The Real Jason Duncan Podcast

The Real Jason Duncan

The Real Jason Duncan Podcast is a conversation about what's actually real. Every guest gets the same question at the center of the episode: what did you use to believe that turned out to be completely wrong? The people in the chair have earned a point of view. Entrepreneurs, athletes, artists, pastors, investors, builders of things that worked and things that didn't. They talk about the lies they were told by family, culture, or their own industry, the years they spent believing them, and what finally changed their mind. Host Jason Duncan is an entrepreneur, author of Exit Without Exiting, and founder of The Exiter Club™. He asks direct questions and doesn't let easy answers slide. Every episode ends the same way: what do you know now that you wish the world knew? New episodes every week.

  1. 13h ago

    397. Is Loyalty Overrated?

    Work hard enough and stay loyal to what you built, and it will work out. Rich Tarity believed that right up until he sat down with his two business partners at a Philadelphia cheesesteak joint and slid a separation agreement across the table. Rich Tarity has spent 27 years building technology companies. He has founded, scaled, and exited multiple businesses, including one he grew past $10 million in revenue. Today he is the co-founder and CEO of truCX and the bestselling author of The Intelligence Within, a book about getting organizations out of thinking that stopped being true a long time ago. But the lie he came on this show to take apart is the one that cost him the most, and it is the one nobody warns you about, because it does not look like a lie. It looks like character. He started his first company at 26, two months after buying his first car and his first townhome. He brought in the VP of sales who had hired him, then another top rep, and split the cap table into thirds. Three and a half years later he was doing most of the selling and most of the building, and the resentment was stacking up faster than the revenue. He took a fair buyout at one of the least profitable points in the company's history, sat out a full year on a non-compete, and started over. Six months into the new business, with two employees, he was at $1.5 million in revenue with a seven-figure Viacom deal and accounts including Clarks, CEI Group, MTV and CMT. In this conversation, Rich walks through the lunch where he ended the partnership and what he had to stop believing about himself to say it out loud. He explains why splitting equity into equal thirds at 27 was a mistake he would never repeat, and how he now decides who earns equity based on value creation instead of revenue generation alone. Jason connects it to a concept called escalation of commitment, where a decision stops working and you respond by committing harder. Rich names what finally replaced loyalty for him, and it is not ruthlessness. In the closing minute he makes a case that curiosity beats experience, and takes a swing at another business lie most people never question: that the customer is always right. CONNECT WITH RICH TARITY Website: richardtarity.com LinkedIn: linkedin.com/in/rtarity Email: rt@richardtarity.com truCX: trucx.net Book: The Intelligence Within, available on Amazon in hardcover, paperback and Audible Subscribe to What's Real?: therealjasonduncan.com/articles Book Jason to speak: therealjasonduncan.com/speaking Get the book: therealjasonduncan.com/book The Real Jason Duncan Podcast: therealjasonduncanpodcast.com This episode is sponsored by Dubb, the video sales platform Jason has used since 2018. Get started at therealjasonduncan.com/dubb Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 5d ago

    396.Money Isn't the Root of All Evil

    Somebody wealthy gets caught doing something rotten, and within a day you'll hear it. See? Money is the root of all evil. It gets said with a little satisfaction, usually by people who don't have much of it, and almost nobody who says it has ever looked up the verse they're quoting. Jason walks through First Timothy chapter six the way Paul actually wrote it, including the progression Paul builds from false teaching to using godliness for financial gain to wanting riches to loving money. Then he puts the dropped words back. Paul never said money is bad. He said the love of money is a root of all kinds of evils. From there it stops being a theological argument. Money is something human beings invented. In Mesopotamia five thousand years ago a silver shekel was fixed by decree against a measure of barley, and coins didn't show up for another twenty-four centuries. A human agreement has no will, no intent, and no moral weight of its own. The turn most people miss is that the love of money is fully available to people who don't have any. An empty bank account is no protection from it at all. Show Notes Full blog post: https://therealjasonduncan.com/articles/396 Episode page: https://therealjasonduncan.com/podcast/396 Book a call with Jason: https://therealjasonduncan.com/talk Sponsor – Bank on Yourself: https://therealjasonduncan.com/bankonyourself 1 Timothy 6:3-10 Proverbs 30:8-9 Instagram: https://instagram.com/therealjasonduncan YouTube: https://youtube.com/therealjasonduncan Subscribe to What's Real? – Jason's weekly newsletter: https://therealjasonduncan.com/articles New episodes every Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. Sep 21

