Volunteer Nation

Tobi Johnson, MA, CVA
  • 4.8 (26)
  • NON-PROFIT
  • UPDATED WEEKLY

Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism. With over 25 years of experience working in nonprofits, public sector agencies, and grassroots campaigns Tobi is known for her modern “big hat” thinking and straight talk about what it takes to achieve success in today’s world. You will learn how to coordinate volunteers, improve the volunteer experience, recruit volunteers, appreciate volunteers, and do it all more efficiently with the right volunteer management software and digital tools. It’s a mix of interviews and solo shows you’re not going to want to miss. So, if you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place. Hit subscribe and let’s DO this!

  1. 1D AGO

    201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers

    What if you never had to panic-recruit volunteers again?  Scrambling to find 25 volunteers by next week is stressful, reactive, and exhausting.  In this episode of the Volunteer Nation Podcast, Tobi Johnson shares a smarter approach: build a volunteer pipeline before you need it using simple marketing tools like lead magnets, nurture emails, and even interactive quizzes.  Instead of chasing people at the last minute, you’ll learn how to create a steady stream of mission-aligned supporters who are already warmed up and ready to say yes.  This is recruitment that feels calm, proactive, and repeatable.  Full show notes: 201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers  Lead Magnet - Episode Highlights  [00:27] - Understanding On-Demand Volunteers [01:28] - Emotional Reality of Volunteer Recruitment [02:33] - Building a Volunteer Pipeline [05:17] - What is a Lead Magnet? [08:11] - Creating Effective Lead Magnets [13:10] - Advanced Lead Magnet Strategies [28:41] - The Power of Volunteer Quizzes [34:15] - Practical Steps to Start Building Your Lead Magnet   Helpful Links  Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #002: How to Recruit Volunteers by Building a Following First  Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    40 min

  2. FEB 5

    200. 10 Lessons from 200 Episodes - The Volunteer Nation Through the Years

    The 200th episode of the Volunteer Nation podcast marks a major milestone.  After four years, hundreds of conversations, and insights from volunteer leaders around the world, Tobi Johnson takes a step back to reflect on what has changed in volunteer engagement and what today’s organizations must do differently to build stronger, more sustainable volunteer programs.  From strategy and systems to recruitment, retention, and leadership influence, this episode distills the most important lessons learned across 200 episodes into ten clear, actionable takeaways.  Whether you’re a seasoned leader of volunteers or building a program from the ground up, this conversation offers both perspective and practical guidance for the future of the field.  Full show notes: 200. 10 Lessons from 200 Episodes - The Volunteer Nation Through the Years  Volunteer Nation - Episode Highlights  [01:51] - Reflecting on 200 Episodes [04:19] - The Evolution of Volunteer Engagement [06:16] - Key Lessons from 200 Episodes [11:01] - Volunteer Engagement as Strategy [14:15] - Addressing Capacity Problems [21:46] - The Importance of Meaning in Recruitment [26:45] - Retention Starts Early [30:02] - Empowering Volunteer Managers [30:29] - Building Influence as a Volunteer Manager [32:00] - Supporting Volunteer Leaders in Nonprofits [33:56] - The Evolution of Volunteer Roles [34:30] - Flexible and Team-Based Volunteering [40:29] - Community as a Retention Strategy [44:23] - The Importance of Data in Volunteer Management [50:13] - Challenges and Resilience of Volunteer Leaders [53:49] - The Brave Future of Volunteerism   Helpful Links  Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #198 - The Future of Volunteerism - Trends & Predictions Part 1 Volunteer Nation Episode #199 - The Future of Volunteerism - Trends & Predictions Part 2   Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    58 min

  3. JAN 29

    199. The Future of Volunteerism - Trends & Predictions Part 2

    In this episode of The Volunteer Nation Podcast, Tobi Johnson continues her deep dive into the future of volunteerism with Part 2 of her trends and predictions series.  Building on the first three trends covered in Episode 198, Tobi explores how wellness, technology, data, and evolving models of giving are reshaping how volunteers engage and what leaders need to prepare for next.  Inspired by futurist Faith Popcorn’s question, “If you knew everything about tomorrow, what would you do differently today?”, this episode is both a practical roadmap and a strategic thought experiment for volunteer leaders who want to stay ahead of the curve.  Full show notes: 199. The Future of Volunteerism - Trends & Predictions Part 2  Volunteering Trends - Episode Highlights  [00:59] - Volunteering Trends and Predictions: Part 1 Recap [04:41] - Trend #4: Volunteerism as a Prescription for Wellness [09:14] - Trend #5: The Role of Artificial Intelligence in Volunteerism [16:33] - Trend #6: Touchscreen Volunteering [20:31] - Trend #7: Blurring the Lines Between Philanthropy and Giving [25:33] - Trend #8: Better Data and Analysis [28:21] - Recap and Final Thoughts   Helpful Links  Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #198 - The Future of Volunteerism - Trends & Predictions Part 1 Volunteer Nation Episode #183 - The New Reality - Volunteers Don't Need YouVolunteer Nation Episode #179: Transformative Service Experiences with Frederick J. Riley and Jackie Wolven Faith Popcorn Brain Reserve Book - Volunteer ENGAGEMENT 2.0: Ideas and insights changing the world  Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    35 min

