The Hairdresser Strong Show

Hatching Imagination, LLC

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.⁠

  1. 2d ago

    The Voice of a Hairdresser: Branding, Curating a Clientele, and Stepping Out of the Box | Ricky Hodge | Celebrity Hairstylist

    In this episode, Ricky Hodge, celebrity hairstylist, educator, content creator, and 19-year industry veteran, shares his perspective on what it really means to stand out as a hairdresser. Ricky talks about stepping out of the box, building a personal brand, curating the right clientele, raising prices with confidence, and understanding that the haircut is only one part of the client experience. He also opens up about starting later in the industry, dealing with salon toxicity, becoming an educator, and using his platform to speak honestly about the profession. For hairstylists, barbers, students, and beauty pros who want to build a career that feels more intentional, this conversation explores the voice of the hairdresser: the ambition, frustration, self-awareness, presentation, relationships, and client standards that shape success behind the chair. Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review! Key Takeaways: 🔅Step out of the box if you want to be recognized - Ricky says hairstylists often stay in a box by doing what they are told and moving through the motions. His perspective is that being different is part of becoming exceptional. For beauty pros, the takeaway is not to be different just to be different, but to find the thing that separates your work, your point of view, your presentation, or your client experience from everyone else. 🔅Curate the clientele you actually want - Ricky does not just talk about building a clientele. He talks about curating one. That means your pricing, environment, presentation, timing, communication, and service experience should all point toward the kind of client you want more of. The clients you attract are often a reflection of how clearly you show up. 🔅Remember that the haircut is not the whole experience - Ricky says when a client sits in your chair, the haircut is only part of what they are paying for. The rest is how you show up, how you dress, your website, your salon environment, the people around you, and the way the client feels through the experience. Technical skill matters, but it is not the only thing that builds value. 🔅Use your schedule to know when to raise prices - Ricky’s pricing advice is tied to demand. When he was booked out two to three months, he raised his prices aggressively, not just to make more money, but to create space and reshape his clientele. For stylists, the takeaway is to stop guessing and start looking at your schedule, demand, availability, and capacity before making pricing decisions. 🔅New stylists need real hands-on experience - Ricky believes new cosmetology graduates should work in a salon environment after school, but he pushes back on the idea that they should only sweep hair, shampoo, and hand foils for a year. His view is that new stylists need support, training, and real opportunities to get their hands in the work so they can grow faster and stay in the profession. 🔅Toxic salon culture pushes good people out - Ricky shares that he would have stayed at one of his early salons if he had been treated well. Instead, the lack of support, jealousy, and toxic behavior pushed him to leave and build his own path. For owners, the takeaway is clear: if you want to keep ambitious people, you have to address the culture, have real conversations, and support the people who are trying to grow. 🔅Build a voice, not just a following - Ricky talks about having a platform and wanting to use his voice because he has something to say. His audience did not grow only because of hair technique. It grew because of his point of view, his transparency, his positivity, and the way he talks about the value of hairdressers. The takeaway is that branding is not just being seen. It is being known for something. RELATED LINKS 📸Follow Ricky on Instagram - https://www.instagram.com/rickyhodge/ 📸Learn more about Ricky - https://www.rickyhodge.com/ The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    The Voice of a Hairdresser: Branding, Curating a Clientele, and Stepping Out of the Box | Ricky Hodge | Celebrity Hairstylist
  2. Aug 31

    From Hairdresser to Tech Founder: Building Wellness, Community, and The Vitality Project | Elizabeth Faye | Hairdresser & Founder of The Vitality Project & Hair Love University | Industry Wellness Thought Leader + Global Speaker

