BE the Sought-After Entrepreneur Podcast

Kathryn Thompson

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

  1. How to Align Your Business with Your Divine Purpose When You Unlock Your Soul Language with Jennifer Urezzio

    2d ago

    How to Align Your Business with Your Divine Purpose When You Unlock Your Soul Language with Jennifer Urezzio

    What if the reason your business feels misaligned has nothing to do with your strategy, offers, or marketing but everything to do with how disconnected you are from your soul's true purpose? And what if the very gifts you've been giving away to everyone else are actually meant to fuel you first? In this episode, Kathryn sits down with Jennifer Urezzio, creator of the Soul Language framework, to explore why heart-led entrepreneurs so often slip from service into servitude and how understanding your core soul energies can radically shift how you show up in business and life.  Jennifer Urezzio is a Soul-whispering, BS-incinerating, divine codebreaker who moonlights as an intuitive strategist but secretly operates as a full-time interdimensional translator for your Soul’s deepest truth. And she is not here to help you play nice with your potential. She is here to wake it the F$%& up. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the difference between service and servitude is one of the most overlooked energetic leaks draining heart-led entrepreneurs and how understanding your core soul mission (rather than your delivery system like coaching, healing, or writing) is what finally brings ease and alignment to everything you do in business. ● How Jennifer's Soul Language framework — spanning 107 distinct energies across three categories of mission, fuel, and soulful personality — reveals not just who you are at a soul level, but why your business holds its own separate pure consciousness that has no limiting beliefs, programming, or pain, operating entirely on what you feed it. ● Why warrior energy, teacher of integrity, and other soul languages show up as unconscious patterns that attract friction, projection, and misalignment until they're identified and used with intention and how naming these energies creates an instant sense of being deeply seen, heard, and understood that most personality systems never quite reach. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Connect with Jennifer Urezzio here:  https://soullanguage.us/ https://www.instagram.com/soullanguagefounder/ Book your FREE 15-minute Soul Language session with Jennifer Urezzio here: https://calendly.com/soullanguage/soul-language-discovery-co Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    54 min
  2. Making Business Decisions Through Your Value System (& A Behind the Scenes Look into How I’m Practicing this Daily)

    Jun 2

    Making Business Decisions Through Your Value System (& A Behind the Scenes Look into How I’m Practicing this Daily)

    What does it really mean to operate from integrity and how do you know when a business relationship has crossed a values line? Are you making decisions based on strategy alone, or are you filtering them through what you actually stand for? In this episode, Kathryn shares two candid, real-world examples from her own business, leaving ActiveCampaign after five years and downgrading her Kajabi membership to illustrate how a personal value system shapes even the most practical business decisions. The core tension isn't about right or wrong; it's about recognizing when something feels off and having the clarity to act on it. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why Kathryn made the decision to leave ActiveCampaign after five years, moving to Kit (formerly ConvertKit) for roughly $300 a year instead of $3,000 and how the company's refusal to honor a publicly listed lower rate for an existing loyal customer revealed a fundamental values misalignment around client retention and people-first business practices. ● How Kajabi's shift in their referral program, requiring three new referrals per year to maintain existing payout status felt deeply manufactured and integrity-compromising to Kathryn, ultimately leading her to downgrade her plan and begin migrating predominantly to ThriveCart, a one-time payment platform free from ongoing price increases. ● Why the coming paradigm shift Kathryn describes as beginning around 2027 will make authenticity non-negotiable as people become increasingly attuned to energy and able to see through fabricated affiliate promotions, performative engagement, and brand personas that don't match the behind-the-scenes reality of how founders treat their teams and customers. ● How your own intuition and gut responses are already your values filter in action and why you don't need a written framework or prescribed list to discern when something feels off, only the willingness to ask yourself why it doesn't feel right and trace it back to what truly matters to you. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    40 min
  3. The 4 Ways Smart, High-Achieving People Unconsciously Avoid Becoming Sought After

    May 26

    The 4 Ways Smart, High-Achieving People Unconsciously Avoid Becoming Sought After

    Are you doing all the work yet still feeling invisible in your industry? What if the very behaviours that feel like growth, integrity, and contribution are actually the things keeping you from the recognition you desire? In this episode, Kathryn pulls back the curtain on four patterns she's observed in smart, capable, highly driven people that quietly sabotage their ability to become sought after and the sneaky part is that three of them look like virtue. From subtle moral superiority disguised as conviction, to entitlement masquerading as high standards, to chronic busyness that mimics productivity, these patterns are easy to miss precisely because they feel righteous. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How moral superiority shows up far more subtly than most high-integrity people expect — not as arrogance but as quiet judgment of platforms, peers, or content styles and why that energy creates a field that attracts rallying rather than real clients or recognition. ● Why entitlement in business rarely looks like demanding behaviour and instead hides in the expectation of outcomes without putting in the unsexy reps, the frustration of low engagement, and the subtle resentment of watching others succeed while dismissing the years of reps behind their results. ● How chronic busyness and endless self-work keep high achievers perpetually on the sidelines by disguising avoidance as growth, whether that's endlessly optimizing funnels, collecting certifications, or waiting for perfect clarity before shipping anything of real value. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    30 min
  4. Discover Faster, More Direct Paths to Attracting Clients Without Social Media

