Called to Both - Balancing Motherhood and Business for Photographers

Joy Michelle, Coach for Photographers
  • 4.9 (116)
  • Entrepreneurship
  • Updated Weekly

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

  1. 1d ago

    183: What Would Future-You Do Today?

    Have you ever felt like your business is working, but deep down you know it's time to shake things up? This week, I'm sharing a simple experience that completely shifted the way I think about growth in business. After returning from vacation, I realized I didn't need to work harder—I needed to work differently. That realization led me to step outside my normal routine, work from a beautiful coffee lounge instead of my home office, and discover just how much our environment influences our creativity, confidence, and decision-making. If you've been craving your next level but keep repeating the same routines, this episode is your reminder that sometimes the biggest breakthroughs begin with the smallest intentional changes. In This Episode You’ll:  Why doing what's already working may not be enough if you want exponential growth.How changing your physical environment can unlock creativity, fresh ideas, and renewed motivation. Practical ways to intentionally break routines that are keeping you comfortable instead of helping you grow. Find it quickly: The chat that pushed me to get out of the house (0:53) The split-second decision to go in (5:34) Making the change now in how I’m showing up (7:33) What can you do to intentionally break the pattern today? (9:12) More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    183: What Would Future-You Do Today?

  2. Jul 13

    182: How to Get Booked More Even When You Don’t Have Much Time [Summer Marketing Made Easy]

    Does it feel like summer is pulling you away from your business? You don't have to choose between making memories and making money. In this episode, I'm sharing the simple marketing routine I rely on when life gets busy, schedules change, and I have less time to devote to my business. As a business owner and homeschooling mom, I know what it's like to juggle family vacations, changing routines, and the desire to keep bookings coming in without working around the clock. Instead of trying to do everything, I'm walking you through the three marketing activities that consistently generate leads, conversations, and sales (even during slower seasons). If you only have 30 minutes a day or a couple of focused hours each week, this framework will help you prioritize the work that actually moves your business forward. In this episode, you'll learn: Why visibility should always be your first marketing priority and what to focus on when creating new content feels overwhelming. How intentional follow-up conversations can dramatically improve your inquiry-to-booking conversion rate. Why discovery calls continue to be one of the most effective ways for service providers to increase bookings and uncover what's really preventing potential clients from saying yes.  Find it quickly: 03:03 - Summer Marketing 04:36 - Visibility First 06:21 - Build a Visibility Plan 09:45 - Conversations and Follow Up 12:41 - Track Leads Simply 13:41 - Sales Calls That Convert Mentioned in this Episode: Episode 154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices - joymichelle.co/homeschooling-while-building-a-business Episode 131: 7 Content Ideas to Boost Your Visibility & Brand Authority - joymichelle.co/7-content-ideas-visibility Episode 34: Creating a Visibility Plan For Your Business Marketing - joymichelle.co/visibility-plan Episode 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire - joymichelle.co/why-your-clients-stop-paying-attention-after-they-inquire Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    182: How to Get Booked More Even When You Don’t Have Much Time [Summer Marketing Made Easy]

  3. Jul 6

    Avoid the Burnout & Diversify Your Business Revenue Streams

    When we begin our businesses, we often get caught in the cycle of trading time for money, especially when it comes to service-based businesses. In this new series, we’re chatting all about growing your business beyond services so that you can break this cycle and mindset. Today, we’re discussing how you can build diverse revenue streams as an entrepreneur. This episode originally aired on July 31, 2023 as the kickoff to a diversify your revenue series. Check out the following episodes within that series: 75: Affiliate Marketing for Content Creators76: 3 Ways to Know If Your New Offer Will Sell Before You Create It77: How a YouTube Channel Will Help Diversify Your Business Revenue78: Stepping Into the World of Digital Products79: Navigating Sponsorships & Brand DealsToday's episode is brought to you by my Affiliate Marketing Jumpstart Guide. I've developed an affiliate marketing strategy that has brought me freedom in my business and I'm sharing this strategy in my free guide!   📩 Download Now >> 📩  In This Episode You'll: Explore why you should diversify your revenue.Find the right revenue streams for you.Understand the drawbacks of diversifying revenue streams.Find it quickly: 1:44 - Why diversify revenue? 4:30 - Characteristics of Active Income 4:10 - Potential Revenue Streams 10:51 - Revenue Streams in My Business 16:28 - The Drawbacks of Additional Revenue Streams Mentioned in This Episode: Episode 72 More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    Avoid the Burnout & Diversify Your Business Revenue Streams