    In this episode, Elizabeth Faye, shares how she went from finding her way into the beauty industry as a teenager to building community, education, and wellness platforms for beauty professionals. Elizabeth talks about the experiences that shaped her career, from working behind the chair and owning a salon to building Hair Love retreats, serving schools and salons through The Vitality Project, and developing wellness technology for the industry. For beauty pros, educators, salon owners, and entrepreneurs who care about mental health, community, innovation, and the future of the industry, this conversation explores what it takes to build something meaningful without losing the heart behind it. Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review! Key Takeaways: 🔅Build from lived experience - Elizabeth’s work is rooted in the fact that hairdressing changed her own life. Her story is not about randomly choosing wellness as a business category. It came from understanding how powerful this industry can be when people feel seen, supported, and connected. 🔅Turn community into a business model - Hair Love started through workshops, retreats, education, and real relationships. Over time, those experiences became the foundation for The Vitality Project. The takeaway is to pay attention to what people keep asking for, then build structure around what is already working. 🔅Relationships are part of the strategy - Elizabeth said that if her success were a math equation, it would be all relationships. For beauty pros and entrepreneurs, that means showing up, collaborating, supporting people, and building real connections can open more doors than trying to grow alone. 🔅Start where you are with mentorship - Elizabeth has invested heavily in mentors, but she also started by trading hair for business coaching. The lesson is that mentorship does not always have to start with a huge budget. It can start with a trade, a meetup, a course, a book, a conversation, or finding someone who can help you see the next step. 🔅Wellness is business infrastructure - Elizabeth does not treat mental health, emotional resilience, nervous system regulation, and community as extra. She sees them as part of what helps beauty pros, educators, owners, and teams function better. Wellness is not separate from success when people are the business. 🔅Use tech to support the human side of the industry - The Vitality Project uses courses, coaching, surveys, dashboards, community, on-demand practices, gamification, and AI. But the point is not tech for tech’s sake. The point is using technology to make wellness, support, and connection easier to access. 🔅Do not let “I’m not that kind of person” become the ceiling - Elizabeth talked about owning the identity of tech founder even though she came from hair, coaching, creativity, and wellness. The takeaway is that creatives can learn hard things. “I’m not a tech person,” “I’m not a money person,” or “I’m not a business person” cannot be the thing that stops the next version of the business. RELATED LINKS 📸Follow Elizabeth on Instagram - https://www.instagram.com/heyelizabethfaye/ 📸 Follow The Vitality Project on Instagram on Instagram - https://www.instagram.com/jointhevitalityproject/ 📸Learn more about Elizabeth and her programs - https://heyelizabethfaye.com/ The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    From Hairdresser to Tech Founder: Building Wellness, Community, and The Vitality Project | Elizabeth Faye | Hairdresser & Founder of The Vitality Project & Hair Love University | Industry Wellness Thought Leader + Global Speaker
  3. Aug 17

    How to Step Away From Behind the Chair and Run Your Salon Remotely: Systems, Team, and Salon Ownership | Demetrios Bafitis | Stylist, Barber, Multi-location Salon Owner | Bella Bethesda & Jordan Thomas Salon & Spa

