Good Content | The Official Podcast of Pure SEO

Good Content

Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.

Episodes

  1. 07/18/2023

    Bracing for the AI Boom - An Interview with Britney Muller

    To make sense of the AI boom in 2023 is to be perpetually behind on the latest news. Advancements are occurring faster than businesses can adjust. Yesterday’s big audacious goals are today’s yesterday’s news. Countless businesses globally are experiencing the disorienting, thrilling changes caused by the AI boom, but few industries are feeling these changes more than the field of digital marketing. How can businesses future-proof for an uncertain future while adjusting to a destabilised present? How are rapidly evolving AI technologies changing the world of search? What are LLMs? What do marketers need to be aware of? What should you do first if you hope to get started? We spoke with Britney Muller, a recognised leader in machine learning, AI, and SEO, to discuss these questions and much more in a wide-ranging conversation about the impact of AI on digital marketing. Timestamps (00:00) Introduction and Guest Background (01:26) Britney's Background in SEO and AI (03:01) AI's Growth and Impact on Marketing (04:47) Risks, Biases, and Implications of AI Usage (08:04) Potential of Large Language Models (10:32) Human Experience Optimisation and AI (11:14) Understanding AI: Basics to Business Application (14:27) AI in Business and Striking Balance (17:11) AI in Content Creation and Model Limitations (19:34) Dangers of AI Misuse in Sensitive Industries (22:33) Importance of Data Protection in AI Age (23:46) How to Safely Interact with AI Models (27:10) SEO, AI, and Content Generation (28:42) Data-Driven Insights and Human Touch, Final Comments Resources mentioned in the episode: Britney Muller Midjourney ChatGPT Google Code Labs Google Cloud Kaggle prompt engineering course

    35 min

About

Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.