BE the Sought-After Entrepreneur Podcast

Kathryn Thompson

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

  1. 6d ago

    The Honest Truth About AI That No One Is Talking About

    Are you being sold a version of AI that doesn't match your reality? Is the promise of hyper-productivity and instant results starting to feel more like hype than truth? Kathryn pulls back the curtain on her three-plus years of building and experimenting with AI tools, sharing the raw, unfiltered observations that the industry conveniently leaves out. From spending five hours in a brainstorming rabbit hole with Claude and ChatGPT only to walk away with nothing usable, to discovering that creative vision and strategic thinking still can't be outsourced to a large language model, she unpacks the real gap between what's being sold and what's actually happening. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the industry's hyper-productivity messaging around AI doesn't reflect the lived experience of most builders — and how Kathryn lost five hours going back and forth with Claude and ChatGPT while trying to create a single 60-second demo video that never materialized into anything usable. ● How ChatGPT and Claude behave in fundamentally different ways that may or may not match your own cognitive style — with ChatGPT spiraling into long-winded justifications without ever producing output, and Claude at least delivering results, even when those results fall frustratingly flat from a creative and design standpoint. ● Why your own creative vision, taste, and ability to push back on AI-generated ideas are the most critical skills you can develop right now because without a strong point of view, you risk adopting generic, strategically hollow output that pulls your brand in the wrong direction. ● How the growing impatience people feel toward AI tools is spilling over into unrealistic expectations of freelancers and contractors — creating a cultural pressure rooted in the false belief that everything should now be faster, easier, and nearly effortless. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    The Honest Truth About AI That No One Is Talking About
  2. Jul 14

    A Stupid Simple Strategy for Reaching More People that Doesn’t Require Live Launching or Social Media

    Are you exhausted from being a content factory for social media, spending hours crafting captions and visuals only to feel like you're speaking into a void? What if there were a far more direct, potent path to attracting aligned clients that actually plays to your natural strengths? In this episode, Kathryn builds on last week's stupid-simple selling strategy by introducing another low-effort, high-impact approach — one designed specifically for people who come alive in conversation rather than content creation. The core tension is real: most entrepreneurs default to social media because it feels safe, but that safety is precisely what keeps them hidden from the clients they most want to serve. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why showing up on podcasts and in other people's communities can rapidly expand your reach far beyond daily social media posting — especially when you get strategic about choosing audiences that already represent your ideal buyers rather than just blasting onto every show that will have you. ● How adding a back-end invitation to your talks, workshops, or podcast appearances — like a personalized self-assessment followed by a short conversation — creates the friction that filters for high-intent buyers and dramatically shortens the gap between awareness and sale. ● Why the passive lead-generation tactics most entrepreneurs rely on, like freebies, quizzes, and opt-ins, signal low buyer intent — and how shifting toward direct, conversation-based follow-up steps can help you land clients faster with far less content creation overhead. ● How social media creates a false sense of productivity that keeps entrepreneurs busy but hidden, and why strategies like pitching podcasts or submitting proposals on platforms like Upwork can land high-ticket clients in minutes rather than months. --- And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    A Stupid Simple Strategy for Reaching More People that Doesn’t Require Live Launching or Social Media
  3. Jul 7

    How to Validate Your Offer Before You Build the Whole Damn Thing

    What if the reason your launch flopped had nothing to do with your offer and everything to do with the order in which you built it? What if the massive course outline, the polished masterclass, the meticulously crafted email sequence were all created before you ever confirmed anyone actually wanted what you were selling? Kathryn breaks down the costly cycle of over-building that traps so many entrepreneurs before a single sale is made, and shares exactly why launching before you build is the smarter, faster, and far less exhausting path forward. Drawing from her own experience launching the Selling the Invisible AI Lab and multiple client case studies — including a $30K launch to a waitlist of under 50 people — Kathryn walks through a stripped-down, three-email waitlist strategy that validates demand, generates real revenue, and saves you from pouring hours into something your audience may never buy. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the traditional launch model — where you name the offer, build every module, craft every workbook, and design an entire promotional campaign before ever testing market demand — is one of the most time-consuming and discouraging mistakes new and established entrepreneurs make alike. ● How Kathryn launched the Selling the Invisible AI Lab with just one exploratory email, a simple waitlist, and three follow-up emails — resulting in 24 out of 36 waitlist members buying within days and half the spots selling out within 10 minutes of the doors opening. ● How her clients are replicating this same stripped-down waitlist approach — one generating $30K in seven days from roughly 45 to 50 waitlist members, another already at $30K from just two sales emails sent to 32 people — all without a funnel, a masterclass, or a full content strategy built in advance. ● Why a small audience is never the real obstacle, and how you can apply this exact validate-before-you-build framework using nothing more than social media posts, direct conversations, or a handful of emails to the people already in front of you. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes; click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    How to Validate Your Offer Before You Build the Whole Damn Thing
  4. Jun 30

