Pearls of Wisdom Jewelry Podcast

Guy Pineda
  • 5.0 (3)
  • Management
  • Updated Weekly

Welcome to the pearls of wisdom podcast where we talk about the jewelry industry, running a jewelry store, being successful, and everything in between. We interview amazing guests that drop tons of valuable knowledge to help you run your jewelry business.

  1. 6d ago

    EP 114_Burnell's Growth Blueprint: Awards, Natural Diamonds & Retail Success

    In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy sits down with Nathan Regan, owner of Burnell's Fine Jewelry & Design in Wichita, Kansas. Founded in 1979 by Jerry Burnell, the store has evolved from a respected local jeweler into an award-winning retail powerhouse under Nathan's leadership. After starting as a bench jeweler in 2006 and later becoming a partner, Nathan eventually acquired full ownership and has continued pushing the business to new heights. Burnell's Fine Jewelry & Design The conversation dives into Burnell's remarkable achievement of winning the 2025 William (Wag) Wagner Business Excellence Award, a recognition given through the Edge Retail Academy program for exceptional performance, growth, and leadership. Nathan shares how years of deliberate planning, coaching, and data-driven decision-making helped the store achieve extraordinary results, including significant increases in sales and profitability. He also discusses the importance of mentorship and support from industry organizations such as IJO, RJO, JCK, and Centurion. One of the most compelling parts of the episode is Nathan's honest perspective on the natural vs. lab-grown diamond conversation. Rather than treating jewelry as a commodity, Burnell's focuses on storytelling, emotional connection, and creating unforgettable customer experiences. Nathan introduces his powerful "Platinum Rule": Treat people the way you want them to treat your mother, a philosophy that has become the foundation of the store's culture and long-term customer loyalty. This episode is packed with real-world retail insights, leadership lessons, and encouragement for every jeweler and business owner. If you're looking for practical strategies and a refreshing reminder that kindness, authenticity, and continuous improvement can drive extraordinary success, this is an episode you won't want to miss. Tune in and discover how Burnell's is proving that great businesses are built one meaningful customer experience at a time!   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast    Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

  2. Jul 16

    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing's Dynamic Duo

    In this insightful episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda sits down with Bri Black, General Manager, and Bailey Rebh, Social Media Account Coordinator of Buzz Marketing, to explore one of the hottest topics shaping the jewelry industry today. Artificial Intelligence (AI) and the irreplaceable value of authentic human connection. As a full-service marketing agency serving independent jewelers across the United States, Buzz Marketing shares how they're helping retailers navigate the rapidly evolving digital landscape. From website design and social media to print marketing, photography, branding, and event promotion, Bri and Bailey explain how AI has become a powerful tool for streamlining workflows, improving productivity, and generating ideas, without replacing creativity or personality. The conversation dives into the challenges many independent jewelry stores face, including keeping pace with changing consumer expectations, embracing new technologies, and creating memorable customer experiences that stand apart from big-box competitors. The Buzz Marketing team shares real-world examples of how authenticity, storytelling, and highlighting the unique personalities behind a business consistently outperform generic, AI-generated content. Listeners will also hear practical insights on using AI responsibly, enhancing websites with genuine photography, improving in-store experiences, planning successful events, and leveraging tools like Claude, Granola, and voice synthesis to free up time for meaningful creative work. The discussion also highlights Southern Jewelry News, Jewelry Store Marketers, RJO, and the importance of collaboration within the jewelry community. Whether you're a jewelry retailer, marketer, or business owner curious about the future of AI, this episode offers actionable advice on balancing innovation with authenticity. Tune in to discover why technology should amplify your brand, not replace your story, and learn how genuine relationships continue to be the greatest competitive advantage. Don't miss this engaging conversation packed with practical marketing wisdom and inspiration for growing your business in today's evolving marketplace!   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast    Subscribe on your favorite podcast platform:   • Apple Podcast = https://podcastsconnect.apple.com/my.-..   • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..   • iHeartRadio = https://www.iheart.com/podcast/263-pe...   • Spotify = https://open.spotify.com/show/6IU1OHw...   • Google Podcast = https://podcasts.google.com/feed/aHR0...

