Luxury On Air

Karine Szegedi, Felicitas Morhart

Luxury On Air explores the trends, innovations and personalities defining and redefining the luxury industry. Delving into the real-world, theoretical and strategic implications of running and growing luxury brands in our ever-changing world, this podcast brings together global thought leaders, business leaders, brands, retailers and consumers. Hosted by Karine Szegedi and Felicitas Morhart, Luxury On Air is brought to you by Deloitte Switzerland and the Swiss Center for Luxury Research. Karine and Felicitas bring their knowledge of the luxury goods industry from two very different vantage points - the worlds of consulting and academia – to discuss, analyse and hypothesise transformational topics.

  1. 2d ago

    Season 6, Episode 7: Elite Quality: How Value-Creating Elites Shape Society and Luxury with Professor Tomas Casas Klett, University of St. Gallen

    Season 6, Episode 7: Elite Quality: How Value-Creating Elites Shape Society and Luxury with Professor Tomas Casas Klett, University of St. Gallen.​ ​Felicitas Morhart sits down with Professor Tomas Casas Klett to explore the intersection of elite quality, luxury, and societal value creation. Tomas is an economist and professor at the University of St. Gallen, director of the China Competence Center, and co-founder of the Elite Quality Report, the world's most comprehensive study measuring the proportion of value creation to value extraction by national elite systems across 151 countries.​ ​Their conversation spans the fundamental question of what defines a high-quality elite, moving from ancient civilizations to modern tech billionaires. They examine why Singapore, the United States, and Japan top the Elite Quality Index through vastly different elite models, how power manifests through luxury consumption, and why the German-speaking world's risk-averse elite culture struggles to produce the next Silicon Valley.​ ​A thought-provoking exploration of how elite systems shape prosperity, culture, and the luxury landscape, and why the balance between value creation and extraction is the defining question of our time.​   Guest: Professor Tomas Casas Klett, University of St. Gallen ​ Host: Felicitas Morhart, Luxury On Air Podcast​ ​Resources:​ • Professor Tomas Casas Klett​ • Elite Quality Index  ​ • Deloitte Switzerland website and LinkedIn ​ • Swiss Center for Luxury Research website and LinkedIn ​ --​ Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.​

  2. Jul 9

    Season 6, Episode 6: The Seamless Luxury Experience Driven by Agentic AI with Alice Antoniazzi, Head of Retail, Consumer Goods & Fashion at Amazon Web Services (AWS).

    Season 6, Episode 6: The Seamless Luxury Experience Driven by Agentic AI with Alice Antoniazzi, Head of Retail, Consumer Goods & Fashion at Amazon Web Services (AWS).   Karine Szegedi sits down with Alice Antoniazzi to explore Agentic  AI as a strategic discipline for premium brands. Alice is Head of Retail, Consumer Goods & Fashion at Amazon Web Services (AWS), and advises luxury brands on how to harness Agentic AI without losing their soul. Their conversation moves from the psychology of brand control and the construction of the Agentic commerce framework: answer engine optimization, on-site shopping assistants, omnichannel integration, data quality, and speed of execution.   They discuss live examples from global luxury brands, including Tapestry's Kate Spade AI Gift Concierge and Tell Rexy social listening platform and the reciprocal relationship between AI agents and human connection that creates seamless customer experiences. A rare, strategic perspective on how premium brands maintain narrative control and deepen customer devotion in an age of Agentic commerce, before a single transaction is completed.   Guest: Alice Antoniazzi, Head of Retail, Consumer Goods & Fashion at Amazon Web Services Host: Karine Szegedi, Luxury On Air Podcast   Resources: • Alice Antoniazzi, LinkedIn • Amazon:  Cloud Computing Services - Amazon Web Services (AWS) • Deloitte Switzerland website and LinkedIn • Swiss Center for Luxury Research website and LinkedIn • Luxury On Air podcast page -- Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

  3. Jun 18

    Season 6, Episode 5: The Architecture of Brand Charisma with Josh Lane, Co-founder and Chief Business Officer of FerebeeLane.

