The Skillest Podcast

Skillest

The Skilly Pod is for golfers and coaches who care about getting better — on and off the course. Hosted by Baden Schaff and Alex Clapp, the show covers everything from game improvement and coaching insights to what’s actually happening in golf right now. It’s real conversations, practical advice, and plenty of fun along the way. Each episode mixes:  Honest takes on improving your game  Coaching insights from two of the best in the business  Current events in golf  Interviews with some of the biggest names in the game No fluff. Just better golf, better thinking, and a few laughs along the way.

  1. Oct 5

    From Google ad exec to one of the busiest online golf coaches in the world, Tyler Coonts

    Five years ago Tyler Coonts was working in advertising at Google, sneaking into empty conference rooms to give free swing breakdowns on the Hudl app. Then George Gankas told him mid-lesson: "You should be teaching." Now he's one of the most in-demand coaches on Skillest. He does six hours of Zoom lessons a day, and his analysis queue hasn't been empty in three years. This year he also picked up almost 70,000 Instagram followers off a single drill. Baden and Clappy talk to Tyler about: Learning from Randy Smith (Scheffler's coach) at 12, drawing on swings with dry-erase markers alongside Wayne DeFrancesco, and growing up at the Harmon School in the Tiger eraWhat George Gankas really teaches, and what the internet gets wrong about himWhy Tyler was trained to start the downswing with his arms, and how George flipped that aroundHow he coaches online: lessons built like workout videos, lines drawn on everything, and students taught to run their own swingGetting grilled on root cause by his mentor Jeff Smith: "Start at impact. Why? Why? Why?"How the loop drill went viral, why 99 detailed swing breakdowns tanked his growth, and the trial-reel and repost tricks that workedHandling online criticism, and why before-and-afters settle every argumentIf you've ever wondered whether you could make it as an online coach, this is the episode for you. Chapters (rough timestamps, check against the final edit) 00:00 Intro & Tyler's background 04:45 Finding George Gankas 06:55 What George actually teaches 08:45 Rewiring the downswing 13:15 Tyler's digital coaching philosophy 23:15 Root cause analysis & mentorship with Jeff Smith 25:45 Going viral: the loop drill 34:15 Handling online criticism 40:00 Advice for coaches & wrap-up

  2. Sep 25

    From Skillest to Hollywood: Owen Wilson's Golf Consultant on Stick | Nathan Leonhardt

    What happens when a coach builds such a strong brand that Hollywood calls? This week Baden and Clappy sit down with Nathan Leonhardt. He founded Tour Development Academy in Vancouver, won PGA BC Teacher of the Year, was one of Skillest's original top coaches, and is now the full-time golf consultant on Apple TV's Stick, starring Owen Wilson. A back injury ended Nathan's playing career on the Canadian Tour and in Asia, so he built his teaching around the body. He was one of the first coaches to bring TPI screening to Skillest. Then he walked away from a thriving online business to open an academy and start a family. Now he's back online. In this episode: The out-of-the-blue phone call that asked him to become a golf consultant on an Apple TV show, with an answer due by the end of the dayHow he priced a role that had never existed beforeBuilding a believable "Tiger early-2000s" swing for an actor who'd never played golf, and why shanks didn't matterThe left-handed swing double who turned out to be right-handedWhy your body should shape your swing, and how TPI changes the way you coachWhat thousands of online lessons taught him about communication and the lesson "experience"The "300-pound pencil" (credit to Cam McCormick) and why the off-season is the best time to change your swingHis advice for coaches starting on Skillest: free lessons, reviews, and start smallStick Season 2 drops November 4 on Apple TV. Find Nathan: CoachToCEO mentorship: coach2ceo.comInstagram: @tda_golfOnline lessons: Nathan on SkillestChapters 00:00 Intro02:00 Nathan's playing career and how he started teaching06:30 TPI and body-based coaching09:50 Building Tour Development Academy12:40 Staying ahead of the curve14:10 CoachToCEO21:10 The Hollywood call31:10 On set with Owen Wilson35:30 Developing Santi's golf swing38:40 The 300-pound pencil and off-season training42:00 Advice for coaches starting out44:40 Wrap up

  3. Sep 16

    Want a big coaching biz? Steve Astle to the rescue!

