BE the Sought-After Entrepreneur Podcast

Kathryn Thompson
  • 5.0 (26)
  • Marketing
  • Updated Weekly

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

  1. 1d ago

    The Hidden Fear That's Keeping You From the Success You Crave

    What if the very thing you say you want – the visibility, the recognition, the abundance – is the same thing your nervous system is secretly terrified of? And what if watching other women get torn down publicly is reinforcing a fear you didn't even realize was running the show behind the scenes? In this episode, Kathryn unpacks a deeply vulnerable and culturally relevant conversation sparked by a viral online controversy in the coaching world – one that has far less to do with who's right or wrong, and everything to do with the hidden fear of success that lives inside so many heart-led, mission-driven entrepreneurs. Kathryn explores the fine line between judgment and discernment, the difference between reacting and responding, and why neutrality is a valid — and often underrated — choice. If you've ever quietly hoped you wouldn't go viral, this episode will hit home. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why watching public controversy unfold online can secretly reinforce a deep-seated fear of success that keeps heart-led, highly sensitive entrepreneurs shrinking, playing small, or relying solely on referrals rather than pursuing the visibility and recognition they truly crave — even when they know they have the capacity for so much more. ● How the instinct to judge, defend, or take sides in online drama often reveals something more personal and unresolved within ourselves — like Kathryn's own gut reaction of "finally, the truth is coming out" about a former mentor who called team members losers and ruled through control rather than genuine empowerment. ● Why building the internal capacity to hold discomfort, misunderstanding, and public criticism — rather than trying to avoid it altogether — is the real work required to rise into greater success, and why many people at high levels of visibility may appear resilient but are actually operating from hardness rather than true emotional depth. ● How mob mentality, echo chambers, and the collective demand for immediate reactions and perfect apologies create an environment where no one can get it right — and why stepping outside that noise is often the most grounding and clarifying move you can make for yourself and your business. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes; click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    The Hidden Fear That's Keeping You From the Success You Crave

  2. Sep 22

    Why Driving More Traffic Won't Necessarily Fix Your Plateau (And What To Do Instead)

    Are you pouring more resources into reaching new people, yet still watching your numbers stagnate or slip? What if the real problem isn't how many people see your offer, but what happens after they enter your world? In this episode, Kathryn breaks down one of the most costly misunderstandings founders make when trying to scale – the belief that more traffic is the answer to a plateau. She unpacks why driving more people through a leaky funnel only amplifies what's already broken, and why the real leverage lies in optimizing what you already have before expanding your reach. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why increasing your ad spend or chasing more traffic when your funnel has unresolved gaps will amplify every crack in the system rather than generate the consistent conversions you're hoping for and what optimization actually looks like when you slow down and get truly curious about the data. ● How audience misalignment like selling personal branding to a fitness-built following creates an invisible ceiling on conversions that no amount of reach or volume can overcome, and why identifying this mismatch is the essential first step before changing anything else. ● Why your top-of-funnel messaging, your mid-journey conversion points, and your bottom-of-funnel sales copy each require a distinct approach, and how collapsing these stages together (like expecting a quiz opt-in to directly sell a high-ticket offer) creates the exact fragments that quietly kill your results. ● How getting obsessively nerdy about why something isn't working — drilling into traffic sources, conversion timelines, and audience quality rather than generalizing that it "just didn't work" — is the skill that separates founders who scale sustainably from those who stay stuck throwing spaghetti at the wall. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    Why Driving More Traffic Won't Necessarily Fix Your Plateau (And What To Do Instead)

  3. Sep 15

    How I'm Actually Using AI in My Business (And Where I'm Not)

    Is AI going to wipe out humanity in 10 years, or are we catastrophizing something we barely understand? What if the real question isn't whether AI is good or bad, but whether you're actually thinking for yourself when you use it? When a researcher leaving Anthropic sparked fear-driven headlines about AI's threat to humanity, Kathryn's community inside the Selling the Invisible AI Lab asked her directly — how are you actually using it, and where aren't you? In this episode, Kathryn pulls back the curtain on her honest, nuanced relationship with AI, pushing back on the black-and-white thinking that dominates the conversation. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How Kathryn uses AI specifically to streamline tedious, administrative, and repetitive tasks — like invoicing and content repurposing from podcast recordings without ever outsourcing her original thinking, creative process, or core ideas to the tool. ● Why the loudest critics of AI are often unknowingly using it every day through platforms like Instagram and Facebook, and how that contradiction points to a deeper pattern of black-and-white thinking that lacks the nuance and self-reflection needed for an honest conversation. ● How the fear-driven narrative around AI, whether it's destroying the environment, killing creativity, or threatening humanity, often collapses under scrutiny when you apply the same critical lens to other everyday choices we make without a second thought. ● Why getting curious about AI rather than reacting from fear or judgment is the more empowered path forward, and how Kathryn sees users — not tech billionaires — as the ones who ultimately shape where this technology goes. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    How I'm Actually Using AI in My Business (And Where I'm Not)