  4. JAN 22

    198. The Future of Volunteerism - Trends & Predictions Part 1

    In this episode of The Volunteer Nation Podcast, Tobi Johnson shares Part 1 of her 2026 trends and predictions for the future of volunteerism. This is the first half of a two-part series exploring 8 major shifts shaping how communities show up, how volunteer-driven organizations build trust, and what leaders of volunteers must pay attention to in the year ahead.  Tobi dives into the first three big trends: accountability, mutual aid, and new psychological insights into belonging and community.  Full show notes: 198. The Future of Volunteerism - Trends & Predictions Part 1  Future of Volunteerism - Episode Highlights  [00:59] - Trends and Predictions for 2026 [06:12] - Trend #1: Public Call for Accountability [16:22] - Trend #2: Resurgence of Mutual Aid Volunteerism [23:27] - Trend #3: Psychological Advances in Community and Belonging   Helpful Links  Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #183 - The New Reality - Volunteers Don't Need You Faith Popcorn Brain Reserve  Book - Volunteer ENGAGEMENT 2.0: Ideas and insights changing the world Volunteer Nation Episode #101: Tap the Power of Psychological Contracts with Pam Kappelides  Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    29 min

  5. JAN 15

    197. Behind the Scenes of 10 Years of Industry Research with Allison Russell – Part 2

    In part 2 of our behind-the-scenes series on the Volunteer Management Progress Report, Tobi Johnson returns with Allison Russell, Assistant Professor of Public & Nonprofit Management at the University of Texas at Dallas, for a powerful conversation on practitioner research and what it can teach us about the volunteer engagement profession.  Allison steps into the interviewer role again as they dig into what the VMPR revealed over a decade of surveying volunteer engagement leaders and how practitioner research can drive real-world improvements in training, leadership, and volunteer program strategy.  You’ll hear what challenges consistently show up year after year, why response rates matter, and how turning research into action is what makes it truly valuable!  Full show notes: 197. Behind the Scenes of 10 Years of Industry Research with Allison Russell – Part 2  Practitioner Research - Episode Highlights  [02:06] - Diving into Volunteer Management Research [03:51] - Key Themes in Volunteer Management [05:30] - Challenges in Volunteer Recruitment [06:49] - Respect and Influence in Volunteer Management [08:43] - Using Research to Improve Practices [22:50] - Survey Design and Response Rates [30:33] - Understanding Research Participation [33:50] - Advice for Conducting Survey Research [37:18] - The Importance of Research Follow-Through [38:49] - Challenges in Volunteer Management Research [45:12] - Future Directions in Volunteer Research [50:38] - What's Next for Volunteer Pro   Helpful Links  Volunteer Management Progress Report  VolunteerPro Impact Lab  Engage Journal  Volunteer Nation Episode #196 - Behind the Scenes of 10 Years of Industry Research with Pam Kappelides & Allison Russell Find Allison on LinkedIn  Allison’s UT Dallas Profile   Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    59 min

  6. JAN 8

    196. Behind the Scenes of 10 Years of Industry Research with Pam Kappelides & Allison Russell – Part 1

    To mark 10 years of the Volunteer Management Progress Report (VMPR), Tobi Johnson hands the mic to nonprofit scholar Allison Russell for a behind-the-scenes conversation about what it really takes to produce a decade-long, global research study, without grant funding, institutional backing, or a full research team.  Joined by longtime research partner Pam Kappelides, this episode explores why volunteer engagement research matters more than ever, how practice-informed research gets done, and what practitioners can learn (and apply) from the VMPR process.  Full show notes: 196. Behind the Scenes of 10 Years of Industry Research with Pam Kappelides & Allison Russell – Part 1  Industry Research - Episode Highlights  [00:55] - History of the Volunteer Management Progress Report [13:54] - Importance of Research in Volunteer Engagement [17:25] - Challenges and Innovations in Volunteerism [31:59] - The Origin Story of the Survey [32:43] - The Generosity of the Volunteer Community [33:27] - Planning and Executing the Survey [34:47] - Setting Goals and Philosophical Approaches [36:23] - Steps in Survey Design and Analysis [37:10] - Challenges and Practical Advice [46:02] - Qualitative Analysis and Coding [50:16] - Impact and Reflections   Helpful Links  Volunteer Management Progress Report  VolunteerPro Impact Lab  Engage Journal  Volunteer Nation Episode #101: Tap the Power of Psychological Contracts with Pam Kappelides  Volunteer Nation Episode #058: Innovative Models in Volunteerism Research with Lucas Meijs Pam Kappelides and Tobi Johnson, A Heavy Load: Challenges and Current Practices for Volunteer Managers in the USA, Australia, and Canada, Journal of Nonprofit & Public Sector Marketing, 32(1)  Find Allison on LinkedIn  Allison’s UT Dallas Profile Pam’s LaTrobe Profile  Find Pam on LinkedIn   Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    56 min

