking and delegating. If you're still the one doing everything in your business — this podcast is for you. New episodes drop on Money Mondays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

  4. Jul 20

    Stop Being the Only Person Who Can Hire & Train Cleaners in Your Cleaning Business | Ep 123

    Check out the 30 Day Install Program---- Apply Here For The 30 Day Install    Katie and I broke down the Reliable Hiring System — how to hire cleaners without wasting hours on candidates who will never work out, train new cleaners without the owner being involved, and empower your cleaners to earn raises rather than you having to give them.   Here's what we covered: Pillar 1: The Recruiting Funnel — how to do enough volume to make finding reliable 5-star cleaners inevitable   Pillar 2: Do It For Them, Do It With Them, Do It On Their Own — the $1,000/hour formula that gets new cleaners trained without the owner ever stepping foot on a job   Pillar 3: Star Pay — how to build a pay structure that attracts empowered cleaners and repels entitled ones   We also shared the dinner in Vegas with Alex and Leila Hormozi where Leila said, "You guys already have a marketing funnel. Now you need a recruiting funnel." Nine months after that dinner, we went from $45k/month to $100k/month. If hiring had ever felt like the thing holding your business back, this podcast is for you. New episodes drop on Money Mondays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

  5. Jul 13

    How to Collect More Cash Upfront in Your Cleaning Business With an Offer That Sells Itself | Ep 122

    Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  Katie and I broke down the Profitable Conversion System — how to collect more cash upfront with an offer that sells itself, book new cleans without ever leaving your home or office, and keep clients from cancelling. Here's what we covered: Pillar 1: The Remote Walkthrough — how to quote and close new cleans over the phone without a single in-person walkthrough Pillar 2: The Offer That Sells Itself — how to collect more cash upfront without ever feeling like a sleazy salesperson Pillar 3: The Commitment Test — how to turn recurring clients into committed clients who pay more and stay longer We also shared how one conversation with a sales coach named Steve—who built sales teams for Alex Hormozi, Codie Sanchez, and Jay Shetty—led us to sell our first $4,300 clean just five days later. The client said: "How can I say no to this deal?" If sales conversations have ever felt uncomfortable — this podcast is for you. New episodes drop on Money Mondays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

  6. Jul 6

    The 3-Pillar Client Attraction System That Floods Your Cleaning Business With New Clients Daily | Ep 121

    Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  Katie and I broke down the Client Attraction System we used to grow our Mesa location from $0 to $83k/month in under 2 years. Most cleaning business owners had been hiding from their clients without even realizing it. Here's what we covered: Pillar 1: Visibility — how to stop hiding and start getting found by clients who were already looking. Pillar 2: Authority — how to make the right offer, to the right person, at the right time (even when nobody knew you yet). Pillar 3: Volume — why most cleaning business owners did the right things for the wrong amount of time. We shared the exact scripts, offers, and strategies we used—including how one Instagram message to a guy I'd met exactly once turned into our very first Mesa client and our very first Google review. We also shared how a text automation accident led us to discover one of the highest-ROI marketing channels in our entire business. New episodes drop on Money Mondays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

  7. Jun 29

    The 3 Systems That Grew Our Cleaning Business From Zero to $83K a Month in 20 Months. | Ep 120

    Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  @Katie Manzanares and I are going live to break down the 3 systems responsible for generating $83k/month in a cleaning business.   Our Mesa location started from $0 & in 20 months hit its first $83k/month.   And today we're laying out exactly how it happened.   Here's what we're covering: The Client Attraction System — how to get consistent leads without depending on luck or referrals The Profitable Conversion System — turning leads into paying recurring clients without being pushy The Reliable Hiring System — Building a team that actually shows up and delivers a 5-star experience   We'll also be sharing stories from clients like Julia (from $0 to $83k in 14 months) and Renee (stuck at $20k for 10 years — now projecting $75k this month).   And the story behind the Vegas dinner with Alex and Leila Hormozi — where one conversation unlocked what eventually became $100k in a single month.   New episodes drop on Money Mondays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

  8. Jun 22

    Every Cleaning Business Hiring Decision Ranked — From First Hire To Cleaner #14 | Ep 119

    Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  Most cleaning business owners wait until they're slammed to start looking for help.   That's why they stay stuck.   @Katie Manzanares and I are going live to rank every hiring decision — from your first cleaner to cleaner #14.   We're covering: When to hire your first cleaner (and why waiting is killing your growth) The only platform that gives you applicants at scale Why in-person interviews waste everyone's time What to actually teach during training week The incentive structure that builds real retention The exact number of cleaners to hit a million dollars   In 2022, Katie and I had dinner with Alex and Leila Hormozi in Vegas.   Alex told us we weren't in the cleaning business — we were in the recruiting and training business.   Leila told us to build a recruiting funnel the same way we built our marketing funnel.   One year later we crossed a million dollars.   New episodes drop on Money Mondays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

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About

Are you a residential cleaning business owner who wants to build a profitable business that grows without you having to work in it? Road To A Million is the show for cleaning business owners who want to build a million-dollar business — one that doesn't depend on them to hire, sell, or clean — so they finally have the freedom to do what they want, when they want. Every week, you'll learn: How to attract a steady stream of qualified clients without relying on word of mouth, discounting, or burning cash on ads that don't convert The exact sales system that books more paying clients from the inquiries you're already getting — even if you hate selling How to hire and keep reliable cleaners so the business runs, and grows, without you in it Katie and I grew 5 Star Home Cleaning from $0 to over $3M in under 5 years — without cleaning, selling, or managing the day-to-day ourselves — and now we're handing you the exact systems that made it possible. Every Monday & Thursday, we share real systems — not opinions — used by million-dollar cleaning business owners. If you're ready to finally grow your cleaning business, start with our fan favorite episode The 3 Systems That Grew Our Cleaning Business From Zero to $83K a Month in 20 Months. | Ep 120  

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