  4. Sep 8

    From Behind the Lens to Amplifying Women's Voices with Brad Walsh

    What does it take for a painfully shy, camera-hiding photographer to become the host of nearly 800 episodes dedicated to elevating women's voices and why would a man make that his life's mission in the first place? In this episode, Kathryn sits down with Brad Walsh, an International Speaker, Soul Visibility Guide, podcast host/producer, photographer, and #1 International Best-Selling Author who helps women step into their power and men become compassionate leaders. Through EMPOWEROGRAPHY, a Top 1.5% Globally Rated Podcast, he has held space for 800+ conversations with extraordinary women, creating a movement to EMPOWER, ELEVATE, and EDUCATE voices around the world. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How Brad Walsh went from a painfully shy kid hiding at the back of the classroom to hosting holding space for over 800 conversations dedicated to women's stories and why his mother leaving his father with nothing but the clothes on their backs became the founding heartbeat of the entire EMPOWEROGRAPHY movement. ● Why the moment Brad realized he was hiding behind the mic and expecting women to be visible without modeling it himself became the turning point that pushed him to step fully into his own story, do solo episodes, and show up as the face of his mission rather than just its facilitator. ● How the women Brad has interviewed over six years — from a woman who survived her father's satanic cult to a lawyer who took the EU to court to protect her father's cancer research — taught him that resilience isn't about erasing the hard things but about gathering the right tools to move through them faster each time. ● Why your only real competition is the earlier version of yourself, and how looking back at where you started — rather than sideways at where others are — is the single most powerful antidote to the comparisonitis that steals joy and stalls momentum before you ever take the first step. --- And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ To Connect with Brad: Website – https://www.empowerographypodcast.com IG – https://www.instagram.com/empowerographypodcast https://www.instagram.com/visuphoria_photography LinkedIn - https://www.linkedin.com/in/bradwalsh70/ FB - https://www.facebook.com/brad.walsh.56/ FB Group - https://www.facebook.com/groups/empowerographypodcastlounge Youtube - https://www.youtube.com/@Empowerography Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    From Behind the Lens to Amplifying Women's Voices with Brad Walsh

  5. Sep 1

    Simple Nervous System Regulation Tools for High-Achieving Women with Rebecca Rauscher

    What if the secret to leading well, thinking clearly, and showing up fully wasn't another productivity system but two simple breaths? What if the chaos you feel at the end of a long day could be shifted in 30 seconds without a retreat, yoga mat, or even a quiet room? In this episode, Kathryn sits down with Rebecca Rauscher, registered clinical counselor and owner of Boundless Heart Counseling Group in Vancouver, BC, to explore how high-achieving women can regulate their nervous systems without overhauling their lives. Rebecca unpacks the science behind the window of tolerance, explains the difference between hyper and hypo arousal, and guides listeners through real-time practices from double-inhale breathing to foot grounding to the five senses technique. She also reframes what meditation actually is, dismantling the perfectionism that keeps so many high performers from ever starting. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How just two intentional breaths like a double-inhale through the nose followed by a long exhale can immediately drop your shoulders, slow your speech, and shift your entire physiological state no matter how chaotic your day has been. ● Why practicing nervous system regulation tools like box breathing, foot grounding, and the five senses technique when you're at a two or three out of ten (rather than a ten) is what actually makes them accessible when full dysregulation hits. ● How knowing your personal window of tolerance and recognizing whether you're spinning in hyper arousal or slumping in hypo arousal gives you a practical roadmap for choosing the right regulation tool in the right moment. ● Why meditation was never about clearing the mind but about training the noticing muscle, and how even one minute three times a week done imperfectly will always outperform the perfect practice you never start. You can connect with Rebecca here: https://www.instagram.com/boundlessheartcounsellinggroup/ https://www.instagram.com/rebecca.rauscher.consulting/ https://www.instagram.com/becky_anne_van/ https://www.boundlessheartcounselling.ca/ And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    Simple Nervous System Regulation Tools for High-Achieving Women with Rebecca Rauscher