    May 19

    Discover Faster, More Direct Paths to Attracting Clients Without Social Media

    Are you spinning your wheels on social media, wondering if there's a more direct path to attracting clients without the constant content grind? What if the algorithm was never the only answer and some of the fastest routes to clients have been hiding in plain sight all along? In this episode, Kathryn challenges the tunnel vision that keeps so many founders locked into social media as their sole visibility strategy, unpacking why it's often the longest and most exhausting path to cash flow. She shares her own recent experience landing a high-level client through Upwork in under 15 minutes, alongside real client stories involving complementary partnerships, wellness directories, and offline grassroots strategies that quietly kept founders fully booked without launching, ads, or cracking the algorithm. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How Kathryn landed a high-level, highly aligned client in under 15 minutes by spending just $1.67 on Upwork, following an intuitive nudge she almost talked herself out of and why this kind of direct, relationship-first approach often outpaces months of content creation and live launching. ● Why platforms like Upwork, Fiverr, and expert directories such as EveryExpert represent a fundamentally different category of visibility, one that puts your offer in front of people who are actively searching, rather than hoping an algorithm delivers it to the right audience at the right time. ● How real clients have built fully booked practices through complementary partnerships, yoga studio brochures, and certification-based directories, none of which required a social media presence, funnel, or single paid ad. ● Why social media's "never enough" environment can quietly wreck your business mindset and creative energy, and how stepping off that track – even temporarily – can open you to more sophisticated, sustainable, and deeply fulfilling ways of building your reputation and client base. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    36 min
  5. Feminine Leadership as the Key to a Better World with Pamela Thompson

    May 12

    Feminine Leadership as the Key to a Better World with Pamela Thompson

    What if the qualities we've been conditioned to see as soft such as compassion, inclusivity, emotional intelligence are actually the most powerful leadership tools we have? And what does it look like to lead with those qualities in some of the world's most volatile environments? In this episode, Kathryn sits down with Pam Thompson, a global health consultant, author of three books, and founder of Female Wave of Change Canada, whose career has spanned five continents and some of the most complex conflict zones in the world. Pam shares how working in places like Afghanistan and Nigeria shaped her understanding of feminine leadership, not as a women-only concept, but as a transformational approach available to anyone willing to embrace shared humanity over division. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How Pam instinctively held a room full of frightened workshop participants together in Afghanistan when a nearby government ministry came under attack, leading not by suppressing fear but by acknowledging it openly, creating safety, and inviting people to continue forward, with nearly 75% returning the very next day despite ongoing security concerns. ● Why co-creating a shared vision across seemingly opposite groups, Muslim communities in northern Nigeria and Christian communities in the south, produced an almost identical set of challenges and dreams, shattering assumptions about division and proving that shared humanity is far more powerful than the differences we fixate on. ● The grounding ritual Pam uses before every meeting, podcast, and high-stakes moment, a simple roots-and-branches visualization anchored by three deep exhales that releases oxytocin, calms the nervous system, and takes less than a few minutes, alongside her full morning practice of pre-waking meditation, oracle cards, and a joint-balancing yoga routine she co-developed with her partner. ● How Female Wave of Change Canada, a member-based nonprofit, part of a global social movement now active in more than 40 countries, creates a safe and co-creative community where women can share project ideas, receive input and partnerships through its Seeds of Change program, and connect with global leaders. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Free Gift from Pamela: Five Leadership Lessons for Resilience & Growth: Insights from Living and Working on Five Continents -  https://www.pamela-thompson.com/leadership-lessons/ Connect with Pamela:  https://pamela-thompson.comhttps://fwoccanada.com https://www.linkedin.com/in/change-coach-facilitator/ https://www.facebook.com/profile.php?id=100008374361038https://www.youtube.com/@pamelathompson6393Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson

    41 min
  6. The Magic, Mystery & Uncertainty of Life (And Why You're Blocking It)

    May 5

    The Magic, Mystery & Uncertainty of Life (And Why You're Blocking It)

