Marketing MadMen: Marketing, Sales and Growth for Business Owners

Red Beryl Studios
  • 4.6 (9)
  • Marketing
  • Updated Weekly

Marketing MadMen is the marketing and business podcast for people who want to grow. Hosted by Nick Constantino, the show explores marketing, advertising, branding, entrepreneurship, sales, leadership, business growth, media, sponsorships, and the stories behind successful businesses. Some episodes dive into marketing strategy and customer acquisition, while others feature founders, executives, athletes, and industry leaders sharing lessons from their journeys. Over 200 episodes and 1 million downloads. A Red Beryl Studios production.

  1. 2d ago

    Ep. 205: How to Spot Marketing Tricks Before You Hire a Contractor, Live on the All Four Seasons Home Show

    How do you know which contractor to trust when every ad, review and search result can be bought? Taped live at Xtra 106.3 on the All Four Seasons Home Show with Dan Watkins of All Four Seasons Garage, Entry Doors & Windows and Chris Lalamia of The Trusted Toolbox. I spent fifteen years selling media. Now I buy it. We talk about how homeowners can spot fake reviews and marketing tricks, and how business owners can market honestly and still win. What we get into: Why a message now takes about 15 touches to land, up from 6 or 7Why a 3-star review hurts more than a 1-star, and how to read an owner's responseDynamic pricing: my buddy paid $400, I paid $1,000, same tripThe AI move: don't ask AI who to hire, ask it why the top Google result is number oneHow radio drives branded search and Google Business Profile callsWhy direct mail still works with the right segmentationCoupons, too-good-to-be-true pricing, and getting quotes in writingChapters:0:00 Why a home show is talking about marketing4:17 Selling marketing vs buying marketing6:38 Psychology, and wants versus needs9:23 Use your own data: attribution and branded search14:02 Your data is the product: Google, Meta, SEO and dynamic pricing21:25 Reading reviews and vetting companies with AI27:03 Response time, direct mail and being everywhere35:04 Discounts, too good to be true, and picking the right company Watch on YouTube: https://youtu.be/YGwW2UIg9DQ Episode page, full transcript and FAQs: nick-constantino.com Marketing MadMen: 200+ episodes and past one million downloads. Fun conversations with fun people, and marketing comes up.

  2. Oct 1

    Ep. 204 Pt. 1: How AI Is Disrupting Marketing, with Phil of Pilotship and Mark of PitchGhost

    Part 1 of 2, recorded at Atlanta Tech Village. Nick Constantino sits down with Phil of Pilotship and Mark of PitchGhost, two AI builders whose tools Nick uses in his own stack. In this short opener, Nick argues marketing was afraid of data, and Phil explains why AI lets businesses offer a better service at a much cheaper price. Part 2 lands Oct 9.Chapters0:00 Intro: two AI builders from Nick's own stack1:37 Why marketing was ripe for AI disruptionEpisode page: https://nick-constantino.com/marketing-madmen/ep204-ai-disrupting-marketing-phil-pilotship-mark-pitchghost/

  3. Aug 11

    Email Marketing That Compounds: Build a Lifecycle System, Not Another Blast

    Email marketing is not a blast calendar. It is a customer system. In Episode 201, Marketing Madmen examines how deliverability, permission, segmentation, automation, and first-party data can turn email and SMS into channels that become more valuable over time.The conversation explores why open rate can mislead, why customer context matters more than list size, how lifecycle journeys support acquisition and retention, and why measurement readiness must come before scale. It also looks ahead to more predictive, one-to-one communication and the trust questions that come with it.Presented by Red Beryl Studios. Explore more operator-level marketing intelligence at RedBerylUSA.com.

    Email Marketing That Compounds: Build a Lifecycle System, Not Another Blast

  4. Jul 16

    Sports Sponsorship ROI: How Brands Win with Teams, Media Partners, and Emerging Leagues

    Most businesses will never spend millions on a major sports sponsorship, but that doesn't mean they can't win through sports marketing.In Sports Sponsorship ROI: How Brands Win with Teams, Media Partners, and Emerging Leagues, the conversation explores how brands can create measurable results through strategic partnerships with teams, media companies, athletes, and emerging sports properties. The discussion covers sponsorship activation, fan engagement, radio and digital media, community integration, content strategy, and the realities of driving ROI from sports investments.Presented by Red Beryl Studios, this episode breaks down what separates successful sponsorship programs from expensive logo placements and why activation, attribution, and audience engagement matter more than ever.For more strategic marketing insights, visit RedBerylUSA.com.

