Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, a

Jeff Sieh
  • 4.9 (14)
  • Marketing
  • Updated Weekly

Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

  1. 22h ago

    AI Is a Dial, Not a Switch (How Creators Win in the AI Era)

    What if the real question isn't whether to use AI, but where to use it? ------------ Mike Schmitz believes the best creators aren't choosing between AI and human creativity. They're learning where AI adds value, where it gets in the way, and how their own taste remains the one thing no tool can replicate. Mike shares his "AI is a dial, not a switch" philosophy, introduces his Creativity Flywheel for turning ideas into original work, and explains how a personal knowledge management system can help creators build better content over time. We also explore Obsidian, second brains, AI-assisted writing, and why consistently creating, not just collecting ideas, is what develops your unique voice. Key Points:AI is a dial, not a switch. The key is knowing which parts of your creative process to hand off and which to protect.Your taste, judgment, and voice are what make your work stand out in a world of AI-generated content.The Creativity Flywheel: Capture, Curate, Connect, Cultivate, and Create.A second brain should help you generate ideas, not become another place to store information you'll never use.AI works best when it's given your own notes, ideas, and context instead of a blank page.Publish consistently. Creating regularly is how you develop your taste and sharpen your creative instincts.Remove friction when capturing ideas, but add intentional friction when deciding which ideas deserve your attention. Resources:Mike Schmitz: https://practicalpkm.com/Paul Gowder: https://www.paulgowder.com/ ------------ Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

  2. Jul 10

    The AI Back Office That Does the Work Creators Hate

    What if the biggest opportunity with AI isn't creating more content, it's getting your time back? ---------------------- Jennifer Bennett believes most creators are using AI in the wrong place. Instead of replacing your creativity, she shows how AI can become the back office that quietly handles the repetitive work, keeping you from doing your best work. In this episode, Jennifer shares her Human-Driven AI Integration Method, explains why you should train AI like an employee instead of treating it like a search engine, and reveals the systems that help creators reclaim their mental bandwidth. We also cover AI agents, documenting your processes, feeding your core values to AI, and practical ways to automate the admin work that drains your week while keeping your voice and relationships at the center of your business. Key Points:Train AI like a new employee, not a tool you can "set and forget"Document your processes before buying more AI softwareSolve the biggest mental bottleneck first, not just the biggest time drainBuild AI agents around your own "source of truth" instead of letting them search the webCreate systems before software; the best tools won't fix a broken workflowKeep the human touch where it matters most: relationships, judgment, and real presence Resources:Jennifer Bennett: https://getdesky.com/ Find Your Bottleneck Quiz: https://quiz.getdesky.com/Book a Strategy Call: https://link.playmakerscrm.com/widget/booking/AoAxWr6lqGPRShwB9siUThe Maximum Leverage Brief (LinkedIn Newsletter): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7455330621217820672Demo Jennifer's AI Speaking Research Tool: https://demo.getdesky.com Zac Brown: https://zacbrowncreativesolutions.com/ Zac's Book: An Accidental Education: What I've Learned So Far: The Zac Brown Show Podcast: https://podbay.fm/p/the-zac-brown-show ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

  3. Jul 3

    Why The Best Conversations Need You to Shut Up

    What separates a memorable interview from one people forget the moment it ends? ------------- Matt Stagliano believes it isn't about asking better questions; it's about learning when to stop talking. Drawing from more than 25 years of interviewing and his new book, Speak Less, Get More, Matt shares a simple framework for leading conversations that create trust, reveal better stories, and leave a lasting impact. We explore his PODS interview framework, the power of silence, why great hosts shine the light on their guests instead of themselves, and how AI helps him save hours each week while keeping the human side of his business front and center. Whether you host a podcast, lead sales calls, or simply want better conversations, this episode is full of practical ideas you can put to work right away. Key Points:The PODS framework: Preparation, Orientation, Discovery, and SendoffWhy listening is more valuable than asking more questionsHow the "three-beat rule" encourages guests to share deeper insightsThe difference between overperforming and drifting as an interviewerWhy great hosts illuminate their guests instead of themselvesHow thoughtful editing preserves the natural rhythm of a conversationPractical ways AI can reduce administrative work without replacing creativityWhy creators should train AI like a new employee, not treat it like a search engineCommon challenges nearly every creative faces, including self-doubt and isolationWhy building a business that supports your creative work requires learning when to say no Helpful Links:Our Amazing Guest: Matt Stagliano: Website | Podcast | Substack His Manual on Claude: Getting Good at Claude: The Setup SystemHis Book: Speak Less, Get More My two other must-read podcasting books: The Audience Is Listening by Tom Webster Profit from Your Podcast by Dave Jackson My wonderful Co-host: Kira Pogge: Website | Podcast | Substack ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

