Brokers of Secrets

UPGRD®

Step into a world where the hidden forces shaping your reality are revealed. Brokers of Secrets is your gateway to unlocking the untapped potential of your mind, your decisions, and your future. Each episode pulls back the curtain on the secrets relationship between your internal and external world, blending timeless wisdom with cutting-edge strategies to help you break free from limits, uncover blind spots, and master the art of designing your reality. If you’ve ever felt there’s more to life than what you’ve been told… you’re right. Question is - how far you’re willing to go?

  1. Jul 21

    #46: Watch Adam Kifers Fear of Money Drop From 100% to Zero in One Conversation

    Subconscious identity programming determines what you chase and why nothing feels like enough when you get it. If your sense of worth was wired early to performance and external validation, every achievement reinforces the loop without ever producing real fulfillment. This episode exposes how that pattern works and what it takes to finally break it. William Lam sits down with Adam Kifer, martial artist, multi-business owner, and consultant who scaled companies to seven figures before losing nearly everything in a public crisis. The conversation maps how Adam's identity was coded to performance from childhood, how empathy and mirror neurons can cause you to unconsciously replicate a mentor's trauma pattern, and why stored fear of financial loss becomes the invisible wall blocking your next chapter. William performs a live NLP subconscious pattern removal on Adam's stored money fear. Built for entrepreneurs and high performers who sense that the thing holding them back is Chapters: (00:00) Introduction (04:04) How Your Mental Map Controls Your Life (08:14) Writing the Book on Hearing God (17:11) Reticular Activation and Self-Fulfilling Resistance (29:09) Taylor Welch and the Size of the Problem (36:16) The Fear of Going All In (49:29) The Crisis That Stripped Everything (55:38) Performance as Love: The Root Code (01:06:15) Mirror Neurons and the Mentor Trap (01:23:49) The Stored Fear of Money (01:26:23) Live Subconscious Pattern Removal William removed a stored fear of money in under five minutes. Comment below: what would you remove if you could? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Adam: Website: https://www.relentlessmediaagency.com LinkedIn: https://www.linkedin.com/in/adam-kifer-3a37b199/ Instagram: https://www.instagram.com/adamkifer/ YouTube: https://www.youtube.com/@adamkifer

  2. Jul 14

    #45: Former Lockheed Martin Engineer: "There's No Reason To Be Limited Anymore"

    Most high performers are not blocked by a lack of skill, discipline, or hard work. They are blocked by an outdated map. When your internal construct was built around earning through struggle, it has a ceiling baked into it. And no amount of grinding will get you past it. William Lam sits down with Justin Cross, Navy veteran and former F-35 lead flight test engineer at Lockheed Martin, for a real time deconstruction of why someone can win at everything they attempt and still never cross into that last 10 to 20 percent. They work through Justin's decade long entrepreneurial journey after leaving aerospace, the unconscious reasons capital keeps not showing up, and the moment Justin realizes he has been living the hero's journey long past the point where it was serving him. If you have ever felt like you are doing everything right but something invisible keeps pulling you back just before the finish line, this episode was made for you. Chapters: (00:00) Introduction (01:32) F-35s to Entrepreneurship (10:03) What Is the Right Next Step (22:13) The Hesitation to Go All In (30:22) The Presupposition Trap (39:15) First Move as the Emperor (49:15) Building the Band, Not the Brand (58:03) Capital Restriction as Protection (01:13:07) Simulated Hero's Journey for Kids (01:17:20) The Arrival Signal Justin realized his "earn it" identity was restricting his own capital. Drop a comment: what belief about hard work might be holding you back right now? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Justin: Website: https://earnyourbooze.com LinkedIn: https://www.linkedin.com/in/justin-cross-514611251/ Instagram: https://www.instagram.com/justin.j.cross/ YouTube: https://www.youtube.com/@justinjcross