    How Highly Sensitive People Can Thrive in Unconventional Career Paths with Alex Rizzi

    What if the reason you feel restless, scattered, or like you can't stick to one thing isn't a flaw — but actually a feature? What if the conventional career path was never designed for you in the first place? In this episode, Kathryn sits down with integrative career coach Alex Rizzi to explore why so many driven, intuitive, and creative people feel suffocated by the "pick a lane" narrative — whether that's the 9-to-5 grind or the "one signature offer" entrepreneurship model. Together they unpack the concept of a portfolio career, the internal deconditioning required to step into it, and why chasing certainty and guaranteed outcomes might actually be what's keeping you stuck in scarcity. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● What a portfolio career actually is — a dynamic, self-designed combination of creative work, contract roles, entrepreneurship, and short or long-term projects — and why more people are being called toward this non-linear path as traditional employment systems continue to crumble around them. ● How the relentless pursuit of certainty and one-track career thinking can quietly keep you locked in a scarcity mindset, while releasing the death grip on "one right way" often creates the space for wildly unexpected, aligned opportunities to flow in almost magically. ● Why career and business strategy is only truly available after doing the internal landscape work first — unpacking inherited beliefs, borrowed stories, and unconscious conditioning that run silently in the background, sabotaging even the most well-crafted plans before they have a chance to take hold. Connect with Alex here: Alex Rizzi is an integrative career coach helping highly sensitive professionals navigate career transitions with clarity and confidence. Drawing on her background in psychotherapy, hypnotherapy, holistic career coaching and somatic work, Alex supports clients in breaking free from corporate burnout and reclaiming their unique, authentic path. Website: alexrizzicoaching.com LinkedIn: https://www.linkedin.com/in/alexandrarizzi/ Instagram: https://www.instagram.com/alexrizzicoaching/ And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    How Highly Sensitive People Can Thrive in Unconventional Career Paths with Alex Rizzi
  5. Jun 23

    Ditching the Rules, Untangling Your Patterns, and Living Life on Your Own Terms with Michaela Gaffen Stone

    What if the problem you think you have isn't actually the problem at all — and the rules you've been living by were never designed for you in the first place? What if your people-pleasing, your overachieving, and your drive to prove yourself are all symptoms of something much deeper? In this episode, Kathryn sits down with Michaela Gaffen Stone — lifelong nomad, behavior analyst, master nutrition coach, witch, and professional life untangler — to explore the hidden patterns keeping high-achieving women stuck. From the trauma roots of people-pleasing and the manipulation hidden inside pain-point marketing, to why niching down may be working against your multifaceted nature, this conversation goes deep. Michaela shares how behavior analysis, human design, and a healthy dose of humor can help you stop proving yourself to ghosts from your past — and start building a life and business that's actually, authentically yours. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the problem clients bring to coaches — whether it's time management, more clients, or a better funnel — is almost always a symptom masking the real issue underneath, and how untangling the stories beneath the surface is what actually creates lasting change. ● How people-pleasing is deeply wired into high-achieving women from childhood and shows up as degrees, helper identities, and relentless busyness — all while leaving the woman herself completely depleted and, often, profoundly lonely. ● Why pain-point marketing works against long-term motivation because the further someone gets from their pain, the more their drive evaporates — and what needs to replace it so momentum doesn't collapse at the midpoint. ● How embracing your multifaceted, multi-passionate nature rather than niching yourself into a box is not just more authentic but more effective — especially for Geminis, manifesting generators, and anyone who has ever been told they are simply too much. Connect with Michaela Gaffen Stone here: Michaela Gaffen Stone is a behavior analyst, Human Design strategist and professional life untangler who exposes the hidden patterns running high-achieving women’s lives. Known for her sharp insight and rebellious edge, she helps clients dismantle conditioning, reclaim self-trust, and build businesses and lives that feel powerful, aligned, and entirely their own. Website:    https://www.gaffenstone.com Facebook:  https://www.facebook.com/michaela.stone.942 Linked In   https://www.linkedin.com/in/mikki-gaffen-stone-15660a84/ Instagram  https://www.instagram.com/mikkigaffenstone/ Amazon Author Page:  https://www.amazon.com/author/michaelawrites And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    Ditching the Rules, Untangling Your Patterns, and Living Life on Your Own Terms with Michaela Gaffen Stone
  6. Jun 16