    395. You Don't Need the Big City to Build the Big Business

    You've heard this rule your whole career. If you want to build something real you have to be where it's happening, in a city that matters, close enough to the right people that they know your face. Cory Blumenfeld built an audience of 70,000 people and the company he runs today from a block off the beach in Playa del Carmen, Mexico. Cory Blumenfeld has started five companies and raised close to $5 million along the way. Today he runs BlueMoso, which matches business owners with virtual assistants so they can get their time back. His team is in the Philippines. One of his business partners is in Finland. He lives in Mexico. Nobody is in the same room, and that is the whole point. For his first three companies he believed the opposite. He was in Toronto, in health tech, in the startup programs everybody told him were the ones that mattered. He lost two hours a day to a commute, lived at home because rent was impossible on an entrepreneur's salary, and budgeted every trip down to the dollar. He and his co-founder once drove to Boston in a single day through a snowstorm because they couldn't afford the plane tickets. Nothing came of it. They flew out of Detroit when it was cheaper. Every investor they had access to was in Toronto, because access meant coffee. COVID broke it. He wasn't allowed to leave the house, his Canadian company sold into the US market, and the border was closed. Building relationships online stopped being a preference. He moved to Playa del Carmen, started posting on LinkedIn with zero followers, and built every relationship he has today from there. He tells Jason he has been more successful living abroad than he ever was in the city, and explains how being in a big city quietly locks your thinking to one geography. Jason doesn't accept the lie as submitted, and says so on tape. He lives thirty minutes outside Nashville and still believes physical proximity does something real. That pushback produces the sharpest turn in the episode. Cory reframes it: the people this lie actually costs are not the ones already in the city. They're the ones in small towns who won't start until they move, and that is five years of not building. Jason names it as an angle he hadn't considered and gets on board with it out loud. They also get into where venture money actually goes and why those hubs are loosening, how AI is making it cheaper to start a business and more crowded to run one, and the single thing Cory says matters most for a business owner in 2026: create content, so people already know who you are before you ever reach out. Connect with Cory: Website: bluemoso.com LinkedIn: linkedin.com/in/coryblumenfeld Instagram: @coryblumenfeld TikTok: @cory.blumenfeld Substack: substack.com/@coryblumenfeld Email: hello@bluemoso.com Subscribe to What's Real?: therealjasonduncan.com/articles Book Jason to speak: therealjasonduncan.com/speaking Get the book: therealjasonduncan.com/book The podcast: therealjasonduncanpodcast.com This episode is sponsored by Dubb. Get started at therealjasonduncan.com/dubb. New episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. Sep 16

    394.Stop Saying Everything Happens for a Reason

    The deal dies three days before closing. You've got four months in it, you've already told your wife, and somebody who cares about you says the thing everybody says. Well, everything happens for a reason. Jason takes that sentence apart. Not the theology of it, and not whether God authors every event, but what the phrase actually does to the person hearing it, and what it does to you when you say it about your own life. Because we don't only say it to other people. We say it to ourselves after the hire we knew was wrong, the contract we didn't read, the client we kept three years too long. And the moment we do, we hand our own decisions to God and turn ourselves into passengers in our own failures. There's a truer version, and it costs more. There's a reason to be found inside everything that happens. Napoleon Hill called it the seed of an equivalent or greater benefit, and a seed isn't a benefit. It's the possibility of one, and it rots in the package if nobody plants it. Read the full post: https://therealjasonduncan.com/articles/394 Book a call with Jason: https://therealjasonduncan.com/talk New episodes every Wednesday. Show Notes Full blog post: https://therealjasonduncan.com/articles/394 Episode page: https://therealjasonduncan.com/podcast/394 Book a call with Jason: https://therealjasonduncan.com/talk Sponsor – Bank on Yourself: https://therealjasonduncan.com/bankonyourself Napoleon Hill, Think and Grow Rich Proverbs 25:20 Job 2:13 Instagram: https://instagram.com/therealjasonduncan YouTube: https://youtube.com/therealjasonduncan Subscribe to What's Real? – Jason's weekly newsletter: https://therealjasonduncan.com/articles Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. Sep 14