  5. Apr 22

    199. Spot the Real Growth Experts

    Marketing Madman: Spot the Real Growth Experts | Presented by Red Beryl Studios breaks down how to separate real operators from polished “guru” marketing, especially in an era where social platforms reward performance over proof. Presented by Red Beryl Studios, this episode focuses on what actually matters: validated outcomes, disciplined execution systems, strong diagnostic thinking, and accountability that produces measurable improvement in business growth and personal performance. For more from Red Beryl Consulting & Studios and brand-building strategy that emphasizes real results, visit RedBerylUSA.com.Proof beats polish. The episode reinforces that credibility should be evaluated through demonstrated outcomes and repeatable results, not aesthetics or personal branding theater. A real diagnostic reveals value fast. A high-quality growth conversation should uncover meaningful gaps and opportunities quickly, not hide behind vague frameworks. Execution is the real differentiator. Sustainable growth comes from disciplined systems and consistent follow-through, not motivation spikes or “one hack” thinking.Human performance and business performance are linked. The episode connects energy, stress, sleep, and health optimization to better leadership decisions and better organizational results. Accountability is a cadence, not a pep talk. Long-term outcomes require measurable weekly targets that roll up into monthly, quarterly, and multi-year progress. Mindset and mission matter. The discussion emphasizes having a bigger purpose, curiosity, and a long-horizon view as part of sustainable leadership growth.

    199. Spot the Real Growth Experts

  6. Mar 31

    197. Why Most Marketing Fails Before the Ad Ever Runs

    Why Most Marketing Fails Before the Ad Ever Runs breaks down the real reason marketing performance stalls long before budget, creative, or platforms are to blame. This episode explains how analytics foundations, intent alignment, and experience design quietly determine whether ads scale or collapse.Presented by Red Beryl Studios, this conversation reframes marketing as a system, not a tactic. From measurement discipline to mid funnel consideration, the episode challenges the shortcut mindset and explains what must be in place before performance can actually improve.Explore more strategic insights at RedBerylUSA.com.Key Takeaways• Marketing performance is dictated by inputs, not outputs• Analytics is not reporting, it is feedback from the ecosystem• If intent is not answered, spend increases and trust erodes• Mid funnel consideration is the most neglected growth lever• Brands that control measurement control scalability• Experience consistency protects margin and improves efficiency#MarketingStrategy#BrandSystems#ExperienceDesign#MarketingLeadership#RedBeryl#RedBerylStudios#RedBerylUSA

  7. Mar 18

    196. Lighting, Sound, and AI: How to Build High‑Quality Content Without Wasting Money

    Lighting, Sound, and AI: How to Build High‑Quality Content Without Wasting Money breaks down the real decisions creators and operators need to make when producing modern content.This episode explains what actually improves content quality, what tools are worth investing in, and where AI helps versus where it cannot replace fundamentals. The conversation explores lighting, sound, editing workflows, production discipline, and how understanding inputs leads to better outputs across every platform.Presented by Red Beryl Studios, this episode is designed for marketers, founders, and creatives who want professional results without unnecessary spend or over‑engineering. For more insight‑led strategy and production thinking, visit RedBerylUSA.com.

  8. Feb 25

    195. The Bermuda Triangle of Modern Marketing — AI, Data, and the MarTech Stack

    Presented by Red Beryl StudiosMarketing Mad Men Episode 195: The Bermuda Triangle of Modern Marketing — AI, Data, and the MarTech Stack is presented by Red Beryl Studios, where strategy meets execution and creative is built to perform.In this episode, Nick Constantino sits down with Shamir DuRusso of Smart Panda Labs to unpack why modern marketing breaks when teams obsess over outputs but ignore inputs. The conversation explores the real friction point most brands face: aligning marketing, product, and technology so your campaigns don’t just generate attention—they convert into measurable business outcomes. [MMM 195 Transcript | Word]You’ll learn how to think beyond platform spend and focus on the customer journey, post-click experience, experimentation culture, and making your MarTech stack actually work the way it was sold. [MMM 195 Transcript | Word]For more strategy, creative, and media thinking from Red Beryl Consulting & Studios, visit RedBerylUSA.com.________________________________________

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Ratings & Reviews

4.6
out of 5
9 Ratings

About

Marketing MadMen is the marketing and business podcast for people who want to grow. Hosted by Nick Constantino, the show explores marketing, advertising, branding, entrepreneurship, sales, leadership, business growth, media, sponsorships, and the stories behind successful businesses. Some episodes dive into marketing strategy and customer acquisition, while others feature founders, executives, athletes, and industry leaders sharing lessons from their journeys. Over 200 episodes and 1 million downloads. A Red Beryl Studios production.

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