    Season 6, Episode 5: The Architecture of Brand Charisma with Josh Lane, Co-founder and Chief Business Officer of FerebeeLane.    Karine Szegedi sits down with Josh Lane to explore brand charisma as a strategic discipline for premium brands. Josh is a Co-founder and Chief Business Officer. of FerebeeLane, a luxury brand communications firm, and has spent 25 years building brand strategy. Their conversation moves from the psychology of authentic connection and the construction of the five-principle charisma framework: clarity, courage, contrast, curiosity, and commitment.   They discuss live examples from global luxury hospitality and consumer brands, and the reciprocal relationship between brands and their customers that creates unwavering devotion. A rare, strategic perspective on what premium brands communicate and how, before a single marketing tactic is deployed.   Guest: Josh Lane, Co-founder and Chief Business Officer. of FerebeeLane Host: Karine Szegedi, Luxury On Air Podcast   --- Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

  4. May 28

    Season 6, Episode 4: The Sound of Distinction: Sonic Branding, Neuro-Acoustics and the Future of Sensory Experience togheter with Vincent Corver from Swiss Sonic.

    Season 6, Episode 4: The Sound of Distinction: Sonic Branding, Neuro-Acoustics and the Future of Sensory Experience togheter with Vincent Corver from Swiss Sonic.   Felicitas Morhart visits Vincent Corver in his Zurich studio to explore sonic branding as a strategic discipline for luxury brands. Vincent is a Steinway Artist, film composer and producer working at the frontier of 3D sound technology and neuro-acoustic therapy. Their conversation moves from the psychology of sound and the construction of luxury sound codes, to live examples from global hotel and travel brands, to Vincent's expanding work developing therapeutic soundscapes for neonatal care and mental health treatment. A rare, multisensory perspective on what luxury brands communicate and how - before a single word is spoken.   Guest: Vincent Corver, Steinway Artist, Award-Winning Pianist, Film Composer, Producer and Founder of Swiss Sonic GmbH   Host: Felicitas Morhart, Swiss Center for Luxury Research   Resources:  •Vincent Corver, LinkedIn •Linktree hub for Vincent Corver : http://tr.ee/vincent •Vincent Corver 3D Sound Experience: http://tr.ee/sounds •Vincent Corver Playlists : http://tr.ee/sleep  •Swiss Sonic GmbH: http://tr.ee/yourhealth •Deloitte Switzerland website and LinkedIn •Swiss Center for Luxury Research website and LinkedIn  •Luxury On Air podcast page -- Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information. ​

  5. May 12

    Season 6, Episode 3:​ The Luxury Paradox in Premium Mental Health with Paul Flynn, CEO of Harbor London.

    Season 6, Episode 3:​ The Luxury Paradox in Premium Mental Health with Paul Flynn, CEO of Harbor London.​ Host Karine Szegedi speaks with Paul Flynn, founder of Harbor London, about the redefinition ofluxury in premium healthcare. What truly drives value for high-net-worth clients? Not opulent surroundings, but clinical excellence, radical personalisation, and outcome-driven service delivery. The conversation explores the shift from traditional luxury signalling towards measurable results andreputation effects, a transformation that extends far beyond healthcare.​ Guests: Paul Flynn, CEO of Harbor London​ Resources:​ Deloitte Switzerland website and LinkedIn​ Swiss Center for Luxury Research website and LinkedIn​ Luxury On Air podcast page​ --​ Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of theinterviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposesonly and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced inthe podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracyor completeness of the information shared in this podcast, nor for any decisions or actions taken onthe basis of this information.​

  6. Apr 23

    Season 6, Episode 2​: The Metal That Outlasts Everything: Platinum's Power, Rarity and Future​ with Tim Schlick, CEO of Platinum Guild International

