45 episodes

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It's part of the PodNews network, and if you're not already reading my newsletter, then you should be.

Sounds Profitable - Podcast Adtech & Advertising Bryan Barletta - Podnews

    • Business
    • 5.0 • 10 Ratings

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It's part of the PodNews network, and if you're not already reading my newsletter, then you should be.

    Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

    Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

    This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data.

    •Gabriel Soto of Edison Research
    •https://soundsprofitable.com/update/invest-in-latino-podcast-segment
    •Link discussed in Episode: https://soundsprofitable.com/update/free-podcast-survey

    Credits:

    •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    •and Arielle Nissenblatt
    •Audio engineering by Ian Powell
    •Executive produced by Evo Terra of Simpler Media
    •Special thanks to James Cridland of Podnews
    •Podcast hosting and dynamic insertion wizardry by Whooshkaa
    •Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!

    • 33 min
    Happy Thanksgiving from Sounds Profitable

    Happy Thanksgiving from Sounds Profitable

    Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone!

    •Marcus dePaula of Podcast Audio Lab
    •https://soundsprofitable.com/update/audio-quality-and-your-brand

    Credits:

    •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    •and Arielle Nissenblatt
    •Audio engineering by Ian Powell
    •Executive produced by Evo Terra of Simpler Media
    •Special thanks to James Cridland of Podnews
    •Podcast hosting and dynamic insertion wizardry by Whooshkaa
    •Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!

    • 35 min
    Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

    Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

    Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions.

    •Alban Brooke of Buzzsprout
    •https://soundsprofitable.com/update/anchor-serious-ad-channel

    Credits:

    •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    •and Arielle Nissenblatt
    •Audio engineering by Ian Powell
    •Executive produced by Evo Terra of Simpler Media
    •Special thanks to James Cridland of Podnews
    •Podcast hosting and dynamic insertion wizardry by Whooshkaa
    •Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!

    • 36 min
    Buying vs Building Unique Podcast Adtech w/ James Avery

    Buying vs Building Unique Podcast Adtech w/ James Avery

    Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".

    •James Avery of Kevel
    •https://soundsprofitable.com/update/buy-vs-build

    Credits:

    •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    •and Arielle Nissenblatt
    •Audio engineering by Ian Powell
    •Executive produced by Evo Terra of Simpler Media
    •Special thanks to James Cridland of Podnews
    •Podcast hosting and dynamic insertion wizardry by Whooshkaa
    •Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!
    Join the private feed! https://soundsprofitable.supercast.com

    • 35 min
    Sounds Profitable en Español! w/ Sean King

    Sounds Profitable en Español! w/ Sean King

    What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language.

    •Sean King of Veritone One
    •https://soundsprofitable.com/update/sounds-proftable-in-spanish
    •Check out the Open Voice Network

    Credits:

    •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    •and Arielle Nissenblatt
    •Audio engineering by Ian Powell
    •Executive produced by Evo Terra of Simpler Media
    •Special thanks to James Cridland of Podnews
    •Podcast hosting and dynamic insertion wizardry by Whooshkaa
    •Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!

    • 39 min
    A Deepdive Into Podcast AdTech w/ Pete Birsinger

    A Deepdive Into Podcast AdTech w/ Pete Birsinger

    Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.

    •Pete Birsinger of Podscribe
    •https://soundsprofitable.com/update/deepdive-into-adtech

    Credits:

    •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    •and Arielle Nissenblatt
    •Audio engineering by Ian Powell
    •Executive produced by Evo Terra of Simpler Media
    •Special thanks to James Cridland of Podnews
    •Podcast hosting and dynamic insertion wizardry by Whooshkaa
    •Sounds Profitable Theme written by Tim Cameron

    Join the private feed! https://soundsprofitable.supercast.com

    Send us messages with Yappa!

    • 35 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

RelNiss ,

0-100

I didn’t know anything about podcast ad tech before this show!

Courtneyisaboy ,

Incredible ad tech learning

This has helped me understand the advertising side to podcasting. It’s put in such a way that even the dumbest of humans, me being that, can understand and follow along.

Great production. Great ideas.

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