The Profluence Pod 🌐

Andrew Petcash

Insightful convos with the founders, operators, and investors transforming the future of sports.

  1. 2d ago

    #236: Keith Zubchevich, CEO of Conviva - Why Most AI Agents Fail in the Real World

    Keith Zubchevich is the President and CEO of Conviva, where he leads the company at the intersection of agentic AI, real-time analytics, and digital customer experience. After nearly two decades with Conviva, including serving as Chief Strategy Officer, Keith has helped build one of the leading platforms for measuring how consumers actually experience digital products, enabling businesses to optimize performance, reduce friction, and improve outcomes at scale.Before joining Conviva, Keith held senior leadership roles at Riverbed Technology and Cisco. Throughout his career, he has focused on helping organizations use technology to make better decisions, improve customer experiences, and drive measurable business results. Today, he is one of the leading voices on how AI is transforming digital businesses and why measuring AI performance is becoming just as important as building it.Keith explains why today's AI agents are more like toddlers than trusted employees, why an 80% success rate is unacceptable for customer-facing AI, and how businesses should think about deploying, measuring, and improving agentic AI systems. He also shares insights on the future of digital experiences, the importance of real-time analytics, and what leaders need to understand as AI becomes embedded into every customer interaction.Podcast Chapters:00:59 Keith's Journey in Technology and Conviva02:22 The Importance of Measuring Experience in Streaming04:58 The Complexity of Live Event Streaming08:53 Navigating AI and Productivity in Business11:56 Quality of Experience and Fan Engagement14:33 Personalization through AI in Sports Viewing17:42 Structuring Data for AI Insights18:08 The Importance of Structured Data in AI20:20 Consumer Efficiency and the Future of AI23:43 Personal Experiences with AI26:22 Educating the Market on Agentic AI29:49 Continuous Learning and Personal Growth32:06 Lessons from Childhood and the Human Experience

    #236: Keith Zubchevich, CEO of Conviva - Why Most AI Agents Fail in the Real World
  2. Jul 8

    #235: JM Arseneau, Co-Founder of Winya - How Agentic AI Is Transforming Sports Business

    JM Arseneau is a serial entrepreneur, operational leader, and Co-Founder of Winya, an AI platform helping sports organizations transform customer data into automated revenue-generating actions. With more than two decades of experience building and scaling technology companies, JM has successfully led multiple businesses through growth and acquisition while specializing in operations, artificial intelligence, and business performance. Before launching Winya, JM served as Chief Operating Officer at Globalia, where he helped drive hyper-growth by building scalable operational systems, leading multidisciplinary teams, and integrating AI into business processes. His background spans software, RevOps, digital transformation, and enterprise technology, giving him a unique perspective on how organizations can turn strategy into execution. In this conversation, JM shares why the next era of AI is shifting from collecting data to making intelligent decisions and taking action. He explains how Winya is helping sports teams automate revenue opportunities, strengthen fan engagement, and optimize operations across ticketing, sponsorships, retail, and entertainment districts. The discussion also covers entrepreneurship, building lasting co-founder relationships, lessons from multiple successful exits, and where agentic AI will create the biggest opportunities across the sports industry over the coming years. Podcast Chapters: 02:34 Entrepreneurial Journey and Co-Founder Dynamics 05:20 The Shift from Data Collection to Execution 07:38 Introducing Winya: The Agentic AI Platform 10:23 Building AI Agents and Team Dynamics 13:08 Job Security and Workforce Transition in AI 15:39 The Spotlight Effect of AI on Performance 17:58 Navigating the AI Startup Landscape 20:38 Funding Strategies and Market Positioning

    #235: JM Arseneau, Co-Founder of Winya - How Agentic AI Is Transforming Sports Business
  3. Jul 1

    #324: Rick Wolf , DraftNation - Turning Draft Day into a National Holiday

    Rick Wolf is founder of DraftNation 2026 and one of the early architects of the modern fantasy sports industry. Rick’s career traces back to IBM, where he worked on some of the first online fantasy baseball systems before the internet era, helping build foundational products for ESPN and later playing a key role in the rise of SportsLine, which evolved into CBS Sports. Over the decades, he went on to help scale and shape the fantasy ecosystem through RotoWorld (now NBC Sports Edge), Fantasy Alarm, and his long-standing involvement in industry leadership and advocacy through the Fantasy Sports & Gaming Association.Rick brings a rare, full-stack perspective on fantasy sports, combining technical roots, media evolution, and industry governance. From programming early stat-based games in the late 80s to helping define how fantasy was structured, regulated, and commercialized, he has been at the center of almost every major shift in the space. Today, he is channeling that experience into DraftNation 2026, a live, in-person fantasy draft experience taking place at Circa Las Vegas, designed to bring leagues back together physically and turn draft day into a shared cultural moment.Rick explore the massive evolution of fantasy sports, from niche hobby to a 60+ million player global behavior and how it has reshaped fan engagement, media consumption, and even athlete identity. They dive into the rise of AI in fantasy decision-making, the shift toward player-centric fandom, and why live, in-person drafts are making a comeback in a digital-first world. The episode also unpacks DraftNation 2026 and the broader vision of turning fantasy draft day into a national celebration of sport, community, and competition. Podcast Chapters: 02:58 The Evolution of Fantasy Sports and Its Mainstream Acceptance 05:49 Draft Nation 2026: A New Era of Fantasy Drafting 08:51 The Role of the Fantasy Sports Trade Association 12:10 Diverse Fantasy Formats and Community Engagement 15:01 The Impact of AI on Fantasy Sports 18:06 Emerging Trends in Fantasy Sports and New Leagues 20:57 The Future of Fantasy Sports and Generational Engagement 22:47 Changing Fan Dynamics: Player vs. Team Loyalty 24:38 The Rise of Player-Led Business Ventures 25:55 Celebrating Fantasy Football: A New National Holiday 28:43 Inclusivity in Fantasy Sports Events 32:18 The Fun Side of Fantasy: Punishments and Traditions