    393.The One Sin the Church Won't Forgive

    In the church, there's one sin everybody calls forgivable and then treats like it isn't. Divorce. Jim Lange believed that for years, built his life around it, and then ended up on the other side of the line he'd spent his whole life telling himself never to cross. Jim Lange is a coach, a speaker, and the number one bestselling author of The Happy Wife Happy Life Deception. He leads Kingdom Factor roundtables for more than 70 Christian business and ministry leaders, and he works privately with men whose marriages are destroying them. He was on this show at episode 377 exposing the happy wife, happy life lie. He came back for the one sitting underneath it. Jim became a follower of Jesus in 1999, roughly fifteen years into a marriage that started deteriorating right after. His men's group told him to love her more. His pastors told him the same. Nobody ever said out loud that divorce was unforgivable, and he believed it anyway. He stayed almost 31 years. He went through more than a dozen years of counseling with four different counselors. And the whole time he carried a specific picture in his head of the judgment waiting for him if he ever went through with it. The belief broke on his screened-in porch. He was studying scripture for business content about how to fire someone the way God would want it done, and he hit Titus 3:10 – "Warn a divisive person once, warn them twice, then have nothing to do with them. Then the question landed on him. " What if the divisive person is your spouse? Three hours of study turned into months. He walks Jason through what he found, including Proverbs 6 and the list of things God hates, the difference between a conditional and an unconditional covenant, the certificate of divorce God issued to Israel, and Ezra 9 and 10, where God commanded priests to divorce. His conclusion: if God commanded it, and God cannot sin, then divorce cannot be inherently sinful. Then they get into what it costs. The permanent spiritual asterisk. The seven years Jim went without a single invitation to speak at a church. The judgment he discovered he had been carrying toward divorced people right up until he became one. The eleven-person life team, three of them pastors, who told him he could not be obedient to God and stay. And the line he gives coaching clients still deciding: you are going to have pain either way, so choose which kind. Neither man is arguing for divorce, and both say so directly. They are arguing against the life sentence handed to people who have already been through it. Jim also made a special offer for listeners of this show. Get The Happy Wife Happy Life Deception for a penny plus shipping at jimlangebook.com Connect with Jim: Website: https://jimlange.netBook for a penny: https://jimlangebook.comLinkedIn: https://www.linkedin.com/in/jimlangeX: https://x.com/jimlangecoachEmail: jim@jimlange.net Subscribe to What's Real?: https://therealjasonduncan.com/articlesBook Jason to speak: https://therealjasonduncan.com/speakingGet the book: https://therealjasonduncan.com/bookThe podcast: https://therealjasonduncanpodcast.com This episode is sponsored by Bank On Yourself. Book a free consultation with Mark Willis at https://therealjasonduncan.com/bankonyourself. Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. Sep 9

    392.You're Not Getting More Done

    In April of 2007, Arianna Huffington collapsed in her office, hit her desk on the way down, and broke her cheekbone. Her doctors tested her for everything. The diagnosis came back as burnout. What almost nobody repeats is what she said afterward, and it wasn't about her health. She said her performance would actually have improved if she'd committed to unplugging and recovering. She isn't saying she should have built a smaller company. She's saying she'd have built the same one better. Jason walks through the case against the hours: Elon Musk telling reporters that nobody should work 120-hour weeks and then going back to it seven years later, Stanford research from World War I munitions factories showing that a 70-hour worker produces about what a 55-hour worker produces, and the largest four-day-week trial ever run, where revenue held and sick days fell by 65 percent. Then he gets to the part that matters for anyone who owns the place. If you subtract one real thing this week and the whole operation wobbles, that isn't a discipline problem. That's what a buyer sees when they look at your company. Read the full post: https://therealjasonduncan.com/articles/392 Book a call with Jason: https://therealjasonduncan.com/talk New episodes every Wednesday. Show Notes Full blog post: https://therealjasonduncan.com/articles/392 Episode page: https://therealjasonduncan.com/podcast/392 Book a call with Jason: https://therealjasonduncan.com/talk Sponsor – Dubb: https://therealjasonduncan.com/dubb Pencavel (2015), "The Productivity of Working Hours," The Economic Journal The UK Four Day Week Pilot results (Autonomy, 2023): https://autonomy.work/portfolio/uk4dwpilotresults/ Instagram: https://instagram.com/therealjasonduncan YouTube: https://youtube.com/therealjasonduncan Subscribe to What's Real? – Jason's weekly newsletter: https://therealjasonduncan.com/articles Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. Sep 8