  3. Jul 13

    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry

    In this inspiring episode of the Pearls of Wisdom Podcast, hosts Guy Pineda and Elesa Dillon sit down with Mark Loren, the visionary founder of Mark Loren Designs in Fort Myers, Florida. With more than four decades in the jewelry industry, Mark shares how a passion discovered at a watchmaker's bench evolved into an award-winning career built on artistry, innovation, and meaningful client relationships. Mark reflects on his journey from Chicago to Florida, where he transformed a trade shop into a thriving custom jewelry design gallery recognized with more than a dozen Spectrum Awards. Throughout the conversation, he reveals how inspiration can come from everyday life, from architecture and chandeliers to nature, and how embracing technologies like CAD, laser welding, and engraving has elevated both creativity and craftsmanship without losing the timeless traditions of jewelry making. Beyond beautiful designs, Mark emphasizes the true value of storytelling in jewelry. He explains how listening deeply to clients allows him to create one-of-a-kind heirlooms that celebrate personal memories, family legacies, and life's most meaningful milestones. He also shares practical business wisdom for fellow jewelers, including building customer loyalty through exceptional service, community involvement, charitable partnerships, personalized experiences, and networking through organizations like RJO (Retail Jewelers Organization). Whether you're a jewelry professional, designer, retailer, or someone who appreciates the emotional power behind fine jewelry, this episode is filled with actionable insights, heartfelt stories, and timeless business lessons. Mark's passion for mentoring others and helping independent jewelers succeed shines through every conversation. Don't miss this unforgettable episode filled with creativity, inspiration, and genuine Pearls of Wisdom that will leave you seeing jewelry, and the stories it tells, in a whole new light. Tune in now and be inspired!   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/  Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast    Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..   • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..   • iHeartRadio = https://www.iheart.com/podcast/263-pe...   • Spotify = https://open.spotify.com/show/6IU1OHw...   • Google Podcast = https://podcasts.google.com/feed/aHR0...

  4. Jun 30

    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey

    What does it take to build a jewelry empire from a modest storefront into one of South Florida's premier luxury destinations? In this inspiring episode of Pearls of Wisdom, host Guy Pineda sits down with Ed Dikes and Danni Dikes of Weston Jewelers to explore the remarkable story behind their family-owned business and its upcoming 25th anniversary milestone. Founded in 2001, Weston Jewelers began as a small 1,096-square-foot store and has since grown into a thriving luxury jewelry destination with multiple locations and an ambitious flagship project planned for Las Olas in Fort Lauderdale. Ed shares how perseverance, vision, and a willingness to keep moving forward helped the company navigate challenges ranging from launching just before the events of September 11 to the sleepless nights that come with building a growing business. Listeners will also hear from Danni Dikes, who transitioned from a successful career in broadcast journalism to become the company's Marketing Manager. Danni discusses how innovation, social media, AI-powered marketing, and data-driven strategies are helping elevate the family business while preserving the personal relationships that have fueled its success for decades. The conversation highlights the importance of treating customers and employees like family, building an all-star team, and developing lasting partnerships with prestigious brands such as Rolex and Cartier. Ed also shares valuable advice for fellow jewelers on growth, leadership, persistence, and why "not now" should never be mistaken for "never." Packed with entrepreneurial wisdom, family-business insights, and lessons on creating a lasting legacy, this episode is a powerful reminder that success is built one step at a time. Tune in and discover why the future of Weston Jewelers is brighter than ever, and why you won't want to miss this inspiring conversation!    Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast    Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..   • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..   • iHeartRadio = https://www.iheart.com/podcast/263-pe...   • Spotify = https://open.spotify.com/show/6IU1OHw...   • Google Podcast = https://podcasts.google.com/feed/aHR0...

  5. Jun 19

    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating

    In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy sits down with Sylvan Eugene Needham V of S.E. Needham Jewelers to uncover the incredible story behind one of Utah's oldest jewelry stores. With a remarkable 130-year legacy spanning five generations, Sylvan shares how the Needham family has continued to evolve while staying true to the values that built their reputation—integrity, service, and community involvement. From stories of family resilience during World War I and World War II to navigating modern retail challenges, Sylvan opens up about the realities of running a long-standing independent jewelry business in today's rapidly changing market. He discusses how embracing technology, modern POS systems like The Edge, updated e-commerce strategies, and digital marketing helped transform the business into a dominant force in Logan, Utah. The conversation also highlights the importance of adapting without losing identity. Sylvan explains how S.E. Needham Jewelers balances its classic heritage with modern innovation while continuing to serve its loyal community. He also shares insights into their local initiatives, including the "Community Gem" podcast project that celebrates individuals making a positive impact in Logan. Packed with valuable business wisdom, heartfelt family stories, and a passion for the jewelry industry, this episode is a must-listen for jewelers, entrepreneurs, and anyone inspired by legacy businesses that continue to thrive through dedication and innovation. Tune in to hear how S.E. Needham Jewelers turned challenges into opportunities and why the future looks brighter than ever for this iconic family business. Don't miss this uplifting and motivating episode! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast    Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..   • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..   • iHeartRadio = https://www.iheart.com/podcast/263-pe...   • Spotify = https://open.spotify.com/show/6IU1OHw...   • Google Podcast = https://podcasts.google.com/feed/aHR0...

