In Conversation with Expo Stars

Expo Stars Interactive

This podcast is about leading the way in the live marketing industry and in business. Expect an eclectic mix of stories and case studies on culture, mindset, engagement, sales, technology, teamwork, strategy, innovation and growth. We'll be asking a range of inspiring founders, business owners and entrepreneurs, that we've met over the last decade, thought-provoking questions and sharing with you their valuable insights. They're an inspiration for anyone looking to transform their live marketing and grow their business.

Episodes

  1. 02/17/2023

    Ep. 10 In Conversation With Expo Stars... Don Colliver

    In our tenth episode, we are in conversation with Don Colliver, teacher, speaker, writer, and comedian with over twenty-five years of experience engaging audiences and helping them engage with one another. His mission is to help every speaker profoundly impact their audience through the power of courageous vulnerability, confident authenticity, and the joy of connection.  Don has performed as a clown for the contemporary circus Spiegelworld and the Blue Man Group. In addition, he teaches public speaking at Google and speaks for Fortune 500 companies.  Don graduated from Boston University and lives in the San Francisco Bay Area.

  2. 07/15/2021

    Ep. 9 In Conversation with Expo Stars…Aidan Kearney

    In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process. Aidan begins by sharing his thoughts on how the pandemic has impacted us all on a psychological level, from staring at empty supermarket shelves to Zoom fatigue. We look at how organisations are changing the way they engage with their audiences and employees including the questions they need to ask internally as to where they need to change. With the onset of virtual events, Aidan discusses how business people now need to demonstrate that they are actively listening to their prospects and customer base. We discuss the importance of Marketers using novelty in their campaigns to get their audience out of their trance and truly engage with their brand. Aidan shares the concept of “Piquing Interest” that advertisers are using to engage their audience along with research that shows how brain patterns change to increase consumer engagement. We also look at how scam artists are using “Social Engineering” techniques to get people to part with their money. Aidan shares some valuable advice on how to avoid these scams and the things that you need to look out for.

  3. 07/15/2021

    Ep. 8 In Conversation With... Michelle Harman

    In our 8th episode of In Conversation with Expo Stars… we speak to Michelle Harman from Captello, on how to use lead capture and gamification to engage attendees and optimise your results from your event. Michelle shares her thoughts on the engagement and lead capture challenges that exhibitors now face with the onset of hybrid and virtual events. She talks about how the process of lead capture differs from live events to virtual and what marketers can do, to make the process seamless and enjoyable for the attendee. We discuss the key things to consider when capturing attendee data and what kind of questions you should be asking that will help you when following with the leads after the event. She also discusses how Gamification is now being used to not only capture valuable data but also to educate and engage the attendee with the exhibitor’s brand. As there are tonnes of data capture software solutions out there, Michelle gives us her tips on what kind of things you should be looking for when considering what software solution to use for your next event. A great listen with a lot of valuable insights into the world of data and lead capture.

  4. 06/23/2021

    Ep. 7 In Conversation with... Larry Kulchawik

    In our seventh episode, we are in conversation with Larry Kulchawik, Exhibit Design Expert and Writer.   With a career spanning over 5 decades, Larry started out as an exhibition designer way back in 1971 in Chicago and progressed to President of then the largest exhibition company in the world, Greyhound Exhibit Group – Chicago Division.    He then progressed to serving as President of key industry associations, EDPA in the US and IFES in Europe. He is also the author of the book “Tradeshows from One Country to the Next” which shares the differences in exhibiting in 45 different countries.    Larry now serves as an Exhibition Consultant to companies worldwide and regularly writes for Exhibit City News.    In this episode, we decided to take a trip down memory lane to discuss the key changes that have taken place in the exhibition industry in the USA over the last 50 years decade by decade to see if we can learn any valuable lessons at this critical point for the exhibition industry as we face the future post-covid.    As we head into another decade of exhibiting, what does the future hold?   Join us as we discuss what the past can teach us as we head into the future.

  5. 05/11/2021

    Ep. 6 In Conversation with... Ken Newman

    In our sixth episode, we are in conversation with Ken Newman, founder and CEO of Magnet Productions. Ken Newman and his company, Magnet Productions, have been developing live trade show presentations, producing online events, live broadcasts, and sales training programs for over 25 years. High Tech, Retail Banking, Consumer Electronics, Automotive, Health Care, and other industries have used Ken to help build their trade show presence and increase sales. Ken is a brilliant multi-talented professional – from creating full productions to delivering presentations using humour, magic, and juggling skills to communicate brand messages and values. His clients include many leading Fortune 100 Companies, such as Brocade, Microsoft, HP, Apple, Visa International, Cisco, and Genentech. He even plays the guitar and has appeared in rock shows! We discuss with Ken what the future of interactive attendee engagement looks like post covid on the tradeshow floor. We talk about how you don’t need a massive amount of booth space to really create engaging experiences. Ken shares his experience and insight on how to compel the right audience to come into your booth, how to create and deliver memorable presentations (even for the most technical products) that get attendees engaged and want to learn more about your company’s products and services. We also look at the importance of qualifying leads at the booth and how that relates to the follow-up process. If you want to learn more about Ken and his work, please visit www.magnetproductions.com