  7. JAN 1

    195. The Top 10 Volunteer Nation Podcast Episodes for 2025 - Our Countdown

    As we step into a brand-new year, Tobi takes listeners on a reflective walk through the most popular Volunteer Nation Podcast episodes of 2025, sharing key insights and takeaways from each.  Think of this as a Reader’s Digest–style recap of the ideas, strategies, and conversations that resonated most with volunteer engagement leaders over the past year and a powerful resource to help you start 2026 with clarity, connection, and momentum!  Full show notes: 195. The Top 10 Volunteer Nation Podcast for 2025 - Our Countdown  Volunteer Nation Podcast - Episode Highlights  [03:16] - #10: Episode 177, Manage Volunteers Like a Pro and Episode 174, Write Volunteer Emails Volunteers Actually Read [07:11] - #9: Episode 163, New Research from Points of Light with Jennifer Sirangelo [09:46] - #8: Episode 143, Three Big Problems with Your Volunteer Recruitment Flyer [13:56] - #7: Episode 166, Train Volunteers with This Simple 4-Step Framework [18:21] - #6: Episode 146, Expanding the Volunteer Jobs to Be Done at Your Nonprofit [23:11] - #5: Episode 157, A Fresh Take on Volunteer Position Descriptions [27:06] - #4: Episode 176, Beyond Pizza Parties: Innovative Volunteer Appreciation Ideas [31:31] - #3: Episode 154, Entitled or Exploited? Volunteer Bias in Organizations [36:46] - #2: Episode 162, The #1 Secret to Deep Volunteer Participation [39:41] - #1: Episode 147, Volunteer Recruitment Trends from Our New Report [45:16] - Key themes from 2025: mindset, clarity, connection, systems, evolving expectations [49:31] - Final reflections  Helpful Links  Volunteer Management Progress Report   Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    37 min

  8. 12/24/2025

    194. Beyond the Performative - The Price of Nice with Amira Barger

    In this episode of Volunteer Nation Podcast, Tobi Johnson welcomes back Amira Barger, award-winning communications executive, educator, and author of The Price of Nice: Why Comfort Keeps Us Stuck and Four Actions for Real Change.  Together, they explore how “niceness” often operates as a form of social control, especially in workplaces, nonprofits, and volunteer-driven organizations, and why prioritizing comfort can come at a steep cost to individuals, teams, and missions. This conversation challenges leaders to rethink performative politeness and replace it with courage, clarity, and values-aligned action.  If you’ve ever held back from speaking up to avoid rocking the boat, this episode will resonate deeply. Full show notes: 194. Beyond the Performative - The Price of Nice with Amira Barger  Performative - Episode Highlights  [00:29] - Welcoming Amira Barger and Her New Book [01:24] - Amira's Background and Journey [03:09] - The Importance of Volunteer Engagement [04:44] - Transition to Communications [07:44] - The Concept of Niceness and Its Impact [10:11] - Personal Stories and Reflections on Niceness [13:44] - Niceness in the Workplace [17:19] - Challenging the Culture of Niceness [28:07] - Strategies for Effective Communication [33:41] - The Power Dynamics in Organizations [34:40] - Understanding Inclusivity and Privilege [35:17] - The Butterfly Metaphor and Emotional Labor [38:00] - Framework for Courageous Conversations [38:30] - Volunteer Program Development [40:24] - The Price of Performative Niceness [41:46] - Four-Step Model for Change Management [47:34] - Building Capacity for Discomfort [57:39] - Accountability Without Shame  Helpful Links  VolunteerPro Impact Lab  2025 Volunteer Management Progress Report – The Recruitment Edition  Volunteer Nation Podcast Episode #125: Diversity & Women in the Workplace: Claim Your Space with Amira Barger  Volunteer Nation Podcast Episode #84: Building an Inclusive Culture at Your Volunteer Organization with Advita Patel Volunteer Nation Podcast Episode #160: Leadership Principles for Sparking Change – Part 1 with Jenni Field  Volunteer Nation Podcast Episode #161: Leadership Principles for Sparking Change – Part 2 with Jenni Field Amira’s Website  Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

    1h 2m
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4.8
out of 5
26 Ratings

About

Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism. With over 25 years of experience working in nonprofits, public sector agencies, and grassroots campaigns Tobi is known for her modern “big hat” thinking and straight talk about what it takes to achieve success in today’s world. You will learn how to coordinate volunteers, improve the volunteer experience, recruit volunteers, appreciate volunteers, and do it all more efficiently with the right volunteer management software and digital tools. It’s a mix of interviews and solo shows you’re not going to want to miss. So, if you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place. Hit subscribe and let’s DO this!

Information

  • Creator
    Tobi Johnson, MA, CVA
  • Years Active
    2022 - 2026
  • Episodes
    201
  • Rating
    Clean
  • Copyright
    © 2026 Tobi Johnson & Associates LLC
  • Show Website
    Volunteer Nation

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