My Business Playbook

Laura Higgins

Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

  1. 3d ago

    642: 6 Weird Things I've Changed Since Hitting Burnout

    Want to scale your creative business? Watch my free 20-minute scaling roadmap here: ⁠https://tools.laurahiggins.com/the-system. ⁠For years I treated my energy like it was unlimited. Then I hit burnout, asked my doctor for a miracle fix, and got told it was "lifestyle stuff" (super annoying). So I changed six things. Some are small, some are big, and a couple are a little bit weird, but together they gave me my energy back.   The change I made the same day my doctor said "burnout" (and why I didn't go cold turkey)The ring that tells me to chill out before I even realise I'm getting sickWhy the first thing you look at every morning is quietly running your whole dayThe app that locks me out of Instagram, Slack and ClickUp until 10amHow long recovery really took me, and why I'm being upfront about itThe slightly embarrassing, very basic fix that took one daily decision off my plate  Mentioned in this episode:  Sunrise alarm clock: https://www.amazon.com.au/dp/B0F8NV2KMXOura Ring 5: https://ouraring.com/store/rings/oura-ring-5Freedom app: https://freedom.to/My Fitness Kitchen: https://myfitnesskitchn.com.au/Beja Health Collective (IV drips): https://www.bejahealthcollective.com.au/Mecca Coffee decaf: https://www.mecca.coffee/collections/decafPrimary Coffee decaf: https://www.primarycoffee.com.au/coffee/colombia-la-serrania-decafGlee Coffee decaf: https://gleecoffee.com.au/products/decaffeinated-coffee-afterhours

  2. Oct 19

    641: 3 Changes That Took Nick From $8K To $25K Months In Six Months

    Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system   Nick designs luxury residential gardens, and when he joined the Next Level Club he was doing around $8K months on word of mouth alone. Worse, his best work takes three years to grow in, so he never had a portfolio he was proud of. Six months later he's doing $25K+ months, has gone from 1,800 to 63,000 followers, and hasn't spent a cent on ads. We unpack exactly what changed, then I coach him live on his next big move. The five-times-the-price gym around the corner that made Nick rethink what cheap pricing was saying about himThe one question that killed his "pretty finished garden" posts for goodThe design tip he almost didn't post because it felt too basic, and the hook that took it past a million viewsWhy he starts his reels in the middle, and what it did to his skip rateThe old lady and the split shopping bag - the sales mindset that ended his desperate follow-up emailsWhat's next: a one-to-many offer that won't cannibalise his studio, coached live on the mic Follow Nick Pembroke on Instagram: @nicholaspembrokdesign https://www.instagram.com/nicholaspembrokedesign/

  3. Oct 12

    640: 3 Hiring Mistakes I Made So You Don't Have To

    Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale   Every creative hits a ceiling. More clients you could take on, more money you could make, and zero capacity to do any of it. I've made all three of these hiring mistakes, from my bedroom agency in Newcastle to now, so you can skip them and make your next hire take work off your plate instead of adding to it.   The 70% rule for knowing exactly when to start hiring, way before you're drowningThe one role I tell 90% of creatives to hand over firstWhy your first hire is probably smaller and cheaper than you thinkThe quote that explains why you keep micromanaging, and how to fix it in your onboardingThe two-part vibe check every close hire goes through with me, including a dateWhy a paid test project tells you more than any portfolio ever will

  4. Oct 5

    639: How To Post Content When You're Scared Of Being Judged

    Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system   Ever written a caption, stared at it for 20 minutes, then deleted the whole thing? I once cleaned out a junk drawer that did not need cleaning just to avoid filming a 20-second video of my own face. You already know the strategy. This episode is about the thing sitting underneath it that stops you hitting post, and why more strategy won't fix it. What one of my members said posting content feels like in her body (the whole Zoom lost it)The magnet rule, and why trying to be liked by everyone turns your content into vanilla mushWhy I gave my ideal client a name, and the one question I ask her every time I sit down to createThe two-word swap that stops your teaching content sounding preachyA Cornell study, an embarrassing T-shirt, and why it should make you a lot braver about postingThe only metric I want you grading your content on right now

  5. Sep 28

    638: BTS Moves I'm Making Right Now to Scale to 8 Figures

    Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale   Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've changed, and the ugly $12K a month we found leaking out of just one department. Plus the move that sounds ridiculous but made a huge difference to how I show up every week: sorting out my lunch. Why Nath became CEO, and the identity wobble I had to get through before I could hand it overEntrepreneurs vs intrapreneurs, and how to build a vision big enough that A players choose you over going soloHow skipping lunch turned out to be a real constraint in the business (and the simple fix)The admin audit that uncovered $12,000 a month, and the Fathom + Claude setup that plugged itThe weekly leadership meeting and scorecard that stop your departments working in silosThe one question to ask about your worst days that shows you exactly what to fix first

  6. Sep 21

    637: 3 Changes To Hit A $42K Month With Just One Assistant

    Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Lee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a new house. This episode is what she did in that season, and the new offer we built together live on the mic. The two-week paid trial that told Lee exactly who to hire, and why skipping this step is how most first hires go wrongWhy she made her hourly rate MORE expensive than her retainer, and what that did to her sales callsThe pricing guide she put straight on her website, and why it kills the ghosting problem after a sales callHer 42k record month with just her and one assistant, and why revenue was never actually the goalThe new digital product she's building next, coached live on this episode: naming, pricing, and how she's going to sell it

  7. Sep 14

    636: Scaling With Scissors: How Quitting Stuff Added $100k/mo To My Revenue

    Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale I've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and what it did to our revenue.  The channel that was costing me six figures a year - and the call I finally made about itThe one funnel we decided to keep - and the four we decided to quitThe profitable, waitlisted offer I shut down anyway, and what happened to our numbers the very next monthThe kind of "dumb admin" we're cutting with AI right now, live as it happensThe 3-question audit that tells you exactly what's ready for the scissors

  8. Sep 7

    635: The One Page Marketing Plan Every Small Business Needs with Allan Dib

    Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it. The "dumb ad" test that tells you if your marketing message actually worksThe only two numbers in your entire business that actually matterWhy charging more can make people trust you more, not lessThe real reason most of your leads never buy - and it has nothing to do with priceThe uncomfortable truth about why people actually refer youThe one thing you should never offer someone for making a referral

See All (300)

5
out of 5
17 Ratings

About

Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

Information

  • Creator
    Laura Higgins
  • Years Active
    2021 - 2026
  • Episodes
    300
  • Rating
    Explicit
  • Copyright
    © Laura Higgins
  • Show Website
    My Business Playbook

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