BE the Sought-After Entrepreneur Podcast

Kathryn Thompson
  • 5.0 (25)
  • MARKETING
  • UPDATED WEEKLY

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

  1. Using Astrology to Understand Why You've Been Building Your Business Against Your Design

    5D AGO

    Using Astrology to Understand Why You've Been Building Your Business Against Your Design

    What if the resistance you feel toward social media, creating certain offers, or showing up in specific ways isn't something to push through but a clue showing you exactly how you're NOT wired to work? What if astrology could give you the additional layer of nuance that explains why you keep attracting clients with not-enoughness around worth, why you need autonomy and financial security to feel safe, or why building community on social media feels slow and delayed no matter what strategies you try? In this first episode of a three-part series building off the November series, I'm breaking down the basics of reading your natal chart for business alignment.  BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: How to use your first house and rising sign to understand your core identity and how you show up in the world, whether that's Scorpio's depth and intensity that won't tolerate surface-level conversation, Leo's creative leadership that needs to shine and be seen, or Virgo's precision and excellence that's designed for quality over quantity, and why operating counter to this identity creates friction in everything else you build.The second house revelation around money and how you're designed to earn income like Sagittarius in the second house with Mars and Neptune creating this feast-or-famine pattern of expansive earning with boundless spending unless there's containment, or why having no planets in the second house doesn't mean you're not here to make money but that you need to look at the eighth house and might be designed to earn through partnerships, affiliates, or leveraging other people's communities rather than the individual entrepreneurial model everyone pushes.Why your empty third house might explain your resistance to social media and short-form content (like Kathryn's Capricorn third house with Saturn in the 12th showing her communication style is hidden, behind-the-scenes depth work, not constant visibility), while clients with third house stelliums are natural content creators who thrive in that space, and how this isn't a limitation to overcome but a design clue showing you exactly where NOT to force your energy.The critical relationship between your sixth house (daily habits, how you serve, what you need for wellbeing), seventh house (partnerships and who you attract), and your midheaven placement in the ninth, tenth, or eleventh house that shows whether your career revolves around teaching and travel, the work itself and vocation, or creating community, and why understanding these together reveals the practical structure of how your business actually needs to function rather than how you think it should based on what you see others doing successfully.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

    1h 2m
  2. Scaling Through Stillness and the New Paradigm of Productivity for Visionary Women with Hope Pedraza

    DEC 16

    Scaling Through Stillness and the New Paradigm of Productivity for Visionary Women with Hope Pedraza

    Are you running yourself into the ground in the name of ambition, when really your nervous system is so wired that slowing down feels dangerous? Have you tied your worthiness so deeply to your output that rest feels like a threat? What if the exhaustion, gut issues, and hormonal chaos aren't signs you need to push harder but signals from a body screaming for you to cultivate safety around stillness? In this episode, I sit down with Hope Pedraza, a Functional Diagnostic Nutrition Practitioner and Human Design Guide, to unpack how worthiness wounds show up as overwork and ambition. I share why functional labs reveal the physical cost of emotional suppression, how Hope's own adrenal burnout became her wake-up call, and why the paradigm shift we're seeing is about discovering what freedom and success actually mean for you as an individual. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why productivity and ambition are often trauma responses masking the fact that rest doesn't feel safe in your nervous system, and how Hope ran herself into severe adrenal burnout before recognizing she'd spent years tying her worthiness to her output.How your Human Design centers connect directly to physical systems like your root center governing adrenals and the pressure driving burnout, your sacral tied to reproductive organs and life force energy, and your throat center connected to thyroid function and the ability to speak your truth (as evidenced by two clients in narcissistic relationships who both had thyroid issues).Why the paradigm shift accelerating in 2027 isn't just about doing less but discovering what freedom and success actually mean for you as an individual, and how COVID sparked people questioning whether the life they'd been building was the one they actually wanted.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>https://creativelyowned.com/offer-architect Join the waitlist for the Selling the Invisible AI-Powered Conversion Copywriting System and be the first in line when the doors open again!  >>>https://www.creativelyowned.co/waitlist To connect with Hope Pedraza:  hopefulandwholesome.com  facebook.com/thehopepedraza instagram.com/thehopepedraza

