The Handmade Shop

The Heartland Creative
  • 4.8 (25)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy? Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week. For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.

  1. MAR 24

    232. PR for Etsy Sellers (Without a PR Agency)

    If you’ve ever thought getting featured in magazines, gift guides, or major publications was only for big brands then this episode is going to change your mind. Today I’m joined by PR expert Gloria Chou, and we’re talking about how Etsy sellers can land press features without paying thousands of dollars to a PR agency. Because journalists are constantly looking for products to feature. And increasingly, they want to feature small brands and independent makers. In this conversation, Gloria walks us through how AI tools and simple outreach strategies have made PR far more accessible than it used to be. If you’ve been feeling like getting media attention is out of reach, this episode will give you a completely different perspective. What You’ll Learn: Why PR isn’t just for big brands anymore How gift guides and product roundups actually work Why journalists actively look for small business products The difference between influencer marketing and PR How PR features boost long-term SEO and AI visibility How tools like Perplexity can help you pitch editors faster Resources Mentioned: Gloria Chou Free PR Masterclass: https://gloriachoupr.com/masterclass Gloria Chou on Instagram: https://instagram.com/gloriachoupr Your Next Steps for Visibility on Etsy: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Watch on YouTube: https://www.youtube.com/@SarahJWaggoner Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner

    25 min

  2. MAR 17

    231. Should New Etsy Shops Run Ads?

    Running Etsy ads too early is one of the fastest ways to convince yourself your product doesn’t work. And most of the time that’s not actually the problem. If you’re a newer seller wondering whether Etsy ads are the shortcut to getting traction, this episode is going to save you time, money, and frustration. Because the real question isn’t just, “Are Etsy ads worth it?” It’s what are you expecting them to do? Today, we’re breaking down: Why new shops usually aren’t ready for amplification When ads won’t be profitable The one situation where ads can make sense early on And why ads do NOT help you rank organically If you’re tempted to turn ads on just to “speed things up,” listen to this first. Mentioned in This Episode: 🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass Your Next Steps: Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    4 min

  3. MAR 10

    230. Etsy Ads Optimization Starts Here

    Most Etsy sellers try to optimize their ads inside the ads dashboard. But that’s not where optimization actually happens. If you’re running Etsy ads and wondering why they aren’t profitable, this episode is going to shift how you think about the entire system. Because the real things that make ads work live inside your listings. Today we’re breaking down: Why conversion rate determines whether ads can be profitable The math behind why weak listings make ads expensive How keywords affect what Etsy advertises you for And the two foundational areas you need to strengthen before increasing your ad budget If you’ve ever thought, “Maybe I just need to tweak my ad settings,” this episode is for you. Mentioned in This Episode: 🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass 💻 1:1 Coaching - https://sarahjwaggoner.com/coaching Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    5 min

  4. MAR 3

    229. Do Etsy Ads Actually Work?

    Do Etsy ads work? Yes. But not in the way most sellers think they do. If you’ve ever turned on Etsy ads hoping they’d magically fix slow sales, this episode is going to save you money. Because ads don’t create demand.They don’t fix bad photos.They don’t improve weak conversion rates. They amplify what’s already happening in your shop. In this episode, I’m breaking down: When Etsy ads are likely to waste your money When they can scale your sales beautifully How to know if your shop is ready And why ads should never be your starting point If you’re debating turning ads on, or wondering why they didn’t work for you before, this is a must-listen. Mentioned in This Episode 🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    3 min

  5. FEB 26

    228. Fix These and Watch Your Conversion Rate Climb

    If you’re getting traffic to your Etsy shop but people aren’t buying, your conversion rate is costing you sales every single day. And the frustrating part is that most sellers are making the same five completely fixable mistakes. In this episode, I’m breaking down the exact five things that tank your conversion rate and how to fix them. Because the goal isn’t to get more traffic. It’s to make it easier for buyers to say yes once they’re already there. Mentioned in This Episode: Apply for 1:1 Coaching Here - https://sarahjwaggoner.com/coaching Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    11 min

  6. FEB 17

    227. The Etsy Metric That Doubles Your Sales

    Getting traffic but not making sales? Your conversion rate might be the problem. Today, we’re breaking down: What a conversion rate actually is What a “good” conversion rate looks like on Etsy Why this number matters more than most sellers realize How to calculate it for individual listings And what to fix if yours is low Because you can double your revenue without getting a single extra visitor… …if you improve your conversion rate. And most Etsy sellers aren’t even looking at it. Mentioned in This Episode: 💻 1:1 Coaching - https://sarahjwaggoner.com/coaching 📱 DM me on Instagram here - https://www.instagram.com/sarahjwaggoner Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner Watch this episode on YouTube: https://www.youtube.com/@SarahJWaggoner

    9 min

  7. FEB 3

    226. The Etsy Stats You’re Overreacting To

    Freaking out over your Etsy stats? You might be overreacting! Let’s talk about the three Etsy stats that sellers constantly misinterpret and what you should do instead. Because they might not be telling you what you think they are. And if you’re making panicked changes every time you open your shop stats, you could be tanking your own momentum. In this episode, we’re talking about: Which stats actually matter and which ones don’t How low-performing listings might still be helping your bestsellers Why Etsy stats are noisy (and how to zoom out for more useful info) So if you’ve ever felt tempted to delete a listing, change your pricing, or overhaul your SEO because of one slow week, hit play on this one first. What you’ll learn: Why Etsy sellers often misread their traffic data How “favorites without sales” can still be a good thing What a slow day really means for your shop strategy When to adjust a listing and when to leave it alone How to use your stats without sabotaging your visibility Mentioned Resources: Work with Me: https://sarahjwaggoner.com/coaching/ Your Next Steps: Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    7 min

  8. JAN 20

    225. Should You Delete Listings That Don’t Sell?

    Wondering if you should delete those listings that haven’t sold in months? Here’s what to do instead. While it might feel like a good way to clean up your shop, deleting those listings could actually hurt your traffic more than help. In this episode, we’re breaking down: When it makes sense to let listings go When it’s smarter to keep them (even if they’re not converting yet) And how to make these decisions strategically instead of emotionally Because if those listings are part of a keyword family Etsy is starting to recognize your shop for, you don’t want to accidentally tank your visibility by pulling them too soon. You’ll also hear: Why quantity matters for Etsy SEO (yes, even if some products aren’t selling yet) What to do if a listing is getting traffic but no sales The best way to let go of old products if you’re changing your shop direction Plus, I’ll share a related YouTube video that pairs perfectly with this episode - 👉 How Many Different Products Do You Actually Need to Sell on Etsy? 🎥 Watch here: https://youtu.be/3cgpErjlJLg And don’t forget to grab my free masterclass - https://sarahjwaggoner.com/freeclass/ Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    7 min
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4.8
out of 5
25 Ratings

About

How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy? Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week. For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.

Information

  • Creator
    The Heartland Creative
  • Years Active
    2021 - 2026
  • Episodes
    232
  • Rating
    Clean
  • Copyright
    © The Heartland Creative
  • Show Website
    The Handmade Shop

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