  4. Jun 29

    How to Diversify Revenue Streams in a Service-Based Business

    Being a business owner requires you to be flexible, and sometimes that means changing your methods in order to continue to grow and stay relevant. Having more than one way to generate revenue can be a game-changer in your business and a key part of revenue diversification and maintaining consistent cash flow.  In today’s episode, I’m sharing how diversifying my revenue allowed me to build an entirely new business focused on multiple revenue streams and long-term stability and opened doors I used to only dream about. Mentioned in this Episode: Brand Authority BlueprintEpisode 75: Affiliate Marketing for Content CreatorsHoneybookEpisode 74: Growing Beyond Services: Building Diverse Revenue StreamsConnect with Joy: Instagram: instagram.com/joyymichelleYoutube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQFacebook: facebook.com/joymichellephotographyCoach with Joy: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    How to Diversify Revenue Streams in a Service-Based Business

  5. Jun 22

    181: Your Standards Are Too Low. Here's What It's Costing You and How to Fix It.

    Think back to the last big investment you made in your business. Did it elevate your business the way you wanted it to? If not, the problem might not be the investment. It might be that you need to raise your standards. In today’s episode, I’m sharing how to know if your standards are too low and how to fix them.  In This Episode You’ll:  Identify where your standards are falling far too lowLearn how to set down an old standard before picking up a new one Find it quickly: Signs your standards are too low (3:26) Putting on a new standard requires shedding an old one (5:50) How I raised my standards as a wedding photographer (8:29) If this is speaking to you, you’re in great company(10:13) Mentioned in this Episode: The Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist Episode 178: Inside The Rise Collective: What Photographers Are Actually Working On: joymichelle.co/rise-collective-for-photographers 1:1 Photography Business Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    181: Your Standards Are Too Low. Here's What It's Costing You and How to Fix It.

  6. Jun 15

    180: You Don't Have to Choose Between Summer and Momentum: 3 Strategies That Help Me Stay Productive

    How do you successfully run a business in the summer while also being a present mom? In today’s episode, I’m sharing 3 strategies that help me to stay productive while also spending intentional time with my kids. In This Episode You’ll:  Learn how I help my clients stay intentional and productive during the summerGet 3 strategies that I use to keep my business momentum going while still spending time with my kids Find it quickly: How to have a productive summer (2:10) What do you need to make space for? (4:11) Get real about what the summer will look like (5:11) Advocate for your business (6:10) Resource yourself well (7:19) Mentioned in this Episode: The Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    180: You Don't Have to Choose Between Summer and Momentum: 3 Strategies That Help Me Stay Productive

  7. Jun 8

    A Simple Marketing Strategy to Attract More Clients Without Burnout

    It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients. In This Episode You'll: Hear my own marketing plan.Explore content, visibility, and conversion for your business.Know what to avoid in your marketing plan.Find it quickly: 02:37 - The Three-Part Marketing Plan 02:53 - Content Plan: Building a Strong Foundation 08:38 - Visibility Plan: Expanding Your Reach 11:45 - Conversion Plan: Turning Leads into Clients 15:52 - Common Marketing Mistakes to Avoid 18:51 - Leveraging Tools and AI for Efficient Marketing Mentioned in this Episode: Showit Episode 21: Get More Visibility On Your Content With This 1 ShiftEpisode 75: Affiliate Marketing for Content Creators PitchPower Email Templates HoneyBook Riverside Metricool Google Search Console ChatGPT More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    A Simple Marketing Strategy to Attract More Clients Without Burnout

  8. Jun 1

    Why Your Website Isn’t Converting Every Type of Buyer

    What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently. We’re diving into practical ways to accommodate analytical, relationship-driven, impulsive, and skeptical buyers within your current website and content. In this episode: The most common buyer personalities (and what each needs to say “yes”)How different buyer types prefer to reach out and why ignoring DMs is costing you moneyThe key contact options every creative service provider needs to offerFind It Quickly 02:24 - Understanding Different Buyer Types 04:27 - How Buyers Reach Out 07:16 - Optimizing Your Website for All Buyers More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    Why Your Website Isn’t Converting Every Type of Buyer
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About

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

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