    38 min
  3. Building a Social App for the Neurodivergent Community Where Mission Meets Market Gap with synchrony co-founder Rebecca Matchett

    DEC 9

    Building a Social App for the Neurodivergent Community Where Mission Meets Market Gap with synchrony co-founder Rebecca Matchett

    Rebecca Matchett is a seasoned entrepreneur known for identifying market gaps and creating innovative solutions that transform industries With over 20 years of entrepreneurial experience, she has founded and led successful fashion companies including the global powerhouse alice+olivia and the groundbreaking fitness apparel brand TrioFit.  Driven by her passion for fostering inclusive communities, Rebecca co-founded synchrony, an innovative social app designed to empower neurodivergent adults through genuine connections and supportive technology. At synchrony, Rebecca blends her business acumen with her commitment to social impact, redefining the role of entrepreneurship in creating meaningful, inclusive spaces. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why the neurodivergent community has been overlooked by every major social app on the market and how synchrony finally fills that gap.The three essential elements Rebecca looks for in any venture (problem-solving, market gap, and mission) and why combining all three gave her the confidence to leave fashion behind and step into unfamiliar tech territory.How synchrony's verification process and AI chat assistant Jesse create authentic community and safe communication without replacing human connection and why this is "the proper use of AI" according to every developer they interviewed.The surprising reason Rebecca believes a little ignorance is bliss when launching in a new industry, and why not having all the technical expertise upfront allows you to stay nimble and responsive to real community needs.How to balance a big 10-year vision with intentional execution by perfecting one step at a time, even when it means saying no to opportunities that could compromise serving your community well.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>https://creativelyowned.com/offer-architect Join the waitlist for the Selling the Invisible AI-Powered Conversion Copywriting System and be the first in line when the doors open again!  >>>https://www.creativelyowned.co/waitlist To connect with Rebecca Matchett:  https://joinsynchrony.com/

    39 min
  4. How Megan Kaun Turned Her Dreamwork Into a Sold-Out Launch in Less than 90 Days

    DEC 2

    How Megan Kaun Turned Her Dreamwork Into a Sold-Out Launch in Less than 90 Days

    Have you ever felt like you’re giving your gifts away for free because you love what you do but deep down, you know something’s out of energetic balance? Maybe you’ve built your business around what feels safe or familiar, while the work that actually lights you up feels “too risky” to sell. What if the success you’ve been chasing isn’t about learning a new strategy but about trusting what’s already working through you, your design, your dreams, and your deeper calling? After years of teaching for free, Megan Kaun turned her intuitive gift for Dreamwork into a sold-out program in less than 90 days. In this episode, we unpack how she overcame resistance, simplified her strategy, and learned to trust the work that was already calling her. And proof that your most aligned path is often the one you’ve been avoiding. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: Why giving away your gifts “for free” can signal a deeper imbalance between your purpose and prosperity and how to bring them back into alignment.The simple energetic principle that helped Megan go from undercharging and over-teaching to selling out her first paid program in just eight weeks.How resistance often hides right behind the thing you’re meant to be doing and why following what feels uncomfortable is usually the portal to success.The difference between analytical dreaming and intentional Dreamwork and how asking the right questions before bed can unlock clarity, creativity, and new directions in your business.Why trusting your intuitive path doesn’t mean abandoning structure but refining it to support your natural design and energy type.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>https://creativelyowned.com/offer-architect Join the waitlist for the Selling the Invisible AI-Powered Conversion Copywriting System and be the first in line when the doors open again!  >>>https://www.creativelyowned.co/waitlist To connect with Megan Kaun:  https://www.intothehumm.com/ https://www.instagram.com/mysticdreamschool/