    #324: Rick Wolf , DraftNation - Turning Draft Day into a National Holiday
  4. Jun 29

    #323: Dan Cotaldi, Founder & CEO of Groove - How AI Is Reinventing Footwear

    Dan Cotaldi is the Founder and CEO of Groove, a footwear technology company reimagining how shoes fit by focusing on the part that matters most—the surface your foot actually stands on. Using AI-powered 3D foot scanning and proprietary surface optimization technology, Groove creates personalized insoles designed to improve comfort, stability, performance, and long-term foot health. Before founding Groove, Dan was a Division I wrestler at Brown University, where he studied theoretical mathematics and poetry before beginning his career working alongside the founder and CEO of a Fortune 100 company. He later attended The Wharton School, where Groove was born through an innovation course and quickly gained momentum after winning the Penn Launch Award and securing Alabama Football as an early customer. Today, Groove is trusted by professional athletes and organizations across the NFL, NBA, NHL, MLS, and collegiate athletics, while also partnering with leading medical institutions to make personalized footwear more accessible. By leveraging AI and over 30,000 data points captured through a simple iPhone scan, Groove is challenging the century-old approach to shoe sizing and bringing custom footwear technology to everyday consumers. Podcast Chapters: 03:35 The Problem with Traditional Footwear 06:58 The Evolution of Custom Insoles 10:47 Groove's Unique Approach to Footwear 13:59 The Importance of Custom Insoles for Young Athletes 17:47 Consumer Behavior and Groove's Market Strategy 21:30 The Future of Footwear and Customization 26:10 How to Get Started with Groove

    #323: Dan Cotaldi, Founder & CEO of Groove - How AI Is Reinventing Footwear
  5. Jun 24

    #322: Philip Hover-Smoot, The Atlas Cup - Building the First Professional Sport in Space

    Philip Hover-Smoot is the Founder and CEO of Atlas Cup, the company building the world's first professional sport in space. Atlas Cup will feature satellites racing head-to-head in low Earth orbit, creating an entirely new category of sports, entertainment, and competition beyond our planet.Before launching Atlas Cup, Philip spent over a decade in the defense and space industries, leading satellite, launch, and space technology initiatives worth billions of dollars. As a former space company CEO and attorney specializing in space operations and regulation, he brings a rare combination of technical expertise, business leadership, and vision to one of the most ambitious sports ventures ever attempted.In this conversation, Philip shares why he believes sports are the next major application layer for the growing space economy, how satellite racing could become the Formula 1 of orbit, and what it takes to build a professional sports league where the competition takes place hundreds of miles above Earth. He also discusses the future of commercial space, AI-powered competition, media opportunities in orbit, and why the first human race in space could become the most-watched sporting event in history.Podcast Chapters:02:41 The Journey from Concept to Reality05:51 Understanding the Mechanics of Space Racing08:33 The Role of Technology and Teams in Space Racing11:26 The Future of Sports in Space23:29 Exploring the Structure of Space Sports24:00 The Human Connection to Space and Sports25:03 Creating Emotional Connectivity in Space Racing27:11 The Drama and Risks of Space Racing29:54 Navigating Compliance in Space Sports35:15 The Future of Global Space Racing38:07 The Rise of Application Layers in Space Sports38:58 Continuous Learning in a Changing Landscape

    #322: Philip Hover-Smoot, The Atlas Cup - Building the First Professional Sport in Space
  6. Jun 22

    #321: Milton Lee — What Investors Look for in Founders, Sports Tech & The Future of Sports

    Milton Lee is a former NBA executive, sports technology CEO, investor, and board member whose career spans professional sports, technology, and finance. Most recently, he served as CEO of Keemotion, leading the company through significant growth, mergers and acquisitions, and ultimately its acquisition by Sportradar ahead of the company's NASDAQ IPO. Prior to Keemotion, Milton held numerous leadership roles across the sports industry, including serving on the boards of the Brooklyn Nets, Barclays Center, and Onexim Sports & Entertainment. He also served as General Manager of the Brooklyn Nets' G-League affiliate and Chairman of the NBA G-League Basketball Rules Committee. With decades of experience operating at the highest levels of sports and technology, Milton brings a unique perspective on leadership, innovation, investing, and the future of the industry. Milton shares lessons learned from building and scaling companies, what investors look for in founders, why grit remains one of the most important traits for long-term success, and how emerging technologies like artificial intelligence are transforming the sports landscape. He also reflects on his journey from professional sports executive to technology CEO and investor, offering valuable insights for entrepreneurs, operators, and leaders across the sports ecosystem. Podcast Chapters: 01:04 Milton's Journey in Sports 03:04 Transition from Wall Street to Sports 04:39 Building Key Motion and Sports Tech 07:29 Networking and Alumni Influence 10:55 CEO Insights on Technology and Innovation 13:00 Guardrails Against Scope Creep 17:19 Emerging Trends in Sports Ownership 21:49 The Future of Football and Other Sports 25:07 Lifelong Participation in Sports 27:58 Investor Insights and Grit in Founders

    #321: Milton Lee — What Investors Look for in Founders, Sports Tech & The Future of Sports

Ratings & Reviews

4.6
out of 5
23 Ratings

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Insightful convos with the founders, operators, and investors transforming the future of sports.

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