    In this episode, Demetrios Bafitis, stylist, barber, and multi-location salon owner of Bella Bethesda and Jordan Thomas Salon & Spa, shares how he went from working seven days a week behind the chair to running his salons remotely while spending much of his time in Greece. Demetrios talks about what it really takes to step away from behind the chair and work on the business, not just in it: building a leadership team, creating systems, letting go of control, offering flexibility and benefits, reinvesting in the team, and making the salon about more than the owner. For salon owners who feel stretched thin or are trying to pivot, this conversation breaks down the mindset, structure, and team development needed to build a business that can run without everything depending on you. Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review! Key Takeaways: 🔅Start by measuring how much the business depends on you - Demetrios shares a rule of thumb from his coach: if you are an owner behind the chair, you do not want to be more than about 10 to 12 percent of the salon’s service production. If your salon does $1 million and you personally produce $200,000, the first move is not simply “take more time off.” It is to build a team that can sustain the business without that much revenue depending on your hands. 🔅Do not confuse stepping away with disappearing - Demetrios still stays connected through daily check-ins, Zooms, leadership meetings, and regular travel back to the States. The shift is not from “present” to “absent.” The shift is from being the person doing everything to being the person leading, supporting, and building the structure. 🔅Build a leadership team before you expect freedom - At Bella, Amanda runs day-to-day operations. At Jordan Thomas, Mindy manages both locations. Zuzanna works across all three. Demetrios is able to step back because there are trusted people assigned to real leadership responsibilities, not because the business is magically self-running. 🔅Put systems around the business, not just talent behind the chair - Demetrios talks about systems, coaching, law firms, accounting firms, leadership support, and structured check-ins. Owners who want to step away need more than great stylists. They need clear processes for operations, finances, compliance, education, scheduling, communication, and decision-making. 🔅Let go of making the salon about you - One of the biggest mindset shifts Demetrios names is making the business about the team instead of the owner. He says he can walk into his salons and some people do not know he is the owner, and he is okay with that. For many owners, that is emotionally hard. But if the brand only works because the owner is visible, available, and personally producing, the owner has not really built freedom yet. 🔅Reinvest in the team before expecting loyalty - Demetrios connects loyalty to what the business actually provides: benefits, health insurance support, paid education, sick leave, vacation pay, maternity/paternal leave, and reinvestment back into the team. His point is that owners cannot expect people to stay if the business does not give them real reasons to build a career there. 🔅Flexibility still needs structure - Demetrios talks about adapting to modern talent and work-life balance, but he does not describe it as a free-for-all. He uses the idea of “free structure,” meaning flexibility within a system that still works for the business. Schedules can vary, but the team also has to understand demand, peak hours, weekends, financial implications, and the level system. 🔅Use career paths to make staying worthwhile - His structure includes an associate program, level system, assistants, leadership opportunities, shareholder options, and phantom stock. The message for owners is clear: if you want people to stay, they need to see more than a chair. They need to see a future. 🔅Train people faster, but do not skip standards - Demetrios wants associates on the floor quickly, ideally around six months, because it benefits the stylist and the business. But he also talks about weekly classes, bi-weekly classes, a rolling curriculum, consultation, cutting, color formulation, color application, on-the-job training, and the need for self-starters. Speed only works when training has structure. 🔅Hire for the person, then teach the skill - Demetrios says they mostly hire the personality, not the skill, because they believe skill can be taught. For owners, that means the hiring process should look beyond technical ability and ask: Is this person coachable? Do they want to work? Do they fit the culture? Will they grow inside the system? 🔅Be honest about the financial risk of ownership - Demetrios talks openly about owner financing, savings, loans, using a 401k loan, bank financing, collateral, and putting his signature on the line. For owners who want to grow, buy in, or acquire, the takeaway is not “go take reckless risks.” It is to understand credit, taxes, lending, cash, legal structure, and what kind of risk you are actually agreeing to. 🔅Share the upside with the people helping you build - Demetrios’ leadership team members are shareholders, and he also discusses buy-in opportunities and phantom stock. This is a major point for stressed owners: if you want people to think beyond their station, contribute to the larger company, and help carry the business, there has to be a way for the upside to reach them too. 🔅Build a business people want to protect - The big idea is that stepping away is not just operational. It is cultural. People are more likely to protect a business when they feel respected, compensated, developed, included, and connected to its future. Remote ownership becomes possible only when the people inside the business have a reason to care when you are not in the building. 🔅Understand that freedom is built in stages - Demetrios went from barber, to cosmetologist, to assistant, to employee, to high producer, to buying into Bella, to sole owner, to acquiring Jordan Thomas, to building a leadership structure that lets him work from Greece. The lesson for stressed owners is to stop looking for one move that fixes everything. The pivot happens through a sequence of decisions, systems, people, and investments. 🔅Decide what you are really trying to build - Some owners want to work behind the chair forever, and that can be fine. But if you want the business to run without you, the choices have to match that goal. That means building leadership, reducing dependence on your own production, creating team incentives, documenting systems, investing in benefits, and accepting that the salon’s brand cannot revolve only around you. RELATED LINKS 📸Follow Demetrious on Instagram - https://www.instagram.com/dbafitis/ 📸 Follow Bella Bethesda Salon on Instagram - https://www.instagram.com/bellabethesda/ 📸Follow Jordan Thomas Salon on Instagram - https://www.instagram.com/jordanthomassalon/ The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    How to Step Away From Behind the Chair and Run Your Salon Remotely: Systems, Team, and Salon Ownership | Demetrios Bafitis | Stylist, Barber, Multi-location Salon Owner | Bella Bethesda & Jordan Thomas Salon & Spa
  4. Aug 3

    Building Grooming Lounge and Sustaining a Men’s Grooming Brand | Mike Gilman | CEO & Founder | Grooming Lounge