    391.Why Profit Should Come Before People

    The most repeated formula in business says you build a company in this order: people first, then product, then process, and profit comes last. Neil Amrhein hired 4,800 people living by that formula. Today he builds in the exact reverse order, and people come last. In this episode, Jason sits down with Neil Amrhein, founder of My Goat, a Nashville software company using semi-autonomous robotic mowers to disrupt commercial lawn care, and before that the founder of All About Care, a luxury home healthcare company that employed 4,800 caregivers and delivered over a million hours of care across two states. Neil was one of the very first guests in this show's history, all the way back at episode 4, and he came back to defend a build order that sounds cold the first time you hear it. Jason makes him own it one P at a time. Profit first, because if you can't monetize your idea, it's a hobby. Process second, because you either build the systems or you become the system. Product third, because the market defines what you sell -- Neil's white-glove care service had to change when he learned families just wanted their loved ones content. And people last, which Neil argues is actually the safest place for them: a profitable business with real systems is the one place a new hire can't sink. Along the way: the 11-step hiring process that took 90 hours of care per caregiver just to break even, how My Goat became 75 percent headless with humans training their own AI agent twins, the fifth P Neil is now testing, and his closing charge for everyone listening. Protect your attention. Clear thinking beats hard work. Connect with Neil: Website: mygoat.co LinkedIn: linkedin.com/in/neil-amrhein-9398969 Email: neil@mygoat.co Subscribe to What's Real?: https://therealjasonduncan.com/articles Book Jason to speak: https://therealjasonduncan.com/speaking Get the book: https://therealjasonduncan.com/book Podcast: https://therealjasonduncanpodcast.com This episode is sponsored by Dubb, the video sales platform Jason has used nearly every day since 2018. Get started at therealjasonduncan.com/dubb Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. Sep 2

    390. When Did Money Last Change Your Life?

    Most people can name the last time more money genuinely changed their life. What almost nobody can explain is why it stopped, or why they kept chasing the next number anyway. Jason opens with a scene from his last year teaching school, doing budget math at a McDonald's counter while his son hunted for the most expensive thing on the menu. Then he traces what happened after the money showed up: a thirty-eight thousand dollar teaching salary, an eighteen thousand dollar first check that he still remembers in his chest, and a six hundred eighty-six thousand dollar second check that eventually stopped feeling like anything at all. He walks through the research that finally settled the income-and-happiness argument, including why every equal gain in how your life feels now requires doubling your income rather than adding to it. Then he gets to the part that costs the most: the breathing room you're chasing can't be purchased, because the chase itself is what took it from you. Two questions, ten minutes, one piece of paper. Most people find the gap between their answers embarrassing. Read the full post: https://therealjasonduncan.com/articles/390 Book a call with Jason: https://therealjasonduncan.com/talk New episodes every Wednesday. Full blog post: https://therealjasonduncan.com/articles/390 Episode page: https://therealjasonduncan.com/podcast/390 Book a call with Jason: https://therealjasonduncan.com/talk Sponsor – Bank on Yourself: https://therealjasonduncan.com/bankonyourself Kahneman & Deaton (2010), "High income improves evaluation of life but not emotional well-being," PNAS Killingsworth (2021), "Experienced well-being rises with income, even above $75,000 per year," PNAS Killingsworth, Kahneman & Mellers (2023), "Income and emotional well-being: A conflict resolved," PNAS: https://www.pnas.org/doi/10.1073/pnas.2208661120 Instagram: https://instagram.com/therealjasonduncan YouTube: https://youtube.com/therealjasonduncan Subscribe to What's Real? – Jason's weekly newsletter: https://therealjasonduncan.com/articles Learn more about your ad choices. Visit megaphone.fm/adchoices

5
out of 5
54 Ratings

About

The Real Jason Duncan Podcast is a conversation about what's actually real. Every guest gets the same question at the center of the episode: what did you use to believe that turned out to be completely wrong? The people in the chair have earned a point of view. Entrepreneurs, athletes, artists, pastors, investors, builders of things that worked and things that didn't. They talk about the lies they were told by family, culture, or their own industry, the years they spent believing them, and what finally changed their mind. Host Jason Duncan is an entrepreneur, author of Exit Without Exiting, and founder of The Exiter Club™. He asks direct questions and doesn't let easy answers slide. Every episode ends the same way: what do you know now that you wish the world knew? New episodes every week.

You Might Also Like