  3. Jul 7

    #44: Mind Break: He Made Millions to Outrun What Happened at 18

    After Shawn Pollard’s best friend was murdered, he became someone he no longer recognized. The pain shaped decades of anger, addiction, relentless achievement, and service to others, but underneath it all was the feeling that a vital part of him had never returned. The version of Shawn who once knew peace, softness, and purpose had been buried beneath the identity he built to survive. In this episode, William Lam helps Shawn trace the moment that identity fractured and confront the part of himself he believed had been lost for decades. Through a live NLP integration, Shawn begins reconnecting with the person he was before the trauma while releasing the version of himself built around anger, protection, and survival. This episode is for high performers who have built extraordinary lives while still feeling disconnected from a deeper part of themselves. Chapters: (00:00) Introduction (06:26) When Pain Became the Operating System (17:35) Integrating Light and Dark (29:52) Breaking the Boundary (42:01) The Vision That Wakes Him Up (51:57) What Happens After Integration (58:04) Where This Technique Came From Shawn ran dealerships for 22 years, scaled companies to millions, and still felt like a piece of him was missing. Drop a comment: have you ever felt successful but incomplete? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Follow Shawn on Instagram: https://www.instagram.com/mindsetmonster_/

  4. Jun 26

    #43: He Had Everything and Felt Nothing (Here's What Finally Changed That)

    Subconscious programming installed in early childhood can turn emotional numbness into a lifelong operating system, one that drives achievement while blocking the ability to feel joy, love, or fulfillment. Jonathan, a guest who has been working through deep subconscious reprogramming for over two and a half years, shares how losing his siblings at age two caused him to shut down emotionally and run on pure drive for decades. William Lam walks through what happens when that numbness pattern is finally identified and rewritten at the deepest programming level. They cover the origin point of emotional shutdown, why chasing goals pushes fulfillment further away, and the shift from striving for outcomes to enjoying the journey. Chapters: (00:00) Introduction (03:54) Collapsing at Tallinn (07:30) Learning to Feel Again (14:13) When the Body Breaks Down (21:21) The Mirror Principle (30:06) Extremes vs. Center (39:41) Childhood Code Runs the Adult (50:51) Start at the End, Work Back (59:53) From Hell to Abundance (01:09:29) The Mantras That Rewired Him He traced his entire drive back to a moment at age two. Drop a comment: what is the earliest memory you think still runs your decisions today? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd

  5. Jun 23

    #42: For 15 Years, One Mindset Drove His Success, Watch Alex Smith Realize It's Time to Let It Go

    Subconscious programming installed by trauma can fuel extraordinary drive while simultaneously creating invisible ceilings on growth. If you keep building, losing, and restarting, the pattern may not be about strategy or effort. It may be a program running in the background that ties your motivation to survival rather than expansion. In this episode, William Lam sits down with Alex Smith, a serial entrepreneur with 20 years of experience spanning cannabis, AI, and global technology distribution. Together they trace the origin of Alex's relentless drive to a single event: his father's death from pancreatic cancer when Alex was 18. William identifies the hidden cost of this "last day" programming, names the restart cycle it creates, and walks Alex through the shift from what he calls the hero's journey to the emperor's journey. Built for entrepreneurs and high performers who sense that their greatest strength might also be their biggest limitation. Chapters: (00:00) Introduction (03:26) 20 Years of Serial Entrepreneurship (08:08) The Death That Rewired Everything (17:33) The Cost of the Semicolon (22:14) What Comes Next for Alex (30:36) The Fighter vs. The Emperor (38:16) Stretching the Future to Change the Present (49:21) The Restart Cycle Explained Alex built 15 businesses fueled by "today could be the last day." Drop a comment: has your greatest motivator ever become your biggest limitation? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Alex: Instagram: https://www.instagram.com/captainmakeithappn/ Linkedin: https://www.linkedin.com/in/alexander-smith-441b18132/ Website: https://www.myinstantai.com/

