The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

  1. EP 239: Operating Limits: How to Stop Overcommitting

    3D AGO

    EP 239: Operating Limits: How to Stop Overcommitting

    In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Ronda from Fly Girl Flowers to discuss “operating limits” in flower farming, inspired by Rhonda’s Air Force aviation background. They explore how setting boundaries—financial, physical, and emotional—prevents burnout and builds sustainable businesses. The conversation covers starting small, hiring help, adapting to life changes, and resisting the urge to overexpand. Through aviation metaphors and personal stories, they encourage farmers to embrace their own limits as tools for success, emphasizing that thoughtful planning and self-awareness are key to a fulfilling flower farming journey. Learn More about our guest Flygirl Flowers: Website, Facebook and Instagram Learn more about this episodes sponsors: Homegrown Reach and The Farmhouse Flower Farm Learn more about DirtCon and join the email list for all the updates. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    1h 2m
  2. EP 233: The 5 Components of a Great Email Introduction

    12/12/2025

    EP 233: The 5 Components of a Great Email Introduction

    In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication. Kelli Jasper Click here to learn more about this weeks sponsor: Homegrown Reach Learn more about DirtCon and join the email list for all the updates. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    1h 8m
4.9
out of 5
393 Ratings

About

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

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