The Two Percent

Female Founders Fund

Historically, less than 2% of venture capital funding has gone to female founded companies. Hosted by Founding Partner Anu Duggal, The Two Percent by Female Founders Fund is dedicated to highlighting stories of powerful CEO’s, founders, investors and industry leaders who are changing this dynamic, both as female founders and female funders.

  1. Arianna Huffington of Thrive Global's Second Act: a $315 Million Exit, Burnout Collapse, and Reshaping Human Health with AI

    6D AGO

    Arianna Huffington of Thrive Global's Second Act: a $315 Million Exit, Burnout Collapse, and Reshaping Human Health with AI

    In this episode of The Two Percent, Arianna Huffington talks about her second act as a founder after building one of the most influential digital media brands of all time. She explains how collapsing from burnout after founding the Huffington Post inspired her to launch Thrive Global, focused on five evidence‑based daily behaviors—sleep, food, movement, stress management, and connection—and on B2B behavior‑change technology. Arianna discusses Thrive’s early break with Accenture, the new Thrive AI Health partnership with the OpenAI Startup Fund for hyper‑personalized coaching, and leadership lessons like prioritizing recovery, “thrive time,” delegation, entry interviews, and micro steps. Episode Resources: Check out Thrive Global: https://www.instagram.com/thrive/ Follow Arianna Huffington: https://www.instagram.com/ariannahuff/ Follow Anu: https://www.instagram.com/anuduggal/ Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/ Season 7 of The Two Percent is presented by J.P. Morgan. J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    38 min
  2. Jennifer Fisher of Maedyn's Second Act: From Iconic Jewelry Brand to Lifestyle Empire

    MAR 19

    Jennifer Fisher of Maedyn's Second Act: From Iconic Jewelry Brand to Lifestyle Empire

    In this episode of The Two Percent, Jennifer Fisher dives into her second act as a founder after building a globally recognized jewelry label. She shares how styling led her to make customizable fine jewelry for her son, how seeding pieces with celebrity stylists and earned editorial coverage scaled the business, and what she learned running DTC, especially the tradeoffs of domestic production versus when to move manufacturing overseas. Then Jennifer opens up about Maedyn, the lifestyle brand she built on the same instincts that made her jewelry iconic. From cult seasoning salts to a cookbook to a recipe platform, she breaks down what it really takes to build across categories: guerrilla marketing, a fiercely female-led team, and a hard-won belief that showing up consistently and investing in relationships will always outlast the overnight win. Episode Resources: Check out Maedyn: https://www.instagram.com/maedyn/ Follow Jennifer Fisher: https://www.instagram.com/jenniferfisher/ Follow Anu: https://www.instagram.com/anuduggal/ Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/ Season 7 of The Two Percent is presented by J.P. Morgan. J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about how J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    39 min
  3. Mariah Chase of Ekyam.ai’s Second Act: Building the AI Backbone Retail Didn't Know It Needed

    MAR 12

    Mariah Chase of Ekyam.ai’s Second Act: Building the AI Backbone Retail Didn't Know It Needed

    On this episode of The Two Percent, host Anu Duggal sits down with Mariah Chase to talk about her path from consumer retail leadership to building an AI-native enterprise company. Mariah reflects on scaling ELOQUII, selling the business to Walmart, and leading large, complex apparel initiatives inside a global organization. She explains how advising a former CTO pulled her into AI, the early demos that convinced her to build again, and why she co-founded Ekyam.AI to help retailers reconcile messy data, modernize legacy systems faster, and operate from a single source of truth. The conversation also explores the shift from fast consumer cycles to long enterprise sales, the transparency-first culture she’s building, and how the same founder instincts show up across very different kinds of companies. Episode Resources Check out Ekyam.AI: https://ekyam.ai/ Follow Mariah: https://www.linkedin.com/in/mariah-chase-ba08b525 Follow Anu: ⁠https://www.instagram.com/anuduggal/⁠ Follow Female Founders Fund: ⁠https://www.instagram.com/femalefoundersfund/ Season 7 of The Two Percent is presented by J.P. Morgan. J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about how J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    38 min
  4. Tiffany Lopinsky of ShopMy's Second Act: Turning Influence Into Infrastructure

    MAR 5

    Tiffany Lopinsky of ShopMy's Second Act: Turning Influence Into Infrastructure

    In this episode of The Two Percent, Tiffany Lopinsky, co‑founder and CEO of ShopMy, explains how she went from launching a college Instagram (Boston Foodies) and meeting her co‑founders at a prior startup to building a creator‑first platform that modernizes affiliate commerce and brand gifting. She walks through the early, iterative product development that found traction during the pandemic, how ShopMy balances creator needs and brand ROI, and surprising lessons: apparel drives far more volume than beauty and follower counts often don’t predict sales. Tiffany also discusses the company’s data‑moat and AI work for recommendations, fundraising lessons from a recent Series B extension, leadership lessons as the team scales, and practical advice for founders and creators: make things frictionless, provide white‑glove help early, and let customer metrics guide decisions. Today ShopMy supports roughly 200K creators, partners with thousands of brands, and moves hundreds of millions in product sales each month. Episode Resources Check out ShopMy: https://www.instagram.com/shopmy/ Follow Tiffany Lopinsky: https://www.instagram.com/tifflopinsky/ Follow Anu: https://www.instagram.com/anuduggal/ Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/ Season 7 of The Two Percent is presented by J.P. Morgan. J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    32 min
  5. Erica Cerulo & Claire Mazur’s Second Act: Building a Story Into a Universe

