The Profitable Accountant Podcast

Reza Hooda
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

  1. 1d ago

    #255 Why Outreach Feels So Cringe (And How To Do It Anyway)

    In this episode, I'm talking about the thing that stops more accountants from winning clients than any lack of skill ever will. Fear. Specifically, the fear of putting yourself out there. Sending the message. Posting the content. Being seen. I've just finished a 10 week accelerator cohort, and the last two weeks were all about activation, which meant outreach. I hadn't realised quite how hard people find it to press send. I break down: Why you only ever have two problems in an accounting firm, whether you're a sole practitioner or PwC Why "this feels icky and salesy" is your brain protecting you from discomfort, not telling you the truth The networking event test that instantly fixes bad outreach Connect, compliment, question: the sequence that starts real conversations in the DMs The three C's that turn strangers into booked calls Why posting once or twice a week makes you invisible, and what I've actually done for five years The order you have to get right before outreach will work at all What happens when you send 50 to 100 DMs every single week The worst thing that has ever come back to me from a cold message, which is not what you're imagining Why we let what other people might be thinking cost us the things we say we want I also share what's been going on behind the scenes, including a few weeks back in the UK with family, and a studio interview coming soon with a firm owner who went from a standing start to seven figures in five years. This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system. If you've known for months that you should be doing outreach but haven't been able to bring yourself to press send, this episode is for you. If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

  2. Jul 16

    #254 Why Your To Do List Is Quietly Killing Your Firm

    In this episode, I'm back after a few weeks off, walking along the beach in Fareham on a 28 degree UK evening. And I explain exactly why the podcast disappeared. It wasn't discipline. It was friction. I break down: The real reason I stopped recording for weeks (and why it had nothing to do with motivation) The four criteria every habit needs before it will ever stick Why environment design beats willpower every single time The reason your to do list guarantees you'll never feel finished Why nobody can book a call with me before 1pm, and what that time is for The difference between deep work and busy work your brain will lie to you about Why your inbox is a place for other people's agendas How I now run my businesses from my phone by talking to Claude instead of typing The two high leverage activities you should be working on every single week Why I stopped going to my own office and started working in a coffee shop I also share what's been going on behind the scenes: the PAC LIVE event in Newbury on the 1st of July, our team day and the 2030 growth plan for Capture, and the Power Positioning Accelerator cohort that's just wrapped up. This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system. If you've ever struggled to find time for the work that actually moves your firm forward, this episode is for you. Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

  3. Jun 19

    #253 Which Social Media Platform Should You Actually Be On?

    This week, I'm tackling a question I get asked more than almost any other. Which social media platform should you actually be on? And what on earth should you post once you're there? I break down: Why a podcast feels lonely while social media doesn't, and what that taught me about marketing The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch Why "when you confuse, you lose" should shape every post you write The one platform I'd tell any accountant to start with, and why the algorithm is on your side Why your audience is on LinkedIn even when you're convinced they're not How to create content that gets a booked call, not just likes The contrarian truth about using AI to write your posts, and why I ignore the people who say don't Why video will make you stand out, especially if you're a female accountant How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system. If you've ever stared at a blank screen wondering what to post or where, this episode is for you. If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

  4. Jun 12

    #252 I Just Replaced Part of My Team With AI

    In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns. More importantly, I explain what this means for accountants and firm owners. Inside this episode you'll discover: ✅ Why I believe many accountants are still only scratching the surface of AI ✅ How I'm using Claude to save hours every week ✅ The AI-powered client acquisition system we're building inside Power Positioning Accelerator ✅ How AI can help you create content, dashboards, lead magnets and outreach campaigns ✅ Why LinkedIn remains the fastest route to winning new clients ✅ Practical examples you can start using immediately If you're wondering how AI will impact your firm over the next few years, this episode is essential listening. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing. This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

  5. May 18

    #251 Why You Need A Pricing System (And How To Set It Up)

    This week, I’m diving into one of the biggest bottlenecks inside accounting firms. Pricing. More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table. I break down: • Why charging by the hour makes less sense than ever in the AI era • Why your real value is not the tax return or accounts • The hidden value accountants forget to charge for • Why access to you is the most valuable thing clients buy • How pricing systems remove you as the bottleneck • The variables that should drive pricing • Why clients should pay upfront and monthly • How to stop “making up fees” on the fly • The psychology behind premium pricing and client choice • How AI and agents are changing the future of accounting firms I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits. If you’ve ever struggled with pricing confidently, this episode is for you. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing. This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

  6. May 11

    #250 Why The Best Accountants Still Struggle To Grow

    In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession. I share my thoughts on: • Why most accountants still feel stuck despite working harder than ever• How joining the right community changes your standards and beliefs• Why human relationships still matter in an AI world• The real reason some firms grow fast whilst others stay trapped in the weeds• How I used Claude AI to prepare accounts, working papers, and financial statements• Why the pace of AI change is much faster than most people realise• What firm owners should actually focus on over the next few years I also talk about buying back your time, building a business that gives you more freedom, and why the future belongs to accountants who learn to combine technology with strong business skills. This one is part mindset, part strategy, and part glimpse into what’s coming next for the profession. This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system. If you want a firm that gives you more time, money, and freedom, this episode is for you. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

  7. May 4

    #249 Why AI Might Be Slowing Down Your Firm (Not Scaling It)

    In this episode, I break down what actually moves the needle in your firm. The fundamentals that drive money, time, and freedom. You’ll discover: → Why AI only works when you have a proper system behind it → The 3 core systems every firm must build first → How to attract high-quality clients without relying on referrals → Why pricing systems unlock serious profit (especially with existing clients) → The conversion mistakes keeping your fees stuck at low levels I also share how I’m using AI daily to build, fix, and run systems faster than ever. But more importantly, why sales and marketing are still your biggest leverage points. If you’re distracted by tools but struggling to grow, this will refocus you. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

  8. Apr 27

    #248 This Changed How I See Money

    In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up. But the real topic today is something I see holding so many accountants back… Money mindset. If you’re struggling to raise your prices, it’s rarely about tactics. It’s about belief. I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can change everything: 👉 Money is just a “thank you token”. We also touch on: Why different clients value things differently Why you must give pricing options The link between investing and actually taking action Real examples of how we’re using AI in the firm to save serious time If you want to charge more, think differently about money, and stay ahead of what’s coming with AI… this one’s for you. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

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About

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

Information

  • Creator
    Reza Hooda
  • Years Active
    2020 - 2026
  • Episodes
    254
  • Rating
    Clean
  • Copyright
    © 2022 Transform your Profits: the podcast for accountants who want to build a more profitable, successful and impactful accounting firm.
  • Show Website
    The Profitable Accountant Podcast

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