Another great episode, and we are delighted to share this with you. It may shock you to know that there may be some waffle at the start, but it’s only because Jon had a particularly bizarre Saturday night. In this episode, the legendary Michael Baker-Mosley shares his insights on marketing, AI, and the importance of authenticity in business, along with personal stories that highlight human connection and decision-making. As ever, thanks to our sponsors for making this possible: World Gaming, Optimove, and GLI. We love you all like something that’s loved a lot. Things we talk about, in list form: The role of AI in marketing and content creationThe disconnect between marketing and business strategyThe importance of authenticity and honesty in businessThe challenges of B2B marketing and standing outPersonal stories illustrating human connection and decision-making Chapters, but you might want to add 40 seconds or so. Just in case, like: 00:00 Introduction and episode overview01:57 The influence of Bill Hicks and perspectives on giving to the homeless04:07 A rural encounter with a distressed woman and the importance of help06:47 Police intervention and understanding mental health crises10:05 Men's perception of threat and gender dynamics11:59 Marketing team structures and the importance of strategic alignment14:58 Sponsorships and industry insights from GLI and other companies19:48 Industry acquisitions and personal anecdotes from the gambling industry24:56 Michael Baker-Mosley's background and marketing expertise30:09 The challenges of B2B marketing and standing out in a crowded market34:54 The importance of team culture and avoiding the 'family' analogy39:57 The impact of AI on marketing, creativity, and production49:58 Honesty, transparency, and the future of marketing and AI59:51 Personal reflections on life, work, and the influence of AI01:04:54 Closing thoughts and gratitude Michael on LinkedIn: https://www.linkedin.com/in/mosleymichael/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
