The Dirt on Flowers

Shannon Allen and Lyndsay Biehl
  • 4.9 (416)
  • Entrepreneurship
  • Updated Weekly

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

  1. 2d ago

    EP 295: Peonies with Julie Pal - So much more than plant and forget it

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome Julie Pal of Julie Pal Peonies, a Kansas-based peony farmer. Julie shares her experience managing a 12-acre farm 2.5 hours from home, discussing the challenges of peony farming, including weather unpredictability, proper planting depth, irrigation, and disease management. She covers harvesting best practices, dry versus water storage techniques, and the essential role of a reliable cooler. Julie also reflects on market trends, favorite varieties, and the rewarding but demanding nature of peony farming, emphasizing that success requires genuine passion, patience, and community collaboration. Learn more about Petal Back Farm: Website, and Instagram, Links referenced in this episode: The No-Till Flowers Podcast Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 295: Peonies with Julie Pal - So much more than plant and forget it

  2. 4d ago

    EP 294: Uncut Week 29 T Swift Trends, Japanese Beetle fear mongering, and F²

    This week, Shannon and Lynds catch up on the realities of midsummer flower farming—from moving high tunnels and surviving event season to managing dahlia losses after heavy rain. The conversation dives into practical growing decisions, including why they pinch dahlias, whether overwintering really makes sense in hotter climates, and how commercial growers think differently about crop loss.The hosts also tackle a surprisingly relatable business challenge: enforcing photography policies at U-pick farms. They discuss setting healthy customer boundaries, responding to online criticism professionally, and why protecting the experience for paying guests matters. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 294: Uncut Week 29 T Swift Trends, Japanese Beetle fear mongering, and F²

  3. Jul 10

    EP 293: How Photography Can Transform Your Flower Farming Business

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome Maggie from Petal Back Farm in Wisconsin. Maggie shares her journey from corporate life to flower farming, driven by a passion for photography and growing. She discusses how Petal Back Farm evolved to include weddings, retail sales, and nationwide tuber and seed sales. The conversation focuses on photography as a powerful branding tool, with Maggie offering practical tips on lighting, composition, and editing. She encourages farmers to embrace imperfection, develop a consistent visual style, and use authentic storytelling to connect with their audience. Learn more about Petal Back Farm: Website, and Instagram, Links referenced in this episode: Another great example iPhone 12, and Peter McKinnon: iPhone 14 vs Canon R5 Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 293: How Photography Can Transform Your Flower Farming Business

  4. Jul 8

    EP 292: Uncut Week 28 4th of July Rundown, Zinnia Distrust and Dumb Shit on the Internet

    In this episode of The Uncut with Lyndsay and Shannon, the duo recaps their post-vacation "hell week," 4th of July celebrations, and the challenges of fireworks near high tunnels. They discuss slow market sales during a heatwave, the pros and cons of wholesale flower arrangements, and debunk "get rich quick" flower farming myths. Shannon shares a new wholesale trial with a grocery store, while Lyndsay reflects on business diversification and retirement planning. They also answer a listener question about plant watering needs and tease an upcoming episode featuring photography tips for social media and farm marketing. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 292: Uncut Week 28 4th of July Rundown, Zinnia Distrust and Dumb Shit on the Internet

  5. Jul 3

    EP 291: Celebrating 250 Years of American Agriculture

    In this episode of The Dirt on Flowers, Lyndsay and Shannon celebrate America's 250th birthday by reflecting on 250 years of American agriculture. They discuss how farming has evolved from a way of life for most Americans to a highly specialized, mechanized industry. The hosts highlight the growing disconnect between consumers and agriculture, emphasizing the importance of educating customers about seasonality, labor, and the true value of locally grown flowers. They challenge fellow farmers to use marketing as a tool for storytelling and consumer education to keep local agriculture thriving. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 291: Celebrating 250 Years of American Agriculture

  6. Jul 1

    EP 290: Uncut Week 27 Daggumit We're Back

    In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers catch up on their week's highs and lows. They bond over sunburn struggles, share laughs about regional expressions, and discuss retirement dreams. Lindsay celebrates a lightning-fast dahlia workshop sellout, while Shannon navigates staffing challenges caused by visa issues. They dive into practical dahlia care tips, debate Facebook farming trends, and tackle the profitability of perennials. The episode wraps with a preview of an upcoming episode celebrating America's 250th birthday and a humorous discussion about Shannon's jury summons. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 290: Uncut Week 27 Daggumit We're Back

  7. Jun 26

    EP 289: Enhancing Customer Experience with Artisan Vendors

    In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss how incorporating artisan and local vendors can elevate farm events. They share personal experiences transitioning from frequent open farm days to fewer, more curated events featuring vendors, food trucks, and activities. Key topics include vendor curation, communication strategies, pricing models, administrative workload, and the marketing benefits vendors bring. Both hosts emphasize the importance of aligning vendors with the farm's brand, careful vetting, and prioritizing the customer experience to create memorable, profitable events. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 289: Enhancing Customer Experience with Artisan Vendors

  8. Jun 24

    EP 288: Uncut Week 26 We're at the Beach

    In this episode of The Uncut with Lyndsay and Shannon, the two flower farmer hosts record a pre-planned episode while vacationing at the beach. They discuss the challenges of stepping away from farm life and encourage listeners to prioritize taking breaks. Lyndsay and Shannon share practical tips, including blocking vacation dates in advance, pre-scheduling marketing content, delegating tasks to employees, and lowering expectations for farm operations while away. They emphasize that rest refreshes creativity and improves business perspective, reminding listeners that taking time for yourself makes you a better farmer and business owner. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm

    EP 288: Uncut Week 26 We're at the Beach
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Hosts & Guests

4.9
out of 5
416 Ratings

About

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

Information

  • Creator
    Shannon Allen and Lyndsay Biehl
  • Years Active
    2022 - 2026
  • Episodes
    295
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Shannon Allen and Lyndsay Biehl
  • Show Website
    The Dirt on Flowers

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