    FEB 26

    Erica Cerulo & Claire Mazur’s Second Act: Building a Story Into a Universe

    In this episode of The Two Percent, Founders of 831 Stories Erica Cerulo and Claire Mazur discuss their second act as builders, and how they’re turning a breakout novel into a scalable intellectual property platform with 831 Stories. Rather than treating the book as a singular product, they share how they’re designing a story-driven universe built for long-term expansion across community, commerce, and culture. They unpack the strategic decision to prioritize direct audience relationships over traditional publishing pathways, why they view community as core infrastructure rather than a marketing channel, and how depth — not virality — drives durable growth. The conversation also explores their co-founder operating system, how they divide creative and business responsibilities, and the discipline behind building deliberately in an industry that often rewards speed. This episode is a case study in building IP in public, co-founder dynamics, and what it looks like to create something designed to last. Check out 831: https://www.instagram.com/831storieshq/ Follow Erica: https://www.instagram.com/ericacerulo/ Follow Claire: https://www.instagram.com/clairemazur/ Follow Anu: https://www.instagram.com/anuduggal/ Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/ Season 7 of The Two Percent is presented by J.P. Morgan. J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How J.P. Morgan partners with startups:  http://jpmorgan.com/growwithoutlimits Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    41 min
  6. Bobbi Brown’s Second Act: Returning to Beauty on Her Terms

    FEB 20

    Bobbi Brown’s Second Act: Returning to Beauty on Her Terms

    In this episode of The Two Percent, Bobbi Brown talks about her second act as a founder after building one of the most iconic beauty brands of all time. She shares how she got started as a makeup artist, why she created her first products before she even knew what a “founder” or “brand” was, and how an early break at Bergdorf Goodman helped launch her career. Bobbi explains what it was like leaving Estée Lauder Companies with years left on a non-compete, what she learned from trying other businesses in the interim, and how that journey ultimately led her to launch Jones Road, a modern, family-run DTC company built around product obsession and real-time customer feedback. The conversation also covers how social media changes product education and iteration, what’s surprised her about Jones Road’s breakout hits, how she thinks about retail expansion, and why patience, resilience, and actually building a profitable business matter more than hype or fundraising milestones. Check out Jones Road: https://www.instagram.com/jonesroadbeauty Follow Bobbi: https://www.instagram.com/justbobbidotcom Follow Anu: https://www.instagram.com/anuduggal/ Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/ Season 7 of The Two Percent is presented by J.P. Morgan. J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits J.P. Morgan is the Bank of the Innovation Economy. Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    30 min
  7. Audrey Gelman's Second Act: A Vision for Nostalgic Hospitality

    FEB 12

    Audrey Gelman's Second Act: A Vision for Nostalgic Hospitality

    In this episode of The Two Percent, Audrey Gelman talks about her second act as a founder and creative builder. She shares how her career started in politics, what led her to create The Wing, and how she’s now building The Six Bells and the fictional town of Barrows Green, a hospitality concept where storytelling, design, and nostalgia are central to the experience. Audrey explains why she’s drawn to creating immersive, transportive spaces as a counterbalance to an always-online world, how film and cinema shape her creative process, and what surprised her about who the brand resonates with. The conversation also covers reinvention, the reality of starting over, and why building something you truly believe in matters more than following a traditional playbook. Follow Audrey Gelman on Instagram: https://www.instagram.com/audreygelman/ Learn more about The Six Bells: https://www.thesixbells.com/ Learn more about Barrows Green: https://www.thesixbells.com/pages/the-story Follow Anu: https://www.instagram.com/anuduggal/ Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/ Season 7 of The Two Percent is presented by J.P. Morgan. J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How JP Morgan partners with startups: jpmorgan.com/growwithoutlimits J.P. Morgan is the Bank of the Innovation Economy. Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    37 min

  8. FEB 5

    The Two Percent: Welcome to Season 7

    The Two Percent is a founder-first podcast focused on the women building the next generation of companies, with conversations that go beyond pitch decks and press headlines. Season 7 celebrates FFF’s 10-year anniversary and centers on Second Acts, and what comes after a first big win. Throughout the season, founders and entrepreneurs talk candidly about what they've kept, what they've changed, and how experience has reshaped how they build, take risks, and define success. Follow Anu: https://www.instagram.com/anuduggal/ Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/ Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice. Executive Producer: Anu Duggal Series Producer / Editorial Producer: Julie Cerick Production Manager: Rachel Braun Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios

    2 min
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Trailer

4.9
out of 5
32 Ratings

About

Historically, less than 2% of venture capital funding has gone to female founded companies. Hosted by Founding Partner Anu Duggal, The Two Percent by Female Founders Fund is dedicated to highlighting stories of powerful CEO’s, founders, investors and industry leaders who are changing this dynamic, both as female founders and female funders.

Information

  • Creator
    Female Founders Fund
  • Years Active
    2020 - 2026
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © 632504
  • Show Website
    The Two Percent

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