Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton
  • 5.0 (5)
  • Marketing
  • Updated Weekly

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

  1. 2d ago

    287: How to Show Up Confidently Before Your Brand Feels Ready

    Have you ever had your brand sorted, your graphics ready... and still found yourself frozen when it comes to actually posting? You're not alone, and it's not a you problem. I'm unpacking why that fear of showing up doesn't disappear just because you've got a polished brand. Whether you've spent weeks on your visual identity or you haven't even started yet, this podcast episode is for you. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: Why "feeling ready" and "being ready" are two very different thingsWhat's actually costing you every week you spend not postingThe mindset trap of hiding behind a perfect brandWhy messy action will give you more clarity, faster, than any amount of waiting and preparing ever willThe one shift that helped me show up even when I didn't feel like I'd earned it yetWatch on YouTube: https://youtu.be/XcOC32LFLDcRead on the Blog: https://whitedeer.com.au/ep287/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    287: How to Show Up Confidently Before Your Brand Feels Ready

  2. Oct 5

    286: The Website Mistake Even Established Businesses Make with Ina Cadorin

    If you've been telling yourself "I'll sort the website out once things are more settled," this podcast episode is your sign to stop waiting. I sat down with Ina from Pink Fig Creative, a website designer with an unusual mix of IT development and design in her background, and we got into exactly why a website matters more than you think, even when you're just starting out. Ina's take cut through a lot of the noise for me. She's not about massive, overwhelming websites. She's about getting one page live, with the right structure, so you actually own a piece of the internet instead of renting it from Instagram. We talk through what that one page actually needs, why your designer should never lock you out of your own site, and the AI search shift that's already changing how people find businesses like ours. In this episode, we cover: Why a website is your home base, and what happens when a platform like Instagram disappears overnightThe one-page structure Ina recommends for anyone starting from scratchThe biggest website mistake she sees before businesses have even tested their servicesWhy you should always be able to edit your own website, even if you never plan toHow AI search (ChatGPT, Gemini, Google AI Overviews) is actually finding businesses right now, and what that means for blogsThe single 5-minute task that can save you clients todayTimestamps01:24 Introduction05:50 Why you need a website early13:34 Common website mistakes19:34 Why you should have an editable website23:26 How to structure your site28:23 Keeping website updated30:07 AI, SEO and search36:35 Getting started simply38:03 Wrap up ABOUT GUEST: Ina is the founder of Pink Fig Creative, where she offers Squarespace web design and SEO services for service-based businesses. With a background in IT development, SAP systems, and 11 years in graphic design, she brings a rare mix of technical thinking and creative execution that most designers simply don't have. An official Squarespace Expert and accredited SEO Consultant, Ina helps service-based businesses get visible online fast. Her philosophy is simple: start small, build smart, and grow as your business does. She builds websites that give her clients the confidence and tools to run their own online presence independently. Because the best website is the one that's live, not the one that's perfect." CONNECT WITH GUEST:Email: hello@pinkfigcreative.comWebsite: https://www.pinkfigcreative.com.auBook a Tea chat: https://pinkfigcreative.as.me/teachatWebsite Launch Roadmap: https://pfc.pinkfigcreative.com.au/white-deer-podcast20% Or use code: DEERWLR20 for 20% off Watch on YouTube: https://youtu.be/zCVoCDSOSfIRead on the Blog: https://whitedeer.com.au/ep286/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    286: The Website Mistake Even Established Businesses Make with Ina Cadorin

  3. Sep 28

    285: The Real ROI of a Strong Brand (It's Not Just the Money)