    In this episode, Mike Gilman, CEO & Founder of Grooming Lounge, shares the story behind building one of the early men’s grooming destinations and sustaining the brand for more than two decades. Mike talks about growing up around the beauty industry, spotting an opportunity in men’s grooming before it became mainstream, launching an e-commerce site from his basement, and eventually opening a physical Grooming Lounge location at a time when landlords still questioned whether men would pay for grooming services. He also breaks down what it really takes to stay in business long term: hiring the right people, building a team around strong standards, focusing on what you do best, knowing when to stop what isn’t working, and creating a service experience strong enough to become a destination. Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review! Key Takeaways: 🔅Solve a real problem, not just a trend - Mike saw that men wanted grooming solutions, but many did not feel comfortable asking for them in traditional beauty or retail environments. Grooming Lounge was built around solving that discomfort. 🔅Make the offer easy to understand - Early Grooming Lounge messaging was focused on problems and solutions, not complicated product language. Instead of leading with ingredients or fluff, they focused on what men were actually trying to fix. 🔅Education builds trust - The original website was heavy on education because Mike understood that a lot of men did not know what they needed. Teaching people became part of the business model. 🔅Being first is not enough - Grooming Lounge had first-mover advantage, but the business still had to deliver great service, customer experience, technical quality, and a clear brand promise. 🔅Do not lower the bar just because you need people - In the early years, Mike admits they accepted behavior they probably should not have accepted because they needed enough people to serve clients. Over time, they learned to hold stronger standards. 🔅Train people into your way of doing things - Grooming Lounge wanted people who could learn their systems, from greeting guests to consultation, service, retail, and customer experience. 🔅Professionalism matters - Mike’s team is built around people who treat every guest like the visit matters. Talent is important, but professionalism, kindness, consistency, and maturity are what make the experience work. 🔅Expansion teaches expensive lessons - When Grooming Lounge opened outside the DC area, Mike learned that distance, timing, recruiting, build-out costs, and management attention all matter. Growth that pulls too much energy from what is working can become a distraction. 🔅Focus on what you are great at - One of Mike’s biggest long-term lessons is to stop trying to be all things to all people. The businesses that last know what they do well and become excellent at it. RELATED LINKS 📸Follow Grooming Lounge on Instagram -https://www.instagram.com/groominglounge/ 📸Learn more Grooming Lounge products, barbershops, and spas -https://www.groominglounge.com/ The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    Building Grooming Lounge and Sustaining a Men’s Grooming Brand | Mike Gilman | CEO & Founder | Grooming Lounge
  5. Jul 27

    From 1 Salon to 9: Filipe Santos on Growth, Leadership, and Execution | Filipe Santos | CEO, Chop Enterprises | 9 Salons NYC/NJ/MIA

    In this episode, Filipe Santos (@chop_safil), CEO of Chop Enterprises, shares how he went from tattoo artist and union carpenter to building a multi-location salon company with nine salons across New York, New Jersey, and Miami. Filipe breaks down the growth, leadership, and execution behind scaling from one salon to nine, including how he built leaders, created systems, recruited talent, used marketing, acquired salons, negotiated owner financing, and developed a shared services platform to support growth. This conversation is for salon owners, beauty pros, and hairpreneurs who know that talent is only one part of building a real business. Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review! Key Takeaways: 🔅Your first salon teaches you the hardest lessons - Filipe explains that the first business is usually the most difficult because you are breaking barriers you have never faced before. Once you learn how to build the first one, you can start duplicating the process with stronger systems. 🔅What gets you to $1 million will not get you to $5 million - The systems, leadership, and decision-making that get you started are not always enough for the next stage. Growth requires new structure. 🔅Every salon needs leadership, not just ownership - Each Chop location has its own leader, and the leadership team meets weekly to review metrics, game plan, and get resources. Scaling requires leaders who can carry the standards into each location. 🔅Recruiting is a business skill - Filipe challenges the emotional idea of “poaching” and reframes recruiting as giving talented people an opportunity. If you want to grow, you need to learn how to attract talent. 🔅A new hire needs a reason to move - Filipe said when someone joins, they need to make more money or experience a clear benefit. If they leave their current situation to make the same or less, that creates problems later. 🔅Train for more than technical skill - Filipe’s assistant program includes phones, hospitality, booking, cancellations, POS systems, client communication, language, business, and numbers before someone fully moves behind the chair. Filipe says skill can be taught, but energy, work ethic, and alignment determine whether someone fits the business. 🔅Owners need business education outside the beauty industry - Filipe makes the case that business principles are not only “hair business” principles. Salon owners need to study business, marketing, leadership, operations, and strategy from outside the industry too. 🔅Acquisition can be faster than opening from scratch - Filipe explains that buying an existing salon can come with staff, cash flow, and infrastructure, but you have to know how to audit the business, see the waste, and improve the operation. 🔅Owner financing can create succession opportunities - Filipe breaks down how price, down payment, and interest can all be negotiated when buying a salon, creating a potential path for owners who want to sell and operators who want to grow. 🔅Shared services could change the salon industry - Filipe’s shared services platform idea is about giving salons access to systems, education, discounts, resources, and operational support without forcing every owner to figure everything out alone. 🔅The owner narrative needs to change - Filipe talks about how owners have had “bad PR” and how the industry needs more honest conversations about the real value owners create, the opportunities they provide, and the performance required to earn more. RELATED LINKS 📸Follow Filipe on Instagram -https://www.instagram.com/chop_safil/ 📸Learn more about Filipe's Salons -https://www.chopentllc.com/about-chop-enterprises#:~:text=built%20for%20decades.-,SALON%20OPERATIONS,-Chop%20Enterprises%27%20journey The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    From 1 Salon to 9: Filipe Santos on Growth, Leadership, and Execution | Filipe Santos | CEO, Chop Enterprises | 9 Salons NYC/NJ/MIA
  6. Jul 23

