Middle Row w Coco Mocoe

Coco Mocoe
  • 4.7 (161)
  • Marketing
  • Weekly

Interviewing your next favorite celebrity & dissecting the trending topics 🍿 Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe

  1. Oct 27

    Victoria's Secret Almost Went Extinct. Then They Made One Small Change.

    SUBSCRIBE TO MY BEST-SELLING SUBSTACK FOR THE PRICE OF A COFFEE IN THE MORNING ($6) TO UNLOCK THE FULL EPISODE: cocomocoe.substack.com Watch Kylie Jenner walk in the $50-million fantasy bra at the 2026 Victoria's Secret Fashion Show here: https://www.youtube.com/watch?v=8CfPKryZ3pYHow was the Victoria's Secret Fashion Show able to go from innovator in the 90's, to the top of the world in the 2010's with performers like Taylor Swift and Justin Bieber walking alongside their veteran angels, to cancelled in 2018 to the biggest retail comeback of all time in 2026 at this past week's Victoria's Secret Fashion Show? We examine the rise, the fall and rise again of the Victoria's Secret Fashion Show in today's episode of Middle Row w Coco Mocoe. TIME STAMPS & TOPICS: 0:00 - Introduction4:55 - The origin of Victoria’s Secret Fashion Show 6:30 - the VSFS was ahead of the curve with live-streaming in the 90’s9:40 - The rise and controversy of the Victoria’s Secret Fashion Show in the early-2000’s15:13 - The peak of the VSFS17:00 - VS is the only retail brand that got 10m people to tune in to watch a commercial 18:09 - The downfall of the Victoria’s Secret Fashion Show (the rise of Aerie and Savage x Fenty by Rihanna)23:00 - The identity crisis (the tour) + Jax’s viral song 26:05 - Going back to what works and hiring Adam Selman as Creative Designer in 2025 28:24 - The one change Victoria’s Secret made In the paid portion, we discuss: - My thoughts on the 2026 Victoria's Secret Fashion Show - A similar brand that attempted to "rebrand" but failed SUBSCRIBE TO MY SUBSTACK TO UNLOCK THE REST OF THE EPISODE! --If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.Follow me for more:Instagram | @cocomocoeTikTok | @cocomocoeEmail | cocomocoe@gmail.comAdd the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Executive Producers: Coco Mocoe & Trinna TracyVideographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify Theater, Los Angelesemail: cocomocoe@gmail.com#VictoriasSecret #Branding #Marketing #VictoriasSecretFashionShow victoria's secret, victoria's secret fashion show, victoria's secret 2026, victoria's secret rebrand, victoria's secret comeback, victoria's secret marketing, victoria's secret history, victoria's secret angels, adam selman, victoria's secret fashion show 2026, victoria's secret documentary, fashion marketing, brand strategy, how to rebrand, successful rebrands, marketing case study, pop culture analysis, brand comeback, fashion industry, coco mocoe, kylie jenner, taylor swift, gigi hadid, bella hadid

  2. Oct 12

    You won't get famous until you do this (Halloween Costume Theory)

    LET'S HIT 1K REVIEWS ON SPOTIFY BY THE END OF 2026 🎀👏🏻📣🎉🤸🏼‍♀️🎊 You won’t get famous until people can recognize your silhouette in complete darkness. Or they can dress up like you for halloween. But what are the three visual anchors that make up an iconic look that can’t be replicated by your competition? Let’s discuss, coconuts 🥥This is a term I coined known as the halloween costume theory 🪦🧟🎃🐈‍⬛🕯️From Marilyn Monroe’s face to Steve Jobs’ glasses to Squid Game’s tracksuits, your brain decodes who they are in under a second. The main question here is why do some figures become permanent cultural fixtures while others vanish the moment the trend cycle shifts?In today’s visual breakdown, we unpack The Halloween Costume Theory and the Rule of Three Visual Anchors: the formula that pop stars, high-fashion houses, and legacy brands use to reverse-engineer cultural permanence. We explore why true identity is an aggressive process of elimination, how to pass the 1915 Coca-Cola “shadow test,” the subversive psychology behind signature color palettes (from Sabrina Carpenter’s powder blue to Charli XCX’s Brat lime and Olivia Rodrigo’s bruised purple), and the exact tactile props that turn an abstract person into living IP.What are your three visual anchors? Let’s find out. TIME STAMPS & TOPICS: 0:00 - Introduction 1:49 - The formulas that tell you if someone is going to be famous or not3:20 - Marilyn Monroe transformation5:40 - My original Halloween Costume Theory video that went viral 9:30 - The rule of three visual anchors12:08 - To know who you are, first know who you aren’t14:15 - How to find your three identifiers 14:42 - The shadow test 16:46 - The color palette17:24 - Light Blue21:00 - Red25:41 - Green29:40 - Purple36:10 - The prop 39:20 - What new costumes will trend this Halloween 2026If this breakdown resonated with you, consider subscribing to the Middle Row youtube channel for weekly deep dives into media psychology, cultural trend forecasting, and the architecture of modern fame.Follow me for more:Instagram | @cocomocoeTikTok | @cocomocoeEmail | cocomocoe@gmail.comAdd the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x...Executive Producers: Coco Mocoe & Trinna TracyVideographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify Theater, Los Angelesmarilyn monroe, kylie jenner, halloween, halloween 2026, halloween costume, norma jean, fame, marketing, branding, pop culture, sabrina carpenter, taylor swift, olivia rodrigo, prince, michael jackson, britney spears, kim kardashian

