PR for the Rest of Us

Sam Sims
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  • Marketing

Teaching the business community more about what public relations, marketing, and advertising are and how they fit into the day-to-day operations. PR4TRU demonstrates how to get the most out of each discipline to support your goals and business objectives.

  1. 03/12/2024

    013 – 4 Principles of Building Your Marketing Tech Stack

    Sam and Caleb delve into the four unique principles to consider when building a tech stack for your business. Let's face it. Software helps businesses grow, but which ones should you consider? The trial-and-error approach can be slow and cumbersome. Use these four principles from PR4TRU to help you build a tech stack that adds value, increases productivity, and ultimately increases your profit margins.

  2. 02/14/2024

    012 – Convert Leads into Business

    Converting leads into business seems easy, right? But there's a lot more to it. Sam and Caleb discuss what it takes to convert interactions with leads into business. They examine what the process might look like and share tips on staying in touch with those people. Let's make sure you're not missing opportunities that could turn into business! The guys reference the previous podcast, "009 – 62 Technology Tools Making Your Daily Workflow Easier", in this episode.

  3. 06/05/2023

    011 – AI, new ways to think about it for your marketing.

    AI is being mentioned all over the place these days. Are you using it for your business? Do you know where to start? Sam and Caleb discuss what AI is and some of the current AI tools such as ChatGPT, DALL-E, and Firefly. They also walk through how to get the most out of AI.

  4. 02/13/2023

    010 – Bryce Miller Talks Baseball Marketing

    Bryce Miller, a minor league pitcher for the Seattle Mariners Organization, joins Sam and Caleb as they discuss the marketing landscape in the baseball world. From NCAA NIL deals to brand deals across every level of professional baseball, Bryce provides critical insights into how players and teams are marketed. This episode looks to answer what marketers seek in athletes and how deals are presented to players across different levels of the game. Follow Bryce's social media channels at... Twitter – @bryce_miller9 Instagram – @bryce_miller9 TikTok – @bryce_miller9 MLB Players Page – Bryce Miller UPDATE: On May 1, 2023 the Seattle Mariners called Bryce Miller up to the majors. PR4TRU would like to congratulate Bryce and wish him luck on his career in the majors.

  5. 01/10/2023

    009 – 62 Technology Tools Making Your Daily Workflow Easier

    Sam & Caleb dive into the technology they use to make their daily basis workflow smoother and easier. They came together to share 62 individual tools (links below). Listed in order of mention: Google DriveOffice 365TobyGoogle CalendarOutlook CalendarApple CalendarCalendlyDoodleZoomMicrosoft TeamsMicrosoft OneDriveGoToMeetingWebExMiroMailChimpEmmaConstant ContactActiveCampaignsSalesforceFacebookMicrosoft ExcelActOnMarketoHubspotSugarCRMClickUpTrelloAsanaMondayBasecampFreedcampMeltwaterMeltwaterCisionAdobe Creative CloudPhotoshopIllustratorInDesignAuditionPremiereAcrobatLinkedIn LearningYouTubeCanvaDrupalWordPressSquarespaceWixElementorSprout SocialZoho SocialMeet AlfredZapierIFTTTExpensifyQuickbooksFreshbooksWavePaycomPaylocityPaychexADP

  6. 09/30/2022

    008 – Your Target Audience is in 4 Places

    Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape. P = Paid Media E = Earned Media S = Shared Media O = Owned Media Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.

  7. 08/29/2022

    007 – ROI, How much money should we be spending?

    Caleb and Sam take a critical look at marketing budgets and present data on how much money businesses and organizations should spend on marketing, public relations, and advertising based on revenue. This episode takes some of the mystery out of marketing budgets and gives listeners tips on how they can anticipate a more realistic marketing budget for themselves.

  8. 07/06/2022

    006 – Leadership practices for business with Ken Jacobs

    Ken Jacobs, a successful business coach joins Sam and Caleb for a candid conversation about leadership in businesses. Learn practices that will help elevate your leadership style in your work and personal life.

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About

Teaching the business community more about what public relations, marketing, and advertising are and how they fit into the day-to-day operations. PR4TRU demonstrates how to get the most out of each discipline to support your goals and business objectives.

Information

  • Creator
    Sam Sims
  • Years Active
    2022 - 2024
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Sam Sims
  • Show Website
    PR for the Rest of Us