    Booked Isn't Enough: Understanding the Numbers Behind Your Business | Chrystal Graves | Founder & CEO | LiQUiD

    You can be booked, busy, and making money, and still not understand what is actually happening inside your business. In this episode, Chrystal Graves, Founder & CEO of LiQUiD, shares how her career took her from apprentice to salon owner, from scaling multiple salon concepts to selling her salon, and now into building an AI-powered business tool for beauty professionals. She breaks down why understanding your numbers, systems, pricing, expenses, and take-home pay matters, and why beauty pros need stronger business foundations if they want to stop guessing and start making decisions that actually support growth. Key Takeaways: 🔅Being booked is not the same as being profitable - Chrystal makes it clear that a busy book does not automatically mean the business is working. Beauty pros still need to understand pricing, expenses, take-home pay, and what is actually left over. 🔅You cannot make smart decisions without knowing your numbers - Before deciding whether to raise prices, sell more retail, hire help, open a salon, or change your business model, you need to understand the foundations of your business. 🔅Your take-home pay matters - Chrystal points out that people talk a lot about what the business needs, but not enough about what the business needs to generate so you can actually pay your bills at home. 🔅Pricing should not be based on guessing - If you do not know your break-even point, dream number, expenses, and profit goals, it is easy to price from emotion, comparison, or pressure instead of real information. 🔅Systems create freedom - Chrystal defines scaling as being able to remove yourself from parts of the business by using people, systems, or technology so the business can keep making money without everything depending on you. 🔅If the business only works because of you, it is not ready to sell - Chrystal explains that if clients only come because you are the person doing the hair, it is hard to put real value on the business. 🔅Leadership is the owner’s job - When Chrystal stepped away from the chair, she focused on leadership, numbers, and supporting her team. That shift helped the business operate beyond her personal client book. 🔅Successful owners can still be burnt out without systems - Chrystal shares the example of a salon owner with a beautiful business and a large team who was still exhausted because she was moving every lever herself. 🔅Technology should support better decisions, not replace business foundations - Chrystal’s point is not that AI is magic. It is that technology works best when it is connected to your actual numbers, goals, clients, and business reality. 🔅Beauty pros need to stop guessing and start building from the foundations - The bigger message is that talent matters, but business literacy, systems, numbers, and decision-making are what help create long-term growth. RELATED LINKS 📱Follow Chrystal on Instagram - https://www.instagram.com/thechrystalgraves/ 📱Follow LiQUiD on Instagram - https://www.instagram.com/getliquidai/ The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    Booked Isn't Enough: Understanding the Numbers Behind Your Business | Chrystal Graves | Founder & CEO | LiQUiD
  7. Jul 13

    Build a Team That Stays | Eva DuPont | Director of Business Development | Infiniti HR

