Female Founder World

Female Founder World
  • 4.9 (107)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

  1. 2D AGO

    Is AI Getting A Girlboss Rebrand?

    Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underneath the noise there's actually a really important conversation for founders. We get into this on the show. Thank you to Omnisend for making this show possible. Use the code FFW50 for 50% off when you subscribe to Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  2. The Beauty Category Nobody Took Seriously Just Produced a Sellout Hit: Inside 4AM's Target Launch and $4M Fundraise With Jade Beguelin

    4D AGO

    The Beauty Category Nobody Took Seriously Just Produced a Sellout Hit: Inside 4AM's Target Launch and $4M Fundraise With Jade Beguelin

    4AM founder Jade Beguelin is on the show letting us in on the beauty news everyone's talking about: her brand's $4 million fundraise, launch into Target, and the sell-out success of the brand's Clean Sheets makeup wipes. After years of bootstrapping, building an audience on TikTok, and tinkering with their product offering, 4AM just found product-market fit in a massive way. Their Clean Sheets wipes have sold out four production runs and grown the business more than 4x year over year. But here's the thing: every dermatologist, skin influencer, and makeup expert will tell you to skip the face wipe. And yet makeup wipes are a top 10 best seller on Amazon. Customers were buying them anyway, ignoring the advice, because sometimes convenience wins. Jade and her co-founder Sabrina saw that gap between what experts recommend and what people actually do, and decided to just make makeup wipes that were better. This premise worked much better than trying to compete on another serum in a crowded category full of innovation. Until now, 4AM was funded entirely by the founders' savings and a handful of $5K–$10K angel checks. The brand launched in 2021 with two serums and a simple mission: products for lazy routines and late nights. It wasn't until they reimagined the face wipe with Clean Sheets in 2025 that everything clicked — a product that's genuinely effective, built for the way people already live, and made for the kind of video content that stops a scroll. Thank you to our sponsor Omnisend for making the show possible. Head to Omnisend.com and use code FFW50 for 50% off our favorite email and SMS marketing platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min

  3. MAY 7

    What Ulta Beauty World Teaches Us About the New Era of Experiential Marketing

    Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week. First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ulta Beauty World. We're talking about why this event has become the Super Bowl of beauty and what brands, at every size,can learn from it. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  4. The TikTok Live Strategy Getting This New Brand In Front of Millions Every Week (Untouched Blooms)

    MAY 5

    The TikTok Live Strategy Getting This New Brand In Front of Millions Every Week (Untouched Blooms)

    When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad). She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan Riddle, and is best known for turning pet photos into phone grips. Right around when Max launched, a different brand was going viral on TikTok with a similar product. They were racking up 600,000 to 800,000 views but didn’t ship to the US. TikTok kept serving those videos to US audiences anyway, and people looked for a local alternative. Max’s product appeared in the search bar, and because she could actually fulfil the order, the sales started flowing to her. Orders jumped from a handful a day to 35, then 60. The lesson she took from it: if something is trending in another market and isn’t available locally, you can capitalize on the search traffic. Once Max saw that demand was real, she moved from Etsy to Shopify to start selling on a platform she owned, and stop handing over a portion of sales to Etsy. Max built on the momentum with influencer gifting. She doesn’t have a PR agency or huge budgets for elaborate mailers, so DMs creators and focuses on making every package feel like it was created by a friend. She bedazzles the boxes, includes photos and spends energy making the PR look like it’s from a human, not a brand. Every influencer who has posted about her has mentioned the packaging. Thank you to our sponsor Omnisend for making this episode possible! Use the code FFW50 for 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  5. APR 29

    How Acquired Style and Swan Beauty just dominated the internet

    We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in profit last year, so we are breaking down how they achieved this profitability and what other founders can learn from it. Thank you to our sponsor Omnisend for making the show possible. Use the code FFW50 for 50% off Omnisend. We'll be back with our regular Monday interview show next week. Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min

  6. APR 22

    Emma Grede’s new rules for success and how to tap into Devil Wears Prada 2 mania

    Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand. Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  7. The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It

    APR 21

    The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It

    Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic. In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there. Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user.  Try Omnisend at Omnisend.com and use code FFW50 for 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min
  8. A billion dollar exit and the Coachella debrief for founders

    APR 15

    A billion dollar exit and the Coachella debrief for founders

    Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead of Coachella weekend two. Plus, we have the big lessons that came out of that billion-dollar Gruns and exit! Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
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4.9
out of 5
107 Ratings

About

Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

Information

  • Creator
    Female Founder World
  • Years Active
    2021 - 2026
  • Episodes
    280
  • Rating
    Clean
  • Show Website
    Female Founder World

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