  6. 05/11/2021

    Ep. 5 In Conversation with ... Stephan Murtagh

    In our fifth episode of “In Conversation with…” we speak with Stephan Murtagh, more commonly known as “The Exhibition Guy”. With over 25 years' experience working in Exhibitions with all stakeholders, including Organisers, Venues, and Exhibitors, Stephan is passionate about delivering results on all levels. He is a qualified sales and business trainer, and an Amazon published Author. In this episode we discuss some of the common mistakes companies make when exhibiting virtually compared to exhibiting in a physical space. We talk about what the future holds for exhibiting, whether we will see more hybrid events, or if the larger international exhibitions will be much more regionalised. Stephan also shares his insights into how an exhibitor can set up for success post covid with the right strategy and engagement process and how to spend the exhibition budget wisely. We also talk about how you can motivate attendees to visit your booth and to engage with you before and during the event. To learn more about Stephan and his exhibition and sales training courses please visit www.theexhibitingguy.com

  7. 04/14/2021

    Ep.4 In Conversation With... Chris Burgess

    In our fourth episode of ‘In Conversation With…’ we speak with Chris Burgess; healer, writer and speaker. Chris is one of the UK’s leading practitioners of energy therapy with over 50 years of experience in the field of psychological and physical well-being and is dedicated to helping people heal themselves. In that time, he has enabled thousands of people overcome physical, emotional, mental and spiritual ailments with his unique approach of helping his clients to achieve transformation using innovative strategies that no one else is teaching. His clients call him a magician! Chris’ work and the resulting research has been presented at the world’s first international conference on Health, Mental Health and Exceptional Human Experiences. Research of his work is published in Routledge, the world’s leading academic publisher in their psychological journal. In this insightful episode, we discuss how harnessing the power of energy we can improve our health, wealth, communication and overall well-being. Other topics include, how working with certain people will drain you whilst others will uplift you. The energy behind words and how your first instincts on meeting someone will serve you well and so much more! To learn more about the fascinating work Chris does, and to access free tools to raise your healing vibration, visit https://therealchrisburgess.com/.

  8. 04/14/2021

    Ep.3 In Conversation With... Terri Morrison

    In our Third episode of ‘In Conversation With…’ we speak with bestselling author and speaker Terri Morrison. Terri’s books are recommended reading at NASA and the US Department of Defence and her media appearances include; NPR, CNN and the BBC, with publication in the WSJ, Asia Times, Investor’s Weekly, and the Washington Post. In this episode, we discuss how people in business can be more mindful of international business customs via virtual meetings. Terri touches on how to communicate virtually with ease, how to engage your audience when speaking remotely and the basic etiquette that can sometimes be forgotten when communicating online. We discuss how to read nonverbal signals in person and how different cultures’ presentation styles differ. When talking about how to successfully build relationships virtually, we cover how persuasiveness, patience and decision-making differs when it comes to different cultures. Tune in to gain insight on communicating effectively with businesses around the world. To learn more about Terri’s work visit https://getcustoms.com and http://www.terrimorrison.com or follow on Twitter @KissBowAuthor

  9. 03/29/2021

    Ep.2 In Conversation With... Ashley Boroda

    In our second episode of ‘In Conversation With...’ we speak with Ashley Boroda, qualified business coach and iMA practitioner, who has been working with Expo Stars for the last 8 years. Ashley specialises in supporting businesses to ensure they achieve consistent growth, boost team performance and increase sales results. Ashley chats to us about how to communicate with people at any level for business and personal success. Our talk covers the different colour personalities and how tapping into these different communication styles can benefit everyone from businesses to schools.  We also discuss how business owners can successfully recruit and retain the best people for the job - and live events - whilst encouraging colleagues to better relate to one another. With over 20 years working in media including: television, radio, theatre and stand-up comedy; as a producer, a writer, a performer and an agent, it’s fair to say Ashley knows a thing or two about communication! Take a listen to discover the insight he’s gathered along the way. If you would like to learn more about iMA, discover more here.

  10. 03/10/2021

    Ep.1 In Conversation With... Jemelin Artigas

    In our first episode of ‘In Conversation With...’ we speak with Jemelin Artigas, veteran Expo Star, Entrepreneur and former Apprentice contestant. We discover the journey her path has taken her on and the insights she’s garnered along the way. Our talks shed light on pre-event preparation, mindset, creating a connection and managing energy levels during the day of your event. We touch on how the pandemic has driven focus and how she has kept mental clarity throughout the long and unexpected lockdown. Alongside being an event professional, Jemelin has also recently opened her own beauty salon, runs an online beauty business and enjoys working with and mentoring others. Find out how she successfully juggles all of these roles and how your business can benefit from her vast experience - with some expert advice that will help you improve engagement at your next live marketing event.

  • 10 Episodes

About

This podcast is about leading the way in the live marketing industry and in business. Expect an eclectic mix of stories and case studies on culture, mindset, engagement, sales, technology, teamwork, strategy, innovation and growth. We'll be asking a range of inspiring founders, business owners and entrepreneurs, that we've met over the last decade, thought-provoking questions and sharing with you their valuable insights. They're an inspiration for anyone looking to transform their live marketing and grow their business.

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