    Steve Astle joins Baden and Clappy for an unscripted, end-of-season riff on where golf coaching is headed. Steve is one of the most influential figures in the industry, and his influence is especially pronounced in how coaches build and scale their businesses online, not just his track record coaching in person. He's the founder of Golf Coaching Business, has been working with Skillest for nine to ten years, and has spent well over a decade helping coaches turn scattered one-off lessons into structured, recurring revenue. Steve traces his own journey from a public-course teaching pro filming students on VHS to becoming what he calls "a lighthouse in the industry" during COVID, when he built a 1,000-coach Facebook community almost overnight and started running weekly business-development calls for coaches. That period is also where he met and mentored Clappy, helping him move off charging £30 a lesson and into a subscription-based coaching model. The conversation covers why hybrid (in-person plus online) coaching is now the norm, why subscription-based programs beat one-off lesson packs (Steve calls this his single biggest influence on the industry, shifting coaches from "six-for-five" pricing to committed programs), and why personal brand and social presence have become non-negotiable for growing a coaching business. A major thread is AI: how tools like Claude and MCP integrations with Skillest are letting coaches automate lesson prep, pull player stats and Arccos data, and surface previously hidden information, while all three agree AI should add value to a coach's business rather than replace the human relationship at its core. Steve closes with his "5 Rs" framework for a durable coaching business (recruit, results, relationships, retention, reflection) and argues that despite every technology shift, people still buy from people.

  4. Aug 26

    Storytelling Over Swing Data: Inside Jerome Theunis's Coaching Philosophy

    Jerome Theunis was a golf pro himself — a Challenge Tour player who represented Belgium in the World Cup — before he became one of the most sought-after (and quietly under-the-radar) coaches in the game. It started with his roommate on tour, a young Nico Colsaerts, who got sick of finding golf technique books in the bathroom and Sharpie diagrams on the hotel TV. "I think you're pure psycho," Nico told him. A few years later Colsaerts was in the Ryder Cup, and Jerome had found his calling. Since then he's worked behind the scenes with players like Adrian Meronk and Thomas Detry. In this episode, Jerome unpacks the parts of coaching nobody puts in a swing manual: why he flies across the world to consult other coaches on his own players — and why Sean Foley called that "the biggest proof of trust" a coach can give; the four things that actually happen when you bring in outside expertise, and why it almost never backfires; the concept of "novelty salience," and the parking-lot debrief with a PGA Tour player that ran 50 minutes over because reframing one piece of technical data changed everything; why touching a tour player's technique "de-skills" them — and how Tiger Woods rebuilt his swing three times without ever disappearing from leaderboards; the grip Jerome refused to fix on a world number 11, because some flaws are load-bearing; Randy Smith's audacious fix for a player who "swings it beautiful" but couldn't close — shaping shots on Sunday, from a 50-yard slice down to dead straight; and why Jerome believes storytelling and emotional framing — not swing data — are the one thing AI won't be coaching any time soon. Equal parts skill-acquisition deep dive and behind-the-curtain look at how tour-level trust actually gets built, this is a conversation for anyone who coaches, teaches, or just wants to understand why the best in the world can shoot 65 on a course that's "long, tight, and high rough" and make it look easy.

  5. Aug 11

    Stop Selling Lessons. Start Building Relationships.

    What actually separates the coaches building thriving online businesses from everyone else? In this episode of the Skillest Pod, Baden Schaff sits down with Mark Govier and Alex Clapp to unpack what great modern coaching really looks like — and why simply being a great instructor is no longer enough. They dig into how Mark and Alex structure long-term player development, create clear roadmaps for their students, use content to extend their coaching beyond the lesson, and build the kind of high-touch relationships that keep players engaged for years. But the conversation goes much deeper into growth. How do you go from 1,000 followers to your first 15 subscribers? What should you actually post? How do you turn content into conversations? Why can a game evaluation be more powerful than a “free lesson”? And why do coaches need to be willing to do the unscalable work at the beginning? Mark shares why consistency matters more than going viral — including the years he spent creating content when almost nobody was watching. Alex breaks down exactly how he uses social media, DMs and game evaluations to bring golfers into his world. And Baden explains why starting just a handful of genuine conversations every week can completely change a coach’s business. The big takeaway? You’re not selling online lessons. You’re building relationships. And the coaches who understand that are building something far bigger than a lesson diary — they’re building an academy in the cloud.

5
out of 5
14 Ratings

About

The Skilly Pod is for golfers and coaches who care about getting better — on and off the course. Hosted by Baden Schaff and Alex Clapp, the show covers everything from game improvement and coaching insights to what’s actually happening in golf right now. It’s real conversations, practical advice, and plenty of fun along the way. Each episode mixes:  Honest takes on improving your game  Coaching insights from two of the best in the business  Current events in golf  Interviews with some of the biggest names in the game No fluff. Just better golf, better thinking, and a few laughs along the way.

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