43 episodes
B2B SaaS Marketing Snacks Kalungi
-
- Business
-
-
5.0 • 10 Ratings
-
Short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies go from MVP to PMF, then scale fast. Hosted by Mike Northfield, Associate CMO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, CMO/CEO/Sales Leader for tens of B2B SaaS companies and ex-Microsoft Product Marketing Leader for Office 365.
-
43 - What to do when your numbers stall
What should you look at when your pipeline and revenue numbers start falling behind? What are the first things you should focus on?
-
42 - What research says about common SaaS startup missteps
Early quantitative findings from our experience conducting audits of B2B SaaS startups
-
41 - What should marketing contribute to revenue?
How much pipeline should marketing be responsible for?
-
40 - When do you need a truly strategic marketing leader?
What do you look for in a marketing leader over time, when should you bring on a strategic marketing leader, and how do you make sure they’re the right fit?
-
39 - When you should(n't) start channel partnerships
Should you build partnerships with other companies? If yes, then when?
-
38 - How to employ situational awareness as a go-to-market leader
How does your company and market maturity stage affect your go-to-market?
Customer Reviews
Tactical & helpful
Mike & Stijn break down complex topics in a short time and give great, tactical advice.
Keep it comin’!
Great content, guys! More!!
Good info
Lots of information and thank god doesn’t fall into the fad of the five hour long podcast. I can knock a few out during my commute no problem.