    1 hr
  5. Building From Your Design: The Offers, People, and Visibility That Actually Align [Episode 4 of 4]

    NOV 25

    Building From Your Design: The Offers, People, and Visibility That Actually Align [Episode 4 of 4]

    Have you done all the introspective work to understand what you want, identified your limiting beliefs, and expanded your worldview but now you're stuck on how to actually translate that into a business structure that works?  In this fourth and final episode of the Building From Your Design series, I'm showing you how to take everything from the previous three episodes and turn it into practical business decisions about your offers, who you serve, and how you market. I share why my resistance to social media and content creation was actually a portal showing me I'm not wired for that type of communication, how to factor in your own time as an expense so you don't end up paying yourself a dollar an hour, and why no expert should be telling you what your offer is, that's your role as an entrepreneur, and outsourcing it means you're building their business, not yours. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: How to pull together your success clues, your vision for expression and time, your limiting beliefs, and your expanded worldview into practical business decisions about what you offer, who you serve, and how you get visible and why this is about ruthlessly subtracting what doesn't align, not adding more to prove you're doing enough.The critical questions to ask about any offer like does this align with who I'm here to be? Does it compromise the time I want to spend on what matters most? Does the math work when I factor in taxes, tech expenses, AND my own hourly rate and if any of those answers are no, you have to revamp it or you're building on the wrong foundation again.Why resistance is actually a portal, not a block you need to overcome, my own disenchantment with social media and short-form content wasn't something I needed to push through, it was showing me I'm wired for depth, variety, and nimble pivots, not heavy structured funnels with ads running every month that keep my foot on the gas like my brick-and-mortar business I sold to escape.The membership math trap … if you're selling a $50 membership and need $5K/month, that's 100 people just to hit the number but then you have to factor in taxes, tech costs, and all the time fielding questions and cancellations, which means you actually need 150-200 people, and if you have a small audience that requires playing the volume game through mass visibility, which might be completely misaligned with your wired preference for quality over quantity.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>

    26 min
  6. Building From Your Design: Confronting the Beliefs Blocking Your Path [Episode 3 of 4]

    NOV 18

    Building From Your Design: Confronting the Beliefs Blocking Your Path [Episode 3 of 4]

    What if the only thing standing between you and building what you actually want is a limited worldview of what’s possible? In this third episode of the Building From Your Design series, I'm walking you through the uncomfortable work of confronting why you think what you want isn't possible. I share the story of a client with a Virgo stellium who was being pulled to make her burnout work more playful and creative (even though that felt impossible), why spiritual bypassing around financial security will keep you perpetually sacrificing alignment, and the critical step most people skip that keeps them repeating the same patterns over and over. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why rushing through this process reveals the exact conditioning you need to unpack, our hyper speed-obsessed culture that wants shortcuts and bypasses the emotional, physical, mental, and spiritual experience you're actually here to have as a human and why I'm speaking from lived experience of creating success on misaligned foundations that wrecked havoc in my life.The critical distinction between doing this foundational work from a grounded place versus trying to do it while in financial stress or survival mode, where desperation causes you to sacrifice alignment for security and perpetuate the exact cycle you're trying to break, and why getting a job you don't want might actually be the aligned move that allows you to build properly.How to take your list of why your past success isn't transferable and your vision of expression, time, and money from the previous episodes, and confront the limiting beliefs blocking you like thinking you can't merge being scientific and spiritual, or that people won't get it if you integrate astrology with marketing, or that you have to sacrifice time to make money because that's what society has conditioned into you.The essential step most people skip…expanding your worldview by finding people who prove your limiting beliefs wrong, consuming their work without comparison or emulation, and then having the courage to reach out to 2-3 of them to start conversations.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients.  To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>https://creativelyowned.com/offer-architect Join the waitlist for the Selling the Invisible AI-Powered Conversion Copywriting System and be the first in line when the doors open again!  >>>https://www.creativelyowned.co/waitlist