  3. Sep 28

    The Making of Coven Academy (In-Depth Interview w The Cast)

    WATCH THE OFFICIAL COVEN ACADEMY TRAILER HERE: https://www.youtube.com/watch?v=ZieRpGqz4Vw This is a first for the middle row podcast! I am sitting down with the three leads of Disney's first YA show, "Coven Academy", Malina Weissman, Ora Duplass and Jordan Leftwich. This is my first time having actresses on the show so to have it be with the newest faces of Disney is such a big deal! We talked about how they auditioned and got cast, the best and hardest days from filming on set and more. I can't wait for you all to see the show when it comes out on Oct 1st on Freeform and streaming on Oct 2nd on Disney and Hulu. TOPICS AND TIME STAMPS: 0:00 - Introduction 2:00 - What is “coven academy” about 3:24 - The first time Disney x Freeform have a young adult show 4:53 - Auditioning for the show 8:15 - Favorite memories from filming together 13:20 - The most difficult scene to film 18:36 - Comfort shows while filming 18:56 - The music they listened to to get into character 21:13 - Their big 3 in astrology If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.Follow me for more:Instagram | @cocomocoeTikTok | @cocomocoeEmail | cocomocoe@gmail.comAdd the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Executive Producers: Coco Mocoe & Trinna TracyVideographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify Theater, Los Angeles

  4. Sep 14

    No, you can't buy fame (re: the Stella Lefty debate)

    Re: the Stella Lefty discourse TIME STAMPS + TOPICS: 0:00 - Introduction 2:40 - What is a nepobaby, by definition?  5:30 - The Rise of Stella Lefty  6:33 - Who is Stella Lefty’s family? 8:10 - Chappell Roan being accused of nepotism  8:46 - How should we define fame and how do we measure it 10:55 - How did one find fame before the rise of social media and tiktok?  12:50 - How record labels used payola to make artists famous  16:40 - Stella Lefty’s switch to country music  17:48 - The 5 marketing levers that helped make Stella Lefty famous 21:20 - Her family didn’t change. Her genre changed* 23:00 - “You have to be polarizing to be popular”  - Contagious book by Jonah Berger  24:50 - Polarization creates Radicalization  28:32 - No, you can not buy fame  29:18 - How do you get famous if you’re not a nepobaby THANK YOU FOR 500+ REVIEWS ON SPOTIFY FOR THE PODCAST ❤️ Let's hit 1,000 by the end of 2026: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ Help me hit 100k followers on IG by the end of 2026! https://www.instagram.com/cocomocoe/?hl=en If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat. Follow me for more: Instagram | @cocomocoe TikTok | @cocomocoe Email | cocomocoe@gmail.com Add the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Coco Mocoe Creator: Coco Mocoe Filming Location: Spotify Theater, Los Angeles

  5. Aug 24

    The Most Popular Artists Are Also the Most Hated (ft. Huddy)