    Most business owners can't justify every dollar they've spent on their brand. And that gap between "I think branding matters" and "I know exactly why it matters" is exactly what's keeping a lot of businesses stuck. I break down what a genuine investment in your brand can actually return for your business... and it goes a lot further than a pretty logo or a consistent colour palette. There's the obvious stuff: attracting the right clients, charging what you're worth, building trust before you've even had a conversation. But then there's the part most people overlook entirely, and it might be the most impactful of all. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: Why your visuals need to be cohesive across platformsWhat a potential client sees (or doesn't) before they say yes shapes everythingHow good design stops people from questioning your pricesHow branding affects how you show upTimestamps:0:00 Can You Justify Brand Spend?0:34 Welcome1:10 Branding Is Strategy1:36 33% Revenue Lift2:08 Build Instant Trust3:47 Charge Your Worth4:26 Client Win Story5:36 Confidence To Show Up6:08 Marketing Matters7:20 Show Up Confidently9:10 My Brand Story9:56 How To Learn More10:40 Final Thoughts Watch on YouTube: https://youtu.be/KcqK-eZZnA4Read on the Blog: https://whitedeer.com.au/ep285/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    285: The Real ROI of a Strong Brand (It's Not Just the Money)

  4. Sep 21

    284: Can a Business Owner Actually Design Their Own Brand? (My Honest Thoughts as a Graphic Designer)

    Can a business owner actually design their own professional-looking brand? It's a divisive question, and my answer might surprise you. After teaching over 650 students how to design their own brand graphics, the short answer is yes, you absolutely can do this. But there are two traps that trip up even the most motivated business owners, and if you're stuck in either of them, no amount of Canva access or AI tools is going to fix it. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: The 2 types of business owners who get stuck on branding... and what they have in commonWhy AI logos and Canva templates carry some real risks (and what to do instead)The exact order you need to build a brand, and why skipping steps creates bigger problems down the trackWhy design is a learnable skill, not an inherent talentThe inspiring story of a 70-year-old who had never opened Canva and went on to build her brand, post to social media, and attract clients in retirementWatch on YouTube: https://youtu.be/hki7jRn8maMRead on the Blog: https://whitedeer.com.au/ep284/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    284: Can a Business Owner Actually Design Their Own Brand? (My Honest Thoughts as a Graphic Designer)

  5. Sep 15

    283: The 5 Design Mistakes Making Your Brand Look DIY (Even With a Good Logo)

    You've put time and effort into your branding. So why does it still feel a little... off? I walk through the 5 most common design mistakes I spotted after reviewing 50 brands that business owners had built themselves inside Canva (some of these will surprise you!) They're the kind of mistakes that are easy to miss when you're the one who made the design, and they're the kind of mistakes that tell potential clients you're not quite ready for them, even when you absolutely are. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: The mindset shift that changes how you approach design entirelyWhy low contrast text is one of the most common readability trapsThe body text alignment mistake that makes your designs harder to process than they need to beWhy too many fonts isn't just an aesthetic issueHow to check whether your design actually works on mobile before you hit publishWatch on YouTube: https://youtu.be/YngSbaj_o5oRead on the Blog: https://whitedeer.com.au/ep283/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    283: The 5 Design Mistakes Making Your Brand Look DIY (Even With a Good Logo)

  6. Sep 7

    282: How to Start, Scale and Actually Enjoy Running a Mastermind With Ellie Swift