    You can care deeply about your team and still be missing the structure that helps them stay. That is the part a lot of salon/shop owners feel, but do not always know how to fix. In this episode, Eva DuPont, Director of Business Development at Infiniti HR, breaks down why building a team that stays is not just about hiring good people, it is about creating clarity around expectations, compensation, benefits, HR, payroll, compliance, and growth. She explains how small gaps in structure can turn into bigger problems over time, and how salon owners can start building a more professional, protected, and supportive business from the inside. 🚨🎤 Eva will be taking the stage at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where she'll help owners evaluate their own business, identify what may be attracting or pushing away talent, understand common payroll mistakes, and leave with clear next steps based on their stage of business. 👀Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch Key Takeaways: 🔅A team that stays needs structure - Retention is not only about being a good person or having a good vibe. Team members need clear communication, expectations, policies, growth pathways, and compensation structure. 🔅HR (human resources) is part of the full employee experience - Eva explains that HR touches the entire employee lifecycle, from hiring and onboarding to communication, documentation, payroll, benefits, and what happens when someone leaves. 🔅Compensation needs to be clearly communicated - Pay structure should not be vague or assumed. Owners need to be clear about how people are paid, what growth looks like, and what opportunities exist. 🔅Benefits are part of compensation - Pay is not the only thing team members care about. Benefits, PTO, sick time, 401k options, employee assistance programs, and voluntary benefits can all help people feel more supported. 🔅People stay where they feel valued - Eva shares that team members are more likely to stay when they feel cared for, supported, and able to grow. 🔅HR does not feel urgent until something goes wrong - Many owners do not think about HR until there is a problem, a complaint, a legal letter, a payroll issue, or a labor law concern. 🔅Misclassification can be expensive - Eva talks about how classifying workers incorrectly can create serious fines, penalties, and legal exposure for a business. 🔅Employee handbooks and documentation matter - A legally reviewed handbook, clear policies, and written expectations can help protect the business and create more consistency for the team. 🔅A PEO can help small businesses access bigger-business support - Eva explains that a PEO can support payroll, HR, workers comp, liability protection, and benefits by giving small businesses access to a larger employee pool. 🔅Being proactive is cheaper than being reactive - It is better to understand your exposure, get systems in place, and correct issues early than wait until a problem becomes expensive. RELATED LINKS 📱Follow Eva on Instagram - https://www.instagram.com/eva_peo_consultant/ 🔑Learn more about how Eva & Infiniti HR can help you - https://www.salonhrpartner.com/salonhrpartner The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    Build a Team That Stays | Eva DuPont | Director of Business Development | Infiniti HR
  8. Jul 6

    Stop Posting & Hoping | Zach Zinober | Social Media Advisor | Crystal Hook Media

    We spoke with Zach Zinober, Social Media Advisor at Crystal Hook Media, about what it really means to stop posting and hoping and start building a social media system that supports your brand. This Live turned into a full social media Q&A covering posting frequency, motivating staff to post, TikTok, rebuilding a brand, algorithm changes, reusing content, planning ahead, and making social media feel less overwhelming. 🎧Quick Note: There are a couple of brief moments where the audio quality drops due to connection issues. Thanks for sticking with us! 🚨🎤 Zach Zinober will be taking the stage at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where we’ll go deeper on how beauty pros can stop posting and hoping, define their brand, build a repeatable content system, and use social media to communicate value, attract attention, and turn viewers into clients. 👀Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch Key Takeaways: 🔅Stop starting from scratch every time - Zach explains that a content system helps you stop rethinking every post and gives you a repeatable structure to work from. 🔅Your content should match your brand - Before posting more, look at whether your current content actually reflects the feeling, image, and message you want your salon or personal brand to communicate. 🔅Posting frequency depends on the system - Zach generally recommends around three to four posts per week for salons, but the bigger goal is consistency that fits your brand and capacity. 🔅Reels and carousels can serve different purposes - Reels can help with discovery, while carousels can support education, storytelling, or deeper brand messaging. 🔅Staff need to understand the value - If you want team members to post, show them how social media can help them build their own clientele, not just help the salon. 🔅Younger clients are discovering businesses through social media - Zach explains that people increasingly use Instagram and TikTok to decide where to eat, shop, travel, and book services. 🔅Plan content monthly - Planning ahead makes posting less emotional, less last-minute, and easier to follow through on. 🔅Do not delete your content - Save photos, videos, raw clips, and finished posts so you can reuse, remix, and repurpose them later. 🔅Social media should reduce guessing, not create more stress - The creator approach is about building a structure that makes posting feel more manageable and less like constant pressure. 🚨🎤 Zach Zinober will be taking the stage at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where we’ll go deeper on how beauty pros can stop posting and hoping, define their brand, build a repeatable content system, and use social media to communicate value, attract attention, and turn viewers into clients. 👀Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch RELATED LINKS 📱Follow Zach on Instagram - https://www.instagram.com/crystalhook_media/ The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong. CONNECT WITH US 📬 Subscribe to our free newsletter 📸 Connect on Instagram 🎵 Connect on TikTok 📺 Watch on YouTube 📝 Check out our Blog The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com

    Stop Posting & Hoping | Zach Zinober | Social Media Advisor | Crystal Hook Media

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5
out of 5
4 Ratings

About

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.⁠

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