In this energetic and revealing episode of Fish Call Sheet, Michael Fishman sits down with public relations master, bestselling author, and ZTPR President Zack Teperman for a behind-the-scenes conversation about fame, visibility, authenticity, promotion, fatherhood, and what it really takes to get the world to pay attention. Zack has spent his career helping actors, artists, musicians, athletes, entrepreneurs, brands, restaurants, fashion companies, products, and public figures step into the spotlight with strategy, timing, and impact. As the founder of ZTPR, he has built a high-profile agency known for crossing industries and weaving entertainment, business, lifestyle, food, fashion, and personality-driven branding into campaigns that help people tell their story and get noticed. Together, Michael and Zack talk about what actually happens behind the red carpet the pressure, the preparation, the relationships, the media moments, and the delicate art of keeping clients happy while telling the truth about what promotion really requires. They reflect on their own time together at events, why Michael’s rare authenticity stands out in an industry often built on polish, and how the best PR is not about pretending to be something you are not. It is about knowing who you are, shaping the message, and putting it in front of the right people. Zack also pulls back the curtain on what makes a successful PR stunt, why most people underestimate visibility, and the hard-earned lessons behind his books Enough of the Bull$hit! and Cut the Bull$hit. This is a conversation for creators, entrepreneurs, performers, business owners, dreamers, and anyone with talent, a product, a service, or a story that deserves to be seen. But beneath the strategy and swagger is Zack’s deepest joy: being a dad. In one of the most human parts of the conversation, he shares how fatherhood grounds him, motivates him, and reminds him what success is really supposed to mean. Bold, funny, practical, heartfelt, and full of no-BS wisdom, this episode is about more than press. It is about courageously stepping into your story, owning your value, and learning how to let the world know you are here. Zack Teperman Links ZTPR Website — https://ztpr.net/ Socials — @ZackTeperman You can find and follow us across social media @FishsCallSheet We are building an interactive SubStack. You can watch episodes on YouTube @FishsCallSheet Thank you for supporting our show