    What if the very tools you're using to find clarity and direction are the same ones keeping you stuck in a narrow tunnel of possibility? What if the answers you've been outsourcing to astrology, AI, human design, and mentors have been inside you all along? In this episode, Kathryn builds on last week's conversation about magical thinking to explore how an over-reliance on systems — spiritual or technological — quietly caps the peripheral vision we need to spot serendipitous opportunities. She introduces the concept of returning to the mystery and uncertainty of life as a creative and entrepreneurial superpower, not a threat. Using real expanders like Taylor Swift, Paul Rosolie, and Oliver from Sailing With Phoenix, Kathryn walks through how widening your lens to people outside your industry can unlock values-driven clarity, reignite bold action, and open you to the kind of left-field magic that no algorithm, app, or birth chart could ever predict. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why gripping tightly to tools like astrology, human design, gene keys, and even AI creates a dangerously narrow focal point that quietly blocks the serendipitous, left-field opportunities already sitting in your peripheral vision waiting to be seen the moment you loosen your grip. ● How finding "expanders" completely outside your industry, think a solo sailor, an Amazon conservationist, or a singer-songwriter, can crack open your values, reveal the singular expression you've been trying to shove through someone else's business model, and show you what's possible in a way no mentor or system ever could. ● Why the new paradigm of business is far less about structured marketing tactics and far more about the frequency, integrity, and alignment behind how you show up meaning that pushing through your natural creative rhythms may actually be costing you the magnetism you're working so hard to manufacture. ● How to start with your own intentions, values, and lifestyle vision first using spiritual and productivity tools as loose reference points rather than rulebooks so that meaning, mystery, and momentum can flow from the inside out instead of being endlessly engineered from the outside in. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! Build your own quiz using Interact Quizzes, click here Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business.

    40 min
  7. The Hidden Trap of Astrology, Human Design & Personal Development Tools that Keep You Outsourcing Your Intuition

    Apr 28

    The Hidden Trap of Astrology, Human Design & Personal Development Tools that Keep You Outsourcing Your Intuition

    Are you using spiritual tools to seek clarity and direction or are you unknowingly outsourcing your own intuition, instinct, and inner knowing to a system that keeps you stuck in your head? What if the very tools meant to liberate you are actually feeding your need for certainty and control? In this episode, Kathryn unpacks the uncomfortable truth about over-reliance on astrology, human design, gene keys, personal development, and AI not because these tools are inherently harmful, but because of how we as humans tend to grip them. The real tension isn't in the tools themselves; it's in what we're trying to avoid by rigidly following their rules. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why rigidly following astrology transits, human design rules, or AI-generated strategies can strip you of your own creative instinct, leaving you more dependent on external systems than ever before, even when those systems are dressed up in spiritual language. ● How Kathryn tested posting content instinctually versus timing it according to astrological transits and discovered that following her own inner knowing consistently outperformed the carefully timed posts every single time, without exception. ● The subtle but critical difference between using tools like astrology, gene keys, and human design to gain self-awareness and insight versus relying on them to dictate your every move, your launch timing, your content calendar, and even whether you sign a contract or go to dinner with friends. ● What the real root of over-reliance on any external system whether it's astrology, a guru's tactics, or AI actually is, and the one question Kathryn leaves you with that cuts straight to the fear driving all of that grasping for certainty. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation.  https://n8n.partnerlinks.io/tr7p211m2a20 Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes. Click here Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    38 min
  8. How I'm Using AI to Automate My Podcast Workflow and Tune Out the Noise

    Apr 21

    How I'm Using AI to Automate My Podcast Workflow and Tune Out the Noise

    Are you feeling paralyzed by the constant noise around AI, the fear of being left behind, the endless new tools dropping daily, and the hype that makes it all feel impossibly urgent? What if there was a calmer, more grounded entry point into building with AI that actually served your business instead of overwhelming it? In this episode, Kathryn pulls back the curtain on exactly how she's using AI in her business right now, not the hype version, but the real, days-of-building version. She walks through the agentic podcast workflow she built using n8n, Assembly AI, Notion, and Blotato, explaining how it went from a chaotic multi-step manual process to a near-fully automated content pipeline. Kathryn also shares how she's tuning out distractions, making grounded economic decisions about her tech stack, and staying creatively involved rather than outsourcing her voice entirely to AI tools. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the most grounded place to start with AI isn't following what everyone else is building but instead looking at the specific frustrations and time drains inside your own business, the places where mental load is quietly consuming your creative capacity. ● How Kathryn built an end-to-end automated podcast content pipeline using n8n, Assembly AI, Notion, Canva, and Blotato that takes a raw audio file and transforms it into show notes, platform-specific social content, and scheduled posts with intentional human touchpoints woven throughout. ● Why staying inside the AI echo chamber of online marketing can keep you in a state of freeze, and how surrounding yourself with builders instead of marketers completely changes the way you approach what to build, what to pay for, and what to ignore. ● Why the economics of your AI tech stack matter just as much as the capabilities and how Kathryn evaluated every tool against cost, creative control, and alignment with her branded assets before committing. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson

    59 min
5
out of 5
25 Ratings

About

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!