  6. Aug 25

    Why Founders Keep Building But Never Selling (And What's Really Going On Beneath the Surface)

    Are you constantly building new offers, spinning up funnels, and grinding on social media, yet somehow never feeling like you're actually moving forward? What if the real problem isn't fear of visibility, but something far sneakier stealing your momentum? In this episode, Kathryn digs into a pattern she keeps seeing across founders at every stage of business: a lack of focused attention on what actually moves the needle. It's not indecision or laziness. It's a dopamine-driven cycle of ideation and building that feels productive but keeps revenue at arm's length. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the dopamine hit of chasing new ideas and endlessly building offers creates a cycle that feels incredibly productive but drains your revenue, energy, and ability to actually follow through on what you've already put into the world. ● How staying in the "build phase" becomes a subconscious safety net, one that shields you from the discomfort of putting your work out there while masking itself as hustle, creativity, and forward momentum. ● Why having multiple offerings, being on every platform, and hiring support can actually widen the gap between your effort and your results when your attention isn't anchored to a clear, outcome-driven strategy. ● How getting radically honest about where your clients actually come from and ruthlessly releasing the team members, clients, and tasks that are leaking your time and energy… is the fastest path to sustainable, aligned growth. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    Why Founders Keep Building But Never Selling (And What's Really Going On Beneath the Surface)

  7. Aug 18

    Why You Don't Need to Be Established to Leverage Other People's Audiences

    Are you grinding away on social media, building funnels, and perfecting your messaging, all while telling yourself you'll put yourself out there once you're "ready"? What if that sequence is actually the thing keeping you invisible and broke? In this episode, Kathryn builds on her previously shared "stupid simple strategy" of leveraging other people's audiences and directly challenges the belief that you need to be established before you can use it. Drawing from her own brick-and-mortar wine business, she unpacks how word of mouth and complementary partnerships drove growth far faster than any ad or content strategy ever could. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the belief that you need to be more established before leveraging other people's audiences is just an excuse and how Kathryn's brick-and-mortar wine business, built with zero experience or existing audience, proves that putting yourself in front of complementary communities works at any stage. ● How one client went from grinding on social media with zero traction to booking out monthly local retreats simply by walking into a business she already frequented and offering something complementary, no cold pitching, perfected messaging, or massive following required. ● Why saying yes to every podcast, summit, or bundle opportunity isn't the same as leveraging other people's audiences effectively, and how being selective about complementary alignment – rather than just volume – is what actually brings clients through the back end. ● How the discomfort of stepping out from behind funnels, carousels, and content creation is a signal that you're finally choosing visibility over the illusion of progress and why cash flow, not perfection, should be driving your sequencing decisions right now. --- And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    Why You Don't Need to Be Established to Leverage Other People's Audiences

  8. Aug 11

    Why Not Being "Shiny Enough" Might Actually Be Your Greatest Superpower to Standing Out on Social Media

    Have you ever scrolled through social media and thought, "I just don't have that *it* factor"? What if the very thing you see as a limitation is actually what makes you magnetic to the people who truly need what you offer? In this episode, Kathryn dives into the deeply relatable tension between who we authentically are and the performative personal brands we're told we need to build to succeed online. She shares her own journey of feeling like the "topknot, no-makeup, minimalist" version of herself wasn't enough — and how she's come to see that the new paradigm is actively shifting away from manufactured personas and toward genuine embodiment. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the meanings we attach to not being "shiny, sparkly, or magnetic enough" often reveal a deeper belief that we can't be fully ourselves and still be successful, and how questioning that story opens an entirely different path forward. ● How many top personal brands are built on strategically manufactured personas — using music, community names, signature objects, and curated aesthetics — that create a performative disconnect between who someone appears to be online and who they actually are behind the scenes. ● Why the new paradigm is shifting toward embodied, un-performative presence as the true driver of connection and sales — meaning the groundedness, directness, and quiet wisdom you may have written off as "flat" could be exactly what your ideal people are craving. ● Whether you truly trust that being fully, authentically yourself — without sacrificing alignment for survival — is enough to build the success and abundance you desire, and why sitting honestly with that question matters more than any branding strategy ever could. --- And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    Why Not Being "Shiny Enough" Might Actually Be Your Greatest Superpower to Standing Out on Social Media
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5
out of 5
26 Ratings

About

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

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