  4. Jun 19

    Creator Skills AI Can't Steal

    What happens when AI can write posts, create images, and sound increasingly human? What's left that truly belongs to you? In this AMA-style episode, Paul Gowder and I take the hot seat to explore two creator advantages that technology can't replicate: your story and your community. We discuss why personal experiences, unique perspectives, and genuine human connection are becoming even more valuable in a world filled with AI-generated content, and how creators can use AI as a tool without losing their authentic voice. We also answer audience questions on everything from building an email list and growing a community to Facebook Professional Mode, Meta Verified, networking at conferences, creator burnout, and the daily habits that help creators stay visible and connected. If you're trying to figure out what skills will matter most in the AI era, this episode offers a practical roadmap for building something that algorithms can't take away. Key Takeaways:Your personal experiences and perspective are the one thing AI can't replicateUse AI to organize ideas and save time, but keep your stories and voice your ownBuild an email list because social platforms will always change the rulesConsistency matters more than perfection when growing a communityThe best networking opportunities often come from stepping outside your comfort zoneFocus on serving your audience first, then create products and offers based on their needsCommunity burnout is real, so create systems, take breaks, and find people who support youLive video remains one of the fastest ways to build trust and genuine connectionsIf you're starting from scratch, build an email list and create content consistentlyMeta Verified can provide valuable support and account recovery options for creators ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

  5. Jun 13

    YouTube Just Changed Everything: What Creators Need to Do Now

    What happens when YouTube starts answering questions instead of just serving up videos? ---------------------- In this episode, Jerry Potter joins us to break down one of the biggest waves of YouTube updates creators have seen in years. From the new Ask YouTube AI search experience to major changes in how Shorts are evaluated and monetized, Jerry explains what these updates actually mean for creators, solopreneurs, and small business owners. We explore how AI-powered search could affect long-form content, why visual demonstrations may become even more important, and what creators should be doing to make their videos more discoverable in a world where viewers increasingly want answers instead of search results. We also discuss YouTube's growing focus on viewer satisfaction, including shares, rewatches, and engagement signals that go beyond watch time. Plus, Jerry shares his take on YouTube Shorts, AI-powered remixing tools, creator bonuses, and his Done By Lunch framework for focusing on high-return activities instead of chasing every new feature. Key Takeaways:Ask YouTube could increase the value of videos that answer questions visuallyCreate content for humans, not algorithms, even as AI becomes more involved in searchVisual demonstrations may become more important than ever in an AI-powered YouTube ecosystemShares, rewatches, and viewer satisfaction are becoming stronger indicators of content qualityYouTube Shorts now rewards viewer completion and satisfaction more than simple viewsDon't chase every new feature; focus on the activities that create the highest return on effortA narrow niche helps YouTube find the right audience fasterBuild content that serves your business long after it's publishedLong-form YouTube content remains one of the strongest high-leverage assets for creators and entrepreneurs Resources:Jerry Potter: Website | Youtube | Podcast Paul Gowder: Website | Facebook | 10 Day Facebook Challenge ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

  6. Jun 8

    Your Facebook Account Is One Click Away From Being Gone

    If your Facebook profile disappeared tomorrow, what would happen to your business? In this episode, Facebook community expert Paul Gowder joins us to break down the biggest account security threats creators and business owners are facing right now. From sophisticated phishing scams and account takeovers to unexpected comment restrictions, Paul shares the practical steps you can take today to protect your profile, pages, and community before something goes wrong. We also explore Meta Verified, two-factor authentication, backup admin strategies, and what creators should do if they lose access to their accounts. Plus, Paul shares his early thoughts on Meta's new Forum app, what it means for Facebook Groups, and several Facebook growth tactics that are working right now, including conversation-based posts, Professional Dashboard insights, and engagement habits to increase reach. Key Takeaways:Turn on two-factor authentication, Advanced Protection, and Meta Verified to secure your accountNever click suspicious Facebook links, attackers are using legitimate-looking workflows to gain accessAdd a backup admin and regularly audit who has access to your pages and Business ManagerBuild an email list because Facebook can take away access to your audience at any timeFocus on conversation-driven content and use Facebook's Professional Dashboard to guide your growth Links, Recs & Resources:Paul Gowder: Website | Facebook | Powwows.comDon't Have a Daily Facebook Routine? Check out Paul's 10 Day Challenge!Facebook's New Forum App (IOS Only)Paul uses this tool to capture emails from FB GroupsZac Brown: Website | Podcast | Instagram ---------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