  6. May 22

    EP_109 Casa Leon Legacy: From Cuba to Crafting 4 Generations of Jewelry Excellence

    In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, hosts Guy and Elesa sit down with Giovanna and Roger Barrios, the dynamic siblings behind Casa Leon Jewelers, a fourth-generation family business with a story as powerful as the pieces they create. From its beginnings in Cuba in 1946 to its thriving presence in Lake Mary, Florida, Casa Leon represents resilience, heritage, and innovation.   The journey wasn't easy. Forced to leave everything behind during the Cuban revolution, the family rebuilt their lives and business from scratch in Ohio, selling jewelry out of a station wagon before establishing a storefront that would grow over decades. Today, Casa Leon stands as a testament to perseverance, celebrating over 80 years in the industry.   Giovanna and Roger share how they've preserved their family's core values: humility, customer connection, and community involvement, while embracing modern advancements like CAD design, in-house casting, and a fully immersive custom design experience. Their approach has earned them an outstanding reputation, including hundreds of five-star reviews and deep community trust through charitable initiatives, local events, and meaningful customer relationships.   The episode also highlights their involvement in the broader jewelry industry, including trade shows like JCK, and their connection to platforms such as Southern Jewelry News. Their insights offer valuable lessons for jewelers looking to grow while staying authentic.   Through challenges, reinvention, and continued success, Casa Leon proves that passion and purpose can create something truly lasting. Tune in to hear their remarkable story, gain industry insights, and discover what makes this family legacy shine. Don't miss this uplifting episode! Listen now and be inspired!   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast  Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

  7. Apr 29

    EP 108_Tammy Geraci on Building Peter & Co Jewelers Through Social & Grit

    In this episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda and Elesa Dillon talk with Tammy Geraci of Peter & Co Jewelers about how consistency, courage, and community shaped her business journey. From humble beginnings in Avon Lake, Ohio to expanding into a brand-new location in Avon, Ohio, Tammy shares the evolution of a family-owned jewelry store built on trust and relationships. Tammy opens up about the early challenges of stepping in front of the camera and embracing social media when it felt uncomfortable and uncertain. Through persistence and experimentation, initiatives like "Tuesdays with Tammy" became a powerful tool to grow engagement, increase visibility, and connect authentically with customers. Her journey highlights a key lesson: success doesn't come from perfection, but from showing up consistently and learning along the way. The episode also dives into the importance of strong industry connections, including Tammy's long-standing involvement with the Independent Jewelers Organization. She credits IJO for mentorship, education, and community support that helped shape critical business decisions over the years. Alongside support from Southern Jewelry News and Mid-America Jewelry News, Tammy emphasizes how collaboration fuels growth. From building a loyal team to creating meaningful customer experiences, Tammy shares invaluable insights into what truly drives success in retail jewelry. Her story is a testament to resilience, adaptability, and the power of genuine human connection. Tune in and get inspired to take action, embrace consistency, and grow your business—this is one episode you won't want to miss! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/  Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

  8. Mar 31

    EP 107_Beyond the Cases: Authenticity, Risk, and Rocking the Jewelry Business with Andy Koehn

    In this episode of the Pearls of Wisdom Jewelry Podcast, Guy and Elesa chat with Andy Koehn, the third-generation owner of Koehn & Koehn Jewelers in West Bend, Wisconsin, for a conversation that challenges the traditional mold of the jewelry industry. Andy isn't your typical jeweler—he proudly calls himself the "lead singer" of his store and has built a thriving business by doing what many retailers hesitate to do: being completely and unapologetically himself. Andy shares the inspiring story of how he transformed his family's century-old jewelry business from a traditional, cookie-cutter store into a vibrant and personality-driven destination. Faced with the challenge of standing out in a competitive industry filled with luxury showcases, Andy leaned into his passion for music. By decorating the store with guitars and creating an energetic, authentic atmosphere, he built a space that reflects who he truly is—something that quickly resonated with customers and the local community. During the conversation, Andy opens up about the pivotal moment he stopped trying to meet industry expectations and instead chose authenticity. That bold decision revitalized the business and helped him build a loyal following of what he calls "mega fans." Andy also discusses the realities of succession planning within a family business, his unique approach to hiring team members who match the store's culture and energy, and the unexpected success of his bestselling book, The Inappropriate Guide to Buying an Engagement Ring. Originally created as an internal sales manual, the book has become a powerful resource for jewelers nationwide, offering honest, straightforward advice that helps customers confidently navigate one of life's most meaningful purchases. Listen in as Andy, alongside hosts Guy and Elesa, shares his pearls of wisdom on leading with authenticity and making decisions from the heart. This inspiring conversation offers valuable insights for retailers and consumers alike—proving that sometimes the best business strategy is simply being yourself. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/  Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the pearls of wisdom podcast where we talk about the jewelry industry, running a jewelry store, being successful, and everything in between. We interview amazing guests that drop tons of valuable knowledge to help you run your jewelry business.

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