    ​Felicitas Morhart speaks with Tim Schlick, CEO of Platinum Guild International, to explore platinum from every angle: its extraordinary physical properties, its role in consumer culture across four global markets, its 2 million-ounce annual jewellery demand, and its expanding role in the hydrogen economy and AI.​ From responsible sourcing to digital product passports redefining luxury provenance, this is a conversation that goes far beyond jewellery. Guest: Tim Schlick, ​ Host: Felicitas Morhart, Swiss Center for Luxury Research​ Resources: ​ Tim Schlick, LinkedIn​ Deloitte Switzerland website and LinkedIn​ Swiss Center for Luxury Research website and LinkedIn ​ Luxury On Air podcast page​ --​ Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.   ​

  7. Apr 9

    Season 6, Episode 1: Five Years of Luxury On Air: Reflections and Insights (Part 2)

    Hosts Karine Szegedi and Felicitas Morhart, moderated by Victoria Gomelsky, Editor-in-Chief at JCK magazine, continue their exploration of the evolving luxury landscape in this second episode of a two-part series. This episode delves into the key challenges and opportunities facing the luxury industry in 2026, including the luxury market slowdown, rising material costs, and the transformative impact of AI and emerging technologies.​ ​The conversation also highlights how younger consumers are reshaping luxury's definition and expectations, driving brands to innovate and adapt in a rapidly changing world. Building on the reflections shared in Part 1, this forward-looking discussion offers valuable insights for luxury brands, industry professionals, and enthusiasts interested in the future of luxury.​ Stay tuned for more episodes and insights from the Luxury on Air podcast series.​ Guest 1: Karine Szegedi, Deloitte Switzerland Guest 2: Felicitas Morhart, Swiss Center for Luxury Research​ Host: Victoria Gomelsky, Editor-in-Chief at JCK magazine   Resources:​ Victoria Gomelsky, LinkedIn Deloitte Switzerland website and LinkedIn​ Swiss Center for Luxury Research website and LinkedIn​ Luxury On Air podcast page --​ Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information. ​

    Season 6, Episode 1: Five Years of Luxury On Air: Reflections and Insights (Part 2)
  8. Apr 1

    Season 6, Episode 1: Five Years of Luxury On Air: Reflections and Insights (Part 1)

    ​Hosts Karine Szegedi and Felicitas Morhart, moderated by Victoria Gomelsky, Editor-in-Chief at JCK magazine, look back on five successful years of the #LuxuryOnAir podcast, sharing their journey of exploring the evolving luxury landscape. This first episode of a two-part series delves into how luxury has transformed since the pandemic, from traditional craftsmanship to the rise of experiential and self-directed luxury. They discuss surprising lessons about consumer psychology, sustainability, transparency, and innovation, as well as the myths and "holy cows" of luxury that have been challenged along the way. The conversation offers a unique perspective on the tensions shaping luxury's future, including exclusivity versus accessibility and heritage versus innovation. Stay tuned for Part 2, where they look ahead to the future of luxury. Guest 1: Karine Szegedi, Deloitte Switzerland Guest 2: Felicitas Morhart, Swiss Center for Luxury Research​ Host: Victoria Gomelsky, Editor-in-Chief at JCK magazine​ ​ Resources:​ Victoria Gomelsky, LinkedIn Deloitte Switzerland website and LinkedIn​ Swiss Center for Luxury Research website and LinkedIn​ Luxury On Air podcast page --​ Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

About

Luxury On Air explores the trends, innovations and personalities defining and redefining the luxury industry. Delving into the real-world, theoretical and strategic implications of running and growing luxury brands in our ever-changing world, this podcast brings together global thought leaders, business leaders, brands, retailers and consumers. Hosted by Karine Szegedi and Felicitas Morhart, Luxury On Air is brought to you by Deloitte Switzerland and the Swiss Center for Luxury Research. Karine and Felicitas bring their knowledge of the luxury goods industry from two very different vantage points - the worlds of consulting and academia – to discuss, analyse and hypothesise transformational topics.

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