    My Biggest Revelation After 10 Years of Entrepreneurship

    Are you caught in a cycle of constant content creation, endless promotion, and chasing abstract numbers that were supposed to lead to freedom but somehow never do? What if the model you've been sold is actually designed to keep you running, not to set you free? In this episode, Kathryn shares the biggest revelation she's landed on after 10 years of entrepreneurship – spanning brick-and-mortar, online courses, group coaching, memberships, and everything in between. She unpacks the deeply seductive "not enoughness" that lives inside the social media and online business machine, and why even building a multiple-six-figure evergreen system left her feeling anything but free. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the evergreen and launch models – despite being sold as paths to freedom – can quietly trap personal brand founders in a never-ending cycle of churning, enrolling, and sustaining that demands your constant presence and energy to keep the whole machine alive. ● How the social media algorithm is deliberately engineered to manufacture a feeling of "not enough," and why recognizing that design can help you separate your actual business strategy from a platform that profits off your anxiety and compulsive output. ● That it's entirely possible to attract high-value, long-term clients without posting on social media at all and that the path to sustainable income may actually be more direct, more aligned, and far less exhausting than the model most online entrepreneurs are following. ● Why getting radically honest about the life you actually want to live, not the one being sold to you through highlight reels and celebrity coach lifestyles, is the most important business decision you'll ever make. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    My Biggest Revelation After 10 Years of Entrepreneurship
  7. Jun 9

    How to Align Your Business with Your Divine Purpose When You Unlock Your Soul Language with Jennifer Urezzio

    What if the reason your business feels misaligned has nothing to do with your strategy, offers, or marketing but everything to do with how disconnected you are from your soul's true purpose? And what if the very gifts you've been giving away to everyone else are actually meant to fuel you first? In this episode, Kathryn sits down with Jennifer Urezzio, creator of the Soul Language framework, to explore why heart-led entrepreneurs so often slip from service into servitude and how understanding your core soul energies can radically shift how you show up in business and life.  Jennifer Urezzio is a Soul-whispering, BS-incinerating, divine codebreaker who moonlights as an intuitive strategist but secretly operates as a full-time interdimensional translator for your Soul’s deepest truth. And she is not here to help you play nice with your potential. She is here to wake it the F$%& up. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the difference between service and servitude is one of the most overlooked energetic leaks draining heart-led entrepreneurs and how understanding your core soul mission (rather than your delivery system like coaching, healing, or writing) is what finally brings ease and alignment to everything you do in business. ● How Jennifer's Soul Language framework — spanning 107 distinct energies across three categories of mission, fuel, and soulful personality — reveals not just who you are at a soul level, but why your business holds its own separate pure consciousness that has no limiting beliefs, programming, or pain, operating entirely on what you feed it. ● Why warrior energy, teacher of integrity, and other soul languages show up as unconscious patterns that attract friction, projection, and misalignment until they're identified and used with intention and how naming these energies creates an instant sense of being deeply seen, heard, and understood that most personality systems never quite reach. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Connect with Jennifer Urezzio here:  https://soullanguage.us/ https://www.instagram.com/soullanguagefounder/ Book your FREE 15-minute Soul Language session with Jennifer Urezzio here: https://calendly.com/soullanguage/soul-language-discovery-co Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    How to Align Your Business with Your Divine Purpose When You Unlock Your Soul Language with Jennifer Urezzio
  8. Jun 2

    Making Business Decisions Through Your Value System (& A Behind the Scenes Look into How I’m Practicing this Daily)

    What does it really mean to operate from integrity and how do you know when a business relationship has crossed a values line? Are you making decisions based on strategy alone, or are you filtering them through what you actually stand for? In this episode, Kathryn shares two candid, real-world examples from her own business, leaving ActiveCampaign after five years and downgrading her Kajabi membership to illustrate how a personal value system shapes even the most practical business decisions. The core tension isn't about right or wrong; it's about recognizing when something feels off and having the clarity to act on it. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why Kathryn made the decision to leave ActiveCampaign after five years, moving to Kit (formerly ConvertKit) for roughly $300 a year instead of $3,000 and how the company's refusal to honor a publicly listed lower rate for an existing loyal customer revealed a fundamental values misalignment around client retention and people-first business practices. ● How Kajabi's shift in their referral program, requiring three new referrals per year to maintain existing payout status felt deeply manufactured and integrity-compromising to Kathryn, ultimately leading her to downgrade her plan and begin migrating predominantly to ThriveCart, a one-time payment platform free from ongoing price increases. ● Why the coming paradigm shift Kathryn describes as beginning around 2027 will make authenticity non-negotiable as people become increasingly attuned to energy and able to see through fabricated affiliate promotions, performative engagement, and brand personas that don't match the behind-the-scenes reality of how founders treat their teams and customers. ● How your own intuition and gut responses are already your values filter in action and why you don't need a written framework or prescribed list to discern when something feels off, only the willingness to ask yourself why it doesn't feel right and trace it back to what truly matters to you. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    Making Business Decisions Through Your Value System (& A Behind the Scenes Look into How I’m Practicing this Daily)
5
out of 5
26 Ratings

About

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!