    I've been in Ellie Swift's mastermind for years. And I'll be the first to say: I didn't see it coming as a business model for myself. But Ellie was the one who, at the right moment, said "Jacqui, have you thought about running a mastermind?" And that conversation changed the trajectory of my business. My Co+Creation Design Club now brings in just as much, if not more, income than my online course, which I've been running for significantly longer. So in this guest interview, we're going deep on the mastermind model. Free Guide to Sell Out and Retain Mastermind Clients in 2026: https://ellieswift.com/free-guide-the-6-strategies-that-sell-out-and-retain-mastermind-clients-in-2026/  In this episode, we cover: What a mastermind actually isThe 5 C's framework Ellie uses to build a mastermind offerHow to know if you're ready to build a mastermind (even with a small audience)Why your clients might get better results in group format than 1:1What it takes to scale a mastermindThe retention conversation nobody talks about enoughTimestampsIntro 0:00A Day in the Life: Balancing Business & Motherhood 02:42My Experience Inside Ellie's Mastermind 07:08What Is a Mastermind? 09:53Overcoming the Fear of Group Coaching 14:44Are You Ready to Start a Mastermind? 18:49The 5 C's of Creating a Premium Mastermind 21:11The Math behind the Mastermind Model 27:35How to Scale: Building a Sales System That Works 31:38Retention: The Key to Sustainable Growth 38:37Your Next Step If You're Considering a Mastermind 43:03Wrapping up 47:20 ABOUT GUEST: Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom®.As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™.  She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 300+ episodes available to binge. Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they’ve built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy.Ellie’s mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and creates the freedom they most want.She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts. CONNECT WITH GUEST:Youtube: https://www.youtube.com/@elliehswift Podcast:  The Scalable Freedom Show - https://thescalablefreedomshow.buzzsprout.com Instagram: @elliehswift Free Download: https://ellieswift.com/free-guide-the-6-strategies-that-sell-out-and-retain-mastermind-clients-in-2026/  Watch on YouTube: https://youtu.be/Ys8kNWtgzroRead on the Blog: https://whitedeer.com.au/ep282/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    282: How to Start, Scale and Actually Enjoy Running a Mastermind With Ellie Swift

  7. Aug 31

    281: How to Make Social Media Templates That You'll Actually Use

    If you've ever stared at a blank Canva file wondering how other business owners post consistently... this podcast is for you. I get into one of the most underrated tools for business owners who want to show up on social media without losing their minds: templates. Not boring, cookie-cutter templates. Actually strategic ones, built around the kind of content you post, the assets you have, and the audience you're trying to reach. I also tackle the moment you start to get sick of your own brand, and why that's actually the signal that it's working. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Have your branded templates created by us in our studio: https://whitedeer.com.au/studio What’s covered: What most people get wrong about templates The 4 things to consider before you build a template so you don't waste time on designs you'll never use Why you need to ignore the voice in your head telling you to change everything up The mix that works: curated designed posts vs. authentic, selfie-style content, and why you need both Your 2 options on how to get branded templates for your business Timestamps: Intro 0:00 The elephant in the room 1:40 Consider your posts 5:52 How often are you posting? 10:19 What is in your posts 11:14 PSA 14:55 Watch on YouTube: https://youtu.be/ak-ji4qugeI Read on the Blog: https://whitedeer.com.au/ep281/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    281: How to Make Social Media Templates That You'll Actually Use

  8. Aug 24

    280: How I (Nearly Didn't) Hire My Best Designer

    If you've worked with White Deer in any capacity, you've worked with Vanessa. You just might not have known it. This week's podcast is a proper introduction to Vanessa, my senior designer and co-coach inside both DIY Design My Biz and The Co+Creation Design Club. She is honestly the person holding a huge part of this business together. I've mentioned her a hundred times without ever sitting down and telling her story properly, so that's what we're fixing today. We talk about how a one-line text message turned into a 3 year working relationship, what it's actually like inside the studio day to day, and what changes while I'm on maternity leave. Book a branding/design package with the studio 👉 https://whitedeer.com.au/studio Sign up for the Co+Creation Design Club 👉 https://www.whitedeer.com.au/club Take a peek into the DIY Design my Biz course 👉 https://www.diydesignmybiz.com What’s covered: How Vanessa ended up working with my studio Why hiring a friend is risky... and why it worked anyway Vanessa's design background and how she landed on graphic design as a career The client project that changed how Vanessa trusts her own instincts What's changing in the studio while I’m on maternity leave Watch on YouTube: https://youtu.be/oxUdyc_mzHg Read on the Blog: https://whitedeer.com.au/ep280/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    280: How I (Nearly Didn't) Hire My Best Designer
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About

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

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