Wedding Business Solutions

Alan Berg, CSP, FPSA, Global Speaking Fellow

If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, go to www.IWantAlan.com or you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note from Alan: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.

  1. Do you seek contrarian views?

    3D AGO

    Do you seek contrarian views?

    Are you open to hearing opinions that challenge your own, or do you find yourself surrounded by people who always agree with you? What could you gain by inviting critical feedback before sharing your own perspective? In this episode, I share why the best leaders actively look for dissenting voices and how doing so leads to better decisions, using examples from both business and science (like Darwin!). Learn how questioning your assumptions can reveal blind spots, prevent costly mistakes, and ultimately help you grow—if you’re willing to listen. Listen to this new 6-minute episode for practical ways to welcome different viewpoints, and see how asking tough questions can lead to stronger results. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    8 min
  2. Sunk cost bias - is this hurting your business?

    APR 29

    Sunk cost bias - is this hurting your business?

    Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you from making smarter decisions for your business—especially when starting fresh could actually move you forward. Listen to this new 7-minute episode for eye-opening examples and practical ways to recognize (and move past) the sunk cost bias in your business decisions. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    8 min
  3. Avish Parashar - What can improv teach us on how to crush apathy in our businesses?

    APR 27

    Avish Parashar - What can improv teach us on how to crush apathy in our businesses?

    Avish Parashar - What can improv teach us on how to crush apathy in our businesses? Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? How can embracing improv’s “yes, and” mindset empower your team, crush burnout, and spark creativity? In this episode, I explore how recognizing and shifting your mindset can transform engagement in your business, with insights from improv and practical steps for moving from passive acceptance to genuine excitement—even in the face of overwhelm or uncertainty. Listen to this new episode for practical ideas to spot hidden apathy, empower your people, and use “yes, and” to fuel meaningful change and creativity in your business. About Avish: Avish Parashar, originally from Poughkeepsie, New York and now based in Philadelphia, started in theater but quickly pivoted to improv in college, launching a career that led him to found Polywumpus Improv Comedy. Through that experience, he discovered that the principles of improv translate directly to navigating real-world change. Today, he’s a keynote speaker and author who helps leaders and teams embrace uncertainty, boost creativity, and shift from apathy to engagement using the “Yes, And” mindset. Blending humor, audience interaction, and practical tools, Avish empowers organizations to turn change into opportunity, with a core message that the real barrier isn’t resistance—it’s apathy—and that growth comes from saying “Yes, And” to what’s next. Website: https://www.AvishParashar.com Book URL: https://avishparashar.com/say-yes-and-to-change/ LinkedIn: https://www.linkedin.com/in/avishparashar/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    32 min
  4. Pricing Transparency - why it matters!

    APR 22

    Pricing Transparency - why it matters!

    Are you scaring away potential clients without realizing it? Are you afraid to list your prices because you think it will hurt your inquiries, while as a consumer you always want to see the price yourself? In this episode, I talk about the power of pricing transparency—not just for budget shoppers, but at all price levels. How can sharing even a range help attract the right clients and save you time in the process? What if being more transparent is the real game-changer for your business? Listen to this new 9-minute episode for practical advice on balancing transparency, filtering leads, and attracting customers who value what you offer—and can afford it. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    11 min
  5. Can you make your own business obsolete before someone does it for you?

    APR 15

    Can you make your own business obsolete before someone does it for you?

    Are you holding onto products or services just because they've always worked—even if customers aren’t interested anymore? What if trimming the dead weight in your business could make space for more profit, innovation, or just more joy in your day-to-day? In this episode, I explore the importance of constantly evaluating what you offer, being willing to cut what's not working, and why it's crucial to stay one step ahead—even if others start copying you. Listen to this new 6-minute episode for insight on deciding what to keep, what to cut, and how staying proactive can keep your business thriving. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    8 min
  6. So, I had a conversation with ChatGPT, no really, I did, and you can hear it!

    APR 13

    So, I had a conversation with ChatGPT, no really, I did, and you can hear it!

    How can AI help you, not just someday, but right now do the things you already do, only better or faster? Are you stuck staring at analytics you don't understand? Is your website’s first impression still speaking to the couples of five years ago? In this episode, I have a conversation with ChatGPT (yes, an actual conversation) on how to use AI as your collaborator to interpret data, refresh your messaging, and become a stronger prompt engineer so you can amplify what’s already working in your business.  Listen to this new 20-minute conversation I had with ChatGPT for practical ideas on using AI to save time, update your website, and turn confusing data into actionable insights.  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com     Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com      View the full transcript on Alan’s site: https://alanberg.com/blog/  AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    22 min
  7. You've been prompting for years!

    APR 8

    You've been prompting for years!

    You've been prompting for years! Are you getting the best results from your clients, employees, or even AI? Have you ever wondered why vague instructions lead to vague outcomes? In this episode, I explore how the way you communicate—whether with people or technology—impacts the results you get. Discover why context, clarity, and details in your input matter, and how they can bring you closer to the answers you need. Listen to this new 5-minute episode for practical ways to give better direction and improve your outcomes—whether in business, with clients, or using AI. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    7 min
  8. People like to buy, they don’t like to be sold to!

    APR 1

    People like to buy, they don’t like to be sold to!

    Are your wedding clients feeling empowered to make their own choices, or are you unknowingly making them feel “sold to”? What friction are you adding that might be keeping them from saying yes? In this episode, I dig into why offering clear choices and real answers can help clients buy with confidence—rather than running the other way. Listen to this new 10-minute episode for insight on how to remove buying barriers, answer questions, and turn your approach from salesy to supportive. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    12 min
4.9
out of 5
69 Ratings

About

If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, go to www.IWantAlan.com or you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note from Alan: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.

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