We’re continuing the Summer SEO Replays Series with a throwback to one of our most popular episodes from The Simple and Smart SEO Show. This listener-favorite recap originally highlighted the top three most-listened-to episodes from season two, featuring conversations with Angie Colee, Nicole Lewis, and Matt Diamante. And honestly? The advice still holds up. In this replay, you’ll hear simple, practical SEO wisdom for business owners who want to get found online without feeling overwhelmed. We revisit how SEO is really about helping the right people find you, why platforms like Etsy function as search engines, and how local SEO builds the “roads” that lead customers to your business. Whether you’re catching this episode for the first time or listening again with fresh ears, this summer replay is packed with reminders that SEO does not have to be scary, overly technical, or reserved for big businesses. You can understand it, improve it, and use it to grow your visibility with confidence. Why We’re Bringing This Episode Back This episode earned its place in our summer replay series because it brought together three of the most-loved SEO conversations from season two. It’s a perfect refresher for summer because it covers the foundations so many business owners need to hear again: 👉🏽 You already have content working for you. 👉🏽 You probably already have some kind of SEO happening. When you become intentional with your keywords, your content, your listings, and your website structure, you make it much easier for the right people to find you. Key Takeaways 1. SEO is not just for “techy” people. Angie Colee’s conversation reminds us that a lot of business owners avoid SEO because it feels complicated, technical, or intimidating. But SEO can be understood in much simpler terms: it helps people find you when they are already searching for what you offer. 2. You can be your own SEO superhero. You do not need a massive budget, a giant team, or secret insider knowledge to get started. The first step is understanding what keywords you want to be found for and making sure your website clearly communicates who you help and how. 3. SEO and content strategy are connected. Your content is already sending signals about your business. When you become more intentional with your words, links, and pages, you can guide both people and search engines toward your most important offers. 4. Etsy is a search engine, too. Nicole Lewis’ episode is a great reminder that Etsy sellers need to think beyond simply uploading products. Etsy SEO includes query matching, ranking, listing titles, tags, categories, attributes, photos, and customer experience. 5. Good product photography and branding matter for SEO. Getting found is only part of the equation. Once your listing shows up in search results, your photo, branding, and listing quality help shoppers decide whether to click. 6. Your website needs roads leading to it. Matt Diamante’s local SEO analogy is one of the standout moments from this replay. A website without SEO is like a storefront in the middle of a field. SEO builds the roads that help people find it. 7. SEO work should be visible and understandable. Business owners deserve to know what goes into SEO, from title tags and meta descriptions to headings, content, backlinks, and technical improvements. Even if you hire help, understanding the basics helps you make better decisions. Episode Highlights “SEO just functions as that yellow page listing. And if you’re not listed, if you don’t have a strategy to make yourself available to people, they’re not going to be able to find you.” “You can be your own SEO superhero.” “You have SEO on your site already. You just probably don’t have a strategy.” “SEO really is like a game. Once you start playing, you realize there are different ways that you can win.” “Etsy is a search engine.” “You want to make sure that your product is not only matching the query that someone’s typing in, but you also want to make sure that your items are ranking.” “Your website is like a storefront in the middle of a field. SEO builds the roads so people can actually find it.” Listener Action Items Choose one keyword you want to be found for. Start simple. What would your ideal customer type into Google, Etsy, Pinterest, or another search platform to find what you offer? Review one important page or listing. Look at your title, headings, product name, description, tags, or categories. Make sure they clearly match what your audience is searching for. Add one internal link. If you have a blog post or page getting traffic, link it to a relevant offer, product, or service page. Audit your product or website visuals. For Etsy sellers and ecommerce businesses, ask: would someone click your photo first in a sea of similar results? Think of SEO as infrastructure. Your website is not automatically discoverable just because it exists. What roads are you building to help people get there?Text me your questions or comments! Hey, Shopify store owners! (Especially if you're selling on Etsy, too!) Here's a quick question: Are people actually finding your products on Google? If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you. I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps. No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!) Here's a quick question: Are people actually finding your products on Google? If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you. I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps. No tech headaches, no fluff. Join us at Support the show Book a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS: Start your Shopify Store! Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