    21 min
  7. Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]

    NOV 11

    Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]

    Are you clear on what freedom, autonomy, or meaningful work actually means for YOU or are you chasing surface-level values that sound good but don't capture the nuanced reality of how you want to live and work? Have you been building toward an arbitrary income goal because that's what you see advertised everywhere, even though it's not actually the number that would allow you to live the way you want? What if the reason you can't articulate what you want isn't because you don't know but because you're designed to discover it through experiencing the world rather than sitting in isolation trying to answer abstract questions? In this second episode of the Building From Your Design series, I'm breaking down the three critical pillars you need to get clear on before building anything. I share why values work often stays surface-level and doesn't get to the crux of why things matter to you, how my client's love of video games revealed exactly what kind of world she's meant to create in her brand, and why spiritual bypassing around money and math will keep you grinding to reach a financial threshold that sacrifices the very freedom you're building for. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: The three pillars that matter most when building from alignment, expression (who you want to be in your business and life, not compartmentalized), time (how you want to spend it in this season), and money (what you need to receive to make the first two sustainable) and why values work often misses the nuanced reality of what freedom or autonomy actually means for you specifically.Why many of us can't answer abstract questions like "where do you want to be in 10 years" or "how much money do you want to make" in isolation, and how going out to experience brands, restaurants, people you're drawn to give you the breadcrumbs to understand your own desires through what resonates (or triggers) you about their expression.The real story behind a client who spent significant time playing video games with her husband and what that revealed about her being wired for imagination, creativity, gamification, and creating experiential worlds, not the info-based, thought-leadership-heavy content I might have prescribed if I'd just told her what to do without understanding how she's designed.Why spiritual bypassing around money and basic mathematics will sabotage your foundation like wanting to build a $20 membership for accessibility while also wanting freedom to spend time with your kids, without acknowledging that reaching your financial threshold with that model requires mass appeal, massive visibility, and working yourself to the bone, creating the exact opposite of what you're trying to build.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

    24 min
  8. Building From Your Design: Your Success Codes Are Already Written [Episode 1 of 4]

    NOV 4

    Building From Your Design: Your Success Codes Are Already Written [Episode 1 of 4]

    Are you pivoting your business, launching something new, or feeling like everything you've built no longer aligns with who you are? Have you tried following expert blueprints and guru strategies, only to find yourself successful but unfulfilled or worse, stuck in a business that requires you to sacrifice parts of yourself to maintain it? What if the problem isn't that you need a new strategy, but that you've been building on someone else's foundation instead of your own? In this first episode of a micro-series on building from alignment, I'm walking you through a completely different approach to evolving or starting your business. After selling my brick-and-mortar in 2020 and navigating my own misaligned pivots into the online space, I've developed a process that helps you lay the foundation BEFORE you build so you don't end up creating success on ground that isn't yours.  BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why the personal brand and guru culture model is shifting dramatically as AI makes thought leadership easily replicable, and what's emerging instead… taste, authenticity, embodied mastery, and wisdom that can't be manufactured by the thinking mind alone.The critical mistake of building your business on someone else's success blueprint like trying to force yourself into funnels and email list building when that's fundamentally misaligned with how you're naturally wired and why this creates businesses that feel heavy even when they're "working."How to identify your actual success codes by documenting every way you've created success throughout your entire life (not just in business), and why this 25-minute exercise will save you years of time and resources compared to building on a foundation that isn't yours.Why you must have financial security at the base before building from alignment, the dangers of spiritual bypassing when you're operating from survival mode, and how I built three businesses on misaligned foundations because I was desperately trying to escape my current situation rather than creating from a grounded place of safety.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow - click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>https://creativelyowned.com/offer-architect Join the waitlist for the Selling the Invisible AI-Powered Conversion Copywriting System and be the first in line when the doors open again! >>>https://www.creativelyowned.co/waitlist

    31 min
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About

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

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