    WATCH THE OFFICIAL MUSIC VIDEO FOR "CHEAP" HERE: https://www.youtube.com/watch?v=S7uGCoFZxk8&list=RDS7uGCoFZxk8&start_radio=1 Chase Hudson aka Huddy is gearing up to release his album "Somebody to Hate". This comes after growing up in the spotlight after finding fame on TikTok and creating the Hype House, alongside other musicians like Alex Warren and Addison Rae. He always stayed true to himself and because of that, has always been a trend setter for Gen-Z. Even working with fashion houses like dior. This episode is filmed in the Spotify movie theater TOPICS AND TIME STAMPS: 0:00 - Introduction + What you will learn from this interview 5:12 - Reacting to his “Cheap” music video 6:57 - Felt boxed in/breaking out of that 7:28 - What the cameras and mics symbolize 9:10 - The best interview he experienced and why 10:30 - Why he named the album “Somebody to Hate” 12:26 - Staying true versus chasing trends 13:50 - What is an artist or movie that inspires him that might shock his audience 14:58 - Why did fashion embrace him when they rejected a lot of tiktokers in the early 2020’s 17:30 - The best styling advice he ever got 18:45 - What is different about this era stylistically than his previous eras 19:53 - The day he got a phone call from his previous label 23:15 - “We are zoo animals to these labels” 28:52 - Why did his generation of TikTokers take off with music (ex. Him, Addison Rae, Alex Warren) 31:45 - Where is the best place to go out in LA right now 32:40 - Last movie he saw in theaters 33:24 - Sun, moon and rising 36:25 - Talks about wanting to get sober being an inspo for his album 38:33 - What setting should someone listen to the album in If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.Follow me for more:Instagram | @cocomocoeTikTok | @cocomocoeEmail | cocomocoe@gmail.comAdd the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Executive Producers: Coco Mocoe & Trinna TracyVideographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify Theater, Los Angeles

  6. Aug 12

    The Biggest Marketing Myth Rebecca Black Proved Wrong

    WATCH THE OFFICIAL MUSIC VIDEO FOR "HOT WET DELIRIOUS" BY REBECCA BLACK HERE: https://www.youtube.com/watch?v=MX6ZbnN0z6E&list=RDMX6ZbnN0z6E&start_radio=1 Today's episode of "Middle Row w Coco Mocoe" podcast features Rebecca Black! Such a special guest. She started music over 10 years ago but has really honed her craft in the recent years after opening for Katy Perry, releasing her previous projects "Let Her Burn" and "Salvation" and now becoming one of the most sought after DJ's. Now, she is gearing up to release her third studio album, "Age of the Exhibitionist". I wouldn't call this a rebrand. I would call it something else. We talk about that marketing myth in today's episode. Enjoy, coconuts! 🥥 TOPICS & TIME STAMPS: 0:00 - Coco Mocoe’s Marketing Analysis of Rebecca Black 7:00 - Watching music video 11:59 - How to find a good stylist 13:10 - What is different about this era and album roll out versus her last 14:55 - The album cover was initially a mistake 17:23 - What was it like working with Katy Perry on the Lifetimes Tour 19:52 - What is one of the most difficult things about being a DJ that people don’t realize 21:50 - How she got into DJ’ing 24:20 - How did broiler room come about 27:35 - Being a female DJ in a male dominated space 29:50 - How chaotic is it in a booth when DJ’ing 39:00 - How has being a DJ helped her with creating her own music 40:50 - The “rebrand” strategy If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat. Follow me for more: Instagram | @cocomocoe TikTok | @cocomocoe Email | cocomocoe@gmail.com Add the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 Watch previous episodes of the podcast here Charli XCX: https://www.youtube.com/watch?v=_HwNYv1VOpo&t=34s Adela: https://www.youtube.com/watch?v=VDhjDJybhsM&t=299s Slayyyter: https://www.youtube.com/watch?v=c0CCuvFUHX0&t=29sKylie Cantrall: https://www.youtube.com/watch?v=cNBYiEpNwB4&t=1062s Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Coco Mocoe Creator: Coco Mocoe Filming Location: Spotify Theater, Los Angeles

  7. Aug 3

    adéla's first ever interview (w coco mocoe)