  6. Jun 9

    #41: Luke Ward on Why Your Circle Determines Your Next Level of Success

    Subconscious loyalty patterns keep high performers anchored to environments that no longer match where they are going. If you have outgrown your circle but feel guilty moving on, this episode exposes the internal conflict holding you in place. The pattern is not about effort. It is about who you keep choosing to surround yourself with and why. William Lam sits down with Luke Ward, the #1 solar salesman in America for five consecutive years and founder of True Grit University. Together they uncover the identity anchor pattern that keeps top performers coaching down instead of coaching up, how the "silver lining" mindset can signal you are tolerating unnecessary problems, and why designing your ideal environment is the single highest leverage move for breaking through a plateau. This episode is for entrepreneurs and high performers who know they are capable of more but keep defaulting to the same ceiling. Chapters: (00:00) Introduction (03:23) Who is Luke Ward (11:23) Spotting the Loop (21:12) Away From vs. Toward Patterns (30:15) Coaching Down vs. Coaching Up (45:28) Progression as a Trap (58:27) Saturate With the Right People (01:07:00) Sales as Identity Reframe (01:14:30) The Acquisition Model Luke went to #1 in the world but still hit a ceiling because of who he surrounded himself with. Drop a comment: Is there anyone in your life you have outgrown? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Luke: Website: https://www.truegrituniversity.com/course LinkedIn: https://www.linkedin.com/in/lukewardaz/ Instagram: https://www.instagram.com/lukewardofficial/ YouTube: https://www.youtube.com/channel/UCarfkHobLwBIfor0APk-qzw

  7. Jun 2

    #40: Erin Jordan on Trusting Her Gut, Setting Boundaries, and Rebuilding Her Identity

    Self-trust is the subconscious variable most high performers never measure, yet it controls the ceiling on every business outcome, relationship, and career move. Erin Jordan, PhD, is a former accounting professor turned startup CFO who left a ten-year marriage, stepped down from university leadership, and rebuilt her life from the inside out. In this conversation with William Lam, she traces the same repeating loop of ignored internal signals across her career, her relationships, and her parenting. William maps the NLP-rooted connection between self-trust, boundary setting, and external results, revealing how even a 1% increase in self-trust creates exponential shifts. This episode is for anyone whose life looks successful on the outside but feels misaligned underneath. Chapters: (00:00) Introduction (09:19) Craving Something More (17:21) Why All at Once (26:19) The Mirror Effect (34:01) Kids as a Mirror (47:17) Why Compliance Matters Now (01:06:36) What Do You Actually Need (01:22:47) Why Not Right Now Erin rated her self-trust at 70%. What would you rate yours right now? Drop a comment with your number. Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Erin: Website: https://www.licensecorporation.com LinkedIn: https://www.linkedin.com/in/erin-jordan-phd/

  8. May 21

    #39: How Hannah Hammond Designed Her Perfect Partner in 90 Minutes

    Subconscious filters shape who we attract, often based on outdated internal programming rather than who we have become. If you have done the work on yourself, built the life you always wanted, raised your standards, but still cannot find the relationship that matches, this episode explains the exact mechanism behind that gap. Hannah Hammond is a self-made millionaire, real estate investor, and founder of HB Capital who became financially free by 25 but discovered her unconscious mind was still looking for partners based on old programming. William Lam walks her through a Mindset Audit to identify the internal conflict between wanting it all and believing she wants too much. They explore how undesigned priorities create partial results and how to install a new internal architecture that aligns conscious desire with unconscious filtering. Built for high achievers who feel ready for the right relationship but have struggled to find it. Chapters: (00:00) Introduction (04:50) The Millionaire Who Was Still Suffering (11:26) What Does Freedom Actually Look Like? (18:18) Finding the Visual of What You Want (31:31) The Attraction Split (44:16) The Undesigned Filter Problem (59:32) Environment and the Wrong Pond (01:13:09) Installing the New Filter (01:19:06) The List That Changes Everything Hannah said "I want it all" but part of her believed she wanted too much. That conflict was filtering out what she actually wanted. Comment below: What was a time where your internal conflict prevented you from getting the optimal outcome?" Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Hannah: Website: https://www.hannahhammond.com LinkedIn: https://www.linkedin.com/in/hannahbhammond/ Instagram: https://www.instagram.com/hannahbhammond/ YouTube: https://youtube.com/@hannahbhammond

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5
out of 5
82 Ratings

About

Step into a world where the hidden forces shaping your reality are revealed. Brokers of Secrets is your gateway to unlocking the untapped potential of your mind, your decisions, and your future. Each episode pulls back the curtain on the secrets relationship between your internal and external world, blending timeless wisdom with cutting-edge strategies to help you break free from limits, uncover blind spots, and master the art of designing your reality. If you’ve ever felt there’s more to life than what you’ve been told… you’re right. Question is - how far you’re willing to go?

Information

  • Creator
    UPGRD®
  • Years Active
    2021 - 2026
  • Episodes
    68
  • Rating
    Explicit
  • Copyright
    © UPGRD®
  • Show Website
    Brokers of Secrets