The Dirt on Flowers

Shannon Allen and Lyndsay Biehl
  • 4.9 (420)
  • Entrepreneurship
  • Updated Weekly

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

  1. 38m ago

    EP 313: 3 Numbers You Should Track Each Week

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon break down the business side of flower farming by identifying three essential weekly metrics: sales, labor, and waste. They explain how tracking sales by revenue stream helps farmers measure progress toward annual goals, while monitoring labor hours reveals true profitability. Tracking waste highlights inefficiencies in crop production and harvesting. They also encourage farmers to choose one additional personalized metric. The episode emphasizes simplicity, consistency, and data-driven decision-making to build sustainable, profitable flower farms. Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 313: 3 Numbers You Should Track Each Week

  2. 2d ago

    EP 312 : Uncut Week 38 Dahlia Fest Recap + My petals are Fallin' Off

    In this episode of Uncut with Lyndsay and Shannon, flower farmers share candid stories from their recent Dahlia Fest, navigating rainy weather, parking chaos, and late-night flower pickers. They discuss Facebook ad struggles, pricing strategies for pick-your-own cups, and crop losses from pumpkin rot. Lyndsay previews an exciting multi-farm Harvest Fest featuring a "farm passport" experience. A listener question sparks conversation about dahlia petal drop and Midwest growing challenges. The episode closes with an announcement about Dirt Con 2027 and practical tips on bucket-filling systems — all delivered with humor and refreshing honesty. Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 312 : Uncut Week 38 Dahlia Fest Recap + My petals are Fallin' Off

  3. Sep 11

    EP 311: PR for Flower Farmers- How to Get Your Farm in the News

    In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status. Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 311: PR for Flower Farmers- How to Get Your Farm in the News

  4. Sep 9

    EP 310: Uncut Week 37 Weather Woes + Dahlia Fest + Should I Grow One Flower?

    In this episode, Lyndsay and Shannon discuss the realities of running a flower farm business. They cover weather challenges, including El Niño forecasts and strategies like high tunnels and soil steaming. Event planning for Dahlia Fest is explored, including flower wall construction and managing customer demand. The conversation touches on merchandising using print-on-demand services, bouquet wrapping techniques, and whether to specialize or diversify flower offerings. They emphasize that success requires consistent hard work, with no shortcuts. Upcoming podcast content on public relations and business tools like HoneyBook is also previewed, offering listeners practical guidance for growing their flower farming businesses.. Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 310: Uncut Week 37 Weather Woes + Dahlia Fest + Should I Grow One Flower?

  5. Sep 4

    EP 309: The Double Shift - Building a Farm while working a Full-time job

    In this episode of The Dirt on Flowers, Lyndsay Shannon discuss the realities of running a flower farm while working full-time—what they call "the double shift." Inspired by listener Amy, they share personal experiences of exhaustion, guilt, and mental load, while offering practical advice on financial planning, managing capacity, and knowing when to make the leap to full-time farming. They emphasize separating farm and personal finances, setting realistic expectations, and prioritizing mental health, ultimately encouraging listeners to build sustainable businesses on their own timeline. Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 309: The Double Shift - Building a Farm while working a Full-time job

  6. Sep 2

    EP 308: Uncut Week 36 Bouquet rules + Are we going to get cancelled?

    In this midweek episode of The Uncut, flower farmers Lyndsay and Shannon chat candidly about bouquet-making challenges, including color mixing rules and communicating standards to employees. They discuss crop struggles from heavy rainfall, upcoming farm events, and agritourism collaborations. Lyndsay shares her disappointing experience canceling a cyanotype workshop after poor ticket sales. They answer a listener question about the difference between working on a flower farm versus owning one, emphasizing the business pressures of ownership. The episode wraps with mentions of upcoming content, Dirt Con tickets, and insider extras for their community. Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 308: Uncut Week 36 Bouquet rules + Are we going to get cancelled?

  7. Aug 28

    EP 307: Are You Growing Flowers or Building a Flower Farm?

    In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the critical difference between growing flowers as a hobby and running a profitable flower farm business. They emphasize adopting a CEO mindset, making decisions based on profitability rather than personal preference, and avoiding common pitfalls like underpricing. The hosts break down key business components—production, marketing, labor, and financial management—while sharing personal growth experiences. They close with five reflective questions to help growers identify their goals, bottlenecks, and next learning steps toward building a sustainable, fulfilling flower farm. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 307: Are You Growing Flowers or Building a Flower Farm?

  8. Aug 26

    EP 306: Uncut Week 35 Brayan's Debut + Crappy Marquee Letters + The Zinnia Soak

    In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers chat about Lyndsays successful customer appreciation night with 90 attendees, a Fleetwood Mac playlist, and dahlia field tours. They discuss their heartfelt connection with H-2A farm workers, particularly crew lead Brian, who recorded his first video in Spanish. Topics also include creative festival props, Facebook Marketplace finds, speaking engagements, farm equipment challenges for women, ordering processes, and soil steaming services. They wrap up with listener questions, a "Dumb Shit We See on the Internet" segment about soaking zinnias, and previews of upcoming episodes and their DirtCon launch. Be in the know for DirtCon 2027 and Learn more by listening to this episode- EP 299: Inside DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 306: Uncut Week 35 Brayan's Debut + Crappy Marquee Letters + The Zinnia Soak
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Hosts & Guests

4.9
out of 5
420 Ratings

About

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

Information

  • Creator
    Shannon Allen and Lyndsay Biehl
  • Years Active
    2022 - 2026
  • Episodes
    313
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Shannon Allen and Lyndsay Biehl
  • Show Website
    The Dirt on Flowers

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