The Business and Wealth Show

AFM is a business mentorship for online fitness coaches and personal trainers who want to grow profitable, ethical coaching businesses. Founded by Emma Storey-Gordon, AFM helps coaches improve their marketing, sales, service delivery, systems and business strategy without relying on manipulative sales tactics or high-pressure marketing. The programme includes 1-1 mentoring, mastermind calls, business education, accountability and peer support, with a focus on helping coaches build businesses that align with their values while increasing their impact, income and freedom. AFmentors.com