    I got adéla's first ever interview right after dream academy aired and just before she put out her first EP! I am so proud of this interview and it has been so magical to see her trajectory since then. She now has hit songs like, "Nicole Kidman" and "Aint in LA" WATCH THE "SUPERSCAR" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=Pn6ey6HOkP4 In this episode of "Middle Row w Coco Mocoe", we are joined by Adéla as she breaks down her music video for "Superscar". This was her second single, ever, and it already has over 1 million views on YouTube and she is building a cult-like fandom, as a result. We discuss her background growing up Slovakia, her USSR ballet training, her time on "Pop Star Academy" on Netflix, her current relationships with castmates (including the KATSEYE girls), how she found her producer, Liam Benayon, how Grimes discovered her and more. Adéla is going to be a huge star! I am so lucky to say that I got the first-ever, sit down interview with her. Her music, vision, athleticism and artistry is something huge labels would pay for even their biggest artists to have even a slice of. Recently, she put out "Aint in LA", toured with Demi Lovato and performed at Lollapalooza 2026, and gearing up to release her debut album, PRIMA. To make it an easier viewing experience for you, here are the time stamps for the episode: 0:00 - Introduction0:51 - Snacks4:00 - How Adela learned English 6:41 - The storyline of “SuperScar” music video7:40 - The executive auditioning symbolism 8:51 - The Ashley O hair9:49 - Little sister in the video 12:20 - Adela’s favorite shot of the video 12:57 - How she decided on pink hair 15:06 - How Adela came up with the title “Superscar” 17:45 - How she came up with the scar imagery for the cover art18:22 - “I’m not in the business of being liked” 19:30 - Adela’s background & USSR ballet growing up 21:20 - What it was like appearing on “Pop Star Academy” on Netflix24:30 - How she handles online hate 26:40 - Who Adela is still close to from the show & KATSEYE group28:16 - The filming schedule of “Pop Star Academy” over the course of two years 31:26 - How she met her producer, Liam Benayon32:00 - “Homewrecked” storyline34:00 - Adela’s next song “Machine Girl” 34:50 - Industry interest in Adela since her first singles as an independent artist36:05 - How Grimes discovered Adela and reached out to her37:40 - Adela’s big three in astrology Where you can find more of Adéla: Spotify: ⁠https://open.spotify.com/artist/2qanRMyA5bNuTvz1dK45OP⁠Instagram: ⁠https://www.instagram.com/adelajergova/⁠YouTube: ⁠https://www.youtube.com/@AD%C3%89LAJERGOV%C3%81⁠TikTok: ⁠https://www.tiktok.com/@adelajergova?lang=en⁠ Where you can find more of Coco Mocoe: Instagram: ⁠https://www.instagram.com/cocomocoe/⁠TikTok: ⁠https://www.tiktok.com/@cocomocoe⁠Follow the official "Middle Row" playlist on Spotify: ⁠https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&nd=1&dlsi=d97fc2d2e8c64f95⁠ Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Coco Mocoe Creator: Coco Mocoe Filming Location: Spotify LA Email: cocomocoe@gmail.com

  8. Jul 29

    How Kylie Cantrall became Disney's next golden child

    WATCH "BOY FOR A DAY" MUSIC VIDEO HERE⁠⁠WATCH "DENIM" MUSIC VIDEO HERE⁠ Kylie Cantrall talks about going from Disney Channel to pop star, her viral “Hollywood Hair Theory,” and the stories behind her music videos like “Denim,” “Boy for a Day,” and “Raised by Rihanna.” She shares hidden easter eggs, growing up in LA, and what it’s like creating music for Gen Z. Watch the full interview on Middle Row with Coco Mocoe now. Follow me! Instagram | ⁠@cocomocoe⁠ TikTok | ⁠@cocomocoe⁠ Email: cocomocoe@gmail.com Follow the official ⁠"Middle Row" playlist⁠ on Spotify Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Sammi Social | Comfort Creator Photographer: Chase Hanssen Creator: Coco Mocoe Filming Location: Spotify LA Comment below what music artist you think is next to take off! #KylieCantrall #DisneyChannel #PopStar #DenimMusicVideo #BoyForADay #MiddleRow #HollywoodHairTheory #GenZMusic

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4.7
out of 5
161 Ratings

About

Interviewing your next favorite celebrity & dissecting the trending topics 🍿 Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe

Information

  • Creator
    Coco Mocoe
  • Years Active
    2022 - 2026
  • Episodes
    149
  • Rating
    Explicit
  • Copyright
    © Coco Mocoe
  • Show Website
    Middle Row w Coco Mocoe

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