  7. May 31

    Stop Asking AI Questions. Start Giving It Jobs

    What if the biggest mistake creators are making with AI isn’t using the wrong tool… it’s using the right tool the wrong way? ---------------------- In this episode, Mike Allton, host of The AI Hat Podcast and one of the leading voices in practical AI for business, explains why most creators and solopreneurs are leaving the majority of AI’s value on the table. Instead of treating AI like a smarter search engine, Mike argues that we should be building specialized assistants that handle repeatable work, save time, and act more like members of our team. Mike shares the mindset shift that changed his own business, from asking AI questions to creating an AI Chief of Staff that understands his goals, workload, and priorities. We unpack the friction audit process he teaches organizations, how to identify the tasks that create the most administrative drag, and why every creator should start thinking about AI as a team of digital workers rather than a chatbot. If you’ve been wondering how to move beyond prompts and start building real systems, this episode is packed with practical examples and actionable ideas. Key TakeawaysStop using AI as a search engine and start using it as a specialized assistantRun a friction audit to identify repetitive tasks that waste time each weekBuild AI workers around specific jobs instead of one giant all-purpose chatCreate an AI Chief of Staff that understands your goals, priorities, and bandwidthUse AI to handle podcast preparation, research, meeting prep, and reportingAsk AI to interview you when building a custom assistant or agentStore instructions and knowledge separately so your AI assistants can evolve over timeUse projects, notebooks, and knowledge bases to reduce hallucinations and improve accuracyChoose one AI platform and learn it deeply instead of jumping between toolsPay for your AI tools if you’re using them for business and want access to advanced featuresSave time on administrative work so you can spend more time on creative and strategic workThink of AI as your first hire, not just another piece of software ResourcesMike Allton: Website | Podcast | LinkedIn | AgorapulseCheck out Mike's Friction Audit TemplateZac Brown: Website | Instagram | Podcast (Now on YouTube!) Mike and I are both speaking at Digital Wichita on June 18-19! (Come say Hi!) ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

  8. May 16

    Storytelling in the AI Age (Why Humans Still Win)

    Join us for a thoughtful conversation with Zac Brown, host of The Zac Brown Show, as we unpack what storytelling still means in an AI-driven creator world. Instead of chasing algorithms or trying to post more than everyone else, Zac believes the best creators build worlds and emotional experiences, not just publish content. Zac shares stories from his childhood obsession with VHS tapes, homemade movies, and the creative spark that eventually led him to podcasting and writing his upcoming book, An Accidental Education. He explains how curiosity, play, and paying attention to emotional pacing shaped the way he approaches storytelling today. We also explore one of the biggest creative lessons Zac has carried with him for years: “kill your darlings.” He explains why great editing is really about shaping emotion, knowing what to cut, and resisting the urge to sound like everyone else online. We also unpack where AI fits into that process, how it can support workflows and creative clarity, and why authenticity is still the one thing creators can’t afford to hand over completely. Key Takeaways: What Zac learned from attending his first Social Media Marketing WorldWhy “kill your darlings” is one of the most important editing lessons creators can learnHow editing shapes emotion and pacing in storytellingWhy creators should stop trying to imitate what’s already working for someone elseHow AI can support creators without replacing authentic storytellingThe importance of curiosity and asking better questions as a creatorWhy building a “world” matters more than simply publishing contentHow personal experiences and memories become the foundation of strong stories Links, Resources, and Recommendations Zac Brown: Website | Instagram | Podcast (Now on YouTube!)Message him to get the link for the first chapter of his upcoming book, An Accidental Education: What I’ve Learned So Far by Zac Brown (releases June 23rd)Disney+ Documentary Series: Light & Magic"Scary Mary" Mary Poppins Recut TrailerPaul Gowder: